Take the Lead with Pay Per Click Advertising and Maximise your ROI
: A detailed dissection of how Pay Per Click advertising can help you attain the maximum return on investment for your business.
In the world of digital marketing and branding, Pay-Per-Click advertising doesn’t need any introduction. This paid-for service gets a business the desired result in a short span of time. The digital marketing landscape underwent huge transformations that inspired businesses and brands to target their audience, with more conviction. All you have to do is simply pay a certain amount every time the end-user or targeted audience clicks on that link which directs them to your website, boosting your web traffic, inorganically.
In order to turn all the cards in your favour, you don’t just set a daily budget, rely on keyword bidding, and leave it all up to the algorithm. You need meticulous planning, a deep understanding of your audience behaviour, a strategic approach, and regular optimisation of your PPC campaign to get the maximum Return on Investment (ROI). Some major platforms where you can successfully run your PPC ads include Google Ads, Microsoft Advertising (formerly known as Bing Ads), and some social media platforms like Facebook and LinkedIn also play a significant role in leveraging your PPC marketing strategy.
How Pay Per Click Advertising and Maximise your ROI
Now the question is, how to make the most of it while also ensuring maximum ROI. Here are some pro tips you can implement in making your business, a success.
- Set Your Goals: First, you need to decide what your ultimate goal is. Is it just to increase traffic to your website so they get to know about your business (brand awareness) or does it include closing a sales deal (boost sales)? If you have set a clear goal in your mind, only then devise a strategy and bring PPC into the picture. So just analyse your business needs, and what you aim to achieve with the PPC ad campaign, then proceed to the next phase of keywords.
- Identify and Target Keywords: The next step is to identify the right keywords for your ad campaign which will get you tangible results. Keep in mind that the keyword should be not just relevant to your business but should be high-converting as well which gets you the desired results. Like high-performing keywords with low competition which will help you with optimum budget allocation. You can utilise the keyword searching tools like Google Keyword Planner, SEMrush, or Ahrefs. Some of them are paid whereas for some, you have to pay a nominal monthly fee. For this, you have to be thorough and be more understanding of your audience’s tastes and preferences so you can narrow down the finalisation of your keyword/s.
- Compelling Copies: Content is still the king because that is the first thing your targeted audience will notice about your business whenever he or she searches for the product or service that you might be offering. So make sure the keyword is used well in crafting the attention-grabbing copies as well as a persuasive call to action. Remember, you have to evoke a sense of urgency and need among your audience, so they click on your ad and give you the anticipated result. And don’t forget to highlight your USPs. You can also get assistance from a professional digital marketing agency that can help you with pay-per-click advertising services in this domain.
- Landing Page Optimisation: Your ad copy must be aligned with your landing page and should leverage the effectiveness of your PPC campaign. All you have to do is keep the navigation on your website as easy and smooth as possible, limit distractions like unnecessary pop-ups which eventually get on the nerves of the visitor, etc. The main intent of optimising your website’s content is to resonate with your audience because if they don’t feel connected, there is a higher possibility of them leaving your site in the middle of the exploring phase and increasing the bounce rate of your website.
- A/B Testing: This user experience research methodology is an ideal fit in such cases where financial resources are a major concern. So don’t stick to one copy and single strategy, rather experiment with different formats and styles, and use various headlines and CTAs so you can identify which one got you the best results. This way you can enhance your messaging and strategy, and optimise for higher click-through rates (CTR) and conversions. And that’s the best part about PPC advertising that you can make the most of the ‘hit and trial’ technique and strive for a method that gets you the required ROI. And at times, something even better.
- Schedule Ad and Allocate Budget: For this, you need to analyse the pattern of your audience, when are they most active, how much time they spend on the platform, and how is their attention span, to name a few. Do a deep dive into this and then schedule your ad for that particular time. You can always save a good amount of money during non-peak hours. Then comes the next step to allocate the budget for your PPC ad. Do it on the basis of performance and focus more on the campaign that is getting you the higher return on investment and then adjust your ad budget as deemed fit.
Further, it includes getting a Quality Score from Google on keywords, utilising ad extensions for better performance, geo-targeting the ads for more narrowed targeting of your audience, ensuring the mobile-friendliness of your ads to optimise accordingly, and regularly monitoring how the ad is performing, then adjusting the budget from time to time, if needed.
Conclusion: Now any PPC Company can help you simplify this process but you need to make sure that you are investing in the right place that gets YOU the best returns on your investment. And SkyTrust is such an entity that understands your needs and facilitates you with the solutions that suit your business goals and help you attain the ultimate PPC ROI. As we believe in the philosophy of “one size doesn’t fit all”, we strive to provide you with unconventional solutions that will help you climb up the ladder of digital transformation, and in due course take your business to the peak of your growth.
How to Use Instagram Analytics Tools and Grow Your Profile Online?
Is posting on Instagram enough to make your company profile grow? Knowing the analytics of your strategy is essential to move ahead. Read below to find the ways to check your analytics.
Instagram has always been the talk of the town! It acts as a powerful social media platform for brands of all sizes and industries. It is a great way for brands to connect with their customers and know about their buy-and-sell behavior. The social media buzz lets you keep an eye on the shoppable ads, trending video formats, video creation, and more on Instagram.
But, how do you know whether your Instagram marketing strategy is working or not? This is where analytics comes in. Instagram post insights and analytics tools provide all the valuable data required to increase followers and boost your company’s profile online.
Let’s learn more about Instagram analytics and how you can get the most out of everything from this social platform.
How to Check Instagram Analytics?
The primary requirement for accessing Instagram analytics is a business or a creator account. You can have a business account other than your personal account, or you can also convert your personal account into business. The process for the same is simple – Click on the profile picture, select ‘settings’ then ‘account’. Then click on ‘Switch to a professional account.’
Now, when you have access to your professional account, you can easily check your account insights in just three simple steps – Go to your profile, click on the insights action button, or simply click on the ‘menu’ in the upper right corner and select ‘insights.’ Finally, select metrics under the ‘overview’ section or choose the content you shared to check its metrics.
Why Instagram Analytics is Important
Being ready in the evolving marketing industry requires a robust hold on the ‘data-driven’ approach. To keep your Instagram marketing strategy on top, you can either make decisions based on actual numbers instead of anecdotes or analyze the metrics of your competitor’s accounts. However, the platform doesn’t support viewing Instagram analytics for other accounts. Hence, being data-ready is the best option to grow, as it empowers you to
- Know your audience’s preference – Amidst the growing competition, it is essential to know about the content type that resonates well with your audience. It can be done only through analytics, and based on the same, you can easily recreate your top-performing content and expand your reach.
- Identify the trends and downturns – Analytics helps you be aware of the results of your content strategy, engagement rate, and reach. If you want to know about the performance of your reels or posts, publishing frequency, or follower insight for Instagram, analytics plays a major role.
- Justify your decisions – Analytics are hard proof for every decision taken during your marketing strategy. It lets you explain your reasons with proof to your seniors, colleagues, and stakeholders.
What Metrics to Track on Instagram Analytics?
Now that you know how to open the Instagram analytics dashboard, let’s move forward toward knowing the metrics that have to be tracked for the best performance.
- Audience analytics and insights – Keep a check on the audience’s insights for a powerful result. This highlights insightful customer data, which includes
- Audience demographics (Location, age, gender)
- Engagement and interaction percentage from followers and non-followers.
- Increase in follower count over time.
Instagram user analytics is one of the best ways to check whether your social profile is visible to your audience or not.
- Post analytics and insights – You can also delve into performance tracking of every single post. This includes
- Best performing content format.
- Best time to gain maximum engagement on your Instagram post.
- Top performing posts for a specified period of time.
- Impressions, reach, and engagement on individual posts.
The best part is that Instagram allows you to filter your search based on the metric you are looking for.
- Stories analytics and insights – The most fun part about Instagram stories is that even if they disappear, the data related to them doesn’t! Stories analytics involve
- Number of weekly stories to be published.
- Is time an essential factor for its impression and engagement count?
- Identifying which type of content performs the best.
- Reel analytics and insights – Reels hold a prominent place in the entire Instagram activity. Analyzing its performance data is essential to get an accurate count of Instagram traffic analytics through reels and videos. The breakdown of the “followers and non-followers” count of reels lets you know whether your videos are picked up by the algorithm or through the Explore page.
- IG live analytics and insights – The analytics of an Instagram live video include the peak concurrent views of live interactions (comments and shares) and the accounts reached during the session.
- IG ad analytics – You can have a detailed view of Instagram IG ad analytics through the Ads Manager. This breakdown includes
- Campaign performance overview
- Ad audience demographics
- Delivery data
- Amount spent on the campaign
- Cost per result
Top 5 Instagram Analytics Tools
If you are looking for the best Instagram analytics app, professionals at SkyTrust have listed out the top 5 tools that can help your business profile reach higher demographics through their accuracy of analytics.
- Iconosquare – It is one of the best tools to identify how efficiently your posting frequency drives new followers on a daily basis. Its buffer-like tool acts as a time saver for posting across different accounts while managing multiple clients of different industries at the same time and from the same dashboard.
The editorial calendar allows scheduling posts ahead of time along with the option to select from a wide range of high-resolution images from its media library.
Iconosquare helps measure the tags and mentions, along with an in-depth analysis of the engagement rate. You can also measure hashtag performance and the best days and times for posting. The best part is that it offers a 14-day no credit-card free trial.
- Sprout Social – It is a powerful Instagram analytics tool that combines analytics with content creation and management tools. The best way to boost conversions in Sprout Social is by gaining access to its Social CRM feature, which funnels conversations into a ‘smart’ inbox
Sprout Social helps gain a detailed insight into individual hashtag performance or geotagged locations, which will help pay keen attention to Instagram followers analytics.
- Keyhole – This tool gives users real-time feedback. You can easily analyze which of your own activities or internal trends drive the maximum follower growth over time. It lets you glance at your competitor’s Instagram accounts and track their progress and downturns.
Keyhole allows you to set your own predefined KPIs to track and the tool will automatically report on those KPIs, framing an easy-to-read dashboard.
