How does Video Marketing Promote Business Growth?
How does Video Marketing Promote Business Growth?
According to the reports, Statista predicts global video advertising spending will reach $120 billion by 2024. Of all the digital marketing services, video marketing has stood out as a prominent way to generate convertible leads and a positive return on investment.
Video is one of the most popular content types that users consume today. The hype around Instagram reels, Netflix, Amazon Prime, and YouTube video content are the best examples. With the proliferation of the internet and AI technology, people have become more connected. Hence, they can easily reach their target audience and convey the right message.
According to a video marketing survey conducted by Statista, as of November 2022, 90% of marketers considered YouTube as the most popular marketing platform, 86% of marketers preferred using videos for Facebook marketing, and TikTok was used by 35% of those who surveyed. Earlier, only big brands used video advertising strategies, but with the rise of multiple video-sharing social platforms, MSMEs, startups, and even individuals have started creating engaging, high-quality videos to promote their brands.
94% of marketers believe that videos are a better way to understand a product or service and make the targeted audience understand its pros and cons. Of all the digital marketing services, video marketing has stood out as a prominent way to generate convertible leads and a positive return on investment. Now that you know about video marketing, let’s look at the top trends that have grabbed the eyeballs.
Video marketing trends
According to the reports, Statista predicts global video advertising spending will reach $120 billion by 2024. Here are some of the key trends to be followed in 2023 to let your business shine globally.
- Live videos – Owing to the global pandemic, live events had come to a halt. To compensate for the situation, live videos were trending as a means to connect with the audience. As things have come to ‘normalcy,’ this live video streaming has emerged from compensation to a prominent tool for engagement.
- Shoppable videos – Although online shopping was always popular amongst the masses, shoppable videos have led to a more enhanced and dynamic shopping experience. Through live shopping videos, users can have a real-time view of the products and the entire shopping outlet, even while relaxing at their homes. You can add items to your cart there and then pay online.
- Paid social video transparency – Social media platforms like Facebook and Instagram have emphasized ‘transparency’ by allowing video content creators to disclose when their posts are for endorsements. Popular tags of ‘Sponsored’ and ‘paid partnership’ enable users to identify the paid videos.
- User-generated content (UGC) – Every top social media marketing agency considers UGC videos one of the most authentic and effective ways to connect with your audience. User-generated content is much more appealing to consumers and gives a more realistic view of the brand.
Video marketing tips and strategies for business growth
As a leading social media management company, SkyTrust understands the importance of video marketing for taking your brand to the next level. Below are some popular strategies for the same.
- Product demonstration video – For a product-based company, the best way to gather new customers is by making a product demo video highlighting or filming a customer’s feedback after using that product. Sharing such videos on social media handles is a great way to reach potential customers.
- 10-30 second product feature video – A 10-30 second product launch video showcasing its features, benefits, and usage in a bite-size video form is an excellent method to increase your users.
- Testimonials – Client testimonials give real-time feedback to the users. Asking any of your satisfied customers to create a brief testimonial of your product or services and upload it on your social handles can significantly impact your targeted audience.
- Q&A recorded sessions with a prospective client – Another way to understand your target audience’s real-time insights, behaviors, needs, and preferences is a recorded Q&A session with your prospective client or a recent buyer. You can talk about their interests, experience of the newly taken product or service, reasons for choosing you, what they liked the most in your offerings, etc.
- Brand story – Experimenting with narration and visuals to create a short, crisp, and creative brand story is a great way to reach out to more customers while explaining your brand’s nature. Remember to stay on brand whenever going creative.
Understanding video marketing strategies is not just enough to reach your business goals. You should also be aware of the trending video production methods for creative and engaging output.
Video production trends
There are multiple video formats by which content creators can swear! Here are some prominent video production trends for 2023.
- Short-form videos – Nobody has much time to spare in this fast-paced environment. Therefore, short-length videos dominate the social space by providing users with complete information in less time.
- Smartphone videos – As smartphone cameras continue to upgrade, videos shot through these cameras have gained much traction. It is the best way to film a high-quality video without spending much on it.
- Silent videos with closed captions – As per several sources, around 85% of videos are watched without sound on Facebook. Silent videos with closed captions are likely to be watched for a much longer time. It also has the potential to reach a wider audience, including those who have hearing difficulties.
- Vertical video frame – The vertical video format was started with Snapchat. Recognizing its success in the market, Instagram and YouTube shorts followed the same path. It is more likely to retain the attention span of the user and facilitates scrolling.
- Vlogs – Vlogging is one of the best video marketing tips to reach a wider global audience and promote your brand’s products or services. It gives a glimpse of the individual’s personal life, which appeals to the audience and builds trust among them. Many brands work with vloggers or influencers to promote their offerings and tap into their followers.
Suppose you are looking for trending social media marketing tips regarding video marketing. In that case, you must know that a compelling video ad is as effective and efficient as taking on a video trend. It all depends on the purpose of the video. Large or small, every brand plays on video trends and compelling ads. It’s just the purpose that matters!
Cola Wars: Was New Coke Just a Catalyst?
Cola Wars: Was New Coke Just a Catalyst?
The date April 23, 1985, will always be remembered as the day when a marketing strategy considered the magnum opus of Coke company failed. Yet, the aftermath still boggles marketing wizards – Why did New Coke fail?
The global soft drink industry witnessed a series of conflicts and fierce competition known as the “Coke Wars,” which revolved around the Coca-Cola Company and its main rival, PepsiCo. This term symbolizes the intense rivalry and marketing battles these two beverage giants fought. Let’s delve into the Coke Wars and explore their origins, historical significance, brand portfolio, a diverse range of drinks, and influential marketing strategies.
The Coke Wars found their roots in the late 19th century from the advent of coca cola history, when Coca-Cola first emerged as a carbonated beverage and the Coke can was introduced to everyone. To answer your question about when did coke classic come out – The accurate date is May 8, 1886.
It swiftly gained popularity, establishing itself as a household name dominating the soft drink market. However, in the 1960s, PepsiCo emerged as a formidable challenger, employing innovative marketing strategies and launching aggressive advertising campaigns to dethrone Coca-Cola.
The competition between these two companies peaked during the 1980s and 1990s, marked by memorable marketing battles. Countless television commercials, sponsorship deals, and promotional events were deployed to win over consumers and secure market dominance. Notably, the “Pepsi Challenge” campaign gained iconic status, featuring blind taste tests to assert Pepsi’s superiority over coca cola brands and drinks.
With its rich history and influence, Coca-Cola has always been in the spotlight. From its earliest days, Coca-Cola has remained a subject of interest, constantly making headlines with its innovative initiatives, philanthropy, and partnerships. The brand boasts a wide range of products, including the iconic Coca-Cola beverage, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, and more. These diverse offerings cater to various consumer preferences and contribute to the company’s global success.
The prowess of coca cola marketing has been instrumental in its continued success. The brand has consistently adapted to changing consumer trends, employing strategic campaigns, social media engagement, and experiential marketing to maintain its position as a market leader. The distinctive red Coke can has become an enduring symbol of the brand, instantly recognizable and associated with refreshment and enjoyment.
In conclusion, the Coke Wars represent a period of intense competition and fierce rivalry between Coca-Cola and PepsiCo within the global soft drink industry. These battles have shaped the history and evolution of both companies, with Coca-Cola maintaining its dominance through its extensive brand portfolio, a diverse range of drinks, and innovative marketing strategies centered around the iconic Coke can.
What are the main marketing problems facing Coca Cola during the cola wars?
The “cola wars” refer to the intense competition and rivalry between Coca-Cola and its main competitor, PepsiCo. During this period, coca cola ads and marketing strategies were at their peak. Some of the main challenges they encountered include:
Differentiation: Coca-Cola had to find ways to differentiate itself from PepsiCo’s products in a highly competitive market. Both brands offered similar cola beverages, and Coca-Cola needed to establish a distinct identity and unique selling proposition to attract and retain customers.
Brand Perception: Coca-Cola had to carefully manage its brand image and perception in the eyes of consumers. Maintaining a favorable perception was essential to maintain market share and customer loyalty. Any negative publicity or missteps could significantly impact the brand’s reputation.
Pricing Strategy: Pricing was a critical aspect of the cola wars. Coca-Cola had to consider its pricing strategy carefully to remain competitive while ensuring profitability. Balancing affordability with perceived value was crucial, as consumers often compared prices when purchasing cola.
Product Innovation: Coca-Cola must continuously innovate and introduce new products or variations to cater to changing consumer preferences. This involved developing new flavors, packaging options, and product extensions to keep customers engaged and interested in their offerings.
Advertising and Promotion: Effective advertising and promotional campaigns were vital to Coca-Cola’s success during the Cola Wars. They had to invest in creative and compelling marketing strategies to capture consumers’ attention, build brand awareness, and persuade them to choose Coca-Cola over its competitors.
In the 1980s, the rivalry between Pepsi and Coca-Cola peaked, with both companies vying for the top spot in the cola market. Despite Coca-Cola holding the number one position, Pepsi had been steadily narrowing the gap with its ingenious advertising campaigns, such as the famous Pepsi Challenge in 1975.
