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How Competitor Analysis Leads to an Effective Digital Marketing Strategy?

How Competitor Analysis Leads to an Effective Digital Marketing Strategy?

As a leading digital marketing firm, SkyTrust believes in having thorough competitor research and analysis for curating an effective marketing strategy. Itis the best way to identify the strengths and weaknesses of your competitors and grow your business.

What is competitor analysis in digital marketing?

Having a constant check of your competition and staying ahead of it is the best way to grow your business. Competitor analysis is the best way to identify the strengths and weaknesses of your competitors and plan your strategies accordingly.

It is essential to perform a detailed market analysis to stay on top. This strategy involves researching your significant competitors to gain insights about their services, products, sales, marketing tactics, strategies, and ways to capture maximum market shares. It also helps you stay updated on industry trends and ensures that your products or services consistently meet or exceed industry standards.

Benefits of competitive analysis in marketing

Competitive analysis includes many perspectives depending on your requirements; its scope can be definite and broad. Effective analysis of multiple platforms can benefit your brand’s growth in multiple ways.

• Identify the obstacles – It makes you aware of the ongoing and upcoming barriers to your company’s growth and opens new opportunities in the market.
• Know your value – Keeping a check on your competitors helps you identify your value and position in the market and the way you can overcome your competitors.
• Know about strengths and weaknesses – Competitive market analysis helps you know your competitor’s strengths and weaknesses and the locations they are not serving. So you can plan your strategies accordingly as per the right demographics.
• Know the right strategies – Thorough competitive analysis requires you to target the most effective digital strategies of digital marketing.
• New customers – It allows you to get to know new customers across territories and plan your growth strategies accordingly.
• Stay updated – Competitive analysis helps marketers stay updated with the latest market trends and uncover new possibilities and opportunities.
• Product launch – It allows marketers to discover the potential for a new product or service and strategize accordingly.
• Make a benchmark – It is a great way to establish competitive benchmarking by effectively measuring your performance against competitors.

How to do competitive analysis?

As a leading digital marketing firm, SkyTrust believes in having thorough competitor research and analysis for curating an effective marketing strategy. Paid or organic, every performance needs to be tracked using the right tools and steps. Below is a six-step process for having actionable and comprehensive competitive research.

• Identify your competitors – To begin with, keep a constant check on your direct and indirect competitors – Brands that provide similar products or services as yours and those that provide an entirely different service but target the same problems of customers as yours. Online marketing companies spend a handsome amount on competitor analysis and identifying their real competitors. You can use the right tools, like Semrush, Ahrefs, etc., to better understand your competitors’ social media platforms and strategies.
• Check their social media ads strategy – It is advised to create your social media marketing strategies only after investigating your competitors’ social platforms. The Facebook Ad Library tool helps you know about all the active ad campaigns of different brands only by searching through keywords or brand names. Social media competitor analysis through various tools like Facebook and LinkedIn lead ads offers customized landing pages, which increases the chance of conversions.
• PPC competitor analysis – Tracking your competitor’s PPC efforts through Google’s keyword planner shows the volume and average cost-per-click of the keywords your competitors are targeting. You can also discover the targeted demographics and public searches on certain keywords. Ahrefs is another such tool that allows marketers to know about their competitors best-performing keywords and landing pages. Also, Semrush’s Advertising Research tab is one of the best tools to read competitors’ ad copies and gain deeper insights about their ad budget, strategies, campaign structure, landing pages, and keyword targeting.
• Tracking the organic performance through SEO – One of the best ways to track your competitor’s organic performance is by running an SEO competitor analysis. Experts prefer running crawlers, making visibility reports of the top-performing pages and keywords, checking the SEO trends, and Expertise-Authority-Trust (E-A-T) signals from the content standpoint. The crawler’s free version can analyze up to 500 URLs, detect duplicate content and technical issues hampering the page’s visibility. Measuring organic performance also considers other factors like mobile-friendliness, site speed, trustworthy domain, and removal of page errors; Google offers many free tools to measure these factors.

• Content marketing evaluation – In addition to SEO and PPC, it is essential to keep a check on your competitor’s content marketing strategy by analyzing the content style and format. Whenever doing a content marketing competitive analysis, one must review the main navigation page content, interlinking pages on the website, how the products and services of your competitors are showcased, content formats used for marketing, gated and non-gated content resources, and main topic hubs. To keep up with your customer’s expectations, pain points, and intentions, you should focus on providing highly relevant and valuable content.
• SWOT analysis – Competitor analysis is completed only with proper SWOT analysis. You need not go into detail, cover the strengths, weaknesses, opportunities, and threats in a framework.

What are the types of competitive analysis?

There are 7 types of competitor analysis frameworks, namely –

• SWOT analysis – Talking about the good old method, SWOT analysis organizes a company’s information into four main categories – Strengths, weaknesses, opportunities, and threats. It helps identify the competitive advantages and find more areas of improvement.
• Porter’s five forces – This framework was created by Michael Porter, a professor at Harvard Business School to analyze the competitive structure of an entire industry. Whether considering SEO, PPC, website competitor analysis, or any other, this structure is a great way to shape business strategies and create targeted goals. The five key market forces examined under this framework are – Threat of new entrants, the bargaining power of suppliers, the intensity of competitive rivalry, the bargaining power of new buyers, and the threat of substitutes.
• Strategic group analysis – As the name says, it organizes competitors into groups based on their pricing strategies, performance marketing tactics, and offers. Also, place your own company into the analysis report to identify your most profitable group’s strategy. For example, if you discover that the top three companies of your niche are grouped into the same category, you will have to identify whether you do the same will benefit you or not.
• Stars – Products with high growth and market share
• Question marks – Usually new products with high growth but low market share.
• Cash cows – Products with low growth and high market share.
• Pets – Products with low growth and low market share
• Perceptual mapping – This competitive analysis framework analyses the company’s perception and its competitors on a plot graph. The two factors used for comparison are quality and price. It reports how customers perceive your company in comparison to your competitors.
• Growth-share matrix – This type is most useful for big companies with an extensive portfolio of products or services in identifying priorities. This chart divides your products into four quadrants –
• Business model canvas – This model helps identify the most important factors to focus on and improves business clarity. This framework is divided into 9 elements – Customers, value propositions, channels, customer relationships, revenue streams, activities, resources, partnerships, and cost structure.
• Customer journey map – Also known as a user journey map, this framework gives a visual story of a customer’s interactions with a brand. If you are looking for tips about gaining insights into your customer’s pain points and ways to improve them, one of our competitive analysis digital marketing tips is to map out the customer channels, their journeys across each channel, how a brand responds to every customer’s concern, and the opportunities to improve every channel’s experience.

Is AI the Perfect Ally to Complete Digital Transformation?

Is AI the Perfect Ally to Complete Digital Transformation?

“Digital transformation is the most remarkable change of our era. The proper use of digital technologies can become a force multiplier in the decades-long global fight against poverty,” said Narendra Modi, the Prime Minister of India.

