Top 10 Digital Marketing Agencies in Boston
Top 10 Digital Marketing Agencies in Boston
As one of the biggest cities in the United States, Boston is home to a thriving digital marketing scene. In this blog, we’ll explore the top 10 digital marketing agencies in Boston and what makes them stand out from the rest.
What is Digital Marketing?
It involves promoting brand names, products, services, etc. on numerous online channels using various unconventional technologies. It includes but is not limited to using strategies and tactics that can help you reach your audience via several technological mediums on digital platforms and keep them engaged with your brand and its communication. The main objective of digital marketing for a brand is to simply connect with potential customers, build and spread brand awareness, drive traffic to your site, and eventually accomplish business objectives like enhanced sales and improved reach.
Best digital marketing agencies in Boston
While all digital marketing agencies offer similar services, only a selected few are exceptional and stand out for their outstanding work. Therefore, we have compiled a list of some of Boston’s finest marketing agencies:
1. Verndale
This organization is a Customer Experience Agency located in the southern part of Boston. Verndale leverages its proficiency in the customer journey to synchronize strategy and technology in creating an all-encompassing customer experience. Their approach entails using data-driven design and technology to create an impactful impression at each touchpoint.
2. Insegment
Online advertising, SEO, web design, content creation, and analytics are just some niches that Insegment specializes in. Their expertise is offered to clients in the IT, education, advertising, and marketing industries. With a proven track record of boosting web traffic and interaction, Insegment has earned a reputation for delivering results.
Their impressive client list includes Harvard University Alumni Association, Kaspersky Labs, Arbor Networks, and CyberArk Technologies.
3. SkyTrust IT Solutions
SkyTrust is a comprehensive digital transformation agency that provides various services to help businesses succeed in the current digital landscape. Especially digital marketing. They have a team of experts who specialize in SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, to name a few.
Their professionals are committed to delivering top-notch solutions that assist you in growing your business and achieving your objectives. Whether you require help boosting your online visibility, creating compelling content, or improving your website’s functionality, SkyTrust has the skills and knowledge to assist you in achieving your goals.
4. Perficient
This agency tailors marketing strategies to meet the unique needs of each client, including social media, email automation, paid media, and SEO. To enhance customer experience, Perficient also integrates web redesigns and customer journey mapping into the marketing strategy to increase conversions and drive traffic.
They have worked with renowned brands such as Caesars Entertainment, Bass Pro Shops, Life Fitness, and Twilio to deliver successful digital transformation projects. Perficient’s expertise in digital marketing makes them a valuable partner for businesses seeking to boost their online presence.
5. Epsilon
Epsilon is a leading global marketing agency that provides a wide range of services, including web and mobile development, UI/UX design, digital strategy, and content marketing. They work with clients in various sectors, including finance, non-profit, real estate, energy, IT, supply chain, logistics, and transportation. Epsilon is famous among its clients as a supportive partner who helps them achieve their marketing objectives.
Their client portfolio includes well-known brands such as Walgreens, Marriott, California State Lottery, and Staples. With their expertise and experience in marketing, Epsilon is a reliable partner for businesses looking to enhance their digital presence and boost their brand image.
6. Accomplish Media
Accomplish Media is a one-stop shop for web design, branding, and marketing needs. Their services cater to enhancing web presence and brand awareness. With a diverse range of marketing services, including content marketing, social media management, SEO, PPC, brand awareness campaigns, and social and content media gamification, they are capable of meeting all marketing requirements.
Accomplish Media has had the pleasure of working with notable organizations such as MSPCA, MIT, Northeastern University, Novartis, LoveSac, Cricket, and VetX.
7. Millennium Agency
This agency is a renowned PR and digital marketing firm that caters to clients across diverse industries, including IT, manufacturing, consumer products, and services. They specialize in web design, web development, content marketing, and public relations services. The company is renowned for its software technology expertise and top-notch service quality.
Their impressive client roster includes major brands like 7-11 stores, TJMaxx, Dunkin Doughnuts, and Eversource, among others. Their wide range of services and industry knowledge make them a top choice for businesses seeking comprehensive marketing and PR solutions.
8. Amp Agency
Amp Agency is a comprehensive marketing firm that produces integrated digital products for diverse businesses. The company has worked with some of the world’s largest brands, helping to increase visibility and engage consumers. For instance, Amp was instrumental in creating a more prominent profile for Starbucks’ charitable initiatives and extending the reach of Patagonia’s “Worn Wear” program.
Their impressive client roster includes global brands like Nike, Maybelline, Playstation, TaylorMade, and Amazon. Amp’s innovative approach to marketing and digital products has made them a top choice for companies seeking effective marketing strategies and impactful digital campaigns.
9. Digital Impulse
This company specializes in digital marketing and web design, catering to a wide range of web development and design, needs. They cater to various industries, including advertising and marketing, financial services, eCommerce, and healthcare.
Their client list includes ROC NATION, Boston Scientific, Blink, and Conformis. They offer a comprehensive range of services to ensure their clients get the best possible results.
10. Boston Digital
Boston Digital customizes its services to suit each company’s unique objectives, history, and customer base. By leveraging a combination of strategy, design, product development, paid search, SEO, and other tools, they work to elevate brands across various channels. Their client list includes industry giants such as Bose, ASPCA, and Avid, among others.
Conclusion
Select the ideal one that suits your requirements and you think would be able to do justice to your goal and budget. If you want to enhance the digital transformation of your business in the US, join forces with SkyTrust, and evolve in this digital landscape.
Top 10 Digital Marketing Agencies in Utah
Top 10 Digital Marketing Agencies in Utah
Utah is highly revered for its skiing adventures and the well-known Salt Lake City, but not many people know this state is the upcoming hub for digital marketing. Today we will look at some of Utah’s leading cutting-edge brands and agencies.
Digital marketing agencies Utah are an excellent resource for businesses looking to establish a strong online presence and reach their target audience. Whether a startup, small business, or large enterprise, working with a reputable digital marketing agency can help you achieve your marketing goals and drive business growth. So, let us quit the waiting and check out some of the brands considered the best in business in Utah, USA.
Best digital marketing agencies in Utah
1. Boostability
Boostability, a Utah-based digital agency, offers white-label SEO services to other agencies or individuals who lack the resources to provide such services themselves. They specialize in link building, content writing, general SEO services, and reporting. Since its establishment in 2009, Boostability has a proven track record of aiding businesses in growth. They have won the Inc 5,000 award for Fastest Growing Company several times and earned positive client reviews across various third-party review platforms. Consider working with Boostability to offer SEO services on your behalf and help your business flourish.