- SquareLovin – This tool is a combination of both aggregate data and metrics of each individual post. One of the best features of this tool is that it gives a detailed insight into the best time frames for posting based on metrics. It also tells you when you shouldn’t post.
- Minter.lo – Unlike other tools that tell you about your post’s performance based on your KPIs, Minter.lo provides insight into the content decisions that you are making. It also breaks down the post engagement into performance rates and gives an insight into how many of your followers are active on the platform.
How SkyTrust Helps Businesses Lead the Path to Digital Transformation?
How SkyTrust Helps Businesses Lead the Path to Digital Transformation?
Want to keep up with the increasing digital Transformation? Consider SkyTrust! A place where innovation and technology converge.
What is SkyTrust?
The world is in a constant state of evolution and change, with technology serving as the central driving force behind nearly every business. Organizations require assistance to stay in step with this rapid pace of transformation. SkyTrust, the global digital leader acts as a catalyst for change, while fully exploring the potential of emerging trends and technology.
The company embarked on a transformational journey, driven by a passion for innovation and growth. It opened the doors of the global market for multiple brands and continues to do so. SkyTrust has a glorious global presence, with major operations in India, Canada, the United States of America (USA), United Aram Emirates (UAE), and the United Kingdom (UK).
With its commitment to helping clients with the best possible digital transformation solutions, SkyTrust offers a wide range of services, including cloud computing, generative AI, business automation, digital marketing, NFT, web and app development, ERP services, blockchain technology, DeFi and cryptocurrency, branding, and online reputation management. The company identifies itself as a one-stop solution for bridging the digital marketing gap by offering high-quality services and a comprehensive approach.
SkyTrust Global Services
Let’s have a closer look at each of the services provided by SkyTrust. Our services are sure to uplift your business in the digital realm.
Cloud computing – It is a technology that allows individuals and organizations to access and utilize computing resources over the internet. By leveraging the cloud, SkyTrust enables clients to scale their operations, enhance flexibility, and reduce IT costs. They offer tailored solutions for cloud migration, infrastructure management, and application development, ensuring seamless integration and optimization of cloud resources. This enables clients to stay agile, innovate faster, and remain competitive in the ever-evolving digital realm. Cloud services provide robust disaster recovery solutions by securely storing data offsite. This mitigates the risk of data loss due to unexpected events like natural disasters or system failures. Overall, embracing cloud computing is pivotal for brands looking to innovate, adapt, and thrive in the fast-paced and ever-evolving digital world.
Generative AI – SkyTrust, a digital transformation company empowers clients to excel in the digital landscape by harnessing artificial intelligence. By integrating generative AI capabilities, the company assists clients in automating tasks, creating personalized user experiences, and developing innovative products and services. Their AI solutions encompass natural language processing, computer vision, and predictive analytics, enabling clients to enhance customer experiences, streamline operations, and unlock valuable insights from their data. This empowers clients to stay innovative and competitive in the fast-paced digital environment. This automation not only reduces the burden of manual content creation but also ensures consistency and scalability, allowing brands to maintain a continuous and engaging online presence. Generative AI services are invaluable for personalization, as they enable brands to tailor content and recommendations to individual customer preferences. This level of customization enhances customer experiences, fosters engagement, and ultimately leads to higher conversion rates and brand loyalty.
Business automation – It refers to using technology to streamline and optimize various processes and tasks within an organization, reducing manual intervention and increasing efficiency. SkyTrust empowers clients to prosper in the digital landscape through its automation service. They analyze and identify areas where automation can be implemented, leveraging robotic process automation (RPA) and workflow automation. Automating repetitive tasks, data entry, and decision-making processes, helps clients improve operational efficiency, reduce errors, and cut costs. This enables them to focus on strategic initiatives, enhance productivity, and gain a competitive edge in the rapidly evolving digital business landscape.
Digital marketing – We let you promote your products or services, connect with target audiences, and achieve marketing goals using digital channels and technologies. We empower clients to thrive in the digital landscape through our digital marketing service. SkyTrust creates tailored strategies that encompass SEO, social media marketing, content marketing, email marketing, and paid advertising. By optimizing online presence, targeting the right audiences, and analyzing data-driven insights, we help clients boost brand visibility, engage customers, and drive conversions. This results in increased market share, revenue growth, and a competitive edge in the dynamic digital marketing arena. Digital marketing enables brands to gather valuable data and insights about consumer behavior, preferences, and trends. This data-driven approach allows for continuous optimization of marketing strategies, ensuring that efforts are aligned with changing market dynamics and customer expectations.
Non-fungible token (NFT) – As a leading digital transformation company, we facilitate client success in the digital landscape through our NFT service. We assist clients in creating, managing, and leveraging NFTs for various purposes, such as digital art, collectibles, and intellectual property. SkyTrust provides blockchain expertise, smart contract development, and NFT marketplace integration, helping clients tap into the emerging NFT ecosystem. This enables clients to monetize digital assets, protect intellectual property, and explore new revenue streams including royalties from secondary sales of NFTs in perpetuity in the evolving digital landscape. NFTs offer brands a powerful tool for intellectual property protection and authenticity verification. Brands can use NFTs to prove the provenance of digital assets and combat counterfeit products or content in the digital landscape, enhancing trust among consumers.
Web and app development – We offer customized solutions, employing the latest technologies and best practices in front-end and back-end development. SkyTrust ensures responsive design, user-friendly interfaces, and robust functionality. By delivering high-quality web and app experiences, they help clients enhance user engagement, expand their digital footprint, and achieve their business objectives, ultimately driving growth and success in the competitive digital landscape. Effective web and app development is crucial for a brand’s success in the digital age. It provides a seamless user experience, enhances accessibility, and fosters customer engagement. It enables brands to stay ahead of the competition by embracing emerging technologies and trends. Mobile apps, for instance, provide opportunities for push notifications, location-based marketing, and personalized experiences, allowing brands to stay relevant and innovative.
ERP service – It is a software system that integrates and manages core business processes such as finance, human resources, inventory management, and production. We provide tailored ERP solutions that streamline operations, automate workflows, and centralize data. SkyTrust helps clients implement and customize ERP systems to meet their specific needs, enabling efficient resource allocation and informed decision-making. By optimizing processes and enhancing data visibility, they help clients boost productivity, reduce costs, and gain a competitive edge in the rapidly evolving digital business environment. ERP systems enhance customer satisfaction by enabling faster order processing, accurate inventory tracking, and improved customer service. They also ensure compliance with regulatory requirements, reducing the risk of penalties and reputational damage.
Blockchain technology – It is a decentralized and distributed ledger system that records transactions across a network of computers. SkyTrust provides expertise in blockchain development, helping clients design and implement customized blockchain solutions. This enables clients to enhance trust, streamline processes, and reduce fraud in their operations. By leveraging blockchain, we help clients navigate the digital landscape with confidence, ensuring data integrity and fostering innovation securely and efficiently. Blockchain’s immutability and decentralized nature reduce fraud, improve data integrity, and enable innovative applications like cryptocurrencies and smart contracts, revolutionizing various industries.
DeFi and cryptocurrency – SkyTrust, the global leader in digital transformation, empowers clients in the digital landscape through its DeFi and cryptocurrency services. They offer expertise in blockchain development, DeFi protocol development, and cryptocurrency solutions. We assist clients in navigating and leveraging these technologies to innovate in the financial sector, ensuring security, compliance, and efficiency in their digital financial endeavors. This enables clients to prosper in the evolving digital financial landscape. By accepting cryptocurrency payments, a brand can position itself as tech-savvy and forward-thinking, attracting a growing segment of consumers interested in digital assets. This can enhance the brand’s image and appeal to a younger, tech-oriented audience.
Branding – It is the process of creating a unique and compelling identity for a company, product, or service. It involves establishing a consistent image, values, and messaging that resonate with the target audience, fostering trust and recognition. We collaborate with clients to craft and refine their brand identity, ensuring it aligns with their digital goals and market positioning. SkyTrust provides branding strategies, visual design, and content development that resonate in the digital world, helping clients stand out, connect with customers, and build a strong online presence. This results in increased brand awareness, customer loyalty, and overall success in the digital realm.
- Online reputation management (ORM) – It is the practice of monitoring and influencing the perception of a person, company, or brand on the internet. It involves managing online reviews, social media mentions, and search engine results to maintain a positive image and mitigate negative feedback or misinformation. We employ advanced tools and strategies to monitor online mentions and sentiments, address negative content, and promote positive information. SkyTrust helps clients build and maintain a favorable online reputation, enhancing trust among customers and stakeholders. By safeguarding their digital image, clients can thrive in the competitive digital landscape with confidence and credibility.
We’ve been talking about digital transformation and the urgency to adopt it in the progressing virtual landscape. But, do you know what exactly it is and how is it helpful for businesses to make a prominent presence in the competitive market?
What is Digital Transformation
Digital transformation is the process of changing or modifying the way a business is done. Not just the operations, it also considers modification of culture and personalized customer experiences to meet the changing business requirements. Moving ahead of the common terms like sales, marketing, and customer service, digital transformation also focuses on how you think about and engage with customers.
With digital technology by our side, there has been a robust shift from the use of paper to smart applications, giving us a chance to reimagine the way we engage with our customers or do business. Our team at SkyTrust believes that this shift has enhanced their digital thinking, planning, and building abilities, hence, making them agile, flexible, and ready to help businesses grow.
One of the key elements of digital transformation is leveraging the use of technology for your business. It’s not just about analyzing how fast the same task can be done with technology, but rather researching what our technology is capable of and how to adapt our business to make the most of technology for a top-notch customer experience.
One should not forget that digital transformation will mean different to different industries and businesses, however, we know how to integrate digital technology into all areas of businesses resulting in effective business operations and value to customers.
Now that you know the value and requirements of digital transformation, let’s learn more about why SkyTrust can be the perfect choice to curate the best digital transformation strategy for you.
Why Choose SkyTrust?
Unlike other transformation companies, SkyTrust believes in working closely with clients to understand their business goals and devise customized, objective-based, and growth-oriented plans that complement the industry trends and clients’ business vision.