To regain its dominance, Coca-Cola boldly introduced a new product called “New Coke.” April 23, 1985, is the day when New Coke was introduced. This revamped formula boasted a smoother and sweeter taste akin to Diet Coke’s but was sweetened with corn syrup. Coca-Cola had conducted extensive testing involving 200,000 individuals, and the results indicated that 53% of the participants preferred the taste of New Coke over the original formula. Fueled by this positive feedback, Coca-Cola brought New Coke to the market. However, the company was in for an unpleasant surprise.
Once New Coke hit the shelves, it was met with overwhelming customer disapproval. An astounding 400,000 phone calls and letters flooded Coca-Cola headquarters, expressing the consumers’ deep dissatisfaction with the new flavor. The backlash was unprecedented. Realizing the magnitude of their misstep, Coca-Cola swiftly responded by bringing back the original formula, now branded as “Coca-Cola Classic.” To answer your question of How much money did Coke lose on New Coke?- the response is a whopping $30 million in unsold inventory, which spread the infamous coca cola news that their new product is a flop.
The New Coke episode is a cautionary tale about the perils of tampering with a successful product. If a product is already thriving, it is essential to exercise caution when contemplating upgrades or improvements. The saying “If it ain’t broke, don’t fix it!” rings true in this context, but why did it fail? Coca-Cola was one of the leading soda brands in the world at that time, yet its strategy failed miserably. In the next section of this article, we will learn why did new Coke fail.
5 reasons why New Coke failed
The one thing about coca cola company is that they guaranteed taste, quality, and a sense of nostalgia, yet their latest product had failed. The failure of New Coke and the subsequent increase in sales of Coca-Cola Classic can be attributed to several factors:
Consumer Preferences: Coca-Cola Classic had been a beloved and iconic brand for decades before introducing New Coke. The reformulation of the original Coca-Cola recipe with New Coke did not resonate well with consumers who had developed a strong attachment to the classic taste. The negative reaction from loyal consumers highlighted the importance of brand loyalty and the emotional connection consumers had with the original product.
Emotional Response: The introduction of New Coke triggered a strong emotional response from consumers. People felt a sense of nostalgia for the original formula, and the negative backlash towards the new product was significant. This emotional connection played a crucial role in the subsequent increase in sales of Coca-Cola Classic, as consumers sought to reaffirm their loyalty to the familiar and beloved brand.
Public Perception: The backlash against New Coke was amplified by the media, with extensive coverage of the negative consumer response. This widespread coverage helped fuel the public perception that New Coke was a failure and further strengthened consumers’ emotional attachment to Coca-Cola Classic.
Limited Availability: During the New Coke era, Coca-Cola Classic was still available but marketed as “Coca-Cola Classic” instead of just “Coca-Cola.” This temporary renaming emphasized that it was the original formula, distinct from the new product. By keeping Coca-Cola Classic on the market, albeit with a modified name, the company allowed consumers to continue purchasing their preferred product.
After such a colossal failure, you would assume that Coca-Cola would have entered a world of debt, but the complete opposite happened.
The day was a remarkable event in coca cola history; the company president offered a thought-provoking perspective on the situation, emphasizing that no amount of research or data could truly capture people’s deep emotional bond with the original Coca-Cola. Such a profound attachment could not be tested or predicted, as human reactions to certain experiences are incredibly complex and unpredictable.
Following the reintroduction of the original Coke, fascinating statistics emerged, shedding light on the impact of this coca cola marketing decision:
- By the end of the year, Coca-Cola Classic was outselling both New Coke and Pepsi by a significant margin, signaling a clear preference among consumers.
- Within six months of the change, Coke sales had more than doubled the rate of Pepsi sales, indicating a substantial boost for the company.
Unexpectedly, this turn of events further widened the gap between Coca-Cola and Pepsi. People realized the extent of their nostalgia for Coke, an emotion that Pepsi failed to evoke. As a result, Coke solidified its position as the authentic cola brand, securing a more prominent place in popular culture.
This outcome was remarkable because it was unintentional, highlighting the company’s commitment to catering to its customers. Their desires and sentiments were not only taken into account but fully acknowledged.
The product continued to be marketed as Coca-Cola Classic until 2009, when the term “classic” was dropped, signifying a rebranding effort.
Coca-Cola launched the “Red, White, and You” campaign, celebrating American virtues. In an attempt to recapture the youth market that Pepsi had successfully tapped into, Coke embraced MTV’s Max Headroom as part of their new “Catch The Wave” promotion, harkening back to the original intent of New Coke.
Unsurprisingly, several conspiracy theories emerged surrounding the introduction of New Coke, capturing the public’s fascination:
One theory suggested that Coke deliberately altered the flavor, anticipating that the change would upset consumers and prompt demand for the original formula, resulting in a spike in sales. This theory aligns closely with the actual outcome of the situation.
Another speculation proposed that the switch was premeditated as a cover-up for substituting regular sugar with the more cost-effective high-fructose corn syrup.
There was also a notion that Coke aimed to sever any association with coca and cocaine. As the DEA sought to eradicate the coca plant globally, New Coke contained no coca, potentially appeasing the authorities and eliminating future challenges for the company.
Lastly, it was theorized that Coke intended to expose Pepsi’s lack of cultural significance. Even if consumers were not buying Coke, the goal was to dissuade them from choosing Pepsi, eroding Pepsi’s market share. This, too, unfolded as a reality.
In summary, reintroducing the original Coke yielded unexpected and substantial results. It reinforced people’s emotional connection with the brand, solidified Coca-Cola’s dominance over Pepsi, and inadvertently exceeded customer expectations. Furthermore, the subsequent marketing campaigns and the emergence of conspiracy theories added intriguing layers to this iconic episode in the cola industry’s history.
25 Best Digital Marketing Agencies in Delhi
25 Best Digital Marketing Agencies in Delhi
Delhi’s moving population has brought diverse talents and expertise, making it a hub for innovation and growth in the digital marketing industry. This article will let you delve into the 25 best digital marketing agencies in Delhi.
Today’s customers rely heavily on online research, with 81% of their decision-making process happening online. This makes having a strong online presence crucial for the success of any business.
Digital marketing agencies in India are specialized organizations that help both product-based and service-based businesses strategize their online marketing activities. They cover all aspects of the online marketing process, including campaign strategy, budget allocation, and more. In today’s digital age, it’s essential to focus on digital mediums along with traditional marketing channels like print, TV, and radio.
The digital marketing industry is proliferating, with over 1000 digital marketing agencies in India as of 2023. These agencies help businesses establish a strong online presence that attracts and retains clients on their website, enabling them to develop solid long-term traits that strengthen their position in the digital realm. These 25 digital marketing agencies have thrived in Delhi’s dynamic environment, attracting clients from India and beyond.
25 best digital marketing agencies in Delhi
While numerous digital marketing agencies offer similar services, only a select few truly stand out with exceptional performance. If you’re looking for the 25 best digital marketing agencies in Delhi, look no further. These firms have been hand-picked for their exceptional track record and outstanding results.
Growth Hackers Digital
Growth Hackers Digital is a performance marketing organization helping well-funded startups, and multinational companies overcome short-and long-term growth challenges. They use result-driven strategies to deliver quick, sustainable, and scalable growth for their clients. Their services include lead generation, targeted sales growth, and conversion optimization, all tailored to meet each business’s goals. They are committed to delivering growth and success to its clients, and its impressive client list includes more than 100 enterprises across India, the United States, Qatar, the United Arab Emirates, and Singapore. From their offices in Bengaluru and Mumbai, they provide comprehensive performance marketing solutions to businesses of all sizes and industries.
iProspect India, a member of the Dentsu Aegis Network (DAN) group, is the leading digital marketing agency in India. The agency is committed to providing cutting-edge digital marketing solutions to businesses that enable them to stay ahead of the competition. iProspect India is dedicated to helping brands gain a competitive edge by creating comprehensive strategies and executing them flawlessly.
In addition to its expertise in digital marketing, they are a top creative agency offering a wide range of services to help brands create compelling videos, text, and other creative communications. With its focus on innovation, creativity, and strategic thinking, iProspect India is the go-to agency for businesses looking to enhance their digital marketing efforts and build a strong online presence.
Skytrust IT Solutions
Skytrust is an exceptional digital marketing agency offering a wide range of services to propel businesses to success in the digital world. Their proficiency spans SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing. This comprehensive expertise equips them to address all your digital marketing requirements effectively. Leveraging their profound understanding and industry experience, they empower you to boost your online presence, curate compelling content, and optimize your website’s performance, paving the way for triumph in the digital landscape.
WatConsult is an esteemed digital marketing agency in India and a proud Dentsu Aegis Network (DAN) group member. The agency firmly believes in the significance of the bond between consumers and brands, considering it a vital connection. With this philosophy, they aid their clients in creating and implementing effective digital marketing strategies to establish a meaningful connection with their customers. The agency excels in utilizing digital marketing technologies to reach consumers on various social and mobile platforms. In addition to advanced digital marketing tools, they boast a team of talented individuals who bring their unique creativity and originality to the realm of digital advertising. All of these factors combined make them one of the leading digital marketing agencies in India.