2. Uinta Digital
Uinta Digital is a digital marketing agency with a tagline of “ordinary people providing extraordinary digital results.” Their team includes strategic thinkers, creative designers, and developmental wizards. They offer solutions that range from website development to printable marketing material design. Notable clients include the Natural History Museum of Utah and the Endocrinology Center of Utah. Uinta Digital sets itself apart with its client-focused approach, highly skilled team, quality support, and results-oriented philosophy. Although few online reviews exist, they are all positive, highlighting the agency’s dedication to excellence.
3. SkyTrust IT Solutions
SkyTrust is a digital marketing agency offering various services to help businesses thrive in today’s digital landscape. With their expertise in various aspects of digital marketing, other than digital transformation, that includes SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, they are masters when it comes to handling all aspects of your digital marketing as well as transformation needs. Their team of industry veterans is dedicated to delivering high-quality solutions that help you grow your business and achieve your goals. Whether you need help boosting your online visibility, creating engaging content, or improving your website’s functionality, SkyTrust has the expertise and experience to help you succeed.
4. Thrive
Thrive is a Salt Lake City-based digital marketing agency that delivers result-oriented services, including pay-per-click (PPC), SEO, link building, and more. They cater to small and enterprise-level clients. Their expert team provides customized, customer-focused solutions. They consult SMB owners on growth strategies, such as website improvements like keyword research, mobile-friendliness, design, and content quality. Thrive’s strong reputation is built on its ability to develop the right marketing strategies for its clients. They assess the client’s online presence, establish KPIs, define brand identity, and build a strategy around customer experience to maximize online engagement.
5. Avalaunch Media
Avalaunch Media is a leading digital marketing agency situated at the base of the Wasatch Mountains in the Silicon Slopes tech hub. With nearly 20 years of experience, the agency has assembled a team of experts who can guide businesses through ever-changing marketing landscapes. What sets Avalaunch Media apart is its extensive digital marketing experience, customized content boosting plans, paid media, website design, influencer marketing, and PR. The agency has worked with renowned brands such as GoPro, Coca-Cola, and Salesforce.
6. Fusion 360
Fusion 360 is a reputable and innovative digital marketing agency that specializes in aiding companies in creating their brand and initiating a movement. The company has garnered numerous accolades and is considered the most decorated digital agency. Fusion 360 crafts effective digital strategies for regional and local organizations and offers extensive services, including brand development, content marketing, SEO, social media, PPC, website development, video production, and digital analytics. With 14 years of industry experience, the company has helped its clients achieve impressive results, with a remarkable statistic of 5:1 of their clients exceeding market expectations.
7. Manta
Manta, a company located in Lehi, Utah, possesses the expertise and technology-driven tools necessary to fuel growth for small businesses. Their team of digital marketing professionals deeply understands paid advertising and digital strategies, all while keeping your brand’s products or services front and center. By working with Manta, you will be assigned a dedicated account manager overseeing communication, timelines, and campaign performance. This close relationship ensures that Manta can be transparent about the project and make any necessary campaign adjustments. Manta simplifies the use of technology for businesses. Their team can be relied upon to boost engagement and revenue through paid search campaigns, visually appealing and user-friendly websites, and analytics capabilities.
8. Red Olive
Red Olive, a renowned digital agency, specializes in website design, development, and SEO. Their expertise in custom-crafted and SEO-optimized website development ensures technical soundness, high conversion rates, and increased profitability. They also excel in paid advertising, managing over $25M in Google Ads, $7.2M in FB Ads, and serving clients such as Coca-Cola during their 21 years in business.
Red Olive’s comprehensive digital marketing services make them a one-stop shop for your needs. They are poised to deliver on your requirements with extensive experience and diverse capabilities.
9. Streiff Marketing
Streiff Marketing is a specialized Amazon marketing agency based in Farmington, Utah. They offer businesses expert assistance in day-to-day management and automation, advertising, and listing optimization. The agency aims to help clients get the most value for their marketing investments by designing successful strategies and solutions. Streiff Marketing’s digital marketing team can tweak and enhance existing content for better digital amplification and manage CRO, influencer marketing, and social media campaigns to improve results.
10. 97th Floor
Founded in 2005, 97th Floor has become a top digital marketing player in Utah and globally. The agency has formed partnerships in North America and Europe through conferences and knowledge sharing. It is committed to delivering exceptional quality to clients, offering market research, SEO, email marketing, analytics, and content marketing services. Their impressive list of clients includes Dell, Adobe, Utah Jazz, Time Warner Cable, and Discover. The agency is known for blending technical and creative expertise to help brands stand out, capture attention, and build customer loyalty.
Conclusion
Choose from this diverse range of digital marketing agencies across the States and make your company stand apart. If you have been looking for an agency that can cater to your customized needs and fit in your budget, contact us as we at SkyTrust believe in the “one size doesn’t fit all” approach and can serve any industry under any budget.
Why do we need a PPC competitor analysis?
Why do we need a PPC competitor analysis?
Paid search advertising is one of the most efficient and quick forms of marketing for those who prefer instant growth results. With PPC marketing being a top priority for many, it is important to run detailed competitive research to get the ball rolling in your court. This blog will guide you with all the 5 W’s (What, Where, When, Why, and Who) of PPC competitive marketing.
Pay-per-click (PPC) is an essential digital marketing resource for businesses to boost brand awareness and generate efficient leads that have higher chances of conversion. With PPC marketing being a top priority for many, it is important to run detailed competitive research to get the ball rolling in your court.
Paid search advertising is proven to be one of the most efficient and quick forms of marketing for those who prefer instant growth results. Around 74 percent of marketers believe that PPC is a great driver for their business in the States. Here, marketers only pay for the clicks they receive through Google ads.
One can never doubt the expansion and efficiency of paid search as it helps businesses generate faster and more measurable results with more qualified leads. PPC online marketing is one of the most budget-friendly options to enhance a brand’s presence in the digital world. According to research, more than 80 percent of the internet audience is captured through Google paid ads.
Are you doing a complete PPC competitor analysis? Are you monitoring your competitor’s impacts on your paid ads? Do you know your impression share? Well, if these questions make you feel uncertain, don’t worry! This blog will guide you with all the 5 W’s (What, Where, When, Why, and Who) of PPC competitive marketing.
Who are your competitors?
Before creating strategies for competitor research, it is essential to first identify your competitors. There is always a difference between offline and online competitors, and even if you are a well-grown company, always pay attention to the continuously changing competitive market. As you identify competitors, next is to learn about the keywords you are bidding on. You should be able to compare your Google ad insights with those of your competitors by analyzing the impression share, overlap rate, position above rate, top-of-page rate, and outranking share.