As digitization takes a leap in contemporary society, businesses plan to strategize their future by enhancing their competitive differentiation and service excellence by expanding their digitalization competencies. Digital transformation has become an indispensable initiative by organizations in the form of a wide range of technologies like SaaS, IoT (Internet of Things), VR (Virtual Reality), ML (Machine Learning), Mobile Robotics, etc.

However, the fame of AI (Artificial Intelligence) transformation has propelled digitalization by blurring the lines between reality and fiction. SkyTrust believes that AI has completely transformed the global lifestyle and has become the growth engine for organizations and economies. AI technology has human-like cognitive abilities of learning, sensing, communicating, knowing, perceiving, acting, and reasoning.

According to Accenture research, “AI is the collection of multiple technologies that allow machines to detect, understand, act and learn either on their own or to augment human activities.” With the changing relationship between man and machines, AI will likely double the annual economic growth rate by 2035. 

Many might consider ‘Artificial Intelligence’ as something new to the world of digital transformation, but it isn’t. Its roots date back to 1956 when a group of scientists met at the University of Dartmouth, New Hampshire, and coined the term ‘Artificial Intelligence (AI)’ to introduce the behaviors of human logic to machines. However, AI gained momentum after many ups and downs in the late 90s when IBM’s Deep Blue Supercomputer defeated the great Russian chess maestro Gary Kasparov.

AI is crucial in transforming the physical world into the digital by improving productivity, innovation, and impact. According to the famous saying, “Data is the new oil,” AI analyzes and reacts to the data produced from digitizing products and processes within the set timeframe.

During the 7^th edition of the Economic Times Global Business Summit 2023, Anita Williams Woolley, the Associate Dean, Research; Professor of Organizational Behavior and Theory at Tepper School of Business, also emphasized the concept that AI is not a threat to mankind, but a blessing in disguise. It allows people to work more efficiently with robust systems in place.

The announcement of ChatGPT, an artificial intelligence chatbot developed by OpenAI, took the world by storm. It responds in a human-like manner and is designed to mimic real conversations. The exponential growth of ChatGPT has ignited concerns among other tech giants. Satya Nadella, CEO of Microsoft, said, “I see these technologies acting as a co-pilot, helping people do more with less.”

As ChatGPT ruffled the feathers of many, Sundar Pichai, CEO of Google, also took the path to introduce Google Bard, an experimental conversational AI service powered by LaMDA. “AI is the most profound technology we are working on today. Over time, we intend to create a suite of tools and APIs,” said Pichai. _edi

An API (Application Programming Interface) is a significant role player in allowing an exchange of data and communication between different software systems. In the context of AI, APIs are used to access and integrate machine learning algorithms, natural language processing models, and other AI tools into software applications. The ChatGPT API provides access to different models of GPT, which are trained on large datasets to understand the nuances of human language. With the availability of ChatGPT API and Azure OpenAI service, companies can use the “high-performance AI models at scale with industry-leading uptime to businesses and developers.”

About SkyTrust

SkyTrust is a leading digital marketing agency founded in March 2021 to help businesses grow their online presence. We work with the motto of ‘Go Digital, Be Visible.’

Our services include – SEO, SMM, Google Ads, ORM, Web Development, Cloud Computing, Email Marketing, and Mobile App Development.

Media Contact

Company Name – SkyTrust IT Solutions Pvt. Ltd.
Directors – Anshul Bhardwaj and Prabhjot Rajput
Email – info@skytrust.in
Country – India
Website – https://skytrustit.com/  
Instagram – https://www.instagram.com/skytrustitsolutions/
LinkedIn – https://www.linkedin.com/company/skytrust-it-solutions/
Facebook – https://www.facebook.com/skytrustitsolution/

top 10 digital marketing agencies in Australia

top 10 digital marketing agencies in Australia

In today’s digital age, it’s crucial to have a strong online presence. Digital marketing can help businesses reach new customers, build brand awareness and drive sales. A plethora of articles explain what numerous digital marketing services entail, but not many emphasize why we need them.

Digital marketing refers to the promotion of products or services through various digital channels, such as search engines, social media, email, mobile apps, websites, and other online platforms. Its primary goal is to reach out to potential customers and engage them with a brand, aiming to drive sales or other desired actions.

Digital marketing has become increasingly popular in recent years due to the widespread use of the internet and the growth of digital technologies. It allows businesses to reach a wider audience than ever before and interact with customers in a more targeted and personalized way.

One of the key advantages of digital marketing is the ability to track and measure results in real time, allowing businesses to adjust their campaigns on the fly and optimize their strategies for maximum effectiveness. This includes analyzing user behavior, conversion rates, click-through rates, and other metrics that provide insights into the performance of a campaign.

Digital marketing encompasses a wide range of tactics and techniques, including search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), email marketing, content marketing, and more. Each of these approaches has its strengths and weaknesses, and the most effective strategy will depend on a variety of factors, such as the target audience, the nature of the product or service being promoted, and the campaign’s goals.

Why do we need digital marketing agencies?

Digital marketing is an essential component of a modern business strategy. With the increasing use of digital technologies and the growth of online communication channels, businesses must leverage these platforms to reach their target audience and generate revenue. This article will explore the key reasons why digital marketing is crucial for businesses today.

Increased reach and exposure

Digital marketing enables businesses to reach a wider audience than traditional marketing methods. With social media platforms, search engines, email, and other digital channels, companies can connect with customers and prospects around the globe. Additionally, digital marketing allows businesses to target specific demographics, interests, and behaviors, increasing the chances of reaching the right people with the right message.

Cost-effective

Digital marketing is more cost effective than traditional marketing methods. For example, email marketing is one of the most affordable and effective ways to communicate with customers. Social media platforms offer cost-effective advertising options that can reach thousands of people at a fraction of the cost of traditional media. Additionally, digital marketing campaigns can be optimized in real-time, allowing businesses to adjust their spending based on performance.

Measurable and trackable

Digital marketing allows businesses to track and measure the performance of their marketing campaigns. Analytics tools provide companies with data on the number of impressions, clicks, conversions, and other key metrics. This data enables businesses to make informed decisions about their marketing strategies, adjust their tactics based on performance, and allocate resources more effectively.

Enhance customer experience

Digital marketing enhances the customer experience by providing personalized and relevant content to customers. For example, email campaigns can be tailored to the recipient’s interests and preferences, increasing the likelihood of engagement and conversion. Additionally, social media platforms allow businesses to engage with customers and respond to their queries and feedback in real time.

Build brand reputation

Digital marketing can help businesses build and maintain their brand reputation. Businesses can communicate directly with customers and respond to their feedback and complaints through social media platforms. Businesses can build trust and loyalty by providing excellent customer service, which can translate into long-term customers and positive brand associations.

Stay ahead of the competition

Digital marketing is essential for businesses that want to stay ahead of the competition. With more and more businesses embracing digital marketing, those that fail to adopt these strategies risk falling behind. Additionally, digital marketing enables businesses to stay updated with changes in customer behavior and preferences, allowing them to adjust their strategies accordingly. There are thousands of digital marketing agencies all across the world, and if you’re looking for the best marketing agencies in Australia, consider those with a proven track record of delivering results and staying up-to-date with the latest trends.