Foxymoron is a digital marketing agency that has become one of India’s most prosperous firms, thanks to its four college friends who founded it as a side project. Today, it is a full-service marketing agency that provides customers with the best solutions to their digital marketing challenges. The company has a team of experts, including strategists, analysts, techies, designers, storytellers, and producers, who specialize in using digital marketing techniques to provide customers with the best possible results. Their remarkable growth is due to its exceptional services and the team’s hard work and dedication. With their commitment to excellence, they continue to be a leading provider of digital marketing solutions in India and beyond.
Traffic Tail is a leading digital marketing agency based in Delhi with a proven track record of success in the industry. With over 1600 completed projects, their team of experts is highly experienced in various areas, including digital marketing, news portal development, social media management, and more. They understand the unique challenges that businesses face in today’s competitive marketplace and offer a creative and innovative approach to every project they undertake. Their commitment to fostering enduring client relationships is a core value that drives them to provide trustworthy results, time and time again. Traffic Tail works with businesses across various industries, from non-profits and startups to e-commerce, ensuring their clients receive the best possible results.
Gozoop is a prominent digital marketing agency based in India with a worldwide reputation. They specialize in providing comprehensive communication strategies and emphasize the importance of a strong digital presence. Their services have become an integral part of people’s lives, ensuring their clients receive top-notch solutions for maintaining a positive online reputation. With a team possessing extensive knowledge of online marketing, storytelling skills, and expertise in managing web and mobile marketing expenses, they have become a highly regarded agency. Their ability to provide well-integrated solutions has been a significant contributor to their success. Overall, their excellence in the field of digital marketing has earned them a well-deserved reputation.
Mirum India, previously known as Social Wavelength, is a renowned digital marketing service provider. With a focus on original equipment manufacturers, social media, corporate blogging, and more, Mirum India offers a wide range of digital marketing services. The company considers itself a borderless storytelling digital firm with a global presence in 24 countries. Their services include digital communication, digital media planning and buying, social media presence, marketing automation, corporate blogging, social media consulting, and digital analytics. Their expertise in these areas has made it a leading name in the digital marketing industry. With its exceptional services, they continue to serve a diverse range of clients worldwide.
Brainwork Technologies, a Delhi-based company, was established in 2002, specializing in web design and development services. Their clientele spans over 15 nations, and they provide comprehensive digital marketing solutions. Using various digital marketing channels such as web design, web development, SEO, SMM, PPC, and social media marketing, they boost the online visibility of their client’s businesses. Their expertise in digital marketing allows them to help their clients reach their target audience and grow their business by providing them with tailor-made solutions. Whether you need to enhance your website’s functionality or optimize it for search engines, they have you covered. Their team of experts ensures that their clients receive top-quality services that meet their unique needs.
SeeResponse is a B2B marketing company with branch offices in the USA, UK, and India. Its founders, Mukesh Singhmar and Sheena Rihwani, have extensive experience in sales and marketing. The company provides startups with comprehensive services, including strategy development and marketing analysis, to help them grow their businesses. The company’s services include inbound marketing, webinar marketing, email marketing, outbound marketing, prospect list building, UI/UX design, content marketing, SEO and SEM, and software marketing. By combining these services, SeeResponse provides startups the tools they need to succeed in the competitive B2B market.
Digital Markitors is a well-known digital marketing company recognized for its innovative approaches, tools, and SEO techniques. Their focus lies in ROI-driven SEO strategies and techniques that can help brands enhance their online brand presence. They have a proficient team of over 50 professionals who excel in analyzing marketing plans, allowing businesses to leverage digital marketing services to their full potential.
The company offers a wide range of services, including SEO, SMM, SMO, PPC, website design and development, YouTube marketing, content marketing, e-commerce development, and local SEO. Whether it’s improving online visibility, increasing website traffic, or boosting sales, Digital Markitors has the expertise to deliver comprehensive digital marketing solutions to cater to diverse business needs.
iStart is a leading Marketing Consulting Organization in India and a member of the National Association of Software and Services Companies (NASSCOM). They provide a wide range of services to various media companies in the country. They emphasize conducting thorough research to achieve their client’s marketing objectives. In addition to being a top website creator, they are also a premium web marketing agency. Their services include Online Marketing, Digital Films, Interactive Kiosks, Business Strategy & Processes, Instructional Design, Web Solutions, Communication Strategy, and Digital. They have established itself as a highly specialized and reliable organization that delivers quality solutions to its clients. They strive to stay ahead of the competition by adopting innovative approaches and technologies to offer the best possible outcomes for their clients.
Established in Delhi in 2011, Pulp Strategy aims to assist companies in expanding their online operations by providing a brand-new digital marketing paradigm with unprecedented benefits. The company’s primary objective is to offer a fresh approach to digital marketing, filling a void that the world has been lacking. Their greatest strength lies in the way it tackles digital marketing. Although the company has a methodology, it is more than just a process, as it results in a seamless and creative approach that produces something greater than the sum of its parts. They aim to revolutionize digital marketing by offering a unique perspective and approach that prioritizes innovation and effectiveness.
This renowned digital marketing agency in India offers a comprehensive range of internet media solutions and promotional and advertising services to help brands excel online. They are a one-stop shop for all digital needs and are known for their strategic brand services. Their expertise in the field has helped them deliver exceptional results, making them stand out amongst the competition. The agency offers many services, including web marketing, mobile marketing, social media marketing, search engine marketing, media buying and planning, and branding. Their team of creative professionals understands the nuances of the digital space and creates bespoke strategies to help brands achieve their goals. If you are looking for a reliable digital partner to take your brand to the next level, this digital marketing agency is definitely worth considering.
Saffrontech is among the top digital marketing firms in Delhi and has been a dedicated partner of Google since 2008. Collaborating with them, we have created numerous Google Assistant campaigns and products. They have a team of committed and highly skilled professionals who are prepared to help you achieve your business objectives. They specialize in developing digital products to help you expand your business, attract customers, improve sales, and generate more revenue. They believe in establishing long-term relationships with their clients by providing top-notch services, including mobile application development, web development, website designing, SEO and SMO services, internet marketing, content writing, social media marketing, e-commerce solutions, and Google ad campaigns. You can find their contact details below to get in touch with them.
Social Panga, a top-tier digital marketing company in India, has carved out a prominent position in the industry with its exceptional and innovative work. They offer an array of services, including social media marketing, search engine marketing, mobile UI/UX design, web design, email marketing, and brand communication. Social Panga boasts an impressive clientele list that includes renowned brands like Myntra, PayTM, Nestaway, 3M, Tata Motors, Reliance Energy, MTR, Snapdeal, and Titan. With a dedicated team of experts who employ innovative techniques, they are committed to providing the best solutions to clients that align with their specific requirements. Their excellent work and clientele showcase their capability to handle complex projects and deliver outstanding results.
Esign Web Services
In 2005, Ashwin Kumar Sharma established Esign Web Services, a digital marketing company located in Delhi. The company provides comprehensive digital marketing services that yield excellent results for their clients while remaining affordable. Their team is made up of highly skilled and hardworking individuals who understand what it takes to develop and execute the most effective strategies for web solutions in Delhi. They employ over 50 specialists and have served more than 300 clients worldwide. They offer digital marketing, search engine optimization, website development and design, social media marketing, social media optimization, and pay-per-click advertising. With a track record of success and a commitment to excellence, Esign Web Services is a leading provider of digital marketing solutions in Delhi.
Webeasts is a renowned digital marketing agency based in Delhi, India, specializing in utilizing digital media to help businesses achieve their goals. They offer exceptional digital marketing solutions that generate revenue and web traffic for their clients. Their services include website design and development, mobile applications, search engine optimization, pay-per-click management, social media marketing, and conversion optimization. Their end-to-end solutions help businesses grow by providing them with the best possible solutions that are delivered on time and within budget. The company employs a team of skilled experts in Delhi and India who specialize in creating digital marketing strategies, producing engaging websites and user interfaces, and developing user-friendly mobile applications.
Web Daksh, located in Delhi, is a comprehensive digital marketing agency with a proven track record of delivering outstanding services in search engine optimization, pay-per-click, social media marketing, and website design & development. They have earned a reputation for providing their clients with high-quality sales and leads. They offer a wide range of services, including web development, website design, SEO services, SMO services, internet marketing, content writing, social media marketing, and e-commerce solutions. With their expertise and commitment to excellence, they have established themselves as a top-performing agency in the industry. Whether you’re a small business owner or a large corporation, they can help you achieve your digital marketing goals and take your business to the next level.
Marketing Masala is a New Delhi-based firm specializing in growth hacking and digital marketing. Founded by three experienced marketers with over eight years of industry expertise, the company has worked with clients across all continents. With a team of skilled specialists in growth hacking and data-driven digital marketing, Marketing Masala offers services to help businesses establish a solid marketing foundation.