What kind of competitors are they?
All competitors are not equal. Each has its own strengths and weaknesses. However, for a detailed PPC analysis, it is essential to know the ins and outs of your competitors and make your strategy accordingly. Some of the common competitor types are – Affiliates, resellers, online travel agency sites, comparison shopping engines, partners who promote your brand’s services and products, search arbitragers, etc. To get a full-fledged overview of your competitor’s actions, research the keywords your competitors are bidding on and track weekly impression fluctuations.
Where are they competing with you?
Tracking every minute impression can be tiring and monotonous. To the task more efficient, make use of the relevant tools to bifurcate your focus points. Label the top-performing keywords and constantly monitor their changes. Set up automated search impression reports and alerts for your top-performing campaigns and keywords.
Why are they competing?
Competitors often try to show their ads on your keywords and gain leads through it. Beating them with just bidding is not enough, reviewing your competitor’s strategy on SERP and developing an action plan of your learnings is important. Take the help of multiple tools to review your competitor’s strategies for messages and ad copies on a regular basis. It will help you identify the need for such chases and the ways to tackle them.
When to take action?
Instead of just spending every minute reviewing your competitor’s activities, focus on driving results for your account. Efficient PPC marketing analysis requires a balance between researching your competitor’s actions and the ways to steer your ship when competitors try to rock your boat.
Key features in PPC competitor analysis tools
Whenever looking for the best full-fledged PPC competitor analysis tools, search for the ones that offer maximum metrics. Below is a list of six common metrics that your preferred tool should offer.
- Keyword insights – It helps you explore the most popular, least preferred, current, and past valuable keywords used by your competitors. You also get to know about unique and overlapping keywords and other PPC opportunities your competitors are missing out on.
- Ad copy insights – It allows you to track the changes in ad copies, whether in past or current ones. Hence, providing the accurate past and present data used by your competitors.
- Ad group insights – Before creating your business ad account, it is important to have a keen look at your competitors’ ad accounts to avoid starting from scratch.
- Context and guidance – Having proper context and guidance during the competitor’s digital analysis helps you deal efficiently with more extensive data.
- Landing page insights – Landing pages are at the core of any paid search campaign. Once a lead comes to the landing page, its creative design and user interface decide whether the lead will convert or not.
- Clear user interface – It is important to have a tool that offers easy to understand interface and provides data that is intuitive, organized, and easy to navigate.
Top PPC competitor analysis tools
Our PPC experts at SkyTrust, have listed the top PPC competitor analysis tools that every digital marketing agency should use.
- Ahrefs – It is one of the best tools for keyword research and backlink. Its paid search option allows exploring PPC keywords, top-ranking ads, top-ranking landing pages, and ad history.
- SpyFu – This is one of the widely used tools for developing robust marketing strategies. Its key feature, ‘Google ads advisor,’ gives information about the most profitable keywords based on the data extracted from competitors.
- SEMRush – It is a comprehensive digital marketing tool used widely in PPC advertising analysis. Its ‘advertising research’ feature lets you examine the ad copies, ad history, and position changes of your competitors.
- Search Monitor – It helps you track ads across multiple locations and devices. Its two primary services include – Brand protection and competitive insights.
- Buzzsumo – It helps you enter any competitor’s domain and analyze their content. You can discover their shared content, filtered content, and networks driving the maximum traffic and exportable list of sharers.
Conclusion
PPC Competitor Analysis is the need of the hour that businesses need to pay undivided attention to. Contact SkyTrust, your digital transformation partner in the States as we can help you climb on the success ladder, banking on the PPC competitor analysis.
How Amazon Marketing Leads to Brand Visibility?
How Amazon Marketing Leads to Brand Visibility?
According to a recent survey, Amazon.com was first positioned as an e-commerce and shopping platform. The platform offers multiple Amazon PPC campaign solutions like sponsored ads, video ads, headline search ads, product display ads, etc. You can choose the ad type depending on your market conditions, targeted audience, product type, needs, etc.
What is Amazon Advertising?
Amazon is one of the leading marketplaces that allow users to purchase almost any kind of product online. According to a recent survey conducted in the US market, Amazon.com was first positioned as an e-commerce and shopping platform. Effectively advertising your products on this e-commerce behemoth can help you get passed over by potential buyers.
Amazon advertising is keyword-based and works similar to Google ads. Here, sellers pay only when a user clicks on any ad, irrespective of whether the product is finally sold or not. Whenever looking for Amazon ads management, running campaigns, creating accounts, considering ad solutions, etc., Amazon’s advertising platform is the perfect place to be. The platform offers multiple Amazon PPC campaign solutions like sponsored ads, video ads, headline search ads, product display ads, etc. You can choose the ad type depending on your market conditions, targeted audience, product type, needs, etc. across the States.
What are the benefits of Amazon Advertising?
Amazon advertising services follow the PPC campaign model and come with many benefits.
- Improved search engine ranking – Advertising your products on Amazon pages leads to better search rankings on your product page, resulting in increased sales throughout the nation, and fi done strategically, across the globe.
- Faster delivery – Fast shipping is what people always look for. Going to stores physically for shopping is an act of reducing delivery time. Shopping on Amazon not only saves people from going to the store physically but also ships products quickly.
- Product recommendations – The ‘Customers also bought’ category plays an essential role in increasing the product’s sales and conversions. If your product appears there, it gets better exposure and higher chances of sales and ranking. This also helps in increased brand visibility.
- Saves time spent on marketing – Amazon marketing does not require much effort as everything is done through automated software. From placing ad copies to checking the campaign progress, everything is taken care of by Amazon itself. Hence, providing more time for earning through advertising.
- Increased visitors’ time spent – Visitors landing through ad pages spend more time on the website leading to higher traffic and a high probability of sales.
- Social media friendly ads – This Amazon advertising strategy allows users to share the ads used for advertising on Amazon on social media channels like Facebook, Instagram, Twitter, etc. This indirectly means product promotion through social media channels.
- Increased sales in less than 24 hours – As you start advertising on Amazon, sales start increasing within 24 hours. This marketing strategy leads to higher returns on investment in much less time.
What are the different types of Amazon ads?
Whenever considering a choice in ad formats, Amazon has a variety to offer. Below is a list of the different types of Amazon ads.
- Amazon native ads – These types of ads can be placed on the brand’s website itself and include custom ads, recommendation ads, and search ads.
- Amazon stores – It allows users to promote their brand on their own multi-page Amazon store, which can help brands get an Amazon URL and access to traffic analytics.
