Top 10 Ways to Boost Your Digital Presence Using Artificial Intelligence
Top 10 Ways to Boost Your Digital Presence Using Artificial Intelligence
Artificial Intelligence is taking over the digital & real world. Here is a detailed analysis of what top brands are doing differently from their rival brands.
AI is the need of the second and every business is utilising this opportunity to its greatest advantage that no one needs to search for the artificial intelligence definition on a search engine today. This virtual intelligence is speeding up the process of the Industrial Revolution 2.0 where every business can become a brand and every brand, a name to remember.
Joining forces with AI is like taking every step toward a smarter world where the business thrives and the target audience gets gratified. As technology is the driving force of the real world, AI is the driver that gives you a competitive edge over your rival business so you excel in your respective field. Because there are innumerable benefits of AI in the digital marketing sphere, here are the top 10 examples of artificial intelligence simplifying your business strategies and giving wings to it for expansion across not just the USA but the world as well –
Top 10 examples of artificial intelligence
- Virtual Assistance: You can enhance, modify and even weave your digital marketing strategy using artificial intelligence so that your audience also gets to experience otherworldly convenience. To be precise, chatbots and other sorts of virtual assistance are here to simplify their user experience. It not only provides them with instant customer support and answers their queries but also guides them throughout numerous processes on your business website, assisting them with flawless navigation. It eventually improves the user satisfaction score as well as reduces the response time of your audience.
- Generating Content: As generative AI is booming nowadays, people get to witness some exceptional digital art for decorating, unmatchable content for reading, budget-friendly itineraries for vacation, and the list goes on. This computational intelligence is smart enough to generate some high-quality content for your brand promotion, which is relevant to your business, and keeps your audience engaged. Corporations are utilising these tools to their best advantage by taking the help of AI in generating almost every type of content from blogs and articles to social media posts and emailers. Even tech giants like Amazon are coming up with their own Generative AI, encouraging sellers on its marketplace to write their own product descriptions and more.
- Search Engine Optimisation: This state-of-the-art tech buddy can help you analyse search engine algorithms, perform comprehensive keyword research, and streamline your digital content to boost the visibility of your business. All of these together play a vital role in improving the rank of your business on search engine result pages. In the end, it leads to driving organic traffic to your digital platforms, be it your website or social media handles. This entire development also helps in maintaining a constant and interesting online presence of your business or your brand.
- Social Media Management: From a digital marketing agency to a one-person army of social media influencers, everybody has been taking the help of artificial intelligence in digital marketing strategy curation, for their brand or business. It includes but is not limited to analysing social media trends, scheduling posts, tracking engagement metrics, suggesting optimal posting times, and lots more. With time, we may also witness a self-learning AI that analyse these things and instead of suggesting to follow up certain procedures, it takes requisite measures itself that will help your business to grow further.
- E-commerce Personalisation: There is no domain that is untouched by the smartness of AI. We have seen the use of AI in e-commerce as well which takes every step into consideration from analysing the browsing and purchasing behaviour of the user to providing them with personalised product recommendations. Even discounts, deals, and offers do well on e-commerce platforms which are also a result of certain user behaviour, observed and suggested by the AI algorithm. It is like a personalized user experience.
- Data Analytics: Analysing large volume data from several sources is something that synthetic intelligence, i.e. AI can do in the blink of an eye, saving you time and energy, and giving you more time to focus on your business’ growth. It ultimately provides you with valuable insights about customer behaviour, their taste & preferences, and ongoing market trends that you can implement and follow as per your marketing strategies.
- Future Trend Analysis: We can also call it proactive intelligence or predictive analytics as it assists businesses and brands figure out AI-enabled predictive models of various kinds. These models include forecast of market trends in real-time, analysing user behaviour, and predicting aggregate market demand, to name a few. Keeping all this information and analyses in mind, businesses can come up with some ground-breaking digital marketing campaigns and strategies to skyrocket their business, and that too following the community guidelines.
- Visual Recognition: Image search and video search is an imperative part of search methods that almost everybody uses for their convenience. It is powered by artificial intelligence, which helps the user recognise products or objects in certain images and videos, giving the end user a gratifying experience. All along it provides an additional alley for the discovery of that particular object or product which many people have not even explored yet.
- Cybersecurity: Brands are utilising the best digital assets to protect their ever-growing business, some valuable data of their loyal customer, and maintain their online reputation from online threats, keeping their guards up with AI-powered cybersecurity. It is one of the reasons why we are witnessing full utilisation of AI in the Fintech sector as well which keeps online transactions safe and secure.
- Multimedia Optimisation: When it comes to creating attractive multimedia content, i.e. AV content, AI has mastered this art as well. It can not only enhance the quality of your videos but also produce video from text, automatically caption the video, and refine the overall experience for the audience. This way, a business can expand the digital presence of a business or brand across various multimedia formats, giving it the feel of diversity.
Conclusion
There was a time when the world witnessed artificial intelligence in the USA exclusively around 1956 and everybody went gaga over it, ready to jump on the bandwagon to benefit their business. But now, as this virtual intelligence is spreading its digital wings, every business, whether it’s small or medium, or big, is embracing this tech to its greatest advantage.
There are no limitations when it comes to implementing AI in the digital marketing world. The possibilities are immense and the growth is unbelievable. Get started with your upward journey with SkyTrust, your digital transformation partner in the States.
Mobile App Marketing Strategies for Brands to Rule in 2023
Mobile App Marketing Strategies for Brands to Rule in 2023
Mobile apps need no introduction today and it is the first and foremost way to connect with your audience. With the ease of goods and services at our disposal, we are accustomed to a lifestyle at our fingertips. And that is why brands are also making the most of app marketing strategies to facilitate their audience with every possibility of the provision of their service. And this mobile marketing is an inclusive branch of digital marketing that happens to include not just a mobile app but also display ads for smart devices, and social media integration, to name a few. It simply gives the end user a cohesive customer experience.
Mobile marketing is a way to convey your brand message as well as receive feedback on your work in the relevant field, then and there. In other words, as compared to traditional marketing, which is a one-way communication process, mobile marketing is a two-way communication process. Some of its benefits include increased visibility, enhanced usage, and instantly reaching the audience. Its main target is to attract potential users, engage them with the brand, and ultimately convert them into loyal customers. SkyTrust, a digital transformation expert in the USA, is sharing some key strategies and tactics that are frequently used in mobile app marketing:
Social Media Marketing
You need to leverage social media platforms to create your brand presence for your app and simply promote your business. You can also run targeted ad campaigns as a mobile app marketing strategy on platforms like Facebook, Instagram, Twitter, LinkedIn Lead Gen Ads and promotion ads, where you can get desired results with predetermined goals in mind like reaching your targeted audience.
Content Marketing
Create only quality and informative content for reaching your niche audience, then entice and engage them as your potential customer. It can vary from blog posts and infographics to tutorials and videos. Make it available to your audience without much hassle and ensure that your audience keeps coming back for more. More traffic returns, the more engagement, hence the more the growth of your app and business.
App Store Optimization (ASO)
ASO integrates optimising various elements of your app’s listing on respective app stores, like App Store for iOS and Google Play Store for Android. It helps improve your app’s visibility on digital screens as well as top on various search results. To master this forte, you have to keep certain things in mind like keyword optimisation, title, description, screenshots, app icon, and more.
Influencer Marketing
We live in a world where people breathe social media and blindly follow the “wise words” of their social media idols. And this is where brand integration comes into the picture, where you partner with the social media influencer who has a significant following in your app’s niche and can help you promote your app to their audience. They not only help you get the required traffic of the new audience but also provide credibility for your app.
Paid Advertising
For this exceptional necessity, you need the support and assistance of an agency that can help you follow a strategic approach and improve the chances of your growth potential. You have to make the most of these paid ads running on various platforms that include but are not limited to social media, Google Ads, email marketing, and lots more. Now it can be a banner ad, an interstitial (full-screen) ad, a native ad, or even a video ad.
In-App Marketing
This marketing strategy is ideal to be run on any mobile app, be it yours or any 3rd party app that can promote your business. If you are going to use it for your own brand, then banner ads, overlay ads, and direct messaging your app user is the way to go. Leverage it to your benefit by engaging them more with your app using various methods like guiding their user experience in your app.