Our experienced professionals commit to helping upcoming companies, medium-scale businesses, that are already in the run, and high-end brands scale up their digital game to create a prominent presence and noteworthy reputation in the global digital landscape. We truly believe that the advancement in connectivity and technology-led solutions results in improved customer experience.
We have worked and still working with clients all over the globe across all verticals like technology, finance, B2B, eCommerce, SaaS, and more. The hunger for creativity, stubbornness to be updated with the trends, and passion for driving successful results have become our new way of living. There are many digital transformation companies around, but what sets us apart is our working style with a knack for exclusivity.
At SkyTrust, we are guided by our core values toward sustainable growth and have helped local and international businesses of all sizes across industries maximize revenue through our creative strategies.
SkyTrust FAQ
What is SkyTrust?
The world is in a constant state of evolution and change, with technology serving as the central driving force behind nearly every business. Organizations require assistance to stay in step with this rapid pace of transformation. SkyTrust, the global digital leader acts as a catalyst for change, while fully exploring the potential of emerging trends and technology.
What is Digital Transformation
Digital transformation is the process of changing or modifying the way a business is done. Not just the operations, it also considers modification of culture and personalized customer experiences to meet the changing business requirements.
Why Choose SkyTrust?
Unlike other transformation companies, SkyTrust believes in working closely with clients to understand their business goals and devise customized, objective-based, and growth-oriented plans that complement the industry trends and clients’ business vision.
What is Trust Flow? Why is it an Essential SEO Metric?
What is Trust Flow? Why is it an Essential SEO Metric?
Do you know if your website is qualitative? If not, don’t worry. The trust flow metric analyses the trustworthiness of your site. Let’s see how.
With the expansion in digital trends, online marketing tactics have also evolved and continue to grow. It appears as if a new digital marketing strategy has emerged and become the must-know for every related field or organization. Being updated with the trends and tools is an essential aspect for businesses to stand in the growing markets. Most of all, analyzing the trustworthiness of your site is important to ensure its quality. One of the best tools for the same is Trust Flow.
In this article, we will learn more about this SEO tool and how it will benefit in ranking your website in Google.
What is Trust Flow in SEO?
It is one of the key SEO metrics that analyses the trustworthiness of your website based on its quality, authority, and visibility in the search engine result pages. Although there are many performance-tracking tools in SEO metrics, with the changes in Google’s algorithms many new metrics have evolved. Out of this, Trust Flow generates a clear and fuller picture by measuring the number of clicks a page receives from trusted sites.
For example, if your website is authoritative and qualitative, your site’s trust flow will increase, hence, improving the trust score. The increase or decrease of the trust flow score is determined by the flow of traffic through trustworthy or untrustworthy links respectively. It is one of the chosen metrics for performing link audits, prospects for links, or analyzing the competition.
In 2012, Majestic introduced two metrics – Citation Flow and Trust Flow, as part of its Flow Metrics algorithm. The two grew up to be highly popular and in demand in the SEO world for ranking a website on the basis of trust, quality, and authority. However, the two hold stark differences.
Now that you know about what is trust flow, let’s move forward toward understanding what is citation flow and how the two are different from each other.
What is the Difference Between Citation Flow and Trust Flow
Trust flow and citation flow are used to measure the popularity of the links. However, citation flow does not consider the link quality. It focuses only on the popularity of the site. If your site is popular with ample links pointing toward it but lacks trust and quality, it means it has a high citation flow and low trust flow.
A higher citation flow indicates that the multiple links pointing toward its popularity have low quality. The perfect ratio for any website’s citation flow and trust flow is 1:1. An increase in the trust flow means that the citation flow is already high, but an increase in the citation flow does not necessarily mean an increase in the trust flow.
Links with high citation flow that point to your website will boost your site’s citation flow, but negatively impact the trust flow. It is difficult to get a higher trust flow rating than an increased citation flow rating because the latter will always be high as it also counts links are irrelevant.
Trust flow and organic search results have a direct connection as Google rewards websites that have high trust flow because they provide qualitative backlinks. Also, Google ranks these websites higher in comparison to other sites.
How is Trust Flow Calculated?
Trust Flow is a metric used in SEO to measure the trustworthiness and authority of a website’s backlink profile. It’s one part of Majestic’s link analysis tool, which provides insights into the quality of links pointing to a website. Here’s a simplified overview of how to calculate Trust Flow:
- Access Majestic’s Tool – To calculate Trust Flow, you’ll need access to Majestic’s SEO tool or use a third-party tool that integrates Majestic’s data.
- Select the URL or Domain – Enter the URL or domain you want to analyze. Majestic will then gather data on the backlinks to that URL or domain.
- Review the Trust Flow Metric – Majestic’s Trust Flow metric typically ranges from 1 to 100. The higher the Trust Flow score, the more trustworthy and authoritative the website is considered in terms of its backlink profile.
- Analyze the Data – You can also examine the Citation Flow, which measures the quantity of backlinks. Trust Flow and Citation Flow are often compared to assess the balance between link quality and quantity. A high Trust Flow relative to Citation Flow is indicative of a strong, authoritative backlink profile.
What is Topical Trust Flow?
Topical trust flow represents a distinct facet within the trust flow framework, offering a specialized evaluation of the relevance of inbound links directed at a particular website. This refined rating enhances the precision of the trust flow metric and is most effective when used alongside your trust flow assessment. It proves immensely valuable for optimizing any link-building strategy.
How to Identify a Good Trust Flow Website?
Now that you know about trust flow and citation flow, many website owners are curious to know whether their website has a good trust flow score or not. Although there isn’t any specific formula to calculate the trust score, its ranking can be broadly categorized into three sections.
- A site with a score of 50 or above is categorized as the one with a high level of trust. Its trustworthiness can be considered similar to that of YouTube, TED Talks, etc.
- A score between the range of 10 to 50 indicates an average trust score, similar to that of Reuters, MSN, etc.
- A trust score of 10 or below indicates a very low level of trust. Often, new websites or those that have incorporated manipulative SEO practices fall into this category.
Websites that come under the first category are considered as those with high quality and reputation. However, those that fall under the second or third category need modification or improvement in their SEO strategies.
How to Boost Your Website’s Trust Flow SEO?
If your website’s current trust score comes under the above-mentioned second or third range, consider boosting it efficiently. Instead of focusing just on quantity, find quality backlinks with authority scores. There are three ways to do the same, namely –
- Link with influencers – Connect with active influencers in your niche to generate quality backlinks. Begin by conducting keyword research and identifying prominent bloggers and experts who feature prominently in search engine results. Subsequently, utilize Majestic’s backlink tool to track their Trust Flow and ensure their Topical Trust Flow aligns with your industry. Initiate contact with these influencers to promote your business and provide them with high-quality content in exchange for a potential backlink. When you present them with engaging and valuable content, they are more likely to readily accept your proposition, enabling you to cultivate valuable relationships.
- Publish on sites with good trust scores – Engaging in guest posting is an effective strategy for acquiring authoritative backlinks from reputable websites and boosting your Trust Flow score. Similar to influencer outreach, it’s crucial to assess a potential guest posting platform using Majestic’s tool to evaluate its trust flow. If a website’s trust flow score falls below 10, it may not be worthwhile to invest in content creation for publication on that platform. Additionally, ensure that the links embedded within your guest posts are not tagged as “Nofollow.” When a website employs Nofollow links for guest-contributed content, these backlinks won’t contribute positively to your Trust Flow.
- Create internal links – Establishing internal links is a straightforward strategy for enhancing both your Trust Flow and SEO. While crafting content, ensure it includes a minimum of two to three links directing users to other pages within your website. A well-optimized homepage can further enhance the Trust Flow and SEO performance of all pages linked to it. Moreover, besides benefiting SEO, internal links also simplify navigation for your website visitors, providing them with a more user-friendly and intuitive browsing experience.
- Constantly check backlinks – Consistently reviewing your backlinks may not directly boost your Trust Flow, but it plays a vital role in maintaining a strong and healthy score. Regularly auditing your backlinks and eliminating undesirable ones ensures your Trust Flow remains consistently high. This elevated score serves as evidence that you diligently maintain your website’s quality, making it an attractive destination for others seeking valuable connections. Consequently, other websites will gain confidence in linking to your site, thereby enhancing your SEO performance through increased link credibility and trustworthiness.
Trust Flow FAQ
what is trust flow in seo
It is one of the key SEO metrics that analyses the trustworthiness of your website based on its quality, authority, and visibility in the search engine result pages. Although there are many performance-tracking tools in SEO metrics, with the changes in Google’s algorithms many new metrics have evolved.
What is CF and TF in SEO?
In the context of SEO (Search Engine Optimization), CF stands for “Citation Flow” and TF stands for “Trust Flow.” These metrics are part of a tool called Majestic SEO, which is used to analyze the quality and authority of websites.
Citation Flow (CF) is a metric that measures the quantity of links pointing to a particular webpage. It provides an indication of the popularity or influence of a webpage based on the number of links it has.
Trust Flow (TF), on the other hand, measures the quality and trustworthiness of the links pointing to a webpage. It takes into account the authority of the websites that link to a particular webpage. Websites with a higher Trust Flow are considered more reliable and trustworthy.
What is TF in backlinks?
In the context of backlinks, TF stands for “Trust Flow.” Trust Flow is a metric used to assess the quality and trustworthiness of the backlinks pointing to a particular webpage.
What is TF format?
In SEO, TF format typically refers to the format or structure in which Trust Flow (TF) is presented or displayed. Trust Flow is a metric used to measure the quality and trustworthiness of backlinks pointing to a webpage.
what is trust flow and citation flow
Trust Flow (TF) and Citation Flow (CF) are metrics developed by Majestic SEO to evaluate the quality and authority of websites and webpages.
Trust Flow (TF) measures the quality and trustworthiness of the backlinks pointing to a webpage. It takes into account the authority and credibility of the websites that link to a particular webpage. Websites with a higher Trust Flow are considered more reliable and trustworthy.