- Sponsored products – Amazon sponsored products are the standard lists that appear on search results and product detail pages. Clicking on the link leads you to the product details page. You can measure the performance of your Amazon sponsored ads using a reporting tool that displays your ads’ clicks, spending, sales, and advertising cost of sales (ACoS).
- Sponsored brand campaigns – These allow users to promote the keyword-targeted ads alongside search results. Sponsored brand campaigns are based on a pay-per-click and auction-based advertising model. You can direct the customer to your customized product page or the Amazon store. Here, you can feature up to three unique products in your ad and customize your ad image, landing page, and headline.
- Product display ads – These are pay-per-click ads that allow cross-selling or upselling to their customers. This category is available to all advertisers and not just the ones selling on Amazon. This category can be divided into Amazon display ads, video ads, and custom ads.
- Amazon display ads – it appear on customer review pages, below the search results, on product detail pages, and on top of the offer listing pages. They can also be viewed on recommendation emails, abandoned cart emails, and follow-up emails.
- Video ads – Amazon video ads can be displayed on Amazon-owned sites like Amazon.com, and IMDb, Amazon devices like Fire TV, etc. You don’t have to sell products on Amazon to buy Amazon Prime video ads.
How to qualify for Amazon marketing services (AMS)?
Amazon offers multiple services to its sellers, like headline search ads (Amazon Sponsored ads), Amazon display ads, and Sponsored products. Not everyone can opt for the features and benefits offered by Amazon marketing services. One needs to have at least one of these accounts for that:
- Seller Central
- Vendor Central
- Kindle Direct Publishing (KDP)
- Advantage Central
Besides, you can also access Amazon’s services if you are an agency representing an Amazon merchant.
How to start online Amazon marketing?
Before explaining the crucial factors involved in Amazon’s marketing strategy, let’s start by looking into ‘what is Amazon marketing called’. Amazon marketing is the process of advertising your brand and products on Amazon with the help of ad campaigns, SEO, review monitoring, and questions and answers. Every Amazon marketing strategy directs users toward ‘visibility.’ If you are considering Amazon marketing, you should know how much Amazon marketing costs. Ideally, the Amazon budget should be approximately 10% of your total revenue. Although there are many ways to market on Amazon, SkyTrust has listed some of the best ways below.
- Amazon SEO – Every Amazon marketing agency ensures to include SEO-friendly keywords in its product descriptions and details to allow them to appear in large numbers in the right quantity.
- Amazon PPC – Effective Amazon PPC management involves displaying PPC ads on Amazon to advertise. The three types of ads that can be displayed on Amazon are – Sponsored Product ads, Sponsored Brands, and Product Display ads. To know more about these ads, refer to the ‘Amazon ad types’ section above.
- Amazon review management – Product review management is the best way to ensure the credibility of our brand and product. Paying attention to them is essential.
Conclusion
Now you have some idea of what Amazon marketing is and how it can be utilized to make your business or brand in the US, more profitable. Get in touch with SkyTrust and we will help you be where you want to be.
What is an Omnichannel Brand? How can it Help You Grow?
What is an Omnichannel Brand? How can it Help You Grow?
An Omnichannel strategy is an effective marketing experience that allows users to easily navigate multiple channels before making the final purchase.
What is Omnichannel marketing?
In today’s fast-paced digital environment, customers and businesses are empowered with new technologies and channels at their fingertips. Organizations, whether based in the States or anywhere else in the world, are paving ways to synchronize the online and offline touchpoints of brands and create a seamless user experience. Omnichannel marketing is all about the integration and cooperation of multiple marketing tactics to interact with customers efficiently.
You might have noticed that many times whenever browsing anything online, you add your choice of product to the cart but don’t buy it. Later, you see the ad for that abandoned product on your social media platforms too. This is not any miracle; it’s an example of an Omnichannel marketing strategy.
It is an effective marketing experience that allows users to navigate through multiple channels with ease before making the final purchase. According to research, an Omnichannel customer tends to shop 1.7 times more than customers using a single-channel approach. Also, many B2C customers engage with at least 3 to 5 channels whenever purchasing a product or resolving a request.
An Omnichannel approach creates a customer-centric view by helping customers with certain key elements like –
- Identifiable brand tone and vision.
- Personalizes messages for specific interests.
- Content influenced by past interaction and the current stage of the buyer’s journey.
What are the four pillars of Omnichannel marketing strategy?
An efficient Omnichannel strategy is dependent on four pillars that work cohesively to achieve the objective of providing a unified and integrated customer experience. People often ask about what is an Omnichannel approach and what it is based on. To answer this question, let’s have a look at the four pillars of an Omnichannel marketing strategy that form the base of every Omnichannel approach.
- Customer-centric approach – Customer-centricity is one of the main aspects of creating a top-notch Omnichannel experience for its customers. Capturing customer data and insights by following their behaviors, preferences, and pain points across channels leads to enhanced customer satisfaction, loyalty, happiness, and accelerated returns on investments.
- Integration of channels – Integrating all channels provides a uniform and seamless customer experience. When a customer is able to access your products and services through your website and ends up purchasing through the mobile app without any hassles or confusion, it means that you have succeeded in providing your customers the ease of navigating through multiple channels. Although this strategy requires an on-point planning, execution, and large investment in information and technology. If done right, it can lead to brand loyalty, customer satisfaction, and increased revenues.
- Personalization – This is one of the key components to ensure client loyalty and repetition by providing tailored experiences to clients across all channels. Companies must delve deep into customers’ data and insights into their behavior, likes, dislikes, etc., to provide a personalized approach that complements their needs, requirements, and preferences.
- Data-driven decision-making – This fourth pillar of Omnichannel marketing strategy involves collecting customer data based on their preferences, behavior, likes, and dislikes across all channels. Data-driven decision-making leads to improved customer experience and greater returns on investment (ROI).
What is the difference between multichannel and Omnichannel?
Although multichannel and Omnichannel are based on customer engagement across multiple platforms, they cannot be used interchangeably. Multichannel is much simpler in intentions and reflective in operations. It looks at a specific channel and how the transactions will be completed there. However, Omnichannel is reflective of customer experience. It takes into account the customer journey across multiple channels and provides a good customer experience on all channels, where it doesn’t matter if the business is based in the USA or anywhere else. The three key differences between multichannel and Omnichannel strategy are:
- Customer engagement vs customer experience – Multichannel marketing focuses on making people aware of the business and allowing maximum heads to engage with your brand. Omnichannel marketing focuses on creating a consistent customer experience for already engaged customers.