Best digital marketing agencies in Australia

Looking for the best digital marketing agencies in Australia? Look no further! Our expertly curated list highlights the top agencies in the country with a proven track record of delivering exceptional results. From SEO and PPC to social media and content marketing, these agencies have the skills and expertise to help your business thrive online.

Obviously – Obviously is a global influencer marketing agency with offices in New York, Los Angeles, San Francisco, Paris, and Sydney. The agency has collaborated with renowned brands such as Ulta, Lyft, Google, and Panda Express, providing full-service solutions to meet their clients’ needs. Their expertise extends beyond language barriers, working with influencers worldwide. With an impressive portfolio of iconic brands, Obviously has established itself as a trusted partner in influencer marketing.

LickYourPhone Media – LickYourPhone Media is a boutique social media agency specializing in the hospitality industry. The Australian agency boasts a “100% strike rate to viral” with over 53 million social media impressions. Their impressive client list includes Coca-Cola, Hungry Jack’s, E! Online, and Krispy Kreme, among others. With a focus on achieving viral success, LickYourPhone Media has positioned itself as a go-to agency for businesses in the hospitality industry looking to maximize their social media presence.

Skytrust IT Solutions – Skytrust IT is the best digital marketing agency in Australia, offering unparalleled services to businesses looking to boost their digital presence. Their team of experts works tirelessly to craft innovative strategies customized to each client’s needs, ensuring optimal results. Skytrust IT provides comprehensive services, including SEO, PPC, social media, and content marketing. With their unwavering commitment to excellence and exceptional results, Skytrust IT is the go-to agency for businesses looking to thrive in the digital world. Choose Skytrust IT and experience the best digital marketing services that Australia has to offer.

SAVV Digital – SAVV Digital, a digital marketing agency, provides a free strategy session to brands seeking to learn more about collaborating with them. With over 15 years of experience, they have partnered with prominent clients such as Heineken, Universal Business School Sydney, Open Colleges, and Credit Repair Australia. SAVV Digital has a proven track record of delivering results for over 100 clients.

Willow & Blake – Willow & Blake is a Victoria-based branding and digital marketing agency established by the co-founders of the renowned skincare brand Frank Body. In addition to aiding new startups in developing a robust brand, the agency also assists with marketing strategy. Lovewell, Vitable, Daily Blooms, and Bar Bambi are among the clients that Willow & Blake has worked with.

Sonder – Based in Brisbane, Australia, Sonder is a digital marketing agency specializing in SEO services to small businesses. They have a team of experts ready to assist brands in expanding their reach. Sonder is an affordable agency, making it an ideal choice for startups seeking to grow their businesses. They have worked with well-known Australian brands such as Share Story, Blended Interiors & Design, Newstead Dental, and Labrys.

AdVisible – AdVisible is a prominent digital marketing agency in Australia that provides comprehensive services to help brands enhance their messaging. The agency’s team has worked with notable brands such as Marriott, My Muscle Chef, Tenderfield, Signarama, and the City of Sydney on their marketing campaigns. AdVisible has an impressive track record, having managed $50 million in ad budgets and generating over $500 million in sales for their clients.

One Egg Digital – One Egg Digital is a digital marketing agency in Sydney, Australia. Their focus is delivering results-driven services to clients, including Bloomberg, LegalVision, HiPages, and Fast Cover. They showcase a range of case studies on their website, providing tangible evidence of their ability to deliver success to each client. With its expertise in the field, One Egg Digital is a reliable partner for businesses that seek to achieve their digital marketing goals.

Clearwater Agency – Based in Melbourne, Australia, Clearwater Agency provides a complimentary discovery session for interested brands to explore the possibilities of working with their team. Clearwater has collaborated with renowned clients such as FoodStorm, Albatross Pools, Lorraine Lea, and Botanical H2O. As a full-service digital marketing agency, Clearwater offers various services to help clients grow their reach. Their expertise in the field makes them a reliable partner for businesses looking to elevate their digital presence.

8 Types of Graphic Design Every Designer Should Know About

8 Types of Graphic Design Every Designer Should Know About

From cave paintings and medieval calligraphy to print advertisements, logos, and chromolithography, the evolution of the graphic designing industry has given a new dimension to art and culture. This article talks about the detailed categorization of different types of design styles.

Graphic design is not just about creating attractive images; it’s like visual communication that educates and directs the user to a new thought process and a way of life. American Institute of Graphics Arts (AIGA) said, “Design mediates between people and decisions; whether subtle or overt, design promotes a point of view.” The history of graphic design is a story that spans the whole of human existence and has the power to inspire all types of graphic designers till date.

The term ‘graphic design’ was coined by William Dwiggins to describe the art of designing with graphics. From cave paintings and medieval calligraphy to print advertisements, logos, and chromolithography, the evolution of the graphic designing industry has given a new dimension to art and culture.

Types of graphic design categories

From the time you wake up till the time you go to sleep at night, you come across thousands of graphic and design ideas around you. Whether natural or man-made, every design has its own story and visual beauty. Being the leading graphic designing agency, we at SkyTrust IT ensure to provide you with designs that complement your business type. Below is a detailed categorization of different types of design styles. 

Marketing and advertising design – Have you ever experienced a situation where a product or service’s ad attracted you so much that you ended up purchasing it? It’s the creativity and expertise of graphic designers! For a design as small as a business card, brochure, or advertising campaign, creating engaging visual content is essential to tap into the customers’ buying decisions. For effective marketing and advertising designs, designers should have a deep understanding of all types of digital design and print designs. Some common digital design templates include brochures, social media graphics, digital advertisements, infographics, and email marketing templates.

Environmental design – From ‘mind your head’ to ‘sharp curve ahead,’ environmental designs keep you safe during commutes. It encompasses different types of layout in graphic design containing elements of architecture and landscape design to create maps, road signs, etc., to help people navigate easily. It acts as an umbrella term for visual communication in the built environment. Designers should understand architecture and graphic design to create an engaging environmental design.

Logo design – Graphic designing also includes creating the look and feel of a brand. An effective logo design includes creating a brand’s visual identity. There are multiple logo design types that indicate the specialization and nature of your business. Although there are many types of logo designs, here is a list of the top 10 types of logos that every graphic designer should know about.

Logotype / Wordmarks Logos – Focus is on the brand name of the business; it is simple, catchy, and attracts the attention of people. Ex – FedEx, Google, etc.

Abstract Mark – It depicts an abstract image, artistic lines, geometric art, or art and words together. Ex – Channel, Pepsi, etc.

Lettermark or Monogram – It indicates logos in the form of initials of a big name. Ex – NASA, UN, etc.

Pictorial Logos – It is an icon or graphic-based logo where the company uses an image to represent its brand. Ex – Twitter, Apple, etc.

Mascot Logo – Here, the company uses the image of a person or animated character to represent its brand. Ex – KFC’s colonel, etc.

Combination Logo – It is a combination of lettermark, pictorial, mascot, wordmark, and abstract logos. Ex – Lacoste, Burger King, etc.

Contoured logos – Here, the brand name is within a geometrical shape like a circle, square, etc. Ex – Samsung, IMDB, etc.