The company currently employs more than 45 staff members who work closely with over 70 clients to understand the strengths and weaknesses of their business and assist them in growing their sales and online presence. The services offered include SEO, SMO, PPC, growth hacking, B2B marketing, social media marketing, and content marketing.
Ezrankings is a renowned digital marketing firm headquartered in Delhi and a branch in NOIDA, America. The company’s CEO, Mansi Rana, has extensive knowledge of digital marketing and sales. The firm was established to assist small businesses in enhancing their online presence. They have a young and talented team always eager to implement innovative strategies. They offer their clients expert services in web design, web development, social media marketing, SEO, and PPC (pay-per-click). Their creative and cutting-edge digital marketing services enable businesses to optimize their investment in digital marketing. They also provide reputation management, YouTube marketing, content marketing, e-commerce development, and local SEO services.
At Inklik, the belief is that clients should be able to focus on their primary competencies while delegating the rest to professionals. Their digital marketing approach integrates strategic and creative components to help achieve a wide range of objectives, from improving customer acquisition and engagement to enhancing brand awareness. Led by CEO Ishan Bansal, Inklik provides a suite of services, including SEO, social media, pay-per-click advertising, app store optimization, and content marketing. By leveraging their expertise in these areas, they empower businesses to establish a solid online presence and reach their target audience effectively. With them as their digital marketing partner, companies can unlock growth potential and stay competitive in today’s dynamic digital landscape.
The team at this company boasts a group of specialists with the expertise to transform your online presence into a profitable venture. They do this by utilizing a combination of fully managed E-commerce capabilities, data-driven business strategies, customer insights-based marketing strategies, and best-in-class technology stacks. Avinash Chandra leads the company as CEO, and they offer a range of services, including E-commerce website design and development, mobile app development, search engine optimization, search engine marketing, social media marketing, content marketing, display advertising, and remarketing. If you want to take your online business to the next level, this company has the knowledge and tools to help you succeed.
Exploring the Realm of NFT Marketing
Exploring the Realm of NFT Marketing
Since the inception of modern technology, our perception of marketing and advertisement has taken a complete 360, especially since the introduction of NFTs. Nowadays, companies have started amalgamating NFT marketing strategies and services into play, which has led to an increase in returns, but the question that still boggles is – how?
What are NFTs?
Non-fungible tokens (NFTs) are digital assets transformed into unique, indivisible units using blockchain technology. By assigning distinctive identification codes and metadata, NFTs stand apart from other tokens, allowing for their authentication and ownership verification.
NFTs have gained prominence due to their ability to be bought, sold, and traded for monetary value, cryptocurrencies, or other NFTs.
The perceived worth of an NFT is determined by the market demand and the subjective valuation of its holders. As an example, imagine creating a token representing an image of a banana on a digital exchange. While some individuals may be willing to pay exorbitant amounts, valuing the NFT in the millions, others may consider it utterly worthless.
It’s important to note the distinction between NFTs and cryptocurrencies. Cryptocurrencies are also tokens, but the key difference lies in their fungibility. Two cryptocurrencies originating from identical blockchains can be exchanged on a one-to-one basis since they possess similar values and properties. However, even though two NFTs may appear identical on the surface, they remain non-interchangeable. Each NFT carries its unique identity and cannot be substituted with another NFT, adding to its individuality and scarcity. At this point, we are sure that you know what does NFT mean? So now, let’s take a look at how they are created.
How to create an NFT?
The surge in popularity of these unique digital assets within the cryptocurrency realm has been remarkable, attracting billions in trading volume and garnering widespread attention through endorsements from renowned personalities. With NFTs taking center stage in mainstream media, it’s the perfect time to explore how to make NFTs and become part of this innovative trend. Creating your NFTs is a straightforward process that begins on dedicated platforms. These NFT platforms provide you with the ability to mint and upload your artwork directly onto a blockchain. This comprehensive guide will walk you through the necessary steps involved in crafting an NFT –
Figuring out the purpose of creation (what you want to create)
NFTs are commonly associated with digital art, which can take the form of an image, an audio composition (like a song), or even a brief video clip (such as an animated GIF). The primary objective is to generate an exclusive piece of digital media that can be sold, similar to the process of selling a painting in an art gallery. Creators derive value from NFTs due to their uniqueness, offering something that cannot be possessed elsewhere.
Choose an appropriate Blockchain
Numerous blockchain networks exist, each touting itself as the ultimate choice regarding scalability, distinct attributes, or capabilities. However, it’s essential to go beyond the buzzwords, rebranding, and marketing hype. When selecting a blockchain platform for development, it’s crucial to consider the characteristics that genuinely hold significance.
In all honesty, answering this question isn’t straightforward. The decision is influenced by numerous external factors, including the quality of documentation and the robustness of the community supporting the platform.
Set up your NFT wallet
When selecting a blockchain, it is essential to have a compatible digital wallet for storing your NFT. To set up a wallet, download the crypto wallet app, choose a username and password, and keep your private keys and recovery phrase offline for backup. This ensures the security of your NFT by aligning the blockchain and wallet and taking necessary precautions to safeguard your access to it.
Picking an NFT platform
With the increasing number of NFT platforms available, it’s important to note that the top-tier ones go beyond just NFT creation. They provide comprehensive marketplaces for listing and selling NFTs. These platforms offer a range of services that cater to the needs of creators and collectors, ensuring a seamless experience throughout the entire NFT lifecycle. By utilizing these full-service marketplaces, creators can showcase their NFTs to a wider audience, and potential buyers can explore a diverse collection of unique digital assets, fostering a vibrant ecosystem for the NFT community.
List the NFT for sale
Listing an NFT for sale is easy and usually free on most platforms. After creating and storing your NFT in your wallet, select the platform and set the desired price and duration for the sale. Fill in the sale details and create the listing by signing a few transactions in your digital wallet, which may involve paying transaction fees on your chosen blockchain. We now know what NFTs are and how to make NFT. Now we’ll talk about how NFTs can be used as a tool in marketing and the essence of it.
Why use NFT for marketing?
Investors possess numerous motivations for desiring to acquire assets that have been tokenized into Non-Fungible Tokens (NFTs). Several benefits associated with investing in NFTs comprise the following:
NFTs give a chance to all
Tokenized assets offer accessibility to all, allowing seamless transfer of ownership worldwide. By converting assets into NFTs, ownership becomes more efficient and easily transferable, enabling anyone to engage in investment opportunities with ease.
The blockchain secures ownership
Leveraging blockchain tech enhances asset security and transparency, providing investors with a more secure ownership experience. Blockchain technology protects an investor’s assets by digitally signifying ownership. Additionally, it brings greater transparency to asset ownership, ensuring a transparent and accountable record of ownership transfers.
Increases customer engagement
NFTs are powerful tools for companies to enhance customer experiences and broaden their reach. They provide a fresh avenue for brands to engage with a larger audience. NFT holders with a vested interest are more inclined to support the business. As the company thrives, the value of its NFTs appreciates, further incentivizing investor loyalty and engagement.
What is NFT marketing?
NFTs are continuously evolving and have become essential for businesses to succeed. However, the challenge lies in effectively marketing one’s business to achieve desired outcomes. In such situations, it is wise to consider engaging marketing services from a reputable company to establish a leading position in the industry. The opportunities offered by NFT advertising are, reaching a wider audience, fostering trusted relationships, and boosting revenue by leveraging popular platforms and emerging trends. Now, let’s take a look at five ways how NFTs can be used for marketing –
Games have emerged as prime platforms for NFT marketing, especially with popular titles like Fortnite, featuring intricate graphics and customizable avatars. This opens up opportunities to create and trade NFTs in the form of digital pets, avatar skins, and other virtual gaming assets. Since Fortnite and similar games accept cryptocurrency for in-game purchases, gamers are inclined to invest in these NFTs. Consequently, promoting NFTs within the game and establishing an NFT-centered business model can lead to substantial success. As NFTs gain mainstream traction, the gaming industry possesses a unique advantage to capitalize on this trend and reap its benefits.
In recent years, the way people purchase goods has undergone a significant transformation. For instance, you can now acquire a ticket for your preferred concert or sports event using Bitcoin and NFTs. NFTs are becoming the go-to virtual tickets for various events like workshops, trade shows, and expos. Their unique and captivating content makes them highly appealing, attracting audiences effectively. Crafting an NFT for a music or sports event can generate immense enthusiasm among devoted fans, resulting in long ticket queues.
Fashion and garment industry
The fashion industry and NFTs might appear unlikely bedfellows, but they have the potential to form a perfect union. The fashion industry is primed to leverage the success of NFTs in gaming. Gucci collaborated with Christie’s to auction an NFT that fetched $25,000, while Burberry joined forces with Mythical Games to introduce their own in-game NFT called Shark Blanco. NFTs and the metaverse offer fashion brands and designers a colossal opportunity to create, market, and sell digital apparel to millions, even billions, of users who desire the latest fashion trends for their virtual personas.