Citation Flow (CF), on the other hand, measures the quantity of links pointing to a webpage. It provides an indication of the popularity or influence of a webpage based on the number of links it has. CF does not consider the quality or trustworthiness of the links, but rather focuses on the quantity.
Top 10 SEO Competitive Analysis Tools
Top 10 SEO Competitive Analysis Tools
A successful SEO strategy involves detailed research on SEO competitive analysis tools to know how your competitors’ SEO strategies are performing.
With the expansion in digitalization and companies moving toward online operations, SEO or search engine optimization is simultaneously growing in importance. It is one of the major aspects for companies to be visible on the SERP. A successful SEO strategy involves detailed research on SEO competitive analysis tools to know how your competitors’ SEO strategies are performing.
Everyone wants to be on the first page of Google, but is it practically possible? Of course not! It all depends on the effectiveness and execution of your SEO strategies. According to Backlinko, those that hold a prominent place on Google’s first page get an approximate 27% click-through rate. Whereas, companies mentioned on the second page get only about 0.63% of click-through rate.
Many times, even after developing the required SEO strategy, great content curation, and technical SEO audit performance, companies fail to get the attention they deserve. It is also observed that 90 percent of web pages don’t even get search traffic from Google at all. But, if it isn’t you, then who is getting the traffic? Your SEO competitors are! To get things on point, consider knowing more about SEO competitive analysis. This article will let you dive deep into the same and act as a catalyst to improve your search rankings.
How to do an SEO Competitive Analysis?
An effective SEO competitive analysis strategy involves five key steps that will highlight the strengths and weaknesses of your brand and its operations. If you want to stay ahead of the curve, follow these diligently.
- Identify your competitors – Whether you’re an emerging startup or a well-established company, it’s crucial to be aware of your competitors. The initial step in recognizing your competitors is to compile a list. Examine the keywords and website searches that you aim to achieve top rankings for and observe which websites or businesses appear. This approach will also uncover websites that might not have been on your radar, providing a valuable means of identifying previously overlooked competitors.
- Study their SEO strategy – Examine your rivals’ websites to gain insights into their SEO approach. This involves analyzing their website architecture, the variety of content they produce, and the specific keywords they are targeting, encompassing both short and long-tail variations. Additionally, it’s essential to assess the speed and mobile-friendliness of your competitors’ websites. By acquiring this information, you will develop a comprehensive understanding of how your website measures up against your competitors in the realm of technical SEO.
- Check on your competitor’s content – To grab an audience for your website, be updated on the trending and in-demand content that your competitors use. Keep a check on their top-ranking pages, pages ranked by keywords, and pages with the highest traffic to improve your SEO strategy.
- Be vigilant of your competitor’s social media presence – social media holds a major place in driving brand awareness. So, be updated on your rivals’ follower counts, social media strategies, content type, hashtags, etc.
- Check your competitor’s ranking on your chosen keywords – Prepare a list of your targeted primary and secondary keywords you want to rank for. Analyze the keywords your competitors are ranking on and how well they are performing. Work toward ranking on your primary keyword, while also, utilizing the secondary ones.
- Study their keywords – While you may be performing well for your primary keywords, it’s essential to consider those that place you at the lower end of the first page in search engine results (SERP). Devote attention to these keywords because investing effort in incorporating them into your content could potentially enable you to surpass your competitors and secure a position ahead of them. Examine any keywords that your competitors might have lost but still possess substantial search volume. Determine where they are experiencing a decline in rankings, visit those pages, and try to discern the reasons behind their decline. Seize this opportunity by creating content that incorporates these keywords, capitalizing on the gap left by your competitors.
- Analyze your competitor’s on-page optimization – You need to analyze the pages that are surpassing your rankings. This analysis will assist you in understanding the factors responsible for your competitors’ superior performance in search engine positioning. The major elements to be analyzed are –
- Title – The title of your page along with the right keyword is an essential factor in indicating how your content should be displayed in search results, social media, and browser tabs. It highlights the relevancy of keywords for search and ranking.
- Meta-data – Meta keywords and meta description tags help Google to identify what your page is all about.
- Headlines – Google has a preference for headings and accords significance to <h> tags, particularly when they are associated with particular keywords. These headings can also be highlighted for featured snippets, propelling your content to the top of the search results. It’s important to note that when Google disregards the title tag, it frequently resorts to utilizing H1 tags instead.
- Internal links – Internal links play a crucial role in guiding visitors to related content and can significantly enhance the SEO performance of your pages. Avoid overloading a piece with numerous links, but instead, incorporate high-quality and relevant links that encourage users to stay engaged on your website.
- Quality content – In content creation, prioritizing quality over quantity is key. Competitors who achieve high rankings often utilize authoritative blogs to establish their expertise on a subject. To gain insights into their strategies, conduct a brief search to identify these blogs.
- Images and videos – Your images and videos should be properly optimized and tagged with descriptive and relevant names.
- Schema markup and structured data – Structured data aids search engines in comprehending the content of a webpage and has the potential to enhance visibility within search results.
- URLs – Ensure to create keyword-friendly, descriptive, and concise URLs.
- Customer experience – Usability plays a pivotal role in search engine rankings. Therefore, assess your competitors’ pages in terms of their layout, navigation, and loading speed. Consider the overall user experience they offer and make comparisons with your own.
- Study their backlinks – Backlinks hold significant importance for search engines and the ranking of web pages. However, it’s crucial to prioritize the quality of backlinks over quantity. High-quality backlinks are what you should aim for, as low-quality ones can negatively impact your pages and may be regarded as spam. Avoid pursuing links indiscriminately through outreach efforts. For instance, if one of your pages receives a link from a high-authority site like Wired, it adds credibility to your content and greatly benefits your rankings.
Conduct a thorough analysis to identify the backlinks that are contributing to your competitors’ improved rankings and strive to replicate their strategies. Additionally, take note of websites that link to your competitors, as they may also be open to linking to your content. Consider reaching out to them, particularly when you have new blog posts or guides covering relevant topics or providing superior information, as this can be an effective way to secure valuable backlinks.
Now that you know about what is SEO analysis, and how to perform competitive analysis, let’s know more about the tools required for the same.
10 Best SEO Analysis Tools
Many kinds of SEO strategies can help you rank high in SERP. For example – B2B SEO strategy, enterprise strategy, etc. Excelling in any of these requires the help of the right SEO analysis tool. Here is a list of the 10 best tools suggested by experts at SkyTrust.
Google Search Console – Google Search Console, a free SEO tool, enhances website visibility in Google search results. Monitor Google’s site crawling and indexing while addressing performance issues. It’s not only for SEO; it aids in identifying and resolving security threats like malware or phishing. Sign up for a free Google Search Console account to enhance SEO and site insights.
Google Analytics – Google Analytics, a free SEO tool, empowers site owners to monitor traffic and performance. Understanding user interactions informs SEO and user experience enhancements. It tracks pageviews, unique visitors, time on site, bounce rate, conversions, goals, and e-commerce transactions. Valuable for enhancing SEO and overall site performance.
Moz Pro – Moz Pro offers a comprehensive set of SEO tools to enhance your website’s SERP ranking. It’s favored by SEO experts and dedicated webmasters for researching keywords, monitoring SEO progress, and more. Key features include Site Auditing, Keyword Research, and Rank Tracking.
Ahrefs – Ahrefs stands out as a popular SEO tool widely embraced by webmasters and SEO experts. This web-based tool enhances website search engine rankings through comprehensive SEO performance analysis. Its array of features includes keyword research, competitor analysis, and backlink assessment. By inputting your website’s URL, Ahrefs provides detailed SEO reports, highlighting strengths and areas for enhancement.
SEMrush – SEMrush, a highly popular SEO tool, boasts an extensive feature set to enhance website SEO. Its user-friendliness appeals to both novice and experienced users. Moreover, it offers affordability with various pricing plans to suit different needs and budgets. Key features encompass SEO audit, competitive analysis, and keyword research, making SEMrush a top recommendation for improving website SEO.
Screaming Frog – Screaming Frog SEO Spider, available for PC and Mac, is a desktop program that conducts comprehensive website crawling from an SEO perspective. It collects crucial onsite elements and categorizes them in tabs (e.g., links, images). You can export this data to Excel for further analysis in tools like Google Analytics, Custom Search Engines, and Google Webmaster Tools. Ideal for auditing extensive websites with numerous pages, it replicates how search engines crawl, identifying issues like broken links, duplicate content, and more.
SpyFu – SpyFu, an affordably priced service, specializes in competitive research and offers a plethora of valuable features. It simplifies the competitive research process by providing all necessary data. Their SERP Analysis tool, available for free, offers unique insights like indicators for search result fluctuations, a Ranking Difficulty score, .gov or .edu site rankings, and the count of the top 100 ranked homepages.
Inlinks – Inlinks, a content optimization tool, excels at extracting pertinent data from search results and competitors. Its SERP analysis function offers a wealth of information on search results sites, including semantically related topics and user intent data. The unique user intent data and topic suggestions stand out, along with the Topic Analysis feature that aids in content creation. While other SERP analysis tools examine the top 100 to the top 5,000 results, the top 10 results are the most crucial, as not all sites in the top 100 or even the top 10 are true competitors.
Market Muse – MarketMuse, an AI-driven content analysis tool, integrates seamlessly into the content creation workflow, from research to content brief development and more. It stands out for its top-ranked page analysis and keyword insights. Notably, the Compete feature assists in analyzing competitors and suggests ways to outperform them by addressing overlooked related topics. MarketMuse is more than just a competitive tool; it streamlines the entire content creation process, with competitor research being a crucial component.
Similar Web – SimilarWeb is a distinctive competitor analysis tool, prioritizing a comprehensive comparison of two websites over SEO specifics. It provides extensive data, including traffic, keywords, traffic distribution by country, and audience demographics. Users can access both free and paid versions, with the free version offering ample data for effective competitor comparison.
How to Improve Google Ads Quality Score?
How to Improve Google Ads Quality Score?
Do you know that an increased Google ads quality score can let you grab more reach and higher revenues? But how to improve it? Let’s check it out.