Adaptable Logo – It changes its color and name according to the context. Ex – Google, etc.

Emblem Logo – Mostly used by brands to reach legacy levels. It contains all the elements inside an emblem shape. Ex – Starbucks, Harley Davidson, etc.

3D Logo – These are flat designs with an extra layer of uniqueness that appear to be three-dimensional to the eye. Ex – Xbox 360, etc.

Packaging design – Have you ever safely kept your purchased product’s packaging box because it looked good? This is because of the creativity of the graphic designers who spent days and nights designing the image, style, color pattern, cuts, texture, etc., of the packaging. This style is popularly used in many industries, like food, retail, cosmetics, automation, etc., to give the product a ‘shelf impact.’

Motion design – Motion designers focus on designing videos, games, cartoons, movies, etc. From GIFs and website videos to video game graphic designer, motion design has evolved a lot till now. Due to technological advancements, designers have gained ample opportunities to explore the ins and outs of all kinds of videos, movies, and video games graphic design.

UI design – User interface design is all about creating appealing aesthetics and style for a hardware device (keyboard, mouse, etc.) and software applications (browser, app, etc.). Although there are many types of visual design, UI design focuses on bridging the gap between complex computing and user experience through visually pleasing layouts. Here, designers have to adhere to the set principles to balance aesthetic appeal and functionality.

Signage – The signage category consists of all the larger-than-life billboards. These types of designs use signs and symbols to communicate messages. These designs are commonly used to provide information, promote, give directions, identify, or raise safety awareness. Popular commercial and public signage examples are street signs, murals, etc.

Publishing design – Out of all the different types of graphics available, it is the most competitive form of design used for books and magazine covers and layouts. Designers focus on creating cohesive visual media by having keen attention to development, organization, and management. Designers create eye-catchy designs that appeal to a mass audience and are also easily understood.

How to Get Successful YouTube Google Ads Campaign Results in the US?

How to Get Successful YouTube Google Ads Campaign Results in the US?

Google ads marketing in a video formatis one of the best ways to grab the audience’s attention and allow for precise targeting and measurable results. It helps reach a massive audience on YouTube and other video platforms to expand their online presence.

Google Ads is an online advertising platform developed by Google, which allows businesses to create and display ads on Google’s search engine and other websites. The platform works on a pay-per-click model, meaning businesses only pay when users click on their ad. It was launched in October 2000 as ‘Adwords’ and was initially designed to create text ads that would appear alongside Google search results.

In 2018, the Google advertising platform was rebranded as ‘Google Ads’ and became a key player in the world of digital advertising by expanding its plethora to include display ads, video ads, shopping ads, etc. Talking about Google video ads, it was started in 2006 when Google acquired YouTube, and it has since become an integral part of Google’s advertising offerings.

With YouTube being the second-largest search engine in the world, YouTube Google Ads can help businesses promote their products or services by displaying video ads to the viewers. Businesses can choose from various types of YouTube Google Ads, including in-stream ads, which play before, during, or after a YouTube video, and video discovery ads, which appear in the search results and related videos on YouTube. These ads can be targeted based on demographics, interests, and other factors to reach the most relevant audience for the business.

Understanding YouTube Google Ads

One of the most commonly used Google paid ads in video format is TrueView ads. It allows viewers to skip the ad after five seconds, meaning that advertisers only pay if the viewer watches the ad for more than five seconds or interacts with it, such as by clicking a call-to-action button. TrueView ads come in three formats –

• In-Stream ads – This type of video ad appears before, during, or after a YouTube video. In-stream ads are skippable after five seconds, allowing the viewer to continue watching the ad or skip it and move on to the main video content. These are mostly used to build brand awareness and can be targeted to specific audiences based on behaviors, demographics, and interests. Here, advertisers only pay when viewers watch the ad for 30 seconds or more.
• In-Search ads – These ads are text-based and include a headline, brief description, and a website link. In-search ads appear at the top of the search results page when someone searches for a specific keyword or phrase. Also known as search ads or text ads are designed to help businesses reach potential customers actively searching for products or services related to their business. Search ads are an effective way to drive traffic to a website and increase conversions.
• In-Display ads – These ads appear as banners or text ads on websites, YouTube videos, and apps that partner with Google to show ads. In-Display ads allow advertisers to reach a wider audience and increase brand awareness by showcasing their products or services to potential customers while browsing online. When a user clicks on the ad, they are directed to the advertiser’s website or landing page, which can help increase website traffic and generate leads.

Importance of Google video ads for publishers in the US

Google ads marketing in a video formatis one of the best ways to grab the audience’s attention and allow for precise targeting and measurable results. Here, publishers can take advantage of the massive audience on YouTube and other video platforms, reaching new customers and expanding their online presence. Below are some expected benefits publishers receive when optimizing Google ads.

• Increased revenue – Google video ads provide publishers with a new source of revenue. Publishers can earn money based on ad views and clicks by displaying video ads on their websites.
• Targeted advertising – With Google’s advanced targeting capabilities, video ads can be customized to reach specific audiences based on demographics, interests, and behaviors.
• Enhanced engagement – Video ads are more engaging than other ads, allowing publishers to capture their audience’s attention and increase user engagement.
• Access to a larger audience – Google video ads allow publishers to reach a large audience of potential customers on Google’s vast network, including YouTube.
• Measurable results – Google video ads provide detailed analytics and insights that allow publishers to track the performance of their ads and make data-driven decisions to optimize their ad campaigns.

Five tips to successfully optimize a Google ads campaign

Now that we know the importance of running Google video ads, let’s look at how to optimize a campaign successfully.

• Define your target audience – Know whom you want to reach with your video ad campaign. Use Google’s audience targeting options to select the right demographics, interests, and behaviors that fit your business.
• Create short and engaging content – You have a few seconds to capture your viewer’s attention with video ads. Keep your ad short and to the point, and use engaging visuals and messaging to keep your viewer interested.
• Select the right keywords – This is an important task to be taken care of for running a successful Google video ad in the US, especially in Chicago. Paid search marketing success involves using relevant keywords in your video’s title and description to ensure it shows up in relevant search results. This helps increase the visibility of your video ad and drives more qualified traffic to your site.
• Use call-to-action (CTA) – Add a clear CTA in your video ad to encourage viewers to take action, such as visiting your website or purchasing. This helps improve the conversion rate of your video ad campaign.
• Analyze and optimize – Regularly analyze your video ad campaign performance and optimize your targeting, keywords, and messaging to improve results. Use Google’s video ad metrics to track your ad’s performance and identify areas for improvement.

Search engine advertising and Google video ads

Search engine advertising and Google video ads are both pay-per-click advertising on Google. Digital marketing is a vast phenomenon covering multiple online marketing areas, like SEO, PPC, SMM, etc. Search engine advertising and Google video ads are two of the most important aspects of digital marketing. Search engine advertising allows advertisers to bid on keywords and place ads on

Google’s search results pages. In contrast, Google video ads enable advertisers to run video ads on YouTube and other Google display networks.