- Channel-centric vs customer-centric – Multichannel marketing aims to increase the number of channels used for brand promotion, and Omnichannel marketing ensures to provide a seamless experience to customers as they switch between various digital marketing channels and offline channels.
- Quantity vs Quality – Multichannel approach is all about expanding the number of channels irrespective of them being interconnected. The Omnichannel approach focuses on offering good quality by interconnecting all channels, allowing customers to choose or switch whenever they want without any fear of starting again.
What is the advantage of Omnichannel marketing?
Omnichannel strategy can be a game changer for many. Below are some of the benefits offered by the Omnichannel brand strategy.
- Great customer experience – Since Omnichannel focuses more on customer-centricity than various channels, the customer experience is better and is likely to lead to higher sales and revenue.
- Comprehensive brand strategy and identity – Creating a consistent brand strategy across all channels may lead to an identifiable brand image, values, and vision.
- High revenue – Customers tend to approach brands through multiple channels and touchpoints in Omnichannel marketing, resulting in increased revenue. Research shows that customers that engage with multiple touchpoints are likely to be 30 percent more valuable.
- Better attribution data – Creating targeted campaigns and optimizing media spending efficiently leads to a better understanding of the customer’s journey. Omnichannel marketing automation includes not just building a user experience with your brand but with data analytics as well.
What is the disadvantage of Omnichannel marketing?
Omnichannel marketing can also be challenging for brands to maintain a fine-tuned system. Below are some of the disadvantages of the same.
- Increased online competition – As you offer multiple channels for your customers, you also open doors for online competition. The only way to solve this problem is to offer your customers with discounts, rewards, etc.
- Weaker margins – Any channel involved in Omnichannel involves higher expenses of storage, inventory, packaging, and delivery. Hence, lowering the profit margins for each channel.
- Relies on open communication – The key to an effective Omnichannel system is to have a consolidated technology that targets the priority and vision of every channel toward the same end product. Any difference in the same will lead to an alignment error.
Conclusion
Omnichannel marketing can be quite a useful strategy in your digital marketing approach, boosting your business as it transforms it digitally. Get SkyTrust on board and get started on the path of your success journey.
Considering E-Commerce Marketing? These Platforms Can Give You a Boost.
An E-Commerce platform does not just give you a convertible website but a huge online store to shop from. With multiple options available, marketing experts at SkyTrust have listed the five best e-commerce platforms for effective and profitable E-Commerce digital marketing.
Digital commerce is one of the best ways to build a solid client base to promote and sell your products to a mass audience. An E-commerce platform does not just give you a convertible website but a huge online store to shop from. With the increasing trend of online sales worldwide, businesses need to consider the scope of their growth and target achievement by selecting the right E-Commerce platform for their business.
With multiple options available, marketing experts at SkyTrust have listed the five best E-commerce platforms for effective and profitable marketing. However, to avail full advantage of the same, identify the best platform that complements your business model’s needs.
What are the top 5 E-Commerce websites?
- Shopify – It is one of the world’s most popular sites for setting up an online store. It is user-friendly and capable of handling big-time sales efficiently. Shopify houses millions of merchants across not just the United States of America, but across the globe. It is one of the easy-to-use platforms, especially for first-timers. The Shopify starter pack lets you add a “Buy Now” button link to blog posts, social media profiles, emails, and messaging apps. You can quickly sell your products from here, and the Shopify team handles all the backend processes. For companies willing to shift to E-Commerce, Shopify seems to be the best place to start with. It helps you with everything and automatically detects the blind spots that would have created issues in the future.
- Wix – It is one of the best-in-class website builders, especially for those with a simple product line. Its amazing drag-and-drop feature lets you customize the outlook of your storefront and make it mobile-friendly. Thus, easing the process of navigation and purchase. Wix offers 122 free templates for online users and constantly upgrades the numbers with a more unique and creative interface. Many web developers consider Wix to be a fantastic option from a design perspective and a perfect choice for small businesses with less and defined inventory or self-starting entrepreneurs. It offers expansive features that allow users to add or delete product videos, use lead capture forms, and most importantly, secure your website using Secure Sockets Layer (SSL) certificate. This certification ensures customer’s data safety whenever making a purchase. Wix’s exceptional security and easy edits make it the best platform for E-Commerce websites, especially for new entrepreneurs.
- BigCommerce – This E-Commerce platform is the most compatible solution for large and fast-growing businesses, working as both a full SaaS solution provider and a shopping cart for other types of websites. Some of the major gains of BigCommerce are that it provides up to 600 variants for a single SKU, and you can easily design and optimize your website without any knowledge of HTML or CSS. Lastly, you can track your customers & earnings, and adjust the settings of multiple channels like Facebook, Walmart, eBay, MercadoLibre, Instagram, Amazon, Wish, and TikTok. This platform has multiple tools and features, including options to handle returns, discounts, promotions, coupons, etc. Many big names prefer this platform as it allows customers to create accounts, perform email marketing, leave reviews, and search filters.
- Squarespace – It is one the best headless E-Commerce platforms for those who prefer substance and style in an online store. Unlike the usual shopping-cart focused E-Commerce platforms, it allows people to be the face of their brand and provides critical grounds for them to compete in their niche markets. The platform is a great advantage in terms of providing its customers with excessive customization in the templates, which Wix does not provide. Unlike other platforms, it requires low maintenance. The free version templates are automatically updated without purchasing their paid versions. Every E-Commerce agency uses high-quality images and videos to be uploaded on websites, and the best part about Squarespace is that there is no storage limit here. Unlike Wix and WordPress, this platform offers a flexible storage limit to its users.
- Weebly – Whenever considering a website builder that offers the best price values, Weebly is your answer. The best part here is that it allows users to build a website without any prior major investments. Also, its four-price plans are tailored to E-Commerce business types and include benefits like Google Ads credit and email marketing. Here, you can sell digital, physical, and service-based goods in bulk and manage your stock consistently. This E-Commerce website builder also has a mobile app and provides a blog. Weebly’s starter plan sells up to 10 products, and its business plan gives the leverage of selling unlimited products without any transaction fee. The performance plan is its most expensive offering that can avail users of abandoned cart recovery, gift cards, and real-time shopping rates.
What is the most successful E-Commerce platform?
The best E-Commerce platform is the one that suits your business and generates higher returns. The last E-Commerce and shopping website ranking analysis held in March 2023 shows that Amazon.com is ranked number One. However, identifying the best platform for your business involves a deep check on your budget, inventory size, business niche, etc.
What is the best platform for E-Commerce business?