Google ads is one of the most demanded and powerful paid marketing platforms in the advertising industry. With over 2 million marketers using the platform to build brand awareness, and increase ROI and traffic, Google ads have become a highly competitive landscape. Your Google ads quality score determines your reputation among your targeted audience. It is the best way to determine whether your ads are relevant to your audience or not. Rating from 1-10, with 1 being the lowest and 10 being the highest, you can identify the areas that require optimization.
In this article, we will delve deep into the meaning, importance, and types of quality scores for effective PPC marketing.
What is Google Ads Quality Score?
Google Ads Quality Score is a metric used in Google Ads (formerly known as Google AdWords) to evaluate the quality and relevance of your advertisements and keywords. It’s a critical component of the Google Ads auction system and can significantly impact the performance and cost of your advertising campaigns. Marketers who achieve high-quality scores enjoy superior ad rankings. Similar to how organic search results are ordered on a search engine results page, paid advertisements also undergo a ranking process.
Regularly monitoring and optimizing your Google Ads campaigns is essential to maintain or improve your Quality Score over time. Keep in mind that Quality Score is just one of several factors that influence the success of your Google Ads campaigns, but it’s an important one for achieving cost-effective and efficient advertising.
5 Tips to Improve Your Quality Score in Google Ads?
If you are considering to know about how to improve your quality score in Google ads, expert marketers at SkyTrust have outlined the top 5 tips to remember for the same. Improving your Quality Score is essential for achieving better ad performance and lower costs. Below are the five ways to enhance it.
Keyword Optimization
Select relevant keywords: Choose keywords that closely match the content of your ads and the products or services you offer.
Organize keywords into ad groups: Group related keywords together to create highly focused ad groups.
Use negative keywords: Exclude irrelevant search terms to prevent your ads from showing to the wrong audience.
Ad Copy and Relevance
Create compelling ad copy: Write ad text that directly relates to your chosen keywords and offers clear value to users.
Include keyword insertion: Use dynamic keyword insertion to tailor your ad text to match the user’s search query.
Test ad variations: Continuously A/B test different ad variations to identify which ones perform best.
Landing Page Optimization
Ensure landing page relevance: Make sure the content on your landing page matches the keywords and ad copy in your ads.
Improve page load times: Faster-loading pages provide a better user experience, which can positively impact the AdWords quality score.
Enhance mobile-friendliness: Ensure your landing pages are responsive and work well on mobile devices.
Ad Extensions
Use ad extensions: Implement ad extensions like site links, callouts, and structured snippet extensions to provide additional information and make your ads more appealing.
Choose relevant extensions: Select extensions that are relevant to your business and the specific ads you’re running.
Quality Score Monitoring and Adjustments
Regularly monitor your Quality Score: Keep a close eye on your Quality Scores in the Google Ads dashboard.
Make adjustments: If you notice low quality scores, analyze your campaigns and make necessary improvements to keywords, ad copy, and landing pages.
Remember that improving your Quality Score is an ongoing process, and it may take time to see significant improvements. It’s also important to prioritize providing a great user experience, as this not only boosts your Quality Score but also enhances the overall effectiveness of your advertising campaigns.
What are the Various Types of Quality Scores?
Google Ads primarily uses a single Quality Score for each keyword in your campaign. This Quality Score is a composite score that takes into account various factors, including click-through rate, ad relevance, and landing page experience. However, while there is one primary Quality Score, you can think of it as being influenced by different aspects, which include –
- Keyword Quality Score – This is the most common type of Quality Score and is assigned to individual keywords within your ad groups. It assesses the relevance and performance of each keyword, taking into account factors like CTR, ad relevance, and landing page experience for that specific keyword.
As your keyword is defined by the Google user base, you’ll start to observe a ranking, which can fall anywhere on a scale, and its lower or higher position will influence your online ranking. The objective, naturally, is to strive for the highest possible ranking, aiming to reach as close to a perfect 10 on a scale of 1-10.
- Ad Group Quality Score – Although the primary quality score is keyword-based, individual ads within an ad group can also be evaluated for their relevance and performance. Ad-level Quality Score considers how well the ad text and creative align with the keywords in the ad group.
Prioritizing your efforts on underperforming ads initially enhances the overall average performance of your ads. You can track this score by summing up the Quality Scores of keywords within an ad group and calculating the average.
Landing Page Quality Score – While this isn’t a separate score, the landing page experience component of Quality Score evaluates the quality and relevance of the landing page that users are directed to when they click on your ad. A positive landing page experience can contribute to a higher overall quality score. Factors influencing your landing page quality score are – content relevancy, unique copy, ease of navigation, and transparency of policies.
The advantage of Google evaluating your landing page, whether it’s an official process or not, is that it prompts you to be more attentive as a marketer or business owner. Your landing page serves as the representation of your company, and enhancing it leads to an enhanced customer experience. This, in turn, fosters greater brand loyalty, more traffic, and ultimately, increased revenue.
- Mobile Quality Score – Mobile devices encompass any portable tool that can be used on the move without being tethered. While tablets and mobile phones are the most prevalent examples, devices like iPods and Chromebooks also fall into this category. With 52% of global internet traffic originating from mobile devices, it becomes a crucial factor in achieving a successful Quality Score ranking.
What sets this Quality Score apart is its consideration of location in the decision-making process. The GPS tracker determines the physical location of a device, influencing the ranking of ads displayed on the screen. Consequently, your ad’s ranking on mobile devices may differ from its ranking on desktop devices.
Account Level Quality Score – This quality score type isn’t officially confirmed by Google, but many advertisers believe that it exists. The Account-Level Quality Score assesses the overall success of your account, encompassing the performance of ads and keywords used throughout its history. Your account’s quality score serves as a reflection of the cumulative scores you’ve obtained. Consequently, a low click-through rate or unfavorable keyword performance will have adverse effects on your account-level score.
Marketers began to suspect the presence of this aspect within the quality scoring system due to the superior performance of well-established accounts. When comparing older accounts to newer ones, it becomes evident that older accounts tend to enjoy an advantage in terms of Quality Score ranking. This advantage may, in part, be a consequence of Google’s policy, which places restrictions on the creation of multiple AdWords accounts.
Importance of AdWords Quality Score
Google believes that it is essential to have a user-friendly platform to be able to drive results. So, the company takes all the necessary drastic moves to ensure that all its sites are of similar and good quality.
The importance of Google Ads Quality Score cannot be overstated in the world of online advertising. It serves as a pivotal metric that directly impacts the success and efficiency of advertising campaigns. Quality score not only influences the positioning of ads in search engine results but also plays a crucial role in determining the cost per click (CPC). Achieving a high-quality score can lead to lower CPCs, meaning advertisers get more value for their budgets.
Furthermore, a strong Quality Score signifies the relevance and quality of ad campaigns, ultimately leading to a better user experience for those engaging with the ads. This, in turn, can boost click-through rates, enhance brand reputation, and increase the overall ROI.
In essence, Quality Score is the cornerstone of Google Ads optimization, enabling advertisers to align their messaging, keywords, and landing pages for maximum effectiveness and cost-efficiency, making it a vital component for businesses striving to succeed in the competitive digital advertising landscape.
Identify the Google Ads Quality Score Factors
If you are still unsure about how to see quality score in Google ads, then, this is the way out! The Google ads quality score is touched upon by three major factors – Expected CTR, ad relevance, and landing page experience. Each component is rated with either ‘above average,’ ‘average’, or ‘below average’ to highlight the opportunity for improvement. These factors act as the most popularly used Google quality score checker instruments.
- Ad Relevance – This metric in Google Ads evaluates the alignment between your chosen keywords and the content of your advertisements. A score above the average suggests that your ads closely correspond with the keywords in your ad group. Conversely, a score below the average may result from ad copy that is too broad or keywords that are not pertinent to your business.
- Expected Click-Through-Rate (CTR) – Google employs the concept of expected CTR to gauge the anticipated frequency with which users searching for your keywords will click on your ad. As with all elements of Quality Score, it is assessed as ‘Above average,’ ‘Average,’ or ‘Below average.’ The expected CTR is determined by analyzing the historical CTR performance of advertisements.
- Landing Page Experience – Landing page experience pertains to the relevance and utility of your landing page once a user has clicked on an ad. Factors to take into account include the bounce rate and page load speed. If the bounce rate is elevated or your landing page exhibits prolonged loading times, it will have a detrimental impact on your Quality Score.
What is EDM Marketing? How is it Different from Email Marketing?
What is EDM Marketing? How is it Different from Email Marketing?
Can email marketing and EDM marketing be used interchangeably? This blog will let you delve deep into the same and learn more about the value of emails.
Many people still believe that emails are a thing of the past! But do you think so? According to a recent survey, emails are one of the most influential forms of marketing compared to other communication tools and channels. It is projected that by the end of 2023, the number of emails sent and received will cross a count of 333 billion.
We receive multiple emails daily, but most don’t get opened or land in the spam folder. To avoid such situations, it is essential to establish effective B2B email marketing campaigns that boost the highest return on investments.
Most of us might have heard of email marketing, but do you know anything about EDM (Electronic Direct Mail) marketing? Before diving into the deep ocean, you must know that two can’t be used interchangeably. Instead, EDM is the next step to personalize your marketing efforts.
What is EDM Marketing?
EDM (Electronic direct mail) marketing is a form of email marketing strategy used by companies to build brand loyalty and trust among a large group of masses, which includes its current as well as potential customers. Unlike email marketing, where companies send commercial emails to their subscribers in the form of email marketing campaigns, B2B newsletter, promotions, etc., EDM is a multichannel approach to building relationships and increasing sales.
The driving factor in this style of marketing is that it can work well for almost every type of business and is majorly used in the form of social media, text messages, email, printed materials, case studies, out-of-home (OOH), etc. Whether running a non-profit business, eCommerce business, or service-based business, EDM is the perfect choice for lead generation.