Both types of advertising require careful keyword targeting and bidding strategies to reach the right audience and maximize return on investment. SkyTrust IT Solutions, the leading Google ads marketing agency in the US, knows the importance of analytics and reporting tools in determining the performance and adjusting the campaigns.

 Top 10 Digital Marketing Agencies In UK

 Top 10 Digital Marketing Agencies In UK

Top 10 Digital marketing agencies in UK help businesses increase their online presence, engage with customers, and drive sales. But have you ever wondered how they do it and who are the GOATS of digital marketing in the United Kingdom? If not, let us be your guide through this intriguing study.

What is digital marketing?

Digital marketing is the use of digital channels, such as search engines, social media, email, mobile devices, and other digital media, to promote products, services, or brands. Unlike traditional marketing, which often relies on offline channels such as print or TV ads, digital marketing leverages the power of the internet to reach a wider audience more effectively.

The primary goal of digital marketing is to generate leads and drive sales by engaging with potential customers through various online touchpoints, but how do they do it?

Tools and services of digital marketing

Some of the most common digital marketing strategies include search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and content marketing. Here are the widely used services that are exercised by most digital marketing agencies-

Search Engine Optimization (SE0)

SEO is the process of optimizing a website or webpage to rank higher on search engine results pages (SERPs). This involves optimizing content and other elements of a website to improve its relevance and authority in the eyes of search engines like Google. Social media marketing involves promoting a brand or product on social media platforms like Facebook, Twitter, and Instagram. This can be done through paid advertising or organic content creation, such as posts or stories.

Email marketing

Email marketing is a form of direct marketing that involves communicating with a target audience through email messages. It is a popular digital marketing strategy used by businesses and organizations to build relationships with customers, promote products or services, and generate leads.

Email marketing typically involves creating and sending email campaigns to a list of subscribers who have opted in to receive updates and promotional offers from the business. These email campaigns can include newsletters, promotional offers, event invitations, or other types of content. The content of an email campaign can be customized to suit the needs and interests of the target audience and can include text, images, videos, links, and other interactive elements.

Content marketing

Content marketing is a marketing strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to provide information or entertainment to the audience rather than solely promoting a product or service. Content marketing can take many forms, including blog posts, videos, social media posts, infographics, white papers, e-books, podcasts, and more. The content should be informative, educational, or entertaining and should be designed to engage the target audience.

The benefits of content marketing include increased brand awareness, improved customer loyalty, and higher search engine rankings. By providing valuable content to the audience, businesses can establish themselves as thought leaders in their industry and build trust with potential customers.

Search Engine Marketing

Search engine marketing (SEM) refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising and search engine optimization (SEO). SEM involves using various techniques to improve a website’s visibility and ranking in search engine results pages, such as creating high-quality content, optimizing website structure and code, building quality backlinks, and using paid advertising platforms such as Google Ads. The main goal of SEM is to attract more website visitors by increasing the website’s visibility in search engines and generating more traffic and leads. SEM is an effective way to drive targeted traffic to your website because people who search for specific keywords are already interested in the product or service you offer. By using SEM, you can target specific keywords, locations, and demographics to reach the right audience and get the most out of your marketing budget.

Social media marketing

Social media marketing is the practice of using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others to promote a product, service, or brand. It involves creating and sharing content on social media platforms to engage with the audience, build brand awareness, and generate leads. Social media marketing can take many forms, including text-based posts, images, videos, live streaming, stories, and more. Businesses can use social media to interact with customers, share updates about their products or services, run promotional campaigns, and provide customer support. The benefits of social media marketing include increased brand awareness, improved customer engagement, and higher website traffic. Social media can also be used for targeted advertising, allowing businesses to reach specific demographics and interests.

To be successful with social media marketing, businesses need to have a well-defined social media strategy, which includes selecting the right social media platforms, creating engaging content, and monitoring and measuring the performance of their social media campaigns. It is also important to engage with the audience and respond to their comments and questions to build a strong relationship with customers.

Best digital marketing companies in the United Kingdom

These are the services that are provided by all digital marketing agencies, but only a few are able to leave a mark and be highly revered for their work. So, here is a list of some of the UK’s highly reputed marketing agencies – 

Audiencly

Audiencly, a German-based marketing agency, recently expanded its target audience and opened a London office. Initially focused on creating marketing campaigns for the gaming industry, they have now established themselves in the lifestyle marketing sector and worked with major brands such as NordVPN, Tencent, and Disney from various industries. Though not as diverse as other agencies, Audiencly offers influencer marketing, social media marketing, and paid media services, along with comprehensive social media analysis, channel management, and content creation.

Moburst

Moburst, a full-service digital agency with offices in London and the US, is a top player in the industry. They can help businesses in competitive industries develop a digital strategy that sets them apart from the competition. With a focus on objectives and budget, they offer fresh insights into all aspects of a business’s digital presence. From high-growth startups to multinational brands, Moburst has the expertise to tackle any digital project. Their impressive track record includes working with leading brands like Samsung, Reddit, and Pfizer to help them achieve success.

Skytrust IT Solutions

Skytrust IT is a digital marketing and advertising agency that specializes in providing tailored solutions to businesses of all sizes. With their expert team of digital marketers and advertising professionals, they can help businesses optimize their online presence, increase brand awareness, and drive more leads and sales. Their services include SEO, PPC advertising, social media management, email marketing, and more. With a client-centric approach and a focus on delivering results, Skytrust IT is committed to helping businesses achieve their digital marketing goals and take their brand to new heights. You can Trust them for all your digital marketing needs.

Saatchi & Saatchi

Saatchi & Saatchi, a global communication and advertising leader, was established in 1970 and needed no introduction. With its headquarters in London and offices in over 67 countries, the agency has attracted thousands of the most creative professionals in the industry. They have also worked with major global brands such as Visa, Toyota, and HSBC, among others, showcasing their expertise and experience in advertising and marketing.

We Are Social

We Are Social is a creative agency that claims to be fluent in the language of the internet, describing itself as socially-led. Their services are based on a deep understanding of social behavior and online culture. With offices in the UK and three other continents, their global reach is impressive. Their client list includes major global brands such as Disney, Netflix, and Lego, among others.

Gripped

Gripped, a London-based digital marketing and sales agency specializes in helping B2B tech and SaaS businesses in the UK develop growth strategies and implement marketing programs. While their approach is unique, it may not be suitable for all companies in these industries. They are most effective when working with businesses that have a positive outlook for the future and are open to a long-term partnership. B2B brands looking for a digital-first agency can explore Gripped’s services and see if they align with their business goals.

Bird Marketing

Birds Marketing, a UK-based digital agency with offices in Essex, London, New York, and Dubai, has won awards and garnered recognition from Business Insider and The London Economic. They have worked with renowned clients such as Aramex and Huawei. Although they don’t provide a comprehensive range of digital marketing services, they specialize in SEO, PPC, and website design. They ensure that your website is mobile-friendly and utilizes high-converting design to improve your search rankings. Furthermore, they have helped their clients to rank higher for some of the most competitive keywords, making them an excellent partner for businesses seeking to improve their online presence.