Although every platform has pros and cons according to their niches and budget factors. From the above-mentioned E-Commerce platforms, Squarespace holds the maximum votes for its ease of usage and abundant features.
Conclusion
If you have been thinking of mastering the art of E-Commerce marketing, then SkyTrust is your digital transformation partner that can help you be the best version of yourself and reach your target audience in due course of time. Let’s join forces and make it happen today.
Inclusive Marketing Ideas for Neurodivergent People
Inclusive Marketing Ideas for Neurodivergent People
It is estimated that one in seven people is neurodivergent and experiences the world differently. As we move into the digital age, we also need to recognize the strengths and challenges faced by neurodivergent people and curate inclusive marketing strategies.
The price of digital accessibility ensures diversity and inclusion in all areas of digital transformation. Developing digital communication strategies and designs that are approachable even to persons with disabilities or neurodivergent consumers ensures that you are not alienating your audience because of their differences and can reach a wider audience for higher engagement.
What is neurodiversity?
Neurodiversity refers to the natural variation of neurological traits and abilities in human beings. It recognizes that people have different brain-wiring and processing styles and that this diversity should be accepted and celebrated rather than pathologized or stigmatized. The term ‘Neurodiversity’ was coined by the Australian sociologist Judy Singer in the late 1990s. It has since been embraced by various groups advocating for the rights and inclusion of people with neurological differences, such as autism, Aspergers, ADHD, dyslexia, dyspraxia, Tourette’s syndrome, and others.
It is estimated that one in seven people is neurodivergent and experiences the world differently. As we move into the digital age, we also need to recognize the strengths and challenges faced by neurodivergent people and curate inclusive marketing strategies. As a leading digital transformation agency, SkyTrust has listed out some of the most important things to be remembered when curating content on the basis of inclusivity and accessibility.
How to curate effective digital marketing content for neurodivergent people?
Neurodivergent people experience the world differently. Colors, images, videos, or presentations might not make a similar sense to them as to others. Here are some online marketing tips to make neurodivergent people a part of this system digitally and physically.
- Stick to the point – To make your content more inclusive for neurodivergent people, one of the best strategies is to cut the fluff and keep your message simple and to the point. Avoid using metaphors or jargon, as it may lead your audience in a different direction. Include only the relevant words that convey the literal meaning of your thought. Most importantly, write in an active voice and break the content into small scannable chunks.
- Subtle color scheme – A cohesive color palette is essential for inclusive content consideration. Many neurodivergent people are likely to get disturbed with bright or contrasting colors. So, pastel colors and undertones might make your digital content more readable for them. It is often preferred to use a maximum of three complementing color tones on a white background and define each color to a content type. For example, set a single color for CTA buttons, one for anchor text, and one color for headings to avoid mental stress and confusion.
- Cover all formats – Consumer marketing involves spreading messages in different styles and formats to a vast audience. Many neurodivergent people might find it challenging to consume information in a single format. Therefore, to make it easily understandable to a mass audience, use multiple formats. Some common formats are – Audio reading, detailed and descriptive subtitles for any video or visual content, Audio prompts of any element as you hover over it, easy customization for brightness or contrast for a particular page or website, etc.
- Use non-offensive words – Many a times, we use words we feel guilty about after saying. To avoid such situations, ensure to use less offensive terms and be more gender neutral. Proofread your content before publishing it on digital platforms.
Achieving a culture of diversity and inclusion doesn’t only involve running digital marketing campaigns for neurodivergent people, it also requires having neurodivergent marketers on the team to understand details in a real-time. To understand the importance of digital transformation and marketing, one must be inclusive in the hiring process as well. A huge segment of neurodivergent audiences struggle to find successful employment, but focusing on inclusivity in digital marketing can benefit many.
Benefits of considering neurodiversity in digital marketing
Below is a list of top 4 benefits that organizations come across while considering the neurodiversity aspect of digital marketing.
- Higher Conversions – There are higher chances that if a website fails to deliver its content and design with ease to neurodivergent people, they may not visit it again. Lack of accessibility can lead to great financial implications for the company. Effective search marketing involves converting maximum leads to loyal customers. Creating neurodivergent-friendly design and content leads to higher conversions.
- Great Customer Experience – A neurodiverse digital consumer market includes paying special attention to simplicity and clarity in design and content. Multiple menus, complicated designs, and other such complex issues create a difficult user experience for such people. Considering a better-suited environment for neurodiverse groups leads to improved customer experience.
- Brand Identity and Reputation – Consumers prefer brands to be authentic, diverse, inclusive, and understand their audience properly. To overcome the risk of reputational damage, companies are moving toward the concept of neurodiversity.
- Setting Up New Standards – Accessibility for all is a major requirement in the digital as well as physical world. We are already at par with the availability of wheelchairs, hearing aids, etc., for neurodivergent people in the physical environment. It’s time to set new standards in the digital world by focusing on inclusivity and accessibility through multiple digital marketing tactics like web marketing, social media marketing, etc.
Conclusion
With the world becoming more aware toward the section of people who have been ignored for a very long time, Neurodiversity is an essential area that brands are now paying special attention to. Our skilled team at SkyTrust has years of experience in curating marketing strategies that will make you stand apart from the competition in the industry. Get in touch with us to alleviate your brand.
Why is Marketing Emotions, an Essential Digital Marketing Strategy? How to Do It?
Why is Marketing Emotions, an Essential Digital Marketing Strategy? How to Do It?
Instead of just focusing on technical skills and knowledge in digital transformation, understanding your audience’s emotional intelligence is one of the smartest marketing strategies. Triggering the emotional aspect of your customers is likely to lead to a greater attention and retention rate for your products or services.
Conventional digital transformation and marketing systems will lead to typical outcomes. How about trying something new? We all know marketing is about engaging with your audience, generating convertible leads, and driving sales. Instead of just focusing on technical skills and knowledge, understanding your audience’s emotional intelligence is one of the smartest marketing strategies. Leaders and marketers can’t just be book smart, they have to be people smart. They must know the art of vulnerability and empathy, building connections and real relationships.
According to a study by Psychology Today, “functional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts).” Hence, triggering the emotional aspect of your customers is likely to lead to a greater attention and retention rate for your products or services.
Before understanding how emotional marketing works, you must know about the combination of emotions and colors. Robert Plutchik’s “Wheel of Emotions” is a perfect depiction of the emotional spectrum with colors. It indicates that emotions are like colors. Just like the slightest imbalance of any two colors can lead to the formation of a new one, similarly, even a tiny change on the spectrum can lead to a different kind of emotion.