Coming to other brands’ mobile apps, you can promote your brand app on such platforms via banner ads, interstitial ads, and video ads. It is one of those mobile app marketing strategies, which diverts other popular app’s traffic to yours.
App Referral Programs
It is a basic yet the most useful app promotion tactic that any mobile advertising agency would love to cash on. All you have to do is simply encourage your existing app users to refer their friends and family to your app and in return, offer them incentives or rewards as they get you positive referrals. The main goal of this strategy is to encourage your existing user base to refer new users to your mobile app in exchange for some benefits. This method is about leveraging the power of word-of-mouth marketing.
Location-Based Marketing
You need to mold your app marketing approach to suit your brand goal and vision by integrating the location factor into it. Introducing your audience to a demographic and language-suitable mobile app ad gives them a feeling of community and close connection, and eventually helps you reach a broader audience. It is also offered under any app marketing agency’s mobile app marketing services that can help you with some cutting-edge mobile marketing solutions. It involves translating your app’s content, and adjusting marketing communications while considering the local cultural nuances. It makes your marketing campaign more relevant to the audience.
App Reviews and Ratings
If negative reviews can break a brand, positive reviews have the power to make a brand too. And that is why from high-end brands to small businesses, everyone is leveraging this aspect of harnessing reviews that impact their business in a progressive manner. For this to happen, you have to persuade your app users to leave a positive review and rating of your app on review sites and mobile app stores as well. It will further help you and your brand be more visible on the digital map.
App Updates and User Engagement
You need to keep introducing new updates to your mobile app and keep your audience engaged with the new features and offerings. The more interesting the features, the more time your audience will spend on your app. Another way to boost your user engagement is via push notifications and in-app messaging that gives you as well as your audience, an overall good feel.Moreover, you can run user acquisition campaigns, analyse your app, do its regular tracking, and manage your public relations to thrive with the right mobile app techniques and strategies. As the world of digital marketing and mobile marketing is of an ever-changing nature, so you need to regularly analyse and adjust your strategies to achieve the best possible results.
Conclusion
As you must be in need of mobile app marketing strategies to grow your brand further in the States or even across the globe, you certainly need the assistance of a professional like SkyTrust, which can help you enhance your digital transformation, without much hassle. Let’s join forces to uplift your business potential and take it one step toward success.
Top 10 Digital Marketing Agencies in GURGAON
Top 10 Digital Marketing Agencies in GURGAON
A digital agency plays a pivotal role in elevating businesses by leveraging the dynamic landscape of online platforms. Let’s look at the top 10 digital marketing agencies in Gurgaon.
Amid the booming digital landscape, you must outgrow your business to be visible amongst your target consumers. Performing tasks out of your expertise can be time-consuming, tiresome, and expensive and may not result in the expected outcomes. To avoid such situations, it is advised to allow experts to do their job.
Hiring the best digital marketing company in Gurgaon is pivotal in elevating businesses by leveraging the dynamic landscape of online platforms. Through strategic planning and execution, these agencies amplify a brand’s presence, engaging potential customers and catalyzing growth. These agencies craft holistic and personalized strategies that complement your business operations after that boosting sales and generating more significant revenue.
Every advertising agency in Gurgaon knows the value of promoting a business online on multiple social platforms. Their role is tantamount to a digital symphony, harmonizing various channels to orchestrate a symphony of success for businesses, ultimately propelling them toward their goals. Here’s a list of the top 10 digital marketing agencies in Gurgaon.
What is Digital Marketing?
It involves promoting brand names, products, services, etc. on numerous online channels using various unconventional technologies. It includes but is not limited to using strategies and tactics that can help you reach your audience via several technological mediums on digital platforms and keep them engaged with your brand and its communication. The main objective of digital marketing for a brand is to simply connect with the potential customers, build and spread brand awareness, drive traffic to your site, and eventually accomplish business objectives like enhanced sales and improved reach.
How Does Digital Marketing Work?
It includes a certain set of methodologies and diverse techniques that ensure your desired ROI and give your business the boost it needs to grow in the respective field. Here are some techniques:
SEO Strategy: Search Engine Optimization is about optimising the website’s content, analyse its structure, and working on improving other technical elements that help in enhancing the visibility of your brand in the digital world. Altogether it works toward improving your overall ranking on search engine results pages (SERPs) that divert the organic (unpaid) traffic to your desired digital destination, i.e. your website. If you search for the best SEO agency in Gurgaon NCR, the SERPs will show you endless results. It all is the work of some meticulous SEO optimization by these agencies.
Content Marketing: If you aim to attract your audience to your website, directly and indirectly, you need to keep promoting your textual content that contains all the necessary keywords related to your business or brand. It can be a blog, an article, a press release, a media release, a case study, an infographic, etc. Whatever your content strategy is, make sure it is relevant, consistent, and valuable as well as follow all the guidelines of search engines so you can rank better on SERPs.
Social Media Marketing (SMM): Because your target audience, which could be any age group, is available on social media platforms, brands are also turning that opportunity into a branding technique by marking their presence on these platforms. They vary from Meta’s Facebook and Instagram to trending Twitter and professional LinkedIn. In order to build your brand awareness, you need to engage your brand with your users as well as promote your products or services. You will find a plethora of social media agencies in Gurgaon to cater to any and every need of any brand.
Influencer Marketing: There is no lack of people on social media who are generating catchy content for their audience and getting paid by brands to promote their products. They have become the influencers who affect their followers’ perception about many things, be it a social issue or a brand experience. In short, as they have the power to influence their target audience’s purchase decision, they are called influencers. There are social media influencers who have their own niche or industry which can be utilised by a brand to promote the latter’s products or services via sponsored posts, giveaways and contests, product reviews and unboxings, takeovers and guest posts, event coverage, and more.
PPC Strategy: Pay-per-click advertising is the paid ad campaigns on search engines like Google Ads and Bing ads, as well as running paid campaigns on social media platforms. On all these platforms, you as an advertiser have to pay only when a user clicks on your ad. PPC gets you the desired traffic diversion to your website at a cost. Brands with great budget are making the most of these PPC strategies to get them the ROI of their vision and mission.
Email Marketing: Under this digital marketing strategy, a brand usually sends emails to a targeted group of audience with the main intent to promote products and services, and basically to build brand awareness. It all leads to engaging customers and driving conversions to the brand or business. It is the best way for a brand to directly reach its audience and engage with the same without any intermediate. That targeted audience consists of current and/or potential customers and targets them with a diverse range of strategies, or in this case, a diverse set of emailers.
Affiliate Marketing: This type of marketing is done to promote one’s business by collaborating with third-party affiliates or individuals who can help them grow their business. For every lead, sale, and revenue generated through the third-party affiliate, he or she earns a commission. This marketing strategy is a win-win for all as the advertiser achieves his or her anticipated sales along with enhanced visibility while the affiliate earns the desired income by promoting your product or service.
Video Marketing: Video is the type of content that attracts and engages the audience more than any other form of marketing strategy. The visual aspect of a content piece is more enticing than textual content and the audience has evolved to the extent that it prefers treating its senses to a visual treat of a video than of a written piece of information or motivation or entertainment. It can vary from stories to reels to YT shorts, and more. All these could be about creating and sharing content to showcase products or services.
Mobile Marketing: It covers a wide range of activities like promotion via text messages, pop-up ads, etc. It is the easiest mode of one-way communication to reach out to the desired audience on their smart devices. As smartphones and tablets occupy the most time of our usually busy lives, brands and businesses take up this strategy to personally reach out to their targeted audience. It saves brands a lot of energy to reach the end-user by any other mean but it certainly include thorough planning ad strategy formation that specifically suit their tastes and preferences
These are the Top 10 Digital Marketing Agencies in Gurgaon.
echoVME Digital is one of the renowned digital marketing agencies in Gurgaon, offering premium services globally. They ensure to deliver high-standard results with their creative strategies and constant innovations that complement business operations. With a team of skilled and experienced professionals, the company provides services like SMM, influencer marketing, branding, SEO, video production, digital consultancy, web development, and performance marketing.
The company also offers online digital marketing courses through its educational extension, Digital Scholar. Established in 2019, it is an excellent resource for those interested in digital marketing.