Our Own Brand

Our Own Brand is a top female-owned social media agency in the UK, with an impressive client list that includes Red Bull and O’Neill and multiple awards to their name. They specialize in branding, whether it’s creating a new cohesive brand identity or revitalizing an existing one. Their services include creative, social, and digital solutions, and they can help you optimize your social media platforms to showcase your branded content. With a focus on branding and expertise in social media, Our Own Brand can help businesses establish a strong brand presence and stand out in today’s digital landscape.

Velocity Partners

Velocity Partners, a digital agency with offices in London and New York, exclusively works with B2B brands and describes themselves as “an odd bunch of international misfits.” Their approach to B2B marketing focuses on three pillars: meaning, metrics, and mojo. They find meaningful stories that bring the right energy to your brand and ensure that you improve your performance by leveraging marketing automation. By employing these three Ms, Velocity Partners helps B2B brands develop effective marketing strategies that align with their goals and values. Whether you’re looking to enhance your brand’s meaning or improve its metrics, Velocity Partners can help.

The Social Shepherd

The Social Shepherd is a team of social, creative, and performance marketers with a common objective: to help their clients “be heard.” They have earned the trust of renowned clients such as Premier Inn and Godiva and provide a wide range of marketing services, including paid social, influencer marketing, video production, and social media management. They specialize in various channels, including Facebook, Instagram, Pinterest, Snapchat, YouTube, TikTok, and Google. The Social Shepherd’s expertise in these channels can help businesses create and implement effective marketing strategies that drive engagement and increase brand awareness, ultimately helping them stand out in today’s digital landscape.

In conclusion, digital marketing agencies in the UK help businesses enhance their online presence, engage with their customers and increase their sales through a range of digital strategies. These strategies include search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and content marketing. By creating and distributing valuable content, businesses can establish themselves as thought leaders in their industry and build trust with their customers. Similarly, using SEM and social media marketing can help to drive targeted traffic to their website and reach the right audience.

While many digital marketing agencies in the UK provide similar services, some have earned a reputation for their outstanding work. The likes of Skytrust IT, Moburst, and many others have made a name for themselves by providing high-quality digital marketing services to a wide range of clients from various industries. To be successful in digital marketing, businesses must have a well-defined digital marketing strategy, and it is important to engage with the audience and respond to their comments and questions to build a strong relationship with customers. Overall, digital marketing has become an essential part of business growth in the UK and beyond, and the importance of having a strong online presence is only set to increase in the future.

Looking for a Full Service Internet Marketing Agency in India? Choose the Best!

Looking for a Full Service Internet Marketing Agency in India? Choose the Best!

As the top digital marketing agency in NSP, SkyTrust IT Solutions is dedicated to delivering our clients the most effective digital marketing solutions. We offer a wide range of internet marketing services in Delhi, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, ORM, business consulting, and more.

Are you searching for the best digital marketing company in Delhi to boost your business? Look no further than the top-notch services provided by SkyTrust IT Solutions! We are not just any digital marketing company, we are the best digital marketing agency in Delhi NCR, with a team of highly skilled professionals dedicated to providing you with exceptional digital marketing solutions. Our expertise in social media marketing is unparalleled, making us the go-to social media marketing agency in Delhi. With us, you can be assured of an experience that will create memorable and successful marketing campaigns that will take your business to new heights.

As the top digital marketing agency in NSP, we are dedicated to delivering the most effective digital marketing solutions to our clients. We offer a wide range of digital marketing services in Delhi, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, ORM, business consulting, and more. Our years of the experienced team stays up-to-date with the latest trends and technologies. We are committed to providing our clients with innovative, customized solutions that meet their needs and goals.

As a social media marketing agency in NSP, we understand the power of social media in today’s digital age. Our strategies are designed to help businesses increase brand awareness, engage with their target audience, and drive more traffic and leads to their website. We believe every business is unique and requires a customized approach to digital marketing. We work closely with our clients to understand their business, target audience, and goals and develop strategies to help them achieve their objectives.

To become a leading Indian digital marketing company, we at SkyTrust IT also focus on providing effective performance marketing strategies.

Benefits of Performance Marketing

Unlike traditional marketing methods, where businesses pay for ad placement or impressions, performance marketing focuses on delivering specific results like clicks, leads, or sales. The benefits of performance marketing in the digital world are numerous.

• It allows businesses to be more efficient with marketing spending by only paying for the desired results.
• It enables them to make data-driven decisions and optimize their campaigns to achieve the best results.
• It is highly targeted, allowing businesses to reach their ideal customers more effectively. This is achieved through various targeting options such as location, demographics, interests, and behaviors.
• It can be customized to suit various business goals, whether generating leads, increasing sales, or building brand awareness.
• It allows businesses to increase their budget and scale up their campaigns. This helps them reach a wider audience and generate more revenue over time.

Are you choosing the best digital marketing company in Chandigarh and Gurgaon?

If your searches are still filled with the ‘leading digital marketing agency in Chandigarh’ or ‘best digital marketing agency in Gurgaon,’ you have landed on the right page! SkyTrust IT Solutions is the perfect answer to all your digital needs.

Working with a reputable digital marketing company can help your business stay ahead of the competition. By choosing the top digital marketing company in Gurgaon or Chandigarh, you can ensure that your digital marketing efforts are cohesive and integrated, leading to better overall results. In addition, working with the best digital marketing company can save you time and resources, as they can handle all aspects of your digital marketing campaign, from strategy development to execution and optimization. The benefits of choosing us are –

• Expertise – Our team of experts is well-versed in various aspects of digital marketing, such as SEO, PPC, social media marketing, content marketing, email marketing, and more. They have the knowledge and skills to create effective strategies and campaigns to deliver results.
• Innovation – The digital marketing landscape is constantly evolving, with new technologies and trends emerging all the time. Our team stays up-to-date with the latest developments and is always looking for innovative ways to improve their clients’ results.
• Cost-effectiveness – Digital marketing can be a cost-effective way to reach your target audience and achieve your marketing goals. By working with the best digital marketing company in Gurugram, you can get the most value for your investment.
• Data-driven approach – Digital marketing is all about data and analytics. The best digital marketing company uses a data-driven approach to create and optimize campaigns. This means that they are constantly monitoring and analyzing the performance of their campaigns and making adjustments based on the data.
• Scalability – Digital marketing campaigns can be scaled up or down depending on your needs and budget. As the best digital marketing agency Chandigarh, we have the resources and expertise to handle campaigns of any size, from small local businesses to large multinational corporations.

Providing top-notch digital marketing solutions in Delhi

We are a full-service internet marketing agency that provides solutions to all business needs for industries of all types. As the provider of the best digital marketing services India, we ensure to enhance your business presence with our innovative and expert strategies. Below is a list of services we provide.

• Search engine optimization (SEO) – We are the top-notch providers of SEO services in NSP. We ensure to accelerate your company’s online traffic by improving website ranking in search results.
• Search engine marketing (SEM) – Unlike every other digital marketing agency in Noida, we consider paid advertising equally important to organic advertising. Our online advertising model also focuses on increased website visibility on search engines through paid advertising.
• Online reputation management (ORM) – We are experts in building a positive online reputation for your company or turning a tarnished image into a positive one with our innovative ORM strategies.
• Pay-per-click (PPC) – It is one of the popular forms of marketing used by every other digital marketing company in NSP.  PPC management comprises Google ads services, where the advertiser only pays for the ads when a person clicks on them.
• Web development – Building an interactive website is easy if you consider the top digital marketing agency in Delhi. Our experts implement the strategies your business was always been looking for, creating the website you need!