EDM Marketing vs Email Marketing
Simply said, EDM is an in-depth counterpart of traditional email marketing. B2B lead generation requires following an effective ‘marketing rule of seven.’ This rule states that a potential customer needs to see or hear your marketing message at least seven times before buying the products or services from you. Well, traditional email marketing cannot fulfill this effectively because it involves sending emails through a third-party provider in hopes of getting them converted into loyal customers, thus, building an emailing list. In contrast, EDM marketing starts with e-blasts, and then retargets ads, personalizing them depending on the segment and demographic of each user to capture those who
have seen the mail. EDM can also establish different forms of campaigns, such as remarketing and offline events, social media, drip marketing campaigns, promotion and CRM, etc.
You might wonder what drip marketing is! Well, this is a form of direct marketing that involves sending marketing information to the customers continuously at defined intervals. Here, you don’t sell the product or service directly at the first interaction. Although it is a time-consuming process, it is result-oriented. Some of the common B2B drip campaign examples are engagement emails, welcome emails, event drip emails, educational drip campaigns, up-sell products drip campaigns, etc.
Benefits of B2B Electronic Direct Mail
Now that you know the difference between email marketing and EDM marketing, let’s know about the benefits of adopting EDM marketing practices for approaching potential customers. Although email marketing and EDM are similar in many aspects, the multi-channel targeted campaigns in the latter show better results than the former.
- Time and cost saving – B2B email leads offer remarkable cost-efficiency. Once you’ve compiled your contact list, you can reach your audience at a minimal expense according to your business schedule. Crafting visually appealing emails, whether through templates or your in-house design team, costs significantly less than producing traditional mailers. Additionally, managing everything in-house eliminates the need for external printing and delivery services, saving valuable time.
- Builds trust and increases conversions – When you can communicate with your audience directly, it is the best way to build trust – EDM marketing is the prime example of this. According to a study by Edelman in 2019, 62% of consumers were found to be loyal to the brands they trust and 51% were ready to advocate for their trustable brands. One of the greatest elements in EDM is that they have themselves opted to receive emails from you, indicating their interest in your brand. This increases the chances of building trust by curating catchy B2B email subject lines and body text and converting them into loyal customers.
- Personalized email strategies – EDM marketing campaigns enable extensive personalization of email strategies through audience segmentation. Consequently, your business can establish more genuine connections with your audience by delivering valuable information tailored to their needs. Gone are the days of sending generic emails to a worldwide audience promoting US-specific free shipping; precise audience segmentation allows you to target distinct segments of your audience effectively.
Building an EDM Campaign in 7 Steps
Now that you know about the benefits of B2B direct mail, lead generation can be more effective and result-oriented by following these 7 steps for building an EDM campaign.
elect an email service provider (ESP) – If this isn’t your first time creating an EDM campaign, then you would have your choice of ESP. So, you can simply proceed to the next step. But if this is your first time, start by selecting your choice of email service provider. Their advanced features like autoresponders, analytics, list segmentation, and automated workflows will surely make your choice worthwhile.
Many email service providers offer free trials for some days – Constant Contact provides a 30-day trial, VerticalResponse gives 60 days, and ActiveCampaign offers 14 days. Whereas, MailChimp and Sendinblue provide ‘free forever’ plans with limited features for smaller lists. You need to ensure that your choice of ESP can segment your list and send automated email campaigns.
Build your list – The success of any EDM marketing campaign depends on the list of your leads. You just have to ensure that your database has legitimate names and that you are consistently updating your list by excluding unimportant names.
If you already are a player, consolidate all your contacts into one. But, if you are new to the business, it is essential to spend time creating an email list-building strategy using multiple tools available for the same in the market.
Start by enticing your audience with an attractive lead magnet. For example – Discount code, free trial for a defined time, etc. Next, embed multiple types of lead capture buttons and forms to collect your customer’s contact details. Redirect each of your social media profiles and ads to a dedicated lead capture page. Last but not least, use your physical stores to capture customer’s email IDs.
- List segmentation – Once you have created your list, start segmenting it. This is an important step in B2B email marketing services, to ensure the data is sent only to the relevant subscribers. For example, if there is a sale on women’s apparel, then informing the male subscribers doesn’t make sense. List segmentation is based on your company’s objectives and the gathered data. Segmentation can be categorized into four aspects –
- Demographic – It defines the ‘who’ of market segmentation. Here, the audience is targeted based on their income, age, ethnicity, etc.
- Psychographic – It defines the ‘why’ of market segmentation and segregates customers based on their hobbies, life goals, interests, etc.
- Geographic – It defines the ‘where’ of market segmentation. It involves grouping your customers based on country, city, region, postal code, etc.
- Behavioral – It represents the ‘how’ of market segmentation. It is an essential factor, especially for eCommerce businesses. Some of its segments include – brand loyalty, spending habits, etc.
Email Campaign Creation – Now is the time to create a campaign to be sent to your email list. Creation steps may slightly differ with different email platforms. For an effective B2B email marketing strategy, SkyTrust has outlined some tips to be used when building your campaign.
- Use easily understandable language, avoiding the technical jargon.
- Use attractive visuals to support your text.
- Use catchy B2B email subject lines. If it isn’t that lucrative, people might not even open your email.
- Be consistent with your brand’s message, tone of voice, sending intervals, etc.
- Always use a visible unsubscribe button in your email and abide by the anti-spam laws.
- Automate your email communications – Use autoresponders in your EDM marketing campaign. These are the emails sent automatically to your list whenever someone hits the triggers set on the platform. Some of the popularly used autoresponders are – Birthday greetings, product recommendations, abandoned cart reminders, transactional emails, etc.
- Result tracking – If you want quality B2B email lead generation, it is essential to track your EDM marketing campaign results effectively. Some of the key metrics to be used while tracking the results are –
- B2B email open rates depict the number of people who have opened your email.
- Click-through rate (CTR) depicts how many people click on a link in your email.
- Click-to-open rate compares the number of unique clicks to opens.
- List growth rate shows the increase in the number of new subscribers in your list.
- Email sharing rate depicts how many people are sharing your email.
- Unsubscribe rate shows how many people unsubscribe from your list.
- Complementary marketing campaigns – Support your EDM marketing campaigns with campaigns on other media channels. For example – Remarketing of PPC ads, SMS marketing, print advertising, social media posts, web push notifications, and other offline strategies.
Let’s assume that you have sent an email blast to your subscribers regarding a new product launch. To make it effective, follow it up with targeted SMS reminders, ads, etc.
Tips for Creating an EDM Strategy
Below are some of the must-know tips to be executed for creating a result-oriented EDM strategy.
- Make it mobile friendly – Nowadays, people use their mobile devices to check emails, hover through social media platforms, and browse the internet. Optimizing your strategy over mobile will help you reach more potential customers and enable direct interactions.
- Conduct testing – To ensure a thorough check of your designs and output, it is essential to conduct testing and analyze if the designs look the same when sent to consumers as they look on your screen. A/B testing or split testing are some of the good ways to ensure the effectiveness of your content.
Lead profiling – The more you know about your audience, the better you can segment and target your campaigns. Lead profiling is a must-do step for creating an effective EDM strategy. It lets us learn more about your current and potential customers.
Which EDM Format to Pick?
When it’s about EDM marketing, there is no one-size-fits-all. Below are the popular picks for every business type. Also, one should always keep in mind that no matter what format you choose, testing is the key!
For eCommerce business –
- Holiday specials
- ‘We miss you’ remarketing campaigns
- Offers and new arrivals
- Related orders
- Abandoned cart emails
For any other business type –
- Industry insights and best practices
- Events and webinar invitation
- Newsletter
- Case studies
EDM Marketing FAQs
What is EDM marketing?
EDM marketing, short for Electronic Direct Mail marketing, is a strategic approach employed by businesses to engage with a broad audience of potential customers, with a primary objective of nurturing connections to enhance overall sales performance.
Is EDM marketing the same as email marketing?
EDM marketing and email marketing share the common approach of utilizing emails for list-building and conversion generation. Nonetheless, the traditional email marketing approach primarily relies on sending emails via third-party providers, aiming for email conversions. In contrast, a comprehensive EDM marketing campaign is a considerably more intricate strategy. It might commence with email blasts but extends to subsequent stages involving retargeting ads to re-engage those who have viewed the email, concurrent social media campaigns, and potentially even incorporating billboards or print ads in magazines to achieve a broader reach.
Why is EDM marketing important?
EDM marketing holds significant importance as it serves as a potent means of engaging with your customer base, fostering brand loyalty, and driving sales growth. It stands as a vital asset for businesses, regardless of their scale, due to its capacity for precise audience targeting, trackability through marketing metrics, cost-efficiency, and potential for seamless automation using marketing automation tools.
What makes a good EDM?
An effective EDM (Email Direct Marketing) message should incorporate several essential elements, including:
- A concise and transparent subject line.
- Personalized content.
- Captivating and relevant information.
- Design optimized for mobile devices.
- Targeted segmentation.
- Maintenance of consistent messaging.
- Adherence to regulatory requirements such as GDPR and PDPA
Top 10 Digital Marketing Agencies in Toronto
Top 10 Digital Marketing Agencies in Toronto
Are you looking for ways to increase your brand’s online presence? Here is a list of the Top 10 Digital Marketing Agencies in Toronto that can help you prosper.
With the expansive digitalization, hiring a digital agency for business outreach has become the need of the hour. But the most challenging part is choosing the best. There are thousands of digital agencies out there which claim to be the best in their business. But obviously, everyone can’t be the best!
To help you quickly in the process, our expert team has spent hours and efforts researching the most trusted Top 10 Digital Marketing Agencies in Toronto. Our search primarily focuses on enhancing brand exposure while generating higher sales and revenue.
We believe that every coin spent on these agencies is an investment that contributes to your company’s long-term success. Let’s look at the personalized list curated by our professionals without further ado.
What is Digital Marketing?
It involves promoting brand names, products, services, etc. on numerous online channels using various unconventional technologies. It includes but is not limited to using strategies and tactics that can help you reach your audience via several technological mediums on digital platforms and keep them engaged with your brand and its communication. The main objective of digital marketing for a brand is to simply connect with the potential customers, build and spread brand awareness, drive traffic to your site, and eventually accomplish business objectives like enhanced sales and improved reach.