Whisskers Marketing stands out as a remarkable digital marketing agency in Gurgaon due to its innovative strategies, customer-centric approach, and proven track record. With a team of seasoned professionals, the company excels in crafting tailored solutions that drive tangible results for businesses. Their expertise spans SEO, social media, content creation, and more, enabling them to deliver comprehensive and impactful campaigns.
By seamlessly blending creativity with data-driven insights, Whisskers consistently helps clients enhance brand visibility, engage audiences, and achieve sustainable growth in the competitive digital landscape. It is one of the best options to take your business to the next level in the digital landscape.
SkyTrust boasts of being the best digital marketing agency in Gurgaon, allowing customers to be intact with current and upcoming digital trends. The company serves multiple industry clients at a global level by offering innovative digital marketing needs, robust AI and automation solutions, IT staffing and ERP services, cloud computing, and a strong DeFi network.
With its unwavering commitment to excellence and holistic approach to driving business success, the company deeply understands the market trends. It consistently delivers impactful campaigns that boost brand recognition and foster customer engagement. Their strategic prowess and results-driven mindset empower businesses to thrive digitally, making them a trusted partner for achieving lasting online growth.
If you are looking for a digital marketing agency that can help you grow your business to unexpected heights, Brandloom is the name! Renowned for its exceptional blend of creativity and strategic prowess, the company crafts data-driven campaigns that resonate with audiences, enhancing brand visibility and customer engagement. Brandloom’s customer-centric approach and deep industry insights enable them to consistently deliver innovative solutions that propel clients to success in the digital landscape.
Their comprehensive services, spanning SEO, content marketing, social media, eCommerce, remarketing, CRM marketing, and more, are tailored to drive tangible business results. Through their unwavering dedication and proven track record, Brandloom is a trusted partner for businesses seeking to thrive and flourish online.
Social Beat is an outstanding digital marketing agency in Gurgaon, celebrated for its strategic prowess and innovative approach. With a proficient team, the company devises impactful campaigns across video creation and marketing, technology and website, branding, SMM, multilingual marketing, and more tailored to elevate brand recognition and engagement. Their data-driven strategies, fused with creativity, consistently yield remarkable results, driving business growth and success.
By staying at the forefront of industry trends and leveraging cutting-edge techniques, Social Beat empowers businesses to harness the full potential of the digital realm. Their commitment to excellence and proven track record makes Social Beat a trusted partner for companies aiming to excel in the competitive online landscape.
If you are looking for quality digital marketing services in Gurgaon, Brandhype is the perfect place to be. The boasts of having expertise in blending data-driven insights with creative solutions consistently drive impressive results, fueling business growth. By staying ahead of industry trends and offering personalized strategies, Brandhype empowers businesses to seize the digital landscape effectively.
The company offers various services, including e-mail marketing, SEO, web designing and development, SMM, and PPC advertising. With a track record of success and a commitment to excellence, Brandhype is a reliable partner for businesses striving to excel in the competitive online arena.
The company boasts of having years of experience in the digital marketing industry. Recognized for its innovative strategies, client-centric ethos, and skilled team, Fabulous Media is an excellent choice for increasing brand awareness and driving traffic to the website. The company crafts bespoke campaigns spanning SEO, social media, content, automation, sales optimization, and beyond, amplifying brand visibility and engagement. Their adept fusion of data-driven insights and creative finesse consistently yields remarkable outcomes, propelling business growth.
Fabulous Media empowers businesses to thrive in the digital realm by staying abreast of industry trends and delivering tailored solutions. With a proven track record of success and a dedication to excellence, Fabulous Media stands as a trusted ally for businesses aspiring to excel in the competitive online landscape.
As one of Gurgaon’s best digital marketing agencies, Digidarts’ team of professionals is constantly updated with the latest market trends and uses cutting-edge technology to deliver results that exceed expectations. The company crafts tailored campaigns spanning app marketing, SEO, SMM, affiliate marketing, media buying, eCommerce marketing, etc., elevating brand visibility and engagement.
By staying at the forefront of industry trends and offering personalized strategies, Digidarts empowers businesses to harness the full potential of the digital landscape. With a proven track record and a commitment to excellence, Digidarts emerges as a reliable partner for companies aiming to excel in the competitive online arena.
Brand Bazooka has led the digital landscape for ten years with its expert digital marketing services to clients worldwide. The company offers various digital marketing services, including PPC, email marketing, SEO, content marketing, digital films, web designing and development, etc.
With a proven track record of delivering reliable, affordable, and more-than-expected services, Brand Bazooka consistently helps businesses outgrow their competition. Brand Bazooka empowers businesses to thrive in the digital realm by staying ahead of industry trends and offering tailored strategies.
Are you looking for a top-notch digital marketing agency in Gurgaon? OptMum Digital is the answer! With a proficient team, OptMum Digital designs custom campaigns spanning SEO, social media, content, and more, fostering brand visibility and engagement. Their fusion of data-driven insights and creative prowess consistently yields impressive outcomes, driving business growth.
OptMum Digital empowers businesses to excel in the digital landscape by staying abreast of industry trends and delivering tailored solutions. With a proven track record of success and unwavering commitment to excellence, the company emerges as a trusted partner for businesses aspiring to thrive in the competitive online arena.
How is PPC Marketing Effective?
How is PPC Marketing Effective?
Looking for a cost-effective and responsive business growth opportunity? Learn how PPC specialist skills can help businesses prosper in the digital landscape.
Are you intrigued by data and numbers and want to use them to grab significant leads? If the answer is yes, then PPC marketing is the most appropriate way for you. It offers business growth through targeted ads that reach specific audiences. With detail-oriented PPC specialist skills, other than being a digital transformation expert in the States, SkyTrust provides instant visibility on search engines and platforms, driving immediate traffic and potential customers. PPC’s flexibility allows quick adjustments to market trends and audience behavior. This cost-effective approach enhances brand exposure, lead generation, and sales conversions, making PPC an invaluable tool for driving business success.
Sound interesting, right? Let’s learn how a PPC specialist can help businesses prosper in the digital landscape. But before that, we want to answer all the curious minds who are searching about what is the full form of PPC. It stands for pay-per-click marketing, where the advertiser pays only for the number of clicks on their ad.
What is a PPC Marketing Specialist?
Now that you know how PPC can uplift your business reach, let’s delve into detailed information about what is PPC expert and how they can help your business grow. A PPC marketing specialist specializes in creating, managing, and optimizing Pay-Per-Click advertising campaigns. Their expertise lies in understanding various PPC platforms (like Google Ads, Bing Ads, or social media advertising), keyword research, ad creation, bid management, and performance analysis.
A PPC expert strategically allocates budgets, designs compelling ad copies, selects relevant keywords, and monitors campaign performance to ensure maximum return on investment (ROI). Their skills and insights help businesses effectively reach their target audiences, drive traffic, and achieve specific marketing goals through the intricacies of paid online advertising.
Is PPC A Good Career
In a single word, yes! Amidst the growing digital transformation landscape, businesses increasingly invest in PPC campaigns to drive online visibility, attract customers, and boost sales. PPC marketing can be a promising and rewarding choice for people with an aptitude for numbers that help them with detailed insights and data. These numbers can be used to create campaigns that drive quality leads and elevate return on investment (ROI).
However, it’s important to note that PPC success requires staying current with industry trends in not just the US but the world, continuous learning, analytical skills, and adapting to changing algorithms and platforms. As with any career, individual experiences can vary, but for those with a passion for digital marketing and a knack for data analysis, a job in PPC can be both fulfilling and financially rewarding.
The Role of A PPC Specialist
A PPC specialist is crucial in digital marketing, managing and optimizing Pay-Per-Click advertising campaigns to drive targeted traffic, leads, and conversions. Also known as a PPC engineer, their roles and responsibilities primarily encompass the following functions –
- Keyword research – It forms the foundation of successful campaigns. It ensures ads are shown to the right audience searching for relevant products or services, maximizing click-through rates and conversions. Well-researched keywords enable precise targeting, cost-effective bidding, and improved quality scores. A thorough understanding of search intent empowers advertisers to craft compelling ad copies that resonate with users, enhancing overall campaign performance.