Now that we know about the importance of emotions let’s understand how emotional marketing is one of the best digital marketing tactics.
Why emotional marketing important
Emotional marketing plays an essential role in boosting the marketing industry in the following ways.
- It Makes Great First Impressions – Emotional marketing is a great tool to form an impression of your brand in your audience’s minds and make it stand out whether experimenting in the US or anywhere around the globe. First impressions are just a matter of seconds. Advertising in a way that makes your audience laugh, cry, or feel any emotion has the ability to create a more significant impact than just advertising your products or services.
- It Influences Decisions – Emotional intelligence influences people to make decisions and pushes them towards the ‘buy’ phase of any product or service. You might compare prices and gain knowledge of the product, but you will likely rely much more on your heart than your brain for purchasing the product. According to research, out of 1400 successful advertising campaigns with pure emotional strategy, they performed twice as those with rational strategy.
- It Makes Us Act and Connect – Emotional marketing helps build a stronger connection with your audience and lets you act accordingly. Happiness leads to greater sharing, hence promoting brand awareness. Sadness arouses empathy and makes people connect and help. Eliciting fear or surprise makes your brand the hero of the darker times. Last but not the least, anger and anxiety-initiating strategies lead to increased views of the content.
Emotional marketing strategies
As a leading digital transformation agency, that is impeccable when it comes to digital marketing, our marketing experts at SkyTrust have listed out the top 7 emotional marketing strategies to help you capture maximum audience attention toward your brand’s products and services.
- Know your Audience – Before starting with your emotional marketing campaigns, get to know your audience, their needs and requirements. Conduct intense target audience research to know what kind of emotions your audience is attracted to and curate your marketing campaigns accordingly. Focus on emotions that resonate with your audience’s pain points, dreams, or desires.
- Create an Essence of Inspiration – Create marketing campaigns that highlight an individual’s achievements and convince people that they could achieve the same by joining your brand and purchasing your products or services. You can also create campaigns depicting social injustice, environmental concerns, etc.
- Convince People to Convert Impossible into Possible – Instead of creating fake marketing campaigns, focus on marketing emotions that resonate with your audience and inspire them to set aspirations that can be fulfilled if they use your company’s products or services. Take help from some digital transformation and digital marketing experts in the US, like SkyTrust.
- Location-Based Marketing – It is one of the best ways to connect with your audience. You can create your marketing campaigns by targeting specific locations with which your audience has an emotional connection. You can sponsor local events, provide services to localities, and make people feel connected to your brand.
- Depict Life’s Journey – People often feel nostalgic when viewing advertisements depicting relatable life journeys. You can target major memorable events like birthdays, anniversaries, academic achievements, etc.
- Color Theory – Following the color theory for emotional marketing is a great way to grab your audience’s attention. Colors induce emotional essence and create a connection. For example, people connect with green color as something related to the environment and health awareness, red for love, etc.
- Tell a Story – Narrating an explanatory story about your products or services is more engaging than just a simple description. The story encourages people to participate and has more potential to grab the audience’s attention.
How to measure emotional marketing?
There isn’t anything different in measuring emotional marketing and other traditional marketing efforts. If anyone ever asks you, ‘What is emotional marketing?’ ensure to include checking the metrics as one of the key aspects of measuring their digital marketing success. Apart from keeping a check on the regular metrics through the usual marketing model (click-through, subscription, or purchase), marketers should also focus on holding manual analysis to know about their audience’s reactions.
Conclusion
You can consider holding surveys or providing users with feedback forms after your campaign launches. It has a better probability of getting genuine and real-time feedback. It can help you know about the weak points in your campaigns and improve upon them accordingly. This open-ended quantitative approach helps in capturing honest reactions from the audience. To make it happen at the earliest, join forces with SkyTrust, your digital transformation partner in the States.
How to Create TikTok Content?
How to Create TikTok Content?
TikTok marketing is the most incredible tool for outperforming your brand’s presence in the US market. Did you know this platform has grabbed the attention of around 100 million monthly active users in the US? This article will help you lead the competitive US market through TikTok.
TikTok is one of the most popular social media platforms used by businesses, especially in the US. TikTok marketing is the most incredible tool for outperforming your brand’s presence in the US market. Did you even know that this platform has grabbed the attention of around 100 million monthly active users in the US? We know you might have multiple questions regarding the content, the marketing strategies, and other relevant questions for a successful TikTok marketing strategy. Don’t worry! This article will help you find answers to all your questions so you can lead the competitive market efficiently.
7 ways to create TikTok content
To make your brand visible on TikTok, it is essential to be aware of the different ways to create its content. Below are some common tips that you can follow to create engaging and platform-friendly content.
- Focus on Organic Growth – TikTok algorithms provide an excellent opportunity for organic growth by creating valuable and good-quality content. Unlike other platforms that are likely to rely on PPC marketing, here, if your content is community-focused, you have higher chances of capturing the US market.
- Timely Posting – TikTok is a trend-driven platform. So, timely posting is an essential part that guarantees higher engagement. Also, ensure maintaining a balance of the count of video content.
- Content Planning – Before creating, plan your content by preparing a carefully thought-after content calendar. However, keep room for reactive content based on trends and topics that are gaining attention.
- Stay Updated – Always be updated on the trending topics of TikTok and prepare your content accordingly.
- Make it Engaging – TikTok is a fun platform that allows users to create interesting, fascinating, and engaging content. Its spirit lies in creating off-the-wall content that has ties to your brand.
- Be Inspired – You often come across profiles that create good-quality engaging content. To succeed, be inspired by their strategies and develop your TikTok content strategy accordingly.
- Understand its Algorithm – Every social media platform runs on a different algorithm. Therefore, having the same strategy for each cannot make you touch the sky. Understand the TikTok algorithms thoroughly and create your video content accordingly.
Now that you know different ways to create engaging content on TikTok, it is time to gain information about how that content can be used in marketing effectively.
How to use TikTok for marketing? Pro Tips!
Marketing experts at SkyTrust, a leading digital transformation agency, have listed some of the top digital marketing tips that every company should use to boom in the US market.
- Get Familiar – As mentioned before, every platform has a different strategy for content and marketing. To excel in the TikTok marketing strategy, familiarize yourself with its features, trends, and user behavior. Keep an eye on the relevant and trending hashtags for higher ranking and reach.
- Target Audience – Although TikTok mostly has a teenage audience, it can’t be defined as a ‘teen app.’ Research the needs, preferences, and choices of your target audience. Instead of just focusing on the current users, always have room for potential customers.