How Does Digital Marketing Work?
It includes a certain set of methodologies and diverse techniques that ensure your desired ROI and give your business the boost it needs to grow in the respective field. Here are some techniques:
SEO Strategy: Search Engine Optimization is about optimising the website’s content, analyse its structure, and working on improving other technical elements that help in enhancing the visibility of your brand in the digital world. Altogether it works toward improving your overall ranking on search engine results pages (SERPs) that divert the organic (unpaid) traffic to your desired digital destination, i.e. your website. If you search for the best SEO agency in Toronto the SERPs will show you endless results. It all is the work of some meticulous SEO optimization by these agencies.
Content Marketing: If you aim to attract your audience to your website, directly and indirectly, you need to keep promoting your textual content that contains all the necessary keywords related to your business or brand. It can be a blog, an article, a press release, a media release, a case study, an infographic, etc. Whatever your content strategy is, make sure it is relevant, consistent, and valuable as well as follow all the guidelines of search engines so you can rank better on SERPs.
Social Media Marketing (SMM): Because your target audience, which could be any age group, is available on social media platforms, brands are also turning that opportunity into a branding technique by marking their presence on these platforms. They vary from Meta’s Facebook and Instagram to trending Twitter and professional LinkedIn. In order to build your brand awareness, you need to engage your brand with your users as well as promote your products or services. You will find a plethora of social media agencies in Toronto to cater to any and every need of any brand.
Influencer Marketing: There is no lack of people on social media who are generating catchy content for their audience and getting paid by brands to promote their products. They have become the influencers who affect their followers’ perception about many things, be it a social issue or a brand experience. In short, as they have the power to influence their target audience’s purchase decision, they are called influencers. There are social media influencers who have their own niche or industry which can be utilised by a brand to promote the latter’s products or services via sponsored posts, giveaways and contests, product reviews and unboxings, takeovers and guest posts, event coverage, and more.
PPC Strategy: Pay-per-click advertising is the paid ad campaigns on search engines like Google Ads and Bing ads, as well as running paid campaigns on social media platforms. On all these platforms, you as an advertiser have to pay only when a user clicks on your ad. PPC gets you the desired traffic diversion to your website at a cost. Brands with great budget are making the most of these PPC strategies to get them the ROI of their vision and mission.
Email Marketing: Under this digital marketing strategy, a brand usually sends emails to a targeted group of audience with the main intent to promote products and services, and basically to build brand awareness. It all leads to engaging customers and driving conversions to the brand or business. It is the best way for a brand to directly reach its audience and engage with the same without any intermediate. That targeted audience consists of current and/or potential customers and targets them with a diverse range of strategies, or in this case, a diverse set of emailers.
Affiliate Marketing: This type of marketing is done to promote one’s business by collaborating with third-party affiliates or individuals who can help them grow their business. For every lead, sale, and revenue generated through the third-party affiliate, he or she earns a commission. This marketing strategy is a win-win for all as the advertiser achieves his or her anticipated sales along with enhanced visibility while the affiliate earns the desired income by promoting your product or service.
Video Marketing: Video is the type of content that attracts and engages the audience more than any other form of marketing strategy. The visual aspect of a content piece is more enticing than textual content and the audience has evolved to the extent that it prefers treating its senses to a visual treat of a video than of a written piece of information or motivation or entertainment. It can vary from stories to reels to YT shorts, and more. All these could be about creating and sharing content to showcase products or services.
Mobile Marketing: It covers a wide range of activities like promotion via text messages, pop-up ads, etc. It is the easiest mode of one-way communication to reach out to the desired audience on their smart devices. As smartphones and tablets occupy the most time of our usually busy lives, brands and businesses take up this strategy to personally reach out to their targeted audience. It saves brands a lot of energy to reach the end-user by any other mean but it certainly include thorough planning ad strategy formation that specifically suit their tastes and preferences
These are the Top 10 Digital Marketing Agencies in Toronto.
As a premier digital marketing agency in Toronto, WebSuitable offers extensive services tailored to elevate and expand your business. With its specialization in assisting established businesses in refining their messaging, streamlining their sales processes, and optimizing their revenue streams, the company is the ideal choice for delivering tangible results.
Whether it’s search engine optimization (SEO), web design, social media management, or paid advertising, experts at WebSuitable possess the knowledge and skills necessary to propel your business out of obscurity and toward unprecedented success. Our commitment to employing proven strategies, scalable systems, and a profound understanding of psychology and human behavior sets the company apart from the competition.
As a top-notch digital service provider, Speakeasy Agency delivers outstanding results that propel businesses to reach newer heights. The company possesses an innate ability to grasp any business’s specific needs, and its agility ensures that the marketing campaigns consistently hit the mark. Say goodbye to wasted time and effort – Speakeasy Agency always delivers excellence.
Their track record is a testament to their expertise and unwavering commitment to client success. Partnering with them instills confidence, knowing that we have a powerhouse team supporting us every step of the way. The company provides a variety of packages tailored to accommodate different budget constraints, ensuring that businesses of all sizes can leverage their services.
SkyTrust is a standout global digital marketing agency based in Toronto due to its exceptional blend of expertise and innovation. With a track record of driving impressive client results, they excel in creating tailored strategies that elevate brand visibility and engagement. Their agile approach ensures they stay ahead of industry trends, offering cutting-edge solutions.
Their commitment to client success is unwavering, fostering long-term partnerships built on trust and transparency. Their comprehensive services, including digital transformation, cloud computing, IT Staffing, and others, deliver tangible ROI. For businesses seeking a top-tier digital marketing partner in Toronto, SkyTrust consistently proves to be a wise choice.
Next on our roster is a boutique agency with offices in Vancouver, Edmonton, and Toronto. Boasting a 15-year track record, Status Bureau has artfully crafted numerous campaigns to fuel substantial growth for their clients. Beyond its expansive geographic reach, the company earns acclaim as a tech-driven agency. Their adept use of cutting-edge tools and software streamlines operations and enhances campaign optimization, delivering prompt, measurable outcomes for clients.
Impressively, Status Bureau offers a comprehensive suite of services spanning SEO, content marketing, PPC marketing, and robust analytics. What sets the company apart is its belief that every business is unique. They invest time understanding your company and objectives before devising a tailor-made strategy. Cookie-cutter solutions aren’t their style – they’re dedicated to driving tangible, game-changing results for your business.
BrandLume, headquartered in Toronto, is a globally renowned agency specializing in digital marketing, branding, and website design/development. They operate as strategic growth partners for a diverse clientele, catering to startups, financial institutions, and publicly traded corporations. Their approach begins with deeply understanding your business’s objectives and requirements. All their services are transparently priced at wholesale rates and can be customized to your specific needs.
BrandLume offers various services, including expert-level PPC Advertising, top-tier SEO, ORM, proficient Web Design and Development (via WordPress and Shopify), and in-house Graphic Design Branding services. Furthermore, they provide a complimentary consultation, which can be conveniently scheduled through their website.
Noetic Marketer, headquartered in Toronto, specializes in crafting, implementing, and fine-tuning tailored digital marketing strategies. Their expertise caters to clients in higher education, professional services, contracting, and e-commerce sectors. They operate with a boutique agency ethos and offer hands-on, innovative, and imaginative advertising solutions across their service spectrum.
Their data-driven methodology sets Noetic Marketer apart, delivering customized strategies aligned with each company’s unique audience and considering its current position and short-term, medium-term, and long-term objectives. With a prolific track record, they have successfully managed hundreds of campaigns since their inception in 2016.
Mrkt360 is a comprehensive digital marketing firm led by Eran Hurvitz, a seasoned professional with over two decades of technology-driven expertise. Their team of marketing specialists offers a complete range of digital marketing services designed to enhance clients’ online visibility. It is renowned for its SEO prowess, which translates into securing prime placement for your website on Google’s first page—a pivotal position for augmenting website traffic and attracting potential customers. Achieving this requires a multifaceted approach, including market analysis, real-time algorithm monitoring, comprehensive website audits, keyword optimization, and various SEO techniques. Importantly, Mrkt360 tailors these tools to align precisely with your business, significantly enhancing your growth prospects.
Search Engine People
Founded over two decades ago, Search Engine People has evolved into one of the most reputable digital marketing firms in the Greater Toronto Area, serving the digital needs of both small businesses and startups. It has earned a place as one of Canada’s most esteemed search engine companies, collaborating with emerging enterprises and some of the world’s largest brands. Their impressive portfolio showcases over 2,000 successful projects spanning local and international domains.
Specializing in SEO and SEM, Search Engine People’s marketing team harnesses potent SEO tactics developed through in-depth audits, organic insights, and extensive keyword research. Furthermore, their daily Google queries have surged beyond the 200 million mark, a testament to the enduring effectiveness of their strategies.
Let’s Get Optimized
Let’s Get Optimized is a name to consider if you’re searching for a digital marketing agency with an outstanding reputation. They proudly hold the distinction of being named Canada’s best SEO company by SEMfirms for the second time. Their client focus primarily encompasses small and medium-sized businesses, providing them an extensive array of online marketing services. These include SEO, email marketing, SMM, web design, blogging, content marketing, ad management, and more.
As a digital marketing firm, Let’s Get Optimized is passionate about enhancing website visibility and achieving exceptional organic and local search optimization results. They leverage their close association with Google to drive quantifiable and measurable PPC outcomes, resulting in a remarkable ROI. In addition to Toronto, the company extends its services to Oshawa, Halifax, and Montreal, ensuring accessibility to a broader spectrum of businesses.
Brand & Mortar is a comprehensive marketing and SEO agency with a mission to assist businesses, regardless of their size, expand their online presence. Their expertise lies in various areas, such as website design, search engine optimization, brand marketing, and social media marketing. Their seasoned and professional marketing experts also assist in promoting your business through informative videos or mobile applications.
Notably, this digital marketing agency has played a significant role in elevating numerous businesses in Canada and across North America to become well-known brands. Importantly, their services are accessible to companies across all industries. Brand & Mortar offers free consultations to all interested business owners who wish to explore how the agency can enhance their online business promotion efforts.