- Landing page design – It directly impacts user experience and conversion rates. A well-designed landing page aligns with ad content, providing relevant information and a clear call to action. This enhances user engagement, reduces bounce rates, and increases the likelihood of conversions. A user-friendly layout, persuasive copy, and compelling visuals build trust and guide visitors toward desired actions. Mobile responsiveness and fast loading times further enhance the user journey. The significant aspects to be considered for a responsive landing page design are – enticing headlines, eye-catchy images, call-to-action, and simple ad form.
- Trend updates – When it’s about user engagement and understanding user preferences, PPC roles and responsibilities involve being updated with the societal trends to always be on top of your keyword research and landing page designs. The recent alarming Google shift from Universal Analytics to GA4 is something to be updated on as an expert PPC analyst.
Advantages and Disadvantages of Pay-Per-Click
PPC is undoubtedly the need of the hour for businesses to grow and reach their target audience steadily in a cost-effective method. However, every concept has its pros and cons. Let’s have an in-depth look at PPC’s advantages and disadvantages –
Advantages
- Targeted Audience: PPC allows precise targeting based on demographics, interests, keywords, and behavior, ensuring your ads reach a highly relevant audience.
- Immediate Results: Ads appear instantly, driving immediate traffic and potential leads to your website.
- Measurable ROI: Detailed analytics provide insights into campaign performance, allowing you to measure ROI accurately and make data-driven decisions.
- Controlled Budget: You can set and adjust budgets, preventing overspending and ensuring cost control.
- Brand Visibility: PPC enhances brand visibility, even if users don’t click, as ads appear prominently on search engine results pages.
- A/B Testing: You can experiment with different ad copies, keywords, and landing pages to optimize campaigns for better performance.
Disadvantages
- Costly: Bidding for popular keywords can be expensive, especially in competitive industries, leading to high costs for each click.
- Constant Monitoring: Continuous monitoring is needed to prevent overspending, optimize campaigns, and adapt to changing trends.
- Click Fraud: Competitors or malicious users may click on ads to deplete budgets without genuine interest, wasting resources.
- Ad Blindness: Users may develop “ad blindness,” ignoring or overlooking ads due to familiarity with their placement.
- Dependency on Platforms: Changes in search engine algorithms or ad platform policies can affect campaign performance.
- Limited Long-Term Benefits: PPC generates immediate traffic but might not establish a lasting presence like organic search results.
What Skills Does a PPC Specialist Need?
If you are looking for a skilled PPC expert in the USA, SkyTrust is the best place to be! Below are the in-demand skills required for a good PPC marketer.
- Data Analysis: Proficiency in analyzing campaign data to make informed decisions, optimize performance, and improve ROI.
- Budget Management: Capability to set, monitor, and adjust budgets to ensure cost-effective campaign management.
- Conversion Tracking: Knowledge of setting up and tracking conversions to measure campaign success.
- Landing Page Optimization: Ability to optimize landing pages for user experience, relevance, and conversions.
- Analytics Tools: Proficiency in using analytics tools like Google Analytics to gain insights into user behavior.
- Competitor Analysis: Skill in researching and analyzing competitors’ PPC strategies to identify opportunities and stay competitive.
- Problem-Solving: Ability to troubleshoot issues, adapt to changes, and find solutions to optimize campaign performance.
- Creativity: Creative thinking to design engaging ad copies, headlines, and visuals that stand out.
- Strategic Thinking: Capability to develop overall campaign strategies aligned with business goals and marketing objectives.
- Client Management: Ability to understand client needs, provide updates, and offer recommendations for campaign improvements.
Conclusion
Now you know why not to go organic when you can achieve success using pay-per-click marketing. Make the most of it with SkyTrust, your digital transformation enhancement partner in the USA. Get in touch with us for a demo.
How Can Digital Marketing Hashtags Boost Your Social Media Presence?
How Can Digital Marketing Hashtags Boost Your Social Media Presence?
In this cut-throat virtual world, digital marketing hashtags have helped businesses gain relevance and reach. Let us see how!
When you log in to your social media account, coming across hashtags is not an alien concept. Be it a brand or an influencer, everybody is using one or another hashtag for marketing their product or individuality. The usage of marketing hashtags was once exclusive to Twitter only. But today, with a plethora of social media channels and their availability to a number of people, these hashtags have crossed digital borders to give any business (be it a brand product, company service, or even an influencer) more relevance and reach across not just the USA but also the world. If you ever wondered what are hashtags used for, you came to the right place. Let’s know it up and close.
Why are Hashtags Helpful?
In this cut-throat digital world, a brand has to be more visible, give its audience a better user experience, engage them more with its online presence, boost brand awareness, and do an apt audience targeting. To achieve all of this, using hashtags as a digital marketing strategy is not just the smart way but also the need of the hour.
Why Are Hashtags Good for Marketing?
- First of all, the main intent behind using a hashtag is to increase the visibility of your online content.
- Hashtags make your content easy to discover, reach and engage the target audience with that particular piece.
- Thanks to the advanced algorithm of these networks, social media marketing hashtags being used there give users more control over what they see on their feed compared to the initial days of social networking.
- Hashtags also give users the freedom to find and choose the content to their liking and engage with relevant information only.
Where and How to Find Hashtags?
- Basics of Using Hashtags: It must be used without giving any space between words as it breaks the hashtag and kills its relevance. Similarly, no punctuation can be used, though using numbers is allowed. You better not use broad terms, as their massive reach has the potential to kill your post’s uniqueness.
- Social Media Platforms: Simply go to the search bar on your social media account and type a word or phrase around which you plan to promote and boost your content. For example, Natural Skincare – You will type these keywords in the search bar of your app, and you will witness some other relevant options will also pop up right below your typed hashtag like #NaturalSkincareTips, #SkincareRegime, etc. On platforms like Instagram, you can also see the total reach of each hashtag.
- Hashtag for Your Niche: You have to narrow down your goal, then hunt for the right hashtag that suits your objective and niche. It could be related to your product like #Skincare, for some occasion like #Diwali, for a social cause like #BlackLivesMatter, location-centric like #London, or an influencer hashtag that conveys their niche and aligns with yours. So, dedicate a reasonable amount of time to your hashtag research.
- Overuse Kills: It is recommended to use hashtags in such a limited number that it doesn’t kill the authenticity of your post. Besides, it not just makes your content complex, but there are also high chances of your post being considered spam by the platform. And this is why it’s important to follow a hashtag marketing strategy that is hashtag-savvy, not hashtag-heavy.
- Check Thoroughly: Before you start using a certain hashtag for your brand regularly, you must deeply dive into that hashtag usage on that particular platform. Ensure it is not being used in some unfavorable sense that might bring disgrace to your brand. It should neither be open to other interpretations, nor some other brand should be using it. So be wise and be unique.
- Track Your Progress: To know which hashtag did well for your brand/business and narrow it down to the best hashtags for social media marketing, you must take help from such tools and metrics that measure the success of your hashtags. Such metrics also map every hashtag’s popularity, reach, interactions, and user action. This way, you can replace the non-performing ones with the ones that have the potential to perform better.
Which Hashtag for Which Platform
- Instagram’s Ease: Other than using the hashtag in the end, you can also use them in the post description, story, and comments. It gives a natural and relevant flow to your content. But make sure it doesn’t look forceful. Although the platform allows you to use 30 hashtags in one post, you better stick to 3 to 5 relevant hashtags per post.
- To Trend on Twitter: It all started with Twitter when someone observed that using this # sign will give a tweet more credibility and push it to the top of useful-trending information. You are free to use the hashtag in your post or quote anywhere. And if you use one from their trending section, the chances of your tweet coming on the top result page boosts simultaneously. Though there is no limit on how many are so many, I still prefer not to go beyond using three hashtags.
- The Facebook Fairness: No punctuation, no space between 2 words (if your hashtag contains 1+), and no unique character should be used in hashtags of your FB post, story, or comment. Even with no specified limit, 2-3 is enough because the more hashtags, the more confusion for your audience.
- Still Young YouTube: You can use the hashtag in your video description or playlist title to make it more relevant. You have the limit of using 60 hashtags in one go, and overuse may result in removing your video. But it is smart and efficient to use as many as five hashtags.
- Laudable LinkedIn: Use hashtags wherever you feel the need to, and not need to go overboard with their usage for your digital marketing purpose. Be specific, use 2-5 hashtags for every post, and do not forget to make it a cocktail of niche-specific branded content.