Revolutionize your Marketing Efforts with QR Code Marketing

Revolutionize your Marketing Efforts with QR Code Marketing

QR codes are not just limited to scanning, it is also an innovative and unique way to boost brand awareness by engaging customers by providing them with additional information about your brand’s products or services. QR code marketing is an efficient and cost-effective way to bridge the gap between offline and online marketing efforts while providing users with a convenient and engaging experience.

QR (Quick Response) codes were first developed in 1994 by a Japanese company called Denso Wave. They were used to provide a more efficient way of tracking vehicle parts during the manufacturing process. Although initially used for the automotive industry, they became widespread in the early 2000s. Today, QR codes are used for various purposes, including marketing, payment systems, and authentication.

QR code marketing – Yay or nay?

QR codes are not just limited to scanning, it is also an innovative and unique way to boost brand awareness by engaging customers by providing them with additional information about your brand’s products or services. Since QR codes are mobile-friendly, brands can easily reach their customers by using QR codes in their marketing efforts. QR codes help increase the brand’s visibility on different platforms by sharing links to the website or social media platforms. You can also track your marketing metrics through QR codes. As the QR code full form says, Quick Response, it gives a convenient and faster way for brands to interact with their customers, thus boosting brand awareness.

SkyTrust IT also believes that QR code marketing is an efficient and cost-effective way to bridge the gap between offline and online marketing efforts while providing users with a convenient and engaging experience. Below are some of the ways in which QR codes can help in effective digital marketing.

• Directing users to a specific landing page – By scanning a QR code, users can be directed to a specific landing page to learn more about a product, service, or promotion, cutting out the extra in-between pages.
• Making it easy for users to take action – QR codes allow users to sign up for a newsletter, enter a contest, or make a purchase.
• Enhancing offline marketing efforts – QR codes can be placed on offline marketing materials such as business cards, flyers, and posters to provide a seamless transition to the online world.
• Measure campaign success – QR codes can be used to track campaign success by monitoring scan rates and analyzing user behavior once they reach the landing page.

QR code marketing ideas

There are many creative ways of QR code marketing in digital marketing. Some of the innovative ways to enhance brand awareness, customer engagement, and customer loyalty using QR codes are-

• Product information – Add QR codes to product packaging or labels that lead customers to more information about the product, including ingredients, instructions, and reviews.
• Event promotion – Use QR codes on event posters, flyers, or invitations to provide more information about the event, such as the location, schedule, and ticketing details.
• Coupons and discounts – Create QR codes that lead customers to exclusive coupons or discounts, which they can redeem in-store or online.

• Social media engagement – Add QR codes to social media posts, which lead customers to follow your brand on social media, like your page, or share your content.
• Video marketing – Add QR codes to video content, which leads customers to more information about the product or service or to a landing page where they can take further action.
• Location-based marketing – Use QR codes to promote location-based offers, such as free samples or discounts, which customers can redeem by scanning the code at a specific location.
• Feedback and surveys – Add QR codes to feedback forms or surveys, which lead customers to complete the form online and provide valuable insights to improve the customer experience.

How to increase social media following using QR codes?

Social media platforms are vital in increasing your followers in your marketing efforts. The best way to stimulate long-term customer interactions, brand loyalty and market your products or services to the right target audience is to make QR code. Scanning the social media QR code helps customers reach all social platforms and simultaneously follow all your business updates. Also, every social platform has a separate QR code marketing strategy. Below is a list of social media QR code platforms that can help increase followers.

• Facebook QR code – A Facebook QR code connects your audience directly to your Facebook profile, offers your business summary, and features a brand image. A ‘like’ image directly integrated into the code page allows active Facebook engagement and a higher possibility of becoming long-term customers.
• Telegram web QR code – Telegram QR code gives your customers an easier and faster way to connect with your business. It helps in great sales and support experience, increasing the likelihood of conversions and customers returning to your business services or products.
• Twitter QR code – Twitter is one of the best platforms to become trending. A Twitter QR code allows users to follow the buzz of newly launched products or services by linking them to a tweet or increasing your bluebird count by connecting them to your business profile.
• Instagram QR code – Instagram is one of the best platforms to engage with your customers by sharing reels, posts, locations, tags, etc. Instagram QR code directs users to specific profiles or other in-app destinations without having them search for them.

Making transactions through Google pay QR code

Google Pay is a mobile payment app allowing users to make transactions using smartphones. It is a part of digital marketing because it provides a convenient and secure payment option for businesses and customers. For businesses, Google Pay can be integrated into their website or mobile app, making it easy for customers to purchase online. This provides a seamless checkout experience, leading to increased sales and customer loyalty. The Google Pay QR code is a valuable tool for businesses looking to optimize their digital marketing strategies and provide a streamlined payment experience for their customers.

At times, people are not aware of how to get QR code in Google Pay. Below is the process to ease your way to get QR code.

• Open the Google Pay app on your smartphone.
• Tap on your profile picture at the top right corner of the screen.
• Tap on the ‘QR Code’ option.
• You can now choose to display your QR code or scan someone else’s QR code.
• To share your QR code, tap on the ‘Share’ button and choose the method of sharing, such as messaging or email.
• You can customize your QR code with an image or logo by tapping the ‘Customize’ button.

Top 10 digital marketing agencies in Toronto

Top 10 digital marketing agencies in Toronto

Do you want to increase your online presence? Well, here is a chance to reach the top of Google searches. Consider looking at the top 10 digital marketing agency in Toronto that covers all your marketing and advertising needs with their expertise and high-quality services. We searched the entire city for trusted and reputed digital marketing agencies that work with businesses of all sizes and niches. Here is a list of the ten best digital marketing companies to help you and your business prosper.