Pre-ordering of products
Companies and entrepreneurs strive for increased pre-orders, benefiting their cash flow and providing a measure of public interest. Gary Vaynerchuk’s innovative employment of NFTs in pre-orders is an exciting example. Gary Vee presented an irresistible proposition for NFT enthusiasts in his latest book, Twelve and a Half. During a specific timeframe, every twelve books purchased resulted in receiving one of Gary’s highly sought-after NFTs. This strategy proved immensely successful, leading to such overwhelming pre-sales that the book’s release date had to be postponed by a fortnight.
As NFTs revolutionize the digital landscape, businesses seek innovative ways to leverage this trend for marketing success. At Skytrust, we understand the power of NFTs and their potential to transform your brand’s reach and customer engagement.
As a leading NFT marketing agency, we specialize in helping businesses navigate the dynamic world of NFTs and create impactful marketing strategies. Our team of experts will guide you through the entire process, from conceptualization to execution, ensuring that your NFT marketing campaign stands out in the crowd.
Whether you’re in the gaming industry, fashion and garment sector, or any other industry looking to harness the potential of NFTs, our tailored solutions will help you achieve your goals. We’ll collaborate with you to develop engaging NFTs that captivate your target audience and drive customer loyalty.
Be with Exploring the Realm of NFT Marketing, your trusted NFT marketing agency, to guide you through this exciting digital frontier. Contact us today to discover how we can help your brand thrive in NFTs and achieve unprecedented marketing success.
How to use the Twitter algorithm for Brand Boosting?
How to use the Twitter algorithm for Brand Boosting?
As you learn about digital and social media marketing, you will be amazed to see how leveraging the Twitter algorithm can make you boost your brand and build a trustworthy reputation. If you want to make big moves, you need to respect the Twitter algorithm.
Twitter is a social media platform that lets you stand out from the rest and know about everything happening worldwide. If you want to make big moves like enhanced engagement, drive traffic to your website, build brand awareness, etc., you need to respect the Twitter algorithm. Unlike other apps, Twitter allows users to choose the type of content they want to see by themselves by toggling between algorithmically driven default timeline (Top tweets) or viewing them in chronological order (Latest tweets).
With more than 500 million tweets shared daily, which aligns with an average of 237.8 million Twitter users, there is plenty of scope for connecting with a wider audience and boosting your brand’s awareness.
As you learn about the advantages of digital marketing and social media marketing, you will be amazed to see how leveraging the Twitter algorithm can make you boost your brand and build a trustworthy reputation.
What is the Twitter algorithm?
The Twitter algorithm is a set of rules that rank content on the platform based on multiple factors like virality, geographical location, recency, relevance, and personal interests. In simple terms, this algorithm is the brain that controls what we see on Twitter and how we see it.
Before Elon Musk took over Twitter, he ran a poll on the platform asking whether Twitter’s algorithm should be open source or not. Of 1.1 million votes, 82.7% voted with an overwhelming ‘yes.’ Therefore, he opened Twitter’s source code at a TED conference in Vancouver to “unlock” Twitter’s “extraordinary potential” and let users know why their tweets are promoted. After this poll, Twitter’s algorithms shifted from ‘black box’ to ‘open-source.’ Thus, improving the platform’s transparency and marketing potential.
Although the new algorithm boasts of transparency, some people found it vague and lacking context. Apart from such polarization over transparency, below are some known aspects of its algorithm,
- Data aggregation – It involves the collection of key data based on your tweets, followers, likes, comments, bookmarks, and shares. Data aggregation allows algorithms to curate insights based on your followers. Such detailed consideration of likes and bookmarks is likely to result in a 30x Twitter content boost and a 20x boost for insights collected on the basis of visual media.
- Formation of features – Once all the data is collected, it is transformed into ‘feature buckets,’ including segments of tweets and users, people’s interaction with your content, and the platform’s safety and violation tq. This approach ensures to analyze content for creating positive interactions. Twitter algorithm’s SimClusters feature bucket groups tweets and users on the basis of the topic using AI capabilities.
Mixing – It is the last phase of the algorithm where everything comes on the feed. Based on ‘HeavyRanker,’ Twitter aims to rank every tweet on the basis of a higher probability of getting
positive actions. This framework is likely to deliver the best reactions. If the algorithm believes that the user you targeted will engage positively in your tweet, you may earn a 75x content boost.
How does Twitter recommendation algorithm work?
Twitter’s recommendation algorithm is a mix of multiple interconnected jobs and services to help serve the feeds of tweets and other content across all Twitter product surfaces. Tweets on the Twitter platform are recommended in Search, Explore, and Ads areas. This algorithm aims to answer all important questions by extracting information from tweets, engagement data, and users.
Home Mixer is the mechanism that leads to constricting the ‘For You’ timeline. It acts as the software backbone to connect the three features of the recommendation algorithm – Candidate sourcing, ranking, and heuristics and filters.
- Candidate sources – Twitter extracts the best 1500 tweets from people you follow (In-Network sources) and people you don’t follow (Out-of-Network sources). The ‘RealGraph’ model, ranked by In-Network sources, predicts the “likelihood of engagement between two users.” If the model predicts that you will likely engage with a Twitter user or vice-versa, you will see more of that particular user’s tweets on your timeline.
Out-of-Network sources are a bit trickier as it allows the algorithms to guess whether you would interact with a particular user’s tweets, even if you don’t follow them.
- Ranking – People are often concerned about how to increase views on Twitter! The best way to do so is through the platform’s ranking feature. Once the 1500 potential tweets have been collected, the ranking mechanism starts its work. It is achieved through a 48M parameter neutral network that optimizes the positive engagements (likes, comments, and retweets) on every tweet. Irrespective of the Twitter topics, the ranking mechanism labels every tweet with a score based on the probability of its engagement and other multiple factors. The Twitter algorithm then ranks these tweets based on the given scores.
- Heuristics, filters, and product features – This feature is essential for effective Twitter marketing. After the ranking stage, Heuristics and filters are applied to product features to create a balanced feed. Blocked or muted content and Out-of-Network content that has not been engaged much by people you follow are filtered out.
The final mixing and serving process is initiated when the above three processes are completed. The Home Mixer is ready with the filtered tweets to be displayed on the timeline. As the last step in the entire process, the Twitter recommendation algorithm blends the selected content with other non-tweet content, like the Twitter advertising mechanism, onboarding prompts, and follow recommendations to create the final timeline.
How do you hit the algorithm on Twitter?
Twitter is a platform allowing users to see what they want on their timeline. Using the same, marketing experts at SkyTrust have aptly answered the popular question – What affects the Twitter algorithm? Below is a list of factors that let you optimize your Twitter content.
- Active Twitter presence – It’s recommended to tweet at least 1-2 times a day or a maximum of 3-5 times per day, especially with multiple tweets in a single thread.
- Twitter Blue – Get verified by purchasing the Twitter Blue subscription service. It will prioritize your tweets and rocket to the top of mentions, replies, and searches.
- Time is the key – Tweeting strategically at the right time has a higher chance of your tweets gaining better traction.
- Use right hashtags – Keep an eye on the trending hashtags and use them organically with your posts. Overdo of tags might spam your tweet. Hence, use them strategically to gain traction.
- Use the right media type – Adding photos, videos, or GIFs to your tweets increases their chances of getting engagement. You can add up to four pieces of media per tweet.
- Encourage engagement – Ask your followers some questions or tweet something trending to encourage engagement.
- Twitter poll – Polls are an easy way to ask for people’s input or opinions on some topic.
- Join the trends – Identify the Twitter trends and topics your brand can contribute to and make your presence.
- Repurpose the top content – There are higher chances that if content performed well previously, it will again rank high if posted in different words or with a different approach.
- Apply insights – Use Twitter analytics to track the performance of your content.
Staying within the trends is easy now that you know about the Twitter algorithm and how it works! If you are still confused about what is Twitter trending algorithm, it is the algorithm that identifies the topics that have been trending for a while or daily.
Top 10 digital marketing agencies in Philadelphia
Top 10 digital marketing agencies in Philadelphia
Highly revered as the country’s first ‘World Heritage City”, Philadelphia, or as commonly called “Philly,” is way more than its infamous cheesesteaks. It is the city that gave us stars like Kevin Hart and Will Smith. It is also home to some of the best digital marketing agencies in Philadelphia, Pennsylvania.
It takes a lot of time for a company to make a name for itself and slingshot its way to the highest echelons of commerce and business. For some, all it takes is a nice and convincing brand story that consumers can connect to and latch onto. If a product or a service has a backstory, then selling the product to a diverse range of consumers from different walks of life becomes extremely easy and convincing.
But how can a company make that a reality? All they need is a good marketing strategy to propel your brand to greater heights – a strategy that will enable people to understand and trust the brand without the need to incorporate word-of-mouth advertisement.
As you sink your teeth into the article, you shall be introduced to a list of the 10 best digital marketing agencies in Philadelphia. Rest assured that your company’s name and distinctive narrative will be at the forefront of everyone’s minds.
Best Philadelphia based digital marketing agencies
As new and creative marketing channels emerge, digital agencies continuously broaden their offerings to stay ahead. They now provide various services, such as developing mobile and web applications, devising branding strategies, and crafting virtual reality experiences. With that said, let’s delve into the top 1% of digital agencies that are spearheading the industry.