Now with these hashtag marketing examples, you know how to use them to the best of your brand/business interest. Make your content easily discoverable so the user can find and follow a trend, event, or even conversations related to your hashtag, without much hassle.
Conclusion
With the right knowledge of the topic, now you can better utilize the hashtags on your social media platforms. Make sure you amplify your business better against your competitors, with the help of a digital marketing company in the US, SkyTrust. Trust the process and enhance your digital transformation with us.
Top 10 Digital Marketing Agencies in Noida
Top 10 Digital Marketing Agencies in Noida
Want to reach greater heights and become the industry leader? Check out this list of top 10 digital marketing agencies in Noida!
Whenever talking about digital marketing, there isn’t any one-way out! It is essential to be updated with the latest trends and technologies to help companies with customized digital solutions with effective strategies.
In this era of digitalization, every business must have a robust virtual presence, especially on the platforms their customers use. But maintaining that required reputation and ability that aligns with your long-term goals needs the assistance of the experts. If you are looking for the best digital marketing agency in Noida to help you keep up with the competition, here is a top 10 list!
What is Digital Marketing?
It involves promoting brand names, products, services, etc. on numerous online channels using various unconventional technologies. It includes but is not limited to using strategies and tactics that can help you reach your audience via several technological mediums on digital platforms and keep them engaged with your brand and its communication. The main objective of digital marketing for a brand is to simply connect with the potential customers, build and spread brand awareness, drive traffic to your site, and eventually accomplish business objectives like enhanced sales and improved reach.
How Does Digital Marketing Work?
It includes a certain set of methodologies and diverse techniques that ensure your desired ROI and give your business the boost it needs to grow in the respective field. Here are some techniques:
SEO Strategy: Search Engine Optimization is about optimising the website’s content, analyse its structure, and working on improving other technical elements that help in enhancing the visibility of your brand in the digital world. Altogether it works toward improving your overall ranking on search engine results pages (SERPs) that divert the organic (unpaid) traffic to your desired digital destination, i.e. your website. If you search for the best SEO agency in Noida the SERPs will show you endless results. It all is the work of some meticulous SEO optimization by these agencies.
Content Marketing: If you aim to attract your audience to your website, directly and indirectly, you need to keep promoting your textual content that contains all the necessary keywords related to your business or brand. It can be a blog, an article, a press release, a media release, a case study, an infographic, etc. Whatever your content strategy is, make sure it is relevant, consistent, and valuable as well as follow all the guidelines of search engines so you can rank better on SERPs.
Social Media Marketing (SMM): Because your target audience, which could be any age group, is available on social media platforms, brands are also turning that opportunity into a branding technique by marking their presence on these platforms. They vary from Meta’s Facebook and Instagram to trending Twitter and professional LinkedIn. In order to build your brand awareness, you need to engage your brand with your users as well as promote your products or services. You will find a plethora of social media agencies in Noida to cater to any and every need of any brand.
Influencer Marketing: There is no lack of people on social media who are generating catchy content for their audience and getting paid by brands to promote their products. They have become the influencers who affect their followers’ perception about many things, be it a social issue or a brand experience. In short, as they have the power to influence their target audience’s purchase decision, they are called influencers. There are social media influencers who have their own niche or industry which can be utilised by a brand to promote the latter’s products or services via sponsored posts, giveaways and contests, product reviews and unboxings, takeovers and guest posts, event coverage, and more.
PPC Strategy: Pay-per-click advertising is the paid ad campaigns on search engines like Google Ads and Bing ads, as well as running paid campaigns on social media platforms. On all these platforms, you as an advertiser have to pay only when a user clicks on your ad. PPC gets you the desired traffic diversion to your website at a cost. Brands with great budget are making the most of these PPC strategies to get them the ROI of their vision and mission.
Email Marketing: Under this digital marketing strategy, a brand usually sends emails to a targeted group of audience with the main intent to promote products and services, and basically to build brand awareness. It all leads to engaging customers and driving conversions to the brand or business. It is the best way for a brand to directly reach its audience and engage with the same without any intermediate. That targeted audience consists of current and/or potential customers and targets them with a diverse range of strategies, or in this case, a diverse set of emailers.
Affiliate Marketing: This type of marketing is done to promote one’s business by collaborating with third-party affiliates or individuals who can help them grow their business. For every lead, sale, and revenue generated through the third-party affiliate, he or she earns a commission. This marketing strategy is a win-win for all as the advertiser achieves his or her anticipated sales along with enhanced visibility while the affiliate earns the desired income by promoting your product or service.
Video Marketing: Video is the type of content that attracts and engages the audience more than any other form of marketing strategy. The visual aspect of a content piece is more enticing than textual content and the audience has evolved to the extent that it prefers treating its senses to a visual treat of a video than of a written piece of information or motivation or entertainment. It can vary from stories to reels to YT shorts, and more. All these could be about creating and sharing content to showcase products or services.
Mobile Marketing: It covers a wide range of activities like promotion via text messages, pop-up ads, etc. It is the easiest mode of one-way communication to reach out to the desired audience on their smart devices. As smartphones and tablets occupy the most time of our usually busy lives, brands and businesses take up this strategy to personally reach out to their targeted audience. It saves brands a lot of energy to reach the end-user by any other mean but it certainly include thorough planning ad strategy formation that specifically suit their tastes and preferences
These are the Top 10 Digital Marketing Agencies in Noida
DigiDir Digital Solutions Pvt. Ltd.
Abiding with its tagline, “We help you grow digitally,” DigiDir connects emotions and delivers exceptional growth through its comprehensive technology and advanced results. The company boasts of crafting personalized and responsive websites and marketing efforts that yield tangible results. The company is dedicated to providing excellence in SEM, SEO, SMM, Growth Marketing, and Content Writing by utilizing several channels. On a mission to help businesses accelerate their revenues, the company deploys the best digital marketing practices and stays on top of its innovative strategies.
Founded in 2004 by Sandeep Kumar Pandey, Ranks Digital is one of Noida’s best digital marketing agencies. It offers digital marketing services that help you strengthen your online presence. This ISO-certified company provides users with top-notch web/app design and development, SEO, content management systems, ORM, and other digital marketing services.
With its core values of excellence, creativity, eccentricity, accountability, and client consideration, Ranks Digital has successfully delivered 11874 projects across multiple industries. The company works with the motto of “Perfection today, Pride tomorrow” and helps businesses reach their highest with quality services.
SkyTrust is the top digital marketing company in Noida that provides its clients with the most innovative and personalized digital experience. They allow businesses to get in touch with AI innovation, digital transformation, and business automation techniques to compete with the ever-evolving virtual landscape and become the leader in their industry.
Focussing on its motto of “Go Digital, Be Visible,” the company provides world-class digital services like SEO, paid ads, SMM, reputation management, AI innovation, ERP services, web/app development, DeFi services, and more. The company has successfully helped clients of multiple niches excel in their sales and presence online worldwide.
As the name says, this digital marketing agency is the ideal choice to gain that competitive advantage and open new visions in the digital landscape. Renowned for its innovative strategies and exceptional results, New Vision Digital empowers clients from all niches to expand their sales and reach their business goals. It delivers measurable success, establishing lasting partnerships with clients and propelling businesses to new heights in the digital landscape.
The company provides comprehensive services, including SEO, SMM, email marketing, PPC, SEM, and more. By leveraging cutting-edge technology and industry expertise, their skilled professionals diligently analyze market trends and consumer behavior, crafting tailored solutions that optimize online visibility and drive targeted traffic.
If you want to enhance your presence in the digital world, Sixsoft Media is the perfect partner to assist you for the same. With its team of experienced digital marketing experts, the company helps its clients with many services – SEO, content marketing, SEM email marketing, SMM, etc. The team is constantly updated with the latest technological advancements and trends in the digital landscape, allowing clients an easy path to interact with their target audience.
Our goal is to run your business on a successful track by using all web-based tools and strategies. We do not believe in providing an alternate solution for your online business; we aim to design a successful business model and implement it with a complete business approach. We base our strategies on well-managed and ethical guidelines and a goal-oriented approach.