• HIgherVisibility – It is an award-winning digital marketing agency specializing in social media advertising, SEO, and paid search. The company focuses on driving conversions through laser-focused targeting combined with an optimal post-click experience. Established in 2009, HigherVisibility is awarded as the SEO agency of the year by Search Engine Land. Also, the company has its name in various popular publications like The Huffington Post, Search Engine Journal, Forbes, etc., for its expertise.
• SkyTrust IT Solutions – The company holds expertise in developing customer-centric online marketing and advertising strategies, which are adept to the latest technology and market trends. SkyTrust specializes in SEO, ORM, Google ads, web development, SMM, app development, and email marketing. Also, business consulting, staffing, and cloud computing are some of its additional services to help clients with complete solutions in one place. The company believes in providing customized strategies, and innovative approaches for every business need worldwide.
• SmartSites – Since its inception in 2011, SmartSites relentlessly focuses on clients and their digital needs. The company is an award-winning website design and digital marketing agency focusing on SEO and PPC. It is also rated in the top 1% of digital marketing agencies. The company works by keenly understanding the business goals and strategies to curate a website that sells for marketing like never before. SmartSites never misses the chance to set the bar high for other digital marketing agencies.
• WebSuitable – It is a growth-focused digital marketing agency that helps established businesses dial in their message, streamline their sales process and increase revenue. Their in-house team of marketing specialists provides customized solutions for all your unique business challenges and goals. WebSuitable specializes in SEO, web design, Google ads, content marketing, and social media management. The company also donates a portion of its sales to charities.
• Ignite Visibility – The company offers best-in-class paid media, email marketing, Amazon, SEO, social media, creative, CRO, and development. It is one of the top digital marketing agencies to become a four-time Inc. 5000 company (2017, 2018, 2019, 2020). Ignite Visibility is led by one of the top digital marketers, John Lincoln. He was recognized as the search marketer of the year by Search Engine Land and recently created “SEO: The Movie” and “Social Media Marketing: The Movie.” The company focuses on goals, innovation, customer success, and forecasting.
• SEOValley Solutions – Established in 2000, it is one of the most trusted and fastest-growing digital marketing companies serving small to medium size businesses worldwide. With over 59 awards and counting, SEOValley is regarded as one of the prestigious conferrers in the SEO industry that continues to recognize its commitment to delivering effective and ethical SEO services in varied markets. Besides SEO, it provides PPC, social media marketing, content marketing, CRO, ORM, analytics, and web design.
• Sure Oak – Founded in 2017, Sure Oak is a full-service SEO company that offers unparalleled expertise and proprietary growth strategies that help improve business ranking and focus on faster growth. Our holistic SEO approach will help clients earn more regardless of the multiple algorithm changes. We aim to improve, explore and adapt continuously to our specialized services, from content optimization to premium link building and generating high real-time results by increasing online visibility and organic traffic.
• Noetic Marketer – Established in 2016, Noetic Marketer is a boutique digital marketing agency specializing in creating, implementing, and optimizing customized digital marketing strategies for clients in contracting, higher education, e-commerce, and professional service industries. The company establishes a data-driven approach and personalized solutions for every company’s short-term, medium-term, or long-term goals. Noetic Marketer provides services like PPC, SEO, digital strategy, web design, SMM, content marketing, social media advertising, and CRO.
• Bailey Whissel Marketing Agency – One of the top-notch digital solution providers offering a money-back guarantee to ensure client satisfaction. Founded in 2016, Bailey Whissel Marketing Agency creates effective marketing solutions using modern marketing techniques and innovative methodologies to drive sales and marketing of its client’s products and services. The company holds expertise in providing digital marketing, content creation, and web and e-commerce services.
• Social Media 55 – An award-winning full-service digital marketing agency specializing in nano-targeting digital marketing efforts to deliver unparalleled results to their clients. They provide tailored services per specific business requirements, and their a-la-carte-style services help effectively communicate with the target audience. Social Media 55 offers branding and media, email marketing, content marketing, and web design. It also ensures brilliant collaborations with PR and modeling agencies for higher visibility.

How can content marketing make you the best digital marketing agency in India?

How can content marketing make you the best digital marketing agency in India?

Content marketing is an online marketing strategy done through multiple forms like blog posts, videos, podcasts, infographics, e-books, etc., to educate and inform the target audience about your services or products and establish trust and credibility with them.

There are a large number of online marketing companies in India offering a plethora of customer-centric services. Everyone claims to be trustworthy and loyal to their customers, but is it true? Are you sure that your current customers will always be loyal to you? Or, are you gaining enough potential leads or conversions according to your marketing strategy? Even if you are the end consumer, is your choice of company the best of all?

This is when content marketing comes into action. It is the key online marketing strategy companies use to educate and inform the target audience about their services or products and establish trust and credibility with them. SkyTrust IT Solutions, the best digital marketing company in Delhi, believes that creating valuable, consistent, and relevant content is the best way to retain existing and attract potential customers.

Content marketing can be done through multiple forms like blog posts, videos, podcasts, infographics, e-books, etc. The top four content formats preferred by marketers are blogs, infographics, videos, and images. However, if you are a B2B digital marketing agency, the top three content distribution channels are email newsletters, personal websites, and blogs. Companies focusing on blogging will likely be 13X profitable from their content marketing efforts.

According to recent statistics by the Content Marketing Institute, 73% of B2B and 70% of B2C social media marketing companies use content marketing as part of their overall marketing strategy. To increase this percentage count to a considerable number, customers and companies should be aware of the benefits of content marketing. Below are some content marketing tips on which even the top digital marketing companies in India agree.

• Drive traffic and engagement – By creating valuable content that answers customers’ queries and matches their searches, you can attract and engage a larger audience, leading to increased traffic and engagement on your website. Customers can also benefit by grabbing helpful and consistent content that matches their searches.
• Establish thought leadership – Content marketing is one of the marketing steps for you to become the best digital marketing agency. It gives you the space to establish yourself as the thought leader in the industry and build trust and credibility with your target audience.
• Generate leads and conversions – Content is the best form to educate and inform your potential customers about your products and services. This way, you can generate leads and drive conversions.
• Improve SEO – Writing high-quality, unique, and SEO-friendly content can accelerate your Google ranking, making it easier for potential customers to spot you online. Thus, increasing the chances of conversion.
• Brand awareness and loyalty – For every online marketing business, loyalty, and brand awareness are two of its major success constituents. You can build brand awareness and foster customer loyalty by constantly delivering high-quality content that resonates with your target audience.
• Cost-effective marketing – Almost every digital marketing company in Chandigarh, or anywhere in India or worldwide considers content marketing one of the most effective ways to reach and engage with customers online.
• Now that you know the benefits of content marketing, we are sure you will also consider this one of your essential marketing strategies, just like every other digital marketing agency in India.

Content marketing cycle

Content is ever-evolving in every form – videos, blogs, images, infographics, podcasts, etc. Effective marketing doesn’t involve producing these randomly but following the content marketing cycle strategy. SkyTrust IT Solutions, the top social media marketing agency in Delhi, believes that great content is not what is created today and forgotten tomorrow. It needs to follow a defined content strategy for long-lasting worthiness. Below are six stages of a content marketing cycle that every digital marketing company in India should follow.

• Creating buyer personas – Before creating any content piece, you should have answers to ‘why’ and ‘for whom.’ Being aware of your buyer personas is essential to justify the reason for your content and your target audience.
• Defined theme and topic – When you know about your buyer personas, you will come across a list of challenges your target audience faces. So, decide your theme and create content on a specific topic, depicting your expertise.
• Create content – Highlighting your topic will depict your expertise on it. So, when you are confirmed with the theme, create captivating and engaging content in a format most read and understood by your targeted audience.
• Promote content – Just creating good content is not unique. You will have to promote and sell it using the right tactics so it generates ROI.
• Measure and evaluate content – For timely results and higher returns, you must constantly measure and consider your content to check its worthiness for your current or potential customers.
• Repurpose content – Repurposing well-performing content keeps its freshness and relevance intact. You can repurpose a video into an infographic, blog, or vice-versa. Or you can also change the headline of a blog post and make it more catchy.