Idea Evolver is a company that helps businesses, regardless of their size, to make the most of the latest and most efficient technologies in order to boost their content marketing and search experience strategies. Their team works towards creating effective digital marketing campaigns that have the greatest impact on the market.
This approach allows companies to harness the power of their own brand stories and attract new customers through the Internet. By utilizing cutting-edge technology and marketing techniques, they guide their clients toward developing successful campaigns that drive business growth.
SageFrog Marketing Group
SageFrog Marketing Group is a full-service marketing agency located in Philadelphia, PA. Since its founding in 2002, the company has grown to a team of 11-50 individuals. Their specialization includes email marketing, web design, public relations, advertising, branding, and digital marketing services. The agency caters to a diverse range of industries, including business services, healthcare, IT, financial services, and manufacturing industries. Some of their clients include Defibtech, Razor Technology, APEX, and Core Solutions.
Skytrust IT Solutions
Skytrust is a digital marketing agency providing diverse services to help businesses excel in the digital realm. Their expertise encompasses SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, making them well-equipped to handle all digital marketing needs. With their knowledge and experience, they can assist you in enhancing your online visibility, creating engaging content, and optimizing your website’s functionality for success.
DMI Partners is a digital marketing agency founded in 2003 and headquartered in Philadelphia, PA. With a team size of 51-100, the agency specializes in providing media buying and planning, digital strategy, and web development services. Among their notable clients are Avalon Flooring, Moonfloor, Tony Luke’s eCommerce, and Rastelli’s. With a focus on delivering tailored solutions that drive results, they have established themselves as a reliable partner for businesses looking to enhance their online presence and reach their target audiences.
160over90 is a full-service creative agency established in 2000 that offers marketing solutions to businesses in the education, financial, and retail sectors. The agency has in-house teams dedicated to analytics and creativity, enabling them to provide comprehensive services to clients. 160over90 serves enterprise clients around the world, including the UK, China, and Australia. The agency’s commitment to delivering outstanding results has earned them a reputation as a reliable partner for businesses looking to expand their reach and improve their market performance.
Media Proper, a digital marketing agency founded in 2000, is based in Philadelphia, PA. The company caters to a diverse range of clients across various industries, including business services, eCommerce, education, legal, manufacturing, non-profit, and retail. With a team size of 1-10, they specialize in providing web design, eCommerce, mobile, and WordPress management services. Some of their notable clients include Awesome Foods, Exelon Clearsight, Bucks County SPCA, and UPenn GRASP Robotics Lab.
Established in 1964, Brownstein Group is a well-established marketing agency in Philadelphia. With over fifty years of experience, they offer advertising and branding services to companies in the area and beyond. Their services include public relations, strategy, social media, and digital communications, encompassing website development and video production. The agency’s longevity and broad range of services make it a reliable partner for businesses seeking to enhance their brand visibility and marketing efforts. Their dedication to providing high-quality services has earned them a reputation as one of the best marketing agencies in Philadelphia.
Based in Philadelphia, PA, 1Digital Agency has been offering digital marketing solutions since 2012. The agency provides a range of services such as eCommerce solutions, PPC, SEO, CPC, Magento, Shopify Plus, email marketing, and digital marketing to clients in various industries, including automotive, consumer products & services, eCommerce, gaming, healthcare, and legal cannabis.
The company’s list of prominent clients includes Bob Ross, Rollie, Hitachi, and Steinway & Sons. The agency’s dedication to providing quality services helps them build long-term relationships with their clients, and they continue to grow and expand their services.
Established in 1987, Neff Associates provides comprehensive marketing solutions to companies in the retail, real estate, and tourism sectors. They specialize in creating effective and cost-efficient campaigns for their clients. They take a holistic approach to client marketing, offering a range of in-house services such as creative design, public relations, social media management, and website design. Their work with national and international brands has earned them recognition from prestigious awards such as the Ace, Telly, and Hermes Creative Awards.
Square 2 Marketing
Founded in 2003, Square 2 Marketing is a full-service sales and marketing agency in Conshohocken, Pennsylvania. They offer an extensive range of services, including content marketing, web design, and marketing strategy. Their clientele hails from various industries, such as business services, medical, IT, manufacturing, and telecommunications.
As a comprehensive marketing agency, Square 2 Marketing aims to provide the best services to its clients by utilizing its team’s collective expertise and experience. They strive to offer personalized solutions that cater to each client’s unique needs and goals, thus enabling them to enhance their business growth and increase revenue.
What are the Buyer Personas? How is it Effective in Marketing Campaigns?
What are the Buyer Personas? How is it Effective in Marketing Campaigns?
Successful marketing results from going the extra step forward to know your customers deeply. It is essential to go beyond audience data and complex numbers to communicate with your customers authentically and understand their needs and interests. Here is a detailed guide to understanding what are the buyer personas.
Buyer persona definition
A buyer persona is a semi-fictional representation of your company’s ideal existing and potential customers. It portrays the prominent characteristics of your broad audience, including the demographic and psychographic profile, values, pain points, behavior trends, desires, and affiliations. By understanding the buyer’s persona, companies can channel their marketing efforts on the ideal buyers by creating more effective campaigns and quality content and positioning their products or services accordingly.
What is the purpose of buyer personas?
Creating buyer personas helps understand your audience and tailor the content and marketing strategies per the customer’s needs and behaviors. Thus, gathering higher conversions. Buyer personas are a representation of your ideal customers. On the other hand, a ‘negative’ persona showcases who you don’t want as a customer. These might include students who have landed on your page just for information, professionals who are too advanced or expensive to use your products or services, etc.
Industries involved in creating buyer personas
Now, you know the term ‘buyer persona,’ but do you know who creates buyer personas or which industries are involved in jotting out a complete template of the same?
Most businesses generally involve multiple departments of the company to create a detailed buyer persona, ensuring that every aspect is taken into account. Below is a list of 5 departments that are majorly involved in creating a detailed buyer persona.
- Marketing – The marketing team creates campaigns and messages that appeal to specific audience segments.
- Sales – The sales team directly contacts customers and provides information about their needs, motivations, and pain points.
- Customer service – The customer service team directly contacts the customers to know about their behaviors, preferences, and feedback.
- Product development – The product development team takes into account the features and benefits that customers want in a product or service.
Management – The senior management ensures to align the customer persona with the company’s overall goals and objectives.
What are the 4 types of buyer persona?
Irrespective of how well a campaign is performing, it still has the potential to reach greater heights. Different types of people visit your site at various stages of the buying cycle and act differently. Below is a list of 4 types of buyer persona that help to understand the customer well.
Competitive persona – A competitive buyer is fast-paced in terms of only grabbing the ‘best.’ They are highly competent and will wait till the last minute before buying. They always prefer being surrounded by highly qualified people who can give them what they want. A competitive persona is about making fast, structured, and logic-based decisions that make your solutions the best. A competitive buyer is often hard to convince. Therefore, it requires a high degree of marketing and real testimonials. The vague and feel-good ones won’t work for convincing a competitive buyer.
Methodical persona – A methodical buyer makes slow and logical purchasing decisions. Also, these are difficult to convert, but once done, methodical buyers will be the best customers because they follow through the deep and get the best results. They require proof of your offering in a documented and organized manner. A methodical buyer will always thoroughly review the entire FAQs section before taking any step forward. They often don’t trust others’ reviews and ratings, instead prefer contacting themselves.
Spontaneous persona – These buyers are driven by emotions and make fast and unstructured decisions. Spontaneous buyers enjoy the simplicity and don’t prefer reading about hard facts and details. They are easily influenced by people they admire or love, like thought leaders, friends, family, etc. The major emotional triggers for spontaneous buyers are frustration, hope, validation, embarrassment, and excitement. A spontaneous buyer makes quick decisions and never wants to wait.
Humanistic persona – They are slow, people-centered, and empathetic individuals who make slow and emotional buying decisions. They value the relationship with the company they are purchasing from. Humanistic buyers rely on intuition and love being a part of a community of like-minded people. These buyers will majorly assist in 3 main criteria – How will buying and using a product make you feel? Are the people of this company trustworthy? Who else uses the products offered by this company? Unlike spontaneous buyers, emotions do not entirely draw humanistic buyers. They look for logic before impulsively making any decision. One of the best ways to engage them is through video testimonials.
Understanding each buyer’s persona helps to cater the right way. Often people are concerned about knowing what are the 3 personas or what are the two types of personas. Still, one should understand that learning about all 4 significant personals is essential for effective marketing.
There are many people still unaware of who uses buyer personas. It is commonly used by individual marketers or top digital marketing companies like SkyTrust to directly communicate with their targeted audience and build customer trust and reliability. Knowing your customers from top to toe is the first and foremost step toward achieving a successful and result-driven marketing campaign.
How to create your buyer persona template?
Buyer persona templates differ based on business needs, goals, and requirements. Here is a detailed guide on creating your B2B buyer personas template.
- Demographics – It requires details related to an individual’s identity or the characteristics of a specific population. Some common demographic examples are age, gender, location, qualifications, and family status.