DigiPanda is one of the leading digital marketing agencies in Noida. It helps its clients by providing top to bottom media mix services, SEO, content creation, web/app designing and development, SMM, Meta and Google ads, etc. The certified professionals at DigiPanda execute all aspects of digital marketing services to drive business growth.
With an esteemed presence in Noida, Melbourne, and Diemen, the company boasts of having a full-flourished list of clients. Some are NDTV, Apollo, Medicover, ZeeTV, Usha, and others. The company consists of a team of unstoppable strategists, marketers, writers, designers, and developers who will ensure that your company goals skyrocket with them.
DigiStreet holds a position among the top when choosing the best in digital marketing. It is home to a team of certified and experienced professionals who are well-versed in the latest and upcoming digital marketing trends and techniques. It provides its clients with personalized digital marketing services that boost their company goals and incur high revenue.
Silicon India Magazine ranked The company among the top 20 digital marketing agencies in April 2015, making it the youngest of the lot. Their creative strong arm provides businesses with various digital marketing services like SEM, web/app development, online reputation management, SMM, content marketing, ad management, creative and communication, etc.
Bliss Marcom is one of the best online marketing services providers in Noida. It conceptualizes, strategizes, and implements digital marketing tools and techniques to achieve goals. Established in 2016, the company comprises profound professionals with expertise in Internet Marketing. It provides multiple digital marketing services, like SEO, SMM, PPC, content marketing, etc., to its clients, allowing them to interact efficiently with their target audience.
Some key aspects that differentiate Bliss Marcom from others are Deep business consultation, affordable prices, creative services, content marketing, and lead generation. With a profound team of professionals, it is one of the one-stop destinations for all marketing needs.
Are you looking for quality digital marketing services in Noida? Dmoop is the best place to be! Their team of experienced professionals is well-versed in digital marketing services and provides its clients with multiple benefits like social media marketing, SEO, email marketing, web development, SEM, etc. They promise to deliver innovative solutions that complement the business requirements of their clients.
Dmoop is a complete technology partner that helps businesses develop mobile and web-based apps, ensuring creativity and quality in work. Following tradition and innovation, the company boasts businesses worldwide with custom technology solutions.
The Digital Notebook is a dynamic and innovative digital marketing agency that caters to a diverse clientele. Their wide range of services, including SEO, PPC, social media marketing, web design, and content marketing, equips businesses with the tools they need to thrive digitally. What sets Digital Notebook apart is its commitment to staying updated with the latest industry trends.
By closely monitoring market shifts and emerging technologies, they tailor their strategies to suit current demands. This approach empowers clients in all niches to expand their sales, enhance their online visibility, and effectively connect with their target audience, ensuring sustained growth and success.
How Can Green Marketing Help Your Business Prosper?
How Can Green Marketing Help Your Business Prosper?
Sustainable brand building requires the active involvement of both B2B and B2C companies in green marketing. But how? Let’s find out.
The green marketing concept was initially associated with B2C companies for adopting environment-friendly practices and products, and communicating the same to the end-users. However, B2B companies across the USA have also started promoting sustainable development practices. As per a recent report by McKinsey, the goal of net-zero emissions by 2050 will be reached by increasing capital spending. Compared to the current spending levels, an additional $ 3.5 trillion per year needs to be invested in comparison to the current levels for a total of $ 9.2 trillion per year.
Focusing on the dire need for sustainable practices, let’s delve deep into understanding “is green marketing effective or not”. But before that, let’s focus on green marketing meaning and strategies.
What is green marketing and its importance?
Green marketing can be defined as the practice of promoting environment-friendly products and services to advertise the environmental sustainability of their business practices. It mainly involves manufacturing, distribution, disposal, development, promotion, and consumption of business resources in a way that causes the least environmental damage.
The primary aim of green advertising is to minimize the consumption and disposal effects of the company’s products or services on the environment. Hence, the resources should either be eco-friendly or produced in a sustainable manner to ensure a green environment.
The primary aim of green advertising is to minimize the consumption and disposal effects of the company’s products or services on the environment. Hence, the resources should either be eco-friendly or produced in a sustainable manner to ensure a green environment.
With increased environmental threats like pollution, global warming, loss of biodiversity, deforestation, etc., US-based as well as other global brands are becoming more aware of using sustainable practices for a flourishing environment. They are implementing changes in every aspect of their supply chain and promoting a difference in purchase behavior.
How green marketing works?
Now that you know about what’s green marketing, let’s understand how it works. You should know that this concept is just a small part of the more extensive umbrella of maintaining socially and economically sustainable practices. As consumers become aware of the same, they expect companies to transform their operations along with various environmental, social, and governance (ESG) criteria.
Some of the common ESG-related transformations include reducing carbon emissions, maintaining domestic and international labor standards, and philanthropic activities in companies’ operational areas.
If a company’s operational initiatives do not complement the environmental practices, it may be criticized for using or following a false or misleading marketing strategy. This practice can also be referred to as greenwashing.
Green marketing vs Traditional marketing
Green and traditional marketing are two distinct approaches to promoting products or services. Unlike green marketing, traditional marketing has been a decade-old advertising technique, which includes TV commercials, print advertisements, billboards, radio ads, direct mail, and telemarketing. Its primary objective is to create awareness, generate interest, and persuade consumers to purchase a product or service. The focus is on driving sales and increasing revenue for the company without an inclination toward using sustainable practices.
The main objective of green marketing is to position a product or brand as environmentally responsible and attract consumers who prioritize sustainability. It aims to build a positive brand image associated with eco-friendliness and social responsibility. It may use traditional channels but also leverages digital platforms, social media, and eco-friendly events or partnerships to reach environmentally conscious consumers.
In traditional marketing, the challenge is to stand out in a highly competitive and crowded advertising landscape. However, green marketing faces the challenge of authentic communication, as consumers may be skeptical of “greenwashing,” where companies falsely claim to be environmentally friendly to capitalize on the trend.
Green Marketing vs Social Marketing
Social media marketing involves using various social media platforms to promote products, services, or brands and engage with the target audience. The primary objective is building brand awareness, driving website traffic, increasing sales, and fostering a community of loyal customers through social media channels. However, green marketing focuses on promoting sustainable practices to environmentally conscious people.
Internet marketing drives business growth, enhances engagement, and enhances brand visibility through social media platforms. On the other hand, green marketing promotes changing people’s behavior toward using green practices and choices.
Unlike green marketing, social marketing has a diverse target audience and mainly attracts active individuals on any social platform on which particular brands are present.
Green marketing encourages consumers to choose eco-friendly products, participate in environmental initiatives, or support sustainable causes. Social marketing enables users to click links, visit websites, make purchases, subscribe to newsletters, or engage with content through likes, comments, and shares.
In spite of the above differences, many companies across The States have started to follow the path of green marketing through their social media efforts.
Green marketing vs Sustainable marketing
Although green marketing and sustainable marketing both emphasize environmental responsibility and promote eco-friendly practices, there are slight differences between the two approaches.
Green marketing focuses specifically on promoting products or services with eco-friendly attributes or features and choosing products with a reduced environmental impact. On the other hand, sustainable marketing has a broader scope and encompasses a more comprehensive approach to business practices. It involves promoting products and services that have eco-friendly attributes and are also part of a company’s overall commitment to sustainability. This includes considering social, economic, and environmental impacts throughout the entire value chain of the business.
Unlike green marketing, sustainable marketing takes a more long-term and holistic approach, integrating sustainability principles into the company’s core values, operations, and strategic planning. It is often perceived as a more genuine and comprehensive approach involving a more profound commitment to sustainability principles throughout the company’s operations.
While green marketing can be a part of sustainable marketing, the latter encompasses a more profound and enduring commitment to sustainability principles throughout the organization.
What are the advantages of green marketing?
Green marketing is one of the noblest causes of promoting environmental-friendly practices in the business supply chain. Here are some of the advantages of adopting green marketing practices as suggested by SkyTrust –
- It helps brands enter a new audience segment and stand out in the increasingly competitive environment.
- Ensures long-term growth by implementing innovative sustainable strategies.
- It helps reduce the negative impact of production, save energy, and minimize the use of natural resources and carbon footprints.
- Green marketing improves the brand’s credibility and lets them incur higher revenues by producing recyclable products.
- It lets you gain a competitive advantage by promoting and discussing a wider choice of marketing points with the customers.