Top 10 Ways to Boost Your Digital Presence Using Artificial Intelligence
Top 10 Ways to Boost Your Digital Presence Using Artificial Intelligence
Artificial Intelligence is taking over the digital & real world. Here is a detailed analysis of what top brands are doing differently from their rival brands.
AI is the need of the second and every business is utilising this opportunity to its greatest advantage that no one needs to search for the artificial intelligence definition on a search engine today. This virtual intelligence is speeding up the process of the industrial revolution 2.0 where every business can become a brand and every brand, a name to remember.
Joining forces with AI is like taking every step toward a smarter world where the business thrives and the target audience gets gratified. As technology is the driving force of the real world, AI is the driver that gives you a competitive edge over your rival business so you excel in your respective field. Because there are innumerable benefits of AI in the digital marketing sphere, here are the top 10 examples of artificial intelligence simplifying your strategies and giving wings to it –
top 10 examples of artificial intelligence
- Virtual Assistance: You can enhance, modify and even weave your digital marketing strategy using artificial intelligence so that your audience also gets to experience otherworldly convenience. To be precise, chatbots and other sorts of virtual assistance are here to simplify their user experience. It not only provides them with instant customer support and answers their queries but also guides them throughout numerous processes on your business website, assisting them with flawless navigation. It eventually improves the user satisfaction score as well as reduces the response time of your audience.
Generating Content: As generative AI is booming nowadays, people get to witness some exceptional digital art for decorating, unmatchable content for reading, budget-friendly itineraries for vacation, and the list goes on. This computational intelligence is smart enough to generate some high-quality content for your brand promotion, which is relevant to your business, and keeps your audience engaged. Corporations are utilising these tools to their best advantage by taking the help of AI in generating almost every type of content from blogs and articles to social media posts and emailers. Even tech giants like Amazon are coming up with their own Generative AI, encouraging sellers on its marketplace to write their own product descriptions and more.
Search Engine Optimisation: This state-of-the-art tech buddy can help you analyse search engine algorithms, perform comprehensive keyword research, and streamline your digital content to boost the visibility of your business. All of these together play a vital role in improving the rank of your business on search engine result pages. In the end, it leads to driving organic traffic to your digital platforms, be it your website or social media handles. This entire development also helps in maintaining a constant and interesting online presence of your business or your brand.
Social Media Management: From a digital marketing agency to a one-person army of social media influencers, everybody has been taking the help of artificial intelligence in digital marketing strategy curation, for their brand or business. It includes but is not limited to analysing social media trends, scheduling posts, tracking engagement metrics, suggesting optimal posting times, and lots more. With time, we may also witness a self-learning AI that analyse these things and instead of suggesting to follow up certain procedures, it takes requisite measures itself that will help your business to grow further.
E-commerce Personalisation: There is no domain that is untouched by the smartness of AI. We have seen the use of AI in e-commerce as well which takes every step into consideration from analysing the browsing and purchasing behaviour of the user to providing them with personalised product recommendations. Even discounts, deals, and offers do well on e-commerce platforms which are also a result of certain user behaviour, observed and suggested by the AI algorithm. It is like a personalized user experience.
Data Analytics: Analysing large volume data from several sources is something that synthetic intelligence, i.e. AI can do in the blink of an eye, saving you time and energy, and giving you more time to focus on your business’ growth. It ultimately provides you with valuable insights about customer behaviour, their taste & preferences, and ongoing market trends that you can implement and follow as per your marketing strategies.
Future Trend Analysis: We can also call it proactive intelligence or predictive analytics as it assists businesses and brands figure out AI-enabled predictive models of various kinds. These models include forecast of market trends in real-time, analysing user behaviour, and predicting aggregate market demand, to name a few. Keeping all this information and analyses in mind, businesses can come up with some ground-breaking digital marketing campaigns and strategies to skyrocket their business, and that too following the community guidelines.
Visual Recognition: Image search and video search is an imperative part of search methods that almost everybody uses for their convenience. It is powered by artificial intelligence, which helps the user recognise products or objects in certain images and videos, giving the end user a gratifying experience. All along it provides an additional alley for the discovery of that particular object or product which many people have not even explored yet.
Cybersecurity: Brands are utilising the best digital assets to protect their ever-growing business, some valuable data of their loyal customer, and maintain their online reputation from online threats, keeping their guards up with AI-powered cybersecurity. It is one of the reasons why we are witnessing full utilisation of AI in the Fintech sector as well which keeps online transactions safe and secure.
Multimedia Optimisation: When it comes to creating attractive multimedia content, i.e. AV content, AI has mastered this art as well. It can not only enhance the quality of your videos but also produce video from text, automatically caption the video, and refine the overall experience for the audience. This way, a business can expand the digital presence of a business or brand across various multimedia formats, giving it the feel of diversity.
There was a time when the world witnessed artificial intelligence in the USA exclusively around 1956 and everybody went gaga over it, ready to jump on the bandwagon to benefit their business. But now, as this virtual intelligence is spreading its digital wings, every business, whether it’s small or medium, or big, is embracing this tech to its greatest advantage.
There are no limitations when it comes to implementing AI in the digital marketing world. The possibilities are immense and the growth is unbelievable. Get started with your upward journey with SkyTrust, your digital transformation partner.
Mobile App Marketing Strategies for Brands to Rule in 2023
Mobile App Marketing Strategies for Brands to Rule in 2023
Mobile apps need no introduction today and it is the first and foremost way to connect with your audience. With the ease of goods and services at our disposal, we have accustomed to a lifestyle at our fingertips. And that is why brands are also making the most of app marketing strategies to facilitate their audience with every possibility of the provision of their service. And this mobile marketing is an inclusive branch of digital marketing that happens to include not just a mobile app but also display ads for smart devices, and social media integration, to name a few. It simply gives the end user a cohesive customer experience.
Mobile marketing is a way to convey your brand message as well as receive feedback on your work in the relevant field, then and there. In other words, as compared to traditional marketing, which is a one-way communication process, mobile marketing is a two-way communication process. Some of its benefits include increased visibility, enhanced usage, and instantly reaching the audience. Its main target is to attract potential users, engage them with the brand, and ultimately convert them into loyal customers. We are sharing some key strategies and tactics that are frequently used in mobile app marketing:
Social Media Marketing
You need to leverage social media platforms to create your brand presence for your app and simply promote your business. You can also run targeted ad campaigns as a mobile app marketing strategy on platforms like Facebook, Instagram, Twitter, LinkedIn Lead Gen Ads and promotion ads, where you can get desired results with predetermined goals in mind like reaching your targeted audience.
Content Marketing
Create only quality and informative content for reaching your niche audience, then entice and engage them as your potential customer. It can vary from blog posts and infographics to tutorials and videos. Make it available to your audience without much hassle and ensure that your audience keeps coming back for more. More traffic returns, the more engagement, hence the more the growth of your app and business.
App Store Optimization (ASO)
ASO integrates optimising various elements of your app’s listing on respective app stores, like App Store for iOS and Google Play Store for Android. It helps improve your app’s visibility on digital screens as well as top on various search results. To master this forte, you have to keep certain things in mind like keyword optimisation, title, description, screenshots, app icon, and more.
Influencer Marketing
We live in a world where people breathe social media and blindly follow the “wise words” of their social media idols. And this is where brand integration comes into the picture, where you partner with the social media influencer who has a significant following in your app’s niche and can help you promote your app to their audience. They not only help you get the required traffic of the new audience but also provide credibility for your app.
Paid Advertising
For this exceptional necessity, you need the support and assistance of an app marketing agency that can help you follow a strategic approach and improve the chances of your growth potential. You have to make the most of these paid ads running on various platforms that include but are not limited to social media, Google Ads, email marketing, and lots more. Now it can be a banner ad, an interstitial (full-screen) ad, a native ad, or even a video ad.
In-App Marketing
This marketing strategy is ideal to be run on any mobile app, be it yours or any 3rd party app that can promote your business. If you are going to use it for your own brand, then banner ads, overlay ads, and direct messaging your app user is the way to go. Leverage it to your benefit by engaging them more with your app using various methods like guiding their user experience in your app.
Coming to other brands’ mobile apps, you can promote your brand app on such platforms via banner ads, interstitial ads, and video ads. It is one of those mobile app marketing strategies, which diverts other popular app’s traffic to yours.
App Referral Programs
It is a basic yet the most useful app promotion tactic that any mobile advertising agency would love to cash on. All you have to do is simply encourage your existing app users to refer their friends and family to your app and in return, offer them incentives or rewards as they get you positive referrals. The main goal of this strategy is to encourage your existing user base to refer new users to your mobile app in exchange for some benefits. This method is about leveraging the power of word-of-mouth marketing.
Location-Based Marketing
You need to mould your app marketing approach to suit your brand goal and vision by integrating the location factor into it. Introducing your audience to a demographic and language-suitable mobile app ad gives them a feeling of community and close connection, and eventually helps you reach a broader audience. It is also offered under any app marketing agency’s mobile app marketing services that can help you with some cutting-edge mobile marketing solutions. It involves translating your app’s content, and adjusting marketing communications while considering the local cultural nuances. It makes your marketing campaign more relevant to the audience.
App Reviews and Ratings
If negative reviews can break a brand, positive reviews have the power to make a brand too. And that is why from high-end brands to small businesses, everyone is leveraging this aspect of harnessing reviews that impact their business in a progressive manner. For this to happen, you have to persuade your app users to leave a positive review and rating of your app on review sites and mobile app stores as well. It will further help you and your brand be more visible on the digital map.
App Updates and User Engagement
You need to keep introducing new updates to your mobile app and keep your audience engaged with the new features and offerings. The more interesting the features, the more time your audience will spend on your app. Another way to boost your user engagement is via push notifications and in-app messaging that gives you as well as your audience, an overall good feel.
Moreover, you can run user acquisition campaigns, analyse your app, do its regular tracking, and manage your public relations to thrive with the right mobile app techniques and strategies. As the world of digital marketing and mobile marketing is of an ever-changing nature, so you need to regularly analyse and adjust your strategies to achieve the best possible results.