- Competitive Audit – Use the SWOT analysis framework to research your competitor’s strengths, weaknesses, and content and marketing strategies. Being a creator-led platform, consider finding popular personalities and influencers that hold expertise in your niche, and plan your strategies accordingly.
- Set Aligned Goals – If you are looking for great business growth through TikTok, you should have defined goals that complement your objectives. Use the SMART goal framework to set measurable, relevant, specific, attainable, and timely goals for every action.
- Post According to the Calendar – Ensure posting every video content as per the date and time defined on TikTok’s content calendar.
- Track Your Progress – As a TikTok content creator, you don’t just have to post content, you also have to track your progress to ensure on-point marketing results.
- Be Creative – TikTok doesn’t have a defined content formula to go viral. You just have to come up with a creative, unique, fun, and go-with-the-flow marketing strategy.
3 types of TikTok marketing
TikTok marketing can help businesses in multiple ways, like – increasing brand visibility, building engaging communities, selling products or services, getting valuable feedback, providing customer service, and advertising your products or services to target customers. Below are the three significant kinds of marketing used by brands on TikTok to get the above-mentioned benefits.
- TikTok Influencer Marketing – This style of marketing is one of the most preferred ones to make a huge impact on TikTok. You don’t always have to consider high-profile influencers; instead, you can just discover some of your niche’s upcoming and impactful influencers to create an impact.
- Create Your Own TikTok – This style gives the freedom to post anything on the platform concerning your brand. Create a business TikTok account for your brand and enjoy the perks of open-handed creativity and earn organic growth. Sky is the limit here!
- TikTok Advertising – When it comes to effective social media marketing, this is a really good style. TikTok is filled with the brand’s success stories and other informative content.
Conclusion
As this social media platform is doing wonders in Tier-2 and Tier-3 cities, it has simplified the process of reaching an audience that can be turned into a loyal clientele with such high reach and engagement. To make it possible, join forces with SkyTrust, your digital transformation partner.
How to Increase Followers on Snapchat?
How to Increase Followers on Snapchat?
Sharing your life’s precious moments on various social media platforms has been a decade-long practice. With the enhancement of digitalization, brands, especially in the US, have started utilizing social media power to get followers and build their digital presence.
As we talk about creating a digital presence in the US market, we cannot ignore the importance of Snapchat. The picture-oriented social media app was launched in 2011 and continues to be one of the top 15 most-used social media platforms in the world. Building a brand on Snapchat is considered to be a smart move by numerous businesses and brands across the States. However, its content style and type differ in comparison to other platforms.
Snapchat is the sixth-largest social media network that can be easily accessed via Android or iOS mobile devices. In this article, we will delve deep into Snapchat content preparation techniques, marketing strategy, and growth-building techniques.
Marketing content types for Snapchat
Snapchat is all about encouraging engagement and business making. Below is a list of some common marketing content types that can help increase followers and views on your snaps.
- Upcoming launches – If a new product or service launch is to be hyped about on Snapchat, you can create images or short videos of ‘It’s here…’ or ‘Get ready…,’ etc. It creates hype among people waiting for its launch and increases engagement and awareness of your brand.
- Rewarding content – One of the best ways to increase your Snapchat followers is to create content related to giveaways, contests, quizzes, etc., where winners will be rewarded with something beneficial.
- Behind the scenes – There are times when the audience is much more interested in seeing the content related to the process of any fruitful outcome. For example – Instead of looking at a picture of a delicious cake, people want to know how it was made. Snapchat provides this content authenticity by making the audience feel connected to it.
- Testimonials – Ask your followers or clients to create short videos of how and why they are happy to use your products and services and post them on your snap. Happy client videos are always a good way to get more customers on board while building the brand credibility.
- Interactive content – Create engaging activities or tasks for your followers to take part in. Ask them to send snaps of them using your products or services, or you may interact with them through other kinds of fun and engaging tasks where you reward the winners with some prizes.
- Coupons – Create exclusive offer pages for your audience, and redirect them to those pages as they check out your snaps offering digital coupons or QR codes for certain activities.
Snapchat marketing strategies
There never exists a formula for ‘one size fits all’ in social media. Digital marketing is all about change and strategy. Every social media platform requires a different strategy to grow your business. But before preparing Snapchat marketing strategies, one should know their target customers, their online activities, and ways you can influence your customers. Once done with this, you can go ahead with your marketing strategies. Experts at SkyTrust have listed strategies that can help you get Snapchat followers.
- Establish your brand – The first and foremost way is to establish your brand’s vision and mission and prepare its logo, website interface, activities, etc., in complement to that. Snapchat is based on creativity and uniqueness in advertising, designing, and repurposing. Some common Snapchat tools, like Snap Publisher and Instant Create, help users create engaging and creative ads without additional design resources.
- Know your target audience – Marketing is all about connecting with your customers effectively. Knowing your audience helps you make good connections with your current and potential customers and aptly fulfill their needs and expectations. Snapchat’s Audience Insights tool is the best way to analyze the engagement and reach of your ads. It lets you know the accurate metrics of your ads.
- Online presence – Building your online presence on the Snapchat social media platform is one of the essential tasks to get quickly discovered by potential customers.
- Tracking user behavior – One of the best ways to track online traffic and behavior on Snapchat is through Snap Pixel. It helps you retarget your website visitors, captures data on how people browse your website, and a lot more.
- Performance measure – Reporting and measurement are easy on Snapchat. Here, marketers can optimize their ad performance and analyze the results. The Snapchat ads manager helps run A/B testing on ad campaigns to make data-driven decisions.
- Showcase unique selling points – When you are attracting people to opt for your services or purchase your products, you should showcase your unique selling point in the creatives or videos, along with relevant offers or discounts to drive consideration.
- Testimonials and word of mouth – Including testimonials in your snaps help your potential customers to have a better clarification of your products and services. They can relate it to themselves or their brand and see how it adds value for them.
- Retargeting – Retargeting is the best way to increase your Snapchat story views. Marketing is all about building awareness, educating potential customers, and converting them into loyal ones. Retargeting helps move potential customers from awareness to consideration and, lastly, into the purchase phase.
- Think of it as an investment – Increasing your snap story views, getting more followers, building brand awareness, etc., are integral parts of digital marketing, which ensures turn your business into a big brand. Instead of taking it as an expenditure, consider it an investment to help you reach a maximum number of followers and make a name.
Conclusion
Snapchat is the smartphone app of the decade which is being used by the generation with a high purchasing capacity. So elevate your social media strategy with a digital marketing expert in the States who can help you navigate through the alleys of digital transformation all along. Join forces with SkyTrust and get started with your success story, today!