- Professional status – This is an important factor in B2B buyer personas. It depicts an individual’s employment status. It includes job title, industry, seniority level, work arrangement, and salary.
- Psychographics – It identifies the psychological characteristics of individuals that influence their behaviors. Understanding the values, beliefs, political views, lifestyles, interests, and attitudes of the customer helps in creating an emotional connection with them. Hence, improving conversions.
- Influences and information sources – It identifies where customers spend most of their time, from where they get this information, and whom they can trust. Common examples of influences and information sources are chosen websites and blogs, preferred social networks, favorite types of media (digital, print, or audio), trustworthy influencers and thought leaders, and selected online or offline events and conferences.
- Pain points – These are the challenges or problems that customers encounter on their path to achieving their goals. Understanding them helps to curate effective solutions. Pain points include frustration, obstacles, dissatisfaction, inconvenience, and inconsistency.
- Purchasing process – Understanding the ways how customers purchase while creating buyer personas helps in converting potential customers into loyal ones. The purchasing process includes a role in the purchase decision-making process, potential lifetime cycle, and barriers in the purchasing process.
10 Best Digital Marketing Firms in New York City
10 Best Digital Marketing Firms in New York City
New York, one of the largest cities in the United States, boasts a flourishing digital marketing industry. This blog delves into the leading digital marketing agencies in the infamous city, “The Big Apple,” and highlights the unique features that set them apart from their competitors.
Digital marketing agencies in New York are at the forefront of the industry, offering cutting-edge strategies and innovative solutions to help businesses thrive in the digital age. With a wealth of experience and expertise, these agencies provide a range of services that can help companies boost their online presence and reach new audiences.
From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and content creation, digital marketing agencies in New York have the skills and resources needed to help businesses of all sizes succeed in the online world. They use the latest tools and technologies to analyze data, monitor performance, and make data-driven decisions to help their clients achieve their goals.
One of the key advantages of working with a digital marketing agency in New York is their ability to tailor their approach to each client’s specific needs and goals. Whether a business wants to increase its brand awareness, drive more traffic to its website, or generate more leads and sales, these agencies can design and implement a customized strategy that delivers results. So, without any more delay, let’s look at who is the best in business.
Best digital marketing agencies in NYC
With the emergence of new and innovative marketing channels, digital agencies are constantly expanding their services. These services include the creation of mobile and web applications, branding strategies, and virtual reality experiences. Let’s explore the top 1% of digital agencies leading this field.
Moburst is a leading full-service digital agency with offices in New York City, San Francisco, and two other continents. Their expertise in crafting digital strategies for startups and global brands drives sustainable growth, as evidenced by their impressive client list, including Uber, Google, and eBay. Specializing in mobile app marketing, they possess a deep understanding of digital challenges and have helped nearly half of all mobile apps with 1+ billion users. Their key services include UX, digital strategy, SEO, social media management, media buying, web design, development, and video production.
NuStream Media is a digital marketing agency with five offices serving businesses in New York City and surrounding areas. Their services cater to clients’ requirements to expand their presence in the virtual market through a range of online, visual, and print methods. They offer comprehensive services, including graphics, SEO, video marketing, website development, and pay-per-click campaigns. Their goal is to provide customized digital marketing solutions that help increase sales and boost clients’ online presence. With a focus on delivering outstanding results, NuStream is dedicated to helping businesses grow and stand out in the ever-evolving digital landscape.
Skytrust IT Solutions
Skytrust, a leading digital marketing agency in NYC, specializes in delivering exceptional services to help businesses enhance their online presence. Their team of proficient experts employs customized strategies to ensure optimal results for each client, offering a comprehensive range of services, including SEO, PPC, social media, and content marketing. Their relentless dedication to excellence and exceptional outcomes makes it the perfect option for businesses aiming to succeed in the digital realm. Choose Skytrust to access the best digital marketing services available in New York City and take your business to new heights of success.
Grey Global Group
Grey Group, a New York City-based marketing agency founded in August 1917, has a team of 2,400 employees and operates globally. They specialize in providing various marketing services to assist businesses. Grey Group was established by Lawrence Valenstein, Arthur C. Fatt, Larry Valenstein, and Arthur Fatt. With a proven track record, they offer effective marketing strategies to help clients scale their business. Their services include creative strategy, business consultation, design, social media influencers, experience mapping, and product activation. Grey Group has worked with many reputable clients, such as Coca-Cola, Pfizer, GSK, and Nestle. For more information about their services, visit the company’s website.
Established in 2013, Foreignerds Inc. is a digital marketing agency based in New York City that offers a wide range of services. They assist business owners in boosting search engine traffic, increasing brand awareness, and maximizing profits by providing on-page and off-page SEO solutions.
The agency specializes in creating ad campaigns for social media platforms, including LinkedIn, Pinterest, Facebook, Twitter, and Instagram. In addition, they offer web development and influencer marketing services. Foreignerds has worked with many reputable clients, such as Adobe, Adani, Pets Best, and Wipro.
Acronym, a Manhattan-based agency founded in 1995, prioritizes a search-first approach in its digital marketing strategies for clients. The agency believes that search is the most effective way to understand and personalize customers’ needs. It combines it with data analysis and AI-based technologies to create customized messaging and content strategies. Acronym’s 110-120 employees team specializes in SEO and SEM services for B2B and B2C industries. By leveraging search and technology, Acronym helps clients achieve their digital marketing goals with targeted and informed campaigns.
PBJ Marketing is a renowned full-service digital marketing agency based in New York and Washington, D.C. It is highly regarded in the industry for its expertise in SEO and PPC and has received numerous positive reviews on Clutch. The agency collaborates with clients to craft custom digital solutions that leverage their business knowledge and PBJ’s interactive skills. PBJ Marketing offers a comprehensive suite of services that includes paid media, SEO, reputation management, content marketing, website creation, and social media management. The company’s expertise and dedication have helped numerous businesses achieve digital marketing goals.
Alto Palo is a New York City-based company that provides digital marketing services to businesses. Their team of marketing specialists has expertise in search engine optimization and marketing techniques. They work closely with clients to develop and execute organic search and ranking strategies that enhance their online visibility. The company also leverages Google Merchant services to place products and content across Google.Through metrics analysis, Alto Palo identifies areas for improvement and guides clients on what to build next. In addition to digital marketing, they offer web development, e-commerce, and branding services. With a comprehensive suite of services, Alto Palo helps businesses establish a strong online presence and achieve their growth goals.
Bird Marketing is one of the most reviewed agencies on Clutch and boasts one of the highest ratings. The agency has received numerous five-star online reviews and has been recognized with awards from top media companies. With offices in NYC and Dubai and two in the U.K., Bird Marketing offers technical web, digital marketing, and creative services. Their portfolio includes helping Huawei with its digital strategies by providing detailed documentation and consultation workshops to identify market opportunities in the telecom industry. Their key services include web design, SEO, and pay-per-click (PPC) management.
Converge, a Manhattan-based agency established in 2006, takes a unique multi-disciplinary approach to enhance the customer journey. Their comprehensive marketing, business intelligence, and technology roadmaps equip clients with effective strategies to maximize their ROI objectives. Converge’s proprietary technology solutions, integrated with their media strategy, provide real-time data and insights that empower clients to stay ahead of the competition. With a team size of 170-180 employees, Converge specializes in key services such as SEO, email, SEM, and paid social, enabling clients to leverage their expertise and improve their customer journey. Converge’s commitment to innovation and strategy distinguishes them as a leading agency in the industry.
Top 10 Digital Marketing Agencies in Boston
Top 10 Digital Marketing Agencies in Boston
As one of the biggest cities in the United States, Boston is home to a thriving digital marketing scene. In this blog, we’ll explore the top 10 digital marketing agencies in Boston and what makes them stand out from the rest.
Marketing is the bedrock and foundation for any brand’s growth in the market and revenue generation. Boston is home to a vibrant and competitive digital marketing scene, with a range of agencies catering to businesses of all sizes and industries. These agencies offer a variety of services, including SEO, PPC advertising, social media marketing, content marketing, and more.
With the city’s strong business community and thriving technology sector, Boston digital marketing agencies are at the forefront of innovation. They are constantly evolving to meet the changing needs of clients. Whether you’re a small startup or a large enterprise, partnering with a digital marketing agency in Boston can help you reach your target audience, increase your online visibility, and drive growth for your business.
Best digital marketing agency Boston
While all digital marketing agencies offer similar services, only a select few are exceptional and stand out for their outstanding work. Therefore, we have compiled a list of some of Boston’s finest marketing agencies:
This organization is a Customer Experience Agency located in the southern part of Boston. Verndale leverages its proficiency in the customer journey to synchronize strategy and technology in creating an all-encompassing customer experience. Their approach entails using data-driven design and technology to create an impactful impression at each touchpoint.
Online advertising, SEO, web design, content creation, and analytics are just some niches that Insegment specializes in. Their expertise is offered to clients in the IT, education, advertising, and marketing industries. With a proven track record of boosting web traffic and interaction, Insegment has earned a reputation for delivering results. Their impressive client list includes Harvard University Alumni Association, Kaspersky Labs, Arbor Networks, and CyberArk Technologies.