- You can raise awareness of significant environmental and social issues through marketing strategies.
People are often curious to know does green marketing enhance customer satisfaction. To answer this, look at some prominent brands that promote green marketing in their techniques.
Now that you know that is green marketing. Examples of the same are – Starbucks, The Body Shop, Patagonia, Whole Foods, etc.
Conclusion
To bank on Green Marketing strategies and amplify your business across the United States, get in touch with our team at SkyTrust. Enhance Digital Transformation, the right way.
How Did Zerodha Become the Best Stock Trading Platform in India?
How Did Zerodha Become the Best Stock Trading Platform in India?
As you read this case study, you shall witness the birth of a company that currently tops the list of the top 10 stock trading platforms in India – Zerodha.
The origin story
The iconic co-founder of Zerodha, Nithin Kamath, used to work at a call center during the night and used to invest his hard-earned money in the stock market in the morning. At the young age of 17, he was introduced to the realm of the stock market through a friend. He was intrigued by the concept of trading and thus began his journey.
Despite having earned a substantial amount of money through being an online stock broker, he experienced a significant financial setback during the market crashes of 2001 and 2002, resulting in the loss of all his earnings. However, fortune smiled upon him when he received a generous check from a high-net-worth individual (HNI) from a foreign country, entrusting him with managing their funds. This opportunity led him to become a sub-broker at Reliance Money, where he excelled in attracting prominent clients and achieved considerable financial success.
Nonetheless, despite experiencing a substantial financial setback during the second market crash amidst the global financial crisis of 2008-09 that brought the US economy to its knees, this daring individual decided to embrace a new direction. Having dedicated over a decade to full-time trading, he recognized an opportunity to introduce unprecedented stockbroking services that had eluded him throughout his extensive trading career.
This visionary recognized the pressing need for digitization and the development of user-friendly online platforms. Hence, he embarked on establishing Zerodha, propelled by the belief that the time had come to revolutionize the stockbroking industry. Nitin Kamath, the driving force behind this endeavor, also noted a key factor deterring the younger generation from entering the trading arena: exorbitant brokerage charges imposed on transactions. With a noble objective, he aspired to transform into an online broker employing cutting-edge technologies, prioritizing the people’s interests over profits.
Challenges faced by Zerodha
Despite Zerodha’s remarkable achievements and extensive customer base, the company encountered several challenges, outlined as follows:
- The company does not offer stock advisory services or provide market-related recommendations to assist its customers in making buying and selling decisions.
- Furthermore, they encountered a deficiency in receiving valuable advisory reports and analyses on their investments and trading activities, whether weekly or quarterly. It is worth noting that most prominent full-service brokers offer comprehensive research reports.
- Zerodha faced significant challenges primarily due to its online nature, lack of physical branch support, inefficient customer support, and lack of prompt customer service.
- Previously, there were reports of technical errors, such as brief app downtime and charting issues, mainly due to the high volume of market traffic.
Zerodha’s secret success formula
The secret to any firm’s success lies in its products and features. The firm launched many services to beat the competition to make a mark for themselves. The following is a brief insight into what the features stand for –
- Console – The central dashboard of a customer’s Zerodha account serves as a comprehensive hub. It offers detailed reports and visualizations to provide enhanced insights and ideas.
- Kite – The online trading platform is a cutting-edge solution incorporating the latest technologies. It provides users with a seamless experience to engage in stock market trading and transaction.
- Kite Connect API – The primary objective of this initiative is to cater specifically to independent traders and startups, empowering them to construct cutting-edge trading and investment platforms.
- Sentinel – Introducing Sentinel, an innovative platform that effortlessly enables you to create personalized market alerts. Tailor your signs according to price fluctuations, trade volume, and open interest.
- Z Connect – This blog facility strives to make you the best stock trader out there. They post many questions on their blogs that any user can access.
- Varsity – This firm’s challenge was limited research services for customers unsure of buying or selling. They introduced Varsity, offering extensive stock market lessons anytime, anywhere.
- Coins – Mutual funds can be purchased without commission fees and conveniently delivered directly into the customer’s Demat account.
- Rainmatter – It serves as the ultimate hub, functioning as the best broker for trading while simultaneously acting as an incubator that extends financial backing and invaluable guidance to burgeoning startup enterprises.
Zerodha’s successful marketing factors
As stated above, Nithin Kamath believed word-of-mouth marketing was the best way to reach customers; here are some essential marketing factors involved in Zerodha’s success.
- Maintaining transparency – One of the most critical factors is to outshine and become the best stock trader. Unlike other stockbrokers that quote their clients irrational and non-transparent prices, Zerodha followed in the market by giving direct answers and following a zero-commitment strategy. This was greatly admired by most of the users.
- Focus on gaining more clients – Instead of limiting themselves to a fixed number of loyal clients, Zerodha always focused on grabbing more clients and expanding their customer base. The company didn’t have any relationship manager or dealer. Still, it presently handles more than 2.3 million client base.
- Referral program and business affiliates – Unlike the run-of-the-mill marketing strategy of advertising, Zerodha’s marketing focused only on referral and affiliate programs. They gave commissions to their referrals, which made many bloggers and YouTubers promote Zerodha’s services on their platform and earn commissions.
- Technology and innovation – Witnessing the constant technological change and the creation of new methods and preferences, the company also offered innovations to its customers. It launched applications like Kite, Pi, etc., and other advanced features like third-party applications, API integrations, etc.
- Online presence and engagement – This online trading platform took the help of social media by educating users through blogs, videos, and other ways. Thus, gaining more attention and traffic. Digital marketing improves the domain authority in search results.
Conclusion
Looking at the success saga of this stock trading platform- Zerodha, based out of India, you can learn about the marketing tactics and nail it with SkyTrust, your digital transformation partner that can also assist you with digital marketing strategies in the USA. Get in touch with us to get started.
What is the Skyscraper Technique? How to Use It?
What is the Skyscraper Technique? How to Use It?
Are you looking for ways to get high-quality links for your content? If yes, applying the Skyscraper Technique is the best solution. Let’s see how.
In spite of frequent changes and updates in the digital marketing landscape, the skyscraper technique continues to be one of the best link-building strategies to improve the existing content and replicate the backlinks. It is considered a more targeted approach for building the backlinking gap analysis because you will reach out to people who already like your content here.
The foundations of every link-building strategy should be based on earning the links and placing them editorially. One should know that editorial links can be earned only if you have interesting content to link to. Something much better than the existing ones, and people would want to link to it. The skyscraper approach is one of the best ways to earn quality editorially placed links.
The reality that backlinks are Google’s main ranking factor will never change. The skyscraper technique is a link-building strategy devised to boost the existing content using multiple backlinks that capitalize on its weakness and develop better content. It was established around eight years ago by Brian Dean, an SEO expert, to introduce a new and innovative approach to gaining organic traffic. This approach had been reported to help Brian increase his traffic by 110% in just two weeks. Brian named it the ‘Skyscraper technique’ because he believed being attracted to the best is part of human nature. Here also, you are identifying the tallest ‘skyscraper’ in your space and creating multiple stories on top of it.
So whether you are running a business in the United States or not, get familiar with this concept to make the most of it for your business.
What is the Skyscraper Technique?
This technique is based on three core principles: Finding popular content linked to other websites, creating better content than the already existing ones, publishing it on your website, and choosing the right target audience to promote your content and let them know its existence.
The most important part of the Skyscraper technique is that the content should be much better than what is already on the web. Just as a skyscraper is the highest on the skyline, your content should stand tall above everything else. Concerning the same, Brian Dean also said, “Have you ever walked by a tall building and said to yourself: “Wow, that’s amazing! I wonder how big the 8th tallest building in the world is.” Of course not. It’s human nature to be attracted to the best.”
Why Skyscraper technique is a powerful method to buy high quality backlinks?
Whenever talking about link building, the major challenge faced is the ability to scale and uncertainty in the level of success. Many link-building methods can help you achieve the success you want to see.
For example, the broken-link building tactic is a tremendous backlinking technique choice, but you must rely on others to scale here. You have to count on other websites with broken external links that effectively align with your website.
Another link-building approach in contrast to the skyscraper technique is digital PR. This is quite similar to the skyscraper technique, but it is more inclined toward performing something new to attract attention and links.