Skytrust IT Solutions
Skytrust is a comprehensive digital marketing agency that provides various services to help businesses succeed in the current digital landscape. They have a team of experts that specialize in SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, making them capable of handling all aspects of your digital marketing needs.
Their professionals are committed to delivering top-notch solutions that assist you in growing your business and achieving your objectives. Whether you require help boosting your online visibility, creating compelling content, or improving your website’s functionality, Skytrust has the skills and knowledge to assist you in achieving your goals.
This agency tailors marketing strategies to meet the unique needs of each client, including social media, email automation, paid media, and SEO. To enhance customer experience, Perficient also integrates web redesigns and customer journey mapping into the marketing strategy to increase conversions and drive traffic. They have worked with renowned brands such as Caesars Entertainment, Bass Pro Shops, Life Fitness, and Twilio to deliver successful digital transformation projects. Perficient’s expertise in digital marketing makes them a valuable partner for businesses seeking to boost their online presence.
Epsilon is a leading global marketing agency that provides a wide range of services, including web and mobile development, UI/UX design, digital strategy, and content marketing. They work with clients in various sectors, including finance, non-profit, real estate, energy, IT, supply chain, logistics, and transportation. Epsilon is recognized by its clients as a supportive partner who helps them achieve their marketing objectives.
Their client portfolio includes well-known brands such as Walgreens, Marriott, California State Lottery, and Staples. With their expertise and experience in marketing, Epsilon is a reliable partner for businesses looking to enhance their digital presence and boost their brand image.
Accomplish Media is a one-stop shop for web design, branding, and marketing needs. Their services cater to enhancing web presence and brand awareness. With a diverse range of marketing services, including content marketing, social media management, SEO, PPC, brand awareness campaigns, and social and content media gamification, they are capable of meeting all marketing requirements.
Accomplish Media has had the pleasure of working with notable organizations such as MSPCA, MIT, Northeastern University, Novartis, LoveSac, Cricket, and VetX.
This agency is a renowned PR and digital marketing firm that caters to clients across diverse industries, including IT, manufacturing, consumer products, and services. They specialize in web design, web development, content marketing, and public relations services.
The company is renowned for its software technology expertise and top-notch service quality. Their impressive client roster includes major brands like 7-11 stores, TJMaxx, Dunkin Doughnuts, and Eversource, among others. Their wide range of services and industry knowledge make them a top choice for businesses seeking comprehensive marketing and PR solutions.
Amp Agency is a comprehensive marketing firm that produces integrated digital products for diverse businesses. The company has worked with some of the world’s largest brands, helping to increase visibility and engage consumers. For instance, Amp was instrumental in creating a more prominent profile for Starbucks’ charitable initiatives and extending the reach of Patagonia’s “Worn Wear” program.
Their impressive client roster includes global brands like Nike, Maybelline, Playstation, TaylorMade, and Amazon. Amp’s innovative approach to marketing and digital products has made them a top choice for companies seeking effective marketing strategies and impactful digital campaigns.
This company specializes in digital marketing and web design agency, catering to web development, design, SEO, digital strategy, and social media marketing services. They cater to various industries, including advertising and marketing, financial services, eCommerce, and healthcare.
Their client list includes ROC NATION, Boston Scientific, Blink, and Conformis. They offer a comprehensive range of services to ensure their clients get the best possible results.
Boston Digital customizes its services to suit each company’s unique objectives, history, and customer base. By leveraging a combination of strategy, design, product development, paid search, SEO, and other tools, they work to elevate brands across various channels. Their client list includes industry giants such as Bose, ASPCA, and Avid, among others.
Top 10 Digital Marketing Agencies in Utah
Top 10 Digital Marketing Agencies in Utah
Utah is highly revered for its skiing adventures and the well-known Salt Lake City, but not many people know this state is the upcoming hub for digital marketing. Today we will look at some of Utah’s leading cutting-edge brands and agencies.
Digital marketing agencies Utah are an excellent resource for businesses looking to establish a strong online presence and reach their target audience. Whether a startup, small business, or large enterprise, working with a reputable digital marketing agency can help you achieve your marketing goals and drive business growth. So, let us quit the waiting and check out some of the brands considered the best in business.
Best digital marketing agencies in Utah
Boostability, a Utah-based digital agency, offers white label SEO services to other agencies or individuals who lack the resources to provide such services themselves. They specialize in link building, content writing, general SEO services, and reporting. Since its establishment in 2009, Boostability has a proven track record of aiding businesses in growth. They have won the Inc 5,000 award for Fastest Growing Company several times and earned positive client reviews across various third-party review platforms. Consider working with Boostability to offer SEO services on your behalf and help your business flourish.
Uinta Digital is a digital marketing agency with a tagline of “ordinary people providing extraordinary digital results.” Their team includes strategic thinkers, creative designers, and developmental wizards. They offer solutions that range from website development to printable marketing material design. Notable clients include the Natural History Museum of Utah and the Endocrinology Center of Utah. Uinta Digital sets itself apart with its client-focused approach, highly skilled team, quality support, and results-oriented philosophy. Although few online reviews exist, they are all positive, highlighting the agency’s dedication to excellence.
Skytrust IT Solutions
Skytrust is a digital marketing agency offering various services to help businesses thrive in today’s digital landscape. With their expertise in SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, they are equipped to handle all aspects of your digital marketing needs. Their team of professionals is dedicated to delivering high-quality solutions that help you grow your business and achieve your goals. Whether you need help boosting your online visibility, creating engaging content, or improving your website’s functionality, Skytrust has the expertise and experience to help you succeed.
Thrive is a Salt Lake City-based digital marketing agency that delivers result-oriented services, including pay-per-click (PPC), SEO, link building, and more. They cater to small and enterprise-level clients. Their expert team provides customized, customer-focused solutions.
They consult SMB owners on growth strategies, such as website improvements like keyword research, mobile-friendliness, design, and content quality. Thrive’s strong reputation is built on its ability to develop the right marketing strategies for its clients. They assess the client’s online presence, establish KPIs, define brand identity, and build a strategy around customer experience to maximize online engagement.
Avalaunch Media is a leading digital marketing agency situated at the base of the Wasatch Mountains in the Silicon Slopes tech hub. With nearly 20 years of experience, the agency has assembled a team of experts who can guide businesses through ever-changing marketing landscapes. What sets Avalaunch Media apart is its extensive digital marketing experience, customized content boosting plans, paid media, website design, influencer marketing, and PR. The agency has worked with renowned brands such as GoPro, Coca-Cola, and Salesforce.
Fusion 360 is a reputable and innovative digital marketing agency that specializes in aiding companies in creating their brand and initiating a movement. The company has garnered numerous accolades and is considered the most decorated digital agency. Fusion 360 crafts effective digital strategies for regional and local organizations and offers extensive services, including brand development, content marketing, SEO, social media, PPC, website development, video production, and digital analytics. With 14 years of industry experience, the company has helped its clients achieve impressive results, with a remarkable statistic of 5:1 of their clients exceeding market expectations. Additionally, the agency has been instrumental in securing three Emmy awards.
Manta, a company located in Lehi, Utah, possesses the expertise and technology-driven tools necessary to fuel growth for small businesses. Their team of digital marketing professionals deeply understands paid advertising and digital strategies, all while keeping your brand’s products or services front and center. By working with Manta, you will be assigned a dedicated account manager overseeing communication, timelines, and campaign performance. This close relationship ensures that Manta can be transparent about the project and make any necessary campaign adjustments. Manta simplifies the use of technology for businesses. Their team can be relied upon to boost engagement and revenue through paid search campaigns, visually appealing and user-friendly websites, and analytics capabilities.
Red Olive, a renowned digital agency, specializes in website design, development, and SEO. Their expertise in custom-crafted and SEO-optimized website development ensures technical soundness, high conversion rates, and increased profitability. They also excel in paid advertising, managing over $25M in Google Ads, $7.2M in FB Ads, and serving clients such as Coca-Cola during their 21 years in business.
Red Olive’s comprehensive digital marketing services make them a one-stop shop for your needs. They are poised to deliver on your requirements with extensive experience and diverse capabilities.
Streiff Marketing is a specialized Amazon marketing agency based in Farmington, Utah. They offer businesses expert assistance in day-to-day management and automation, advertising, and listing optimization. The agency aims to help clients get the most value for their marketing investments by designing successful strategies and solutions. Streiff Marketing’s digital marketing team can tweak and enhance existing content for better digital amplification and manage CRO, influencer marketing, and social media campaigns to improve results.
Founded in 2005, 97th Floor has become a top digital marketing player in Utah and globally. The agency has formed partnerships in North America and Europe through conferences and knowledge sharing. It is committed to delivering exceptional quality to clients, offering market research, SEO, email marketing, analytics, and content marketing services. Their impressive list of clients includes Dell, Adobe, Utah Jazz, Time Warner Cable, and Discover. The agency is known for blending technical and creative expertise to help brands stand out, capture attention, and build customer loyalty.