Although Digital PR has previously shown its potential to earn links from hundreds, it’s not something that can be learned overnight. It involves the expertise and skills of highly experienced professionals to scale at a reasonable level.
The Skyscraper Technique is a proven process to scale link-building and earn quality editorial links. It abides by Google’s three main ranking factors: content, links, and RankBrain. Ticking all the boxes efficiently, Skyscraper Technique helps rank the content at the top of SERP and drive higher traffic. Now that you know about what is high quality backlinks and why it is important, let’s know more about how the skyscraper technique is used.
How do you use the Skyscraper method?
Learning to use the skyscraper technique is relatively easy. SEO professionals at SkyTrust have listed a step-by-step guide to planning and starting with skyscraper content, leading to successful link building.
- Find already linked content – Creating links for an existing linkable asset refers to enhancing content the audience loves and prefers. But how do you know whether your content idea will drive the required results? Or will it be preferred by your audience or not? Applying the guesswork might make your efforts waste. Therefore, to overcome this problem, the Skyscraper Technique bases its foundations on already successful content that has earned multiple links.
- Enhance its performance – Once you identify the content, list the famous sites of your preferred niche. Skyscraper Technique involves finding content more informational nature. Identify the top-performing content – Deeply analyze the Google SERPs and find the main target keywords you want to rank for.
- Create better content – Mostly, long-form contents perform much better than short-form content on the SERPs. According to Brian, content improvement is based on majorly four aspects –
- Length – If the existing content has 20 tips, you must list more.
- Freshness – Update the outdated sections of the already published content with new images, videos, stats, or information.
- Design – Make your content stand out with a customized and interactive design.
- Depth – Don’t just list out the things. Fill in all the required details and go deep for more information.
- Promote your Skyscraper content – It is essential to promote your content to be able to land links. Once your enhanced content is launched, make it visible to the masses, especially those who have already linked to similar content.
- Find relevant outreach prospects – A link builder should not limit their reach to those who reached the content they are Skyscraping for. Instead, find other relevant prospects who might not have linked to the original content, but want to link to yours.
- Send outreach emails – Once you have identified your link-building prospects, drop them an email justifying how your new content is valuable to the readers.
Does the Skyscraper Technique still work?
Yes! It has been observed that around 75% of people never scroll to Google’s second page. So, if your content is not visible in the top 5 results, it might not reach your target audience. The Skyscraper Technique is the best SEO practice to date to optimize your content for ranking well on search engines. It puts some of the most required SEO practices into action – Publishing high-quality and relevant content, Optimizing it with titles, subheadings, descriptions, and link-building.
As per the analysis of our experience in using the Skyscraper Technique to deliver the best organic results, we found the following points –
- Understanding the Google algorithms for ranking the content. We first review the content’s ranking before creating a better version of the existing content.
- Instead of just focusing on the content length, we maintain consistency. Publishing around 1-2 blogs weekly with a 1000+ word limit is enough to make your content rank.
- With the advent of AI and other algorithm changes, we tend to write our content with a personalized approach by adding experiences, stories, examples, etc.
Conclusion
It is time you make the most of each such marketing technique that is sure to get you the result of your business expansion goals in the USA. Even if it Skyscraper technique, just seize the opportunity. To make it happen today and get started with your digital transformation enhancement, join forces with SkyTrust, and bear witness to change.
Rebranding your business Logo – The Lesser-Known Catalyst for the Downfall
Rebranding your business Logo – The Lesser-Known Catalyst for the Downfall
Rebranding your business logo can either take a brand to excellence or be the reason for its downfall. Today, SkyTrust will take you on a turbulent trip to logo-debacle town.
Corporate rebranding is the strategic process of transforming a company’s brand identity, encompassing its name, logo, messaging, and visual elements. Its primary objectives are to rejuvenate the company’s image, attract fresh customers, and align with evolving market trends. Successful rebranding efforts yield significant sales boosts and enable brands to reach previously untapped demographics. Now that we know, what is corporate rebranding? Let’s take a look at the challenges faced.
Rebranding poses challenges. It surpasses mere logo redesign or color scheme changes, demanding effective communication of the brand’s intended message clearly and concisely. Consequently, companies, whether running operations in the US or anywhere around the globe, often invest millions of dollars in altogether redefining their identity.
When mishandled, rebranding can become a public relations nightmare, inviting negative criticism and public backlash. This highlights the importance of careful planning and execution to avoid potential pitfalls.
Now, you will wonder- what are the types of corporate rebranding? Well, it can vary based on the extent of changes implemented. They range from a partial rebrand, involving adjustments to specific elements while retaining overall brand identity, to a complete overhaul, where all aspects are transformed to establish a new brand image and perception. But every critical take had its own merits and demerits.
Pros and cons of brand rebranding
Rebranding a business is no longer a mere logo tweak and website update. The multitude of online marketing channels has elevated the complexity of reshaping your company image in today’s era of rebranding. Such a delicate step calls for its own set of pros and cons.
PROS
Attracting new consumers
Rebranding your business, company message, or target audience can attract new customers and reignite interest from your existing audience. Your image and company message may have become stagnant and irrelevant after being in the market for some time. Although your goals and mission may have adapted to your customer’s unique needs and challenges, your brand may no longer reflect those changes.
Setting new brand goals and aspirations
Rebranding offers the advantage of significantly shifting your efforts’ focus, enabling you to accomplish new goals. You can develop new products or enhance existing ones. Alternatively, you can involve your employees more in advocating for your company. Involving everyone becomes feasible by utilizing a rebrand as a perfect opportunity.
Increasing engagement
Introducing fresh and captivating additions to your product lineup or rebranding offers a remarkable chance to create a significant impact. Embrace the potential of generating buzz on social media by utilizing the rebranding process. Instead of dreading change, seize the opportunity to showcase the excellence behind your modifications and their purpose to current and prospective customers.
CONS
Chaos
Publishing press releases, posting announcements to social media, and sending email newsletters can keep everyone aware of ongoing and upcoming changes, alleviating confusion and frustration. Open communication is crucial during a rebranding project as it helps address uncertainties and ensures people stay informed about the result.
The potential of losing customers
Failure to build and implement a proper rebranding strategy poses the risk of losing existing customers. Unfortunately, even when all steps are executed correctly, the possibility of customer loss remains. People resist change, but the risk of losing loyal customers can be minimized by clearly explaining the reasons for rebranding and prioritizing customer needs and core values.
It’s a costly process
Rebranding is expensive, requiring investment in developing a creative strategy, creating new content, designing graphics, and launching marketing campaigns. Although cost-cutting methods exist, investing in a successful rebranding process is crucial.
What is an example of a corporate rebrand?
We have gathered examples of the worst logo redesign failures and the best “wins” from the last few years. This demonstrates how to handle a logo redesign project with grace and skill (or how to ruin it completely).
Reebok
Reebok’s old logo never possessed any remarkable features; it always resembled an odd blend of the Nike Swoosh and the three lines from the Adidas logo. Hence, it is understandable that Reebok desired to redesign its logo to distinguish itself from the competition.
However, they merely replaced one generic-looking logo with another. The new Reebok logo seems more fitting for a bank teller’s polo shirt than a pair of tennis shoes. Somewhere along the rebranding process, Reebok neglected to ask a crucial question: “Would anyone genuinely desire to sport this on a t-shirt?” The resounding answer is, “Eh, not really.” This situation highlights the challenge of rebranding brands.
WWE
The WWE brand’s old, messy, and scribbled logo has served for many years but was finally retired through a rebranding effort. However, the updated design eliminates the raw and rebellious energy associated with the old logo, opting for a sleeker and more corporate look that lacks the same excitement level.
This awful logo receives significant criticism due to its dated appearance. The polished chrome aesthetic belongs to the bygone decade, representing a lateral move rather than a true brand evolution. It highlights the importance of rebranding your company to avoid such pitfalls and ensure a fresh and relevant image.
Yahoo!
During the company rebranding process, Yahoo’s new CEO Marissa Mayer stirred up controversy by actively changing the logo. She unveiled 30 different logo designs over 30 days, finally revealing the ultimate design on the last day.
Regrettably, the design community responded to the logo indifferently, finding some discarded designs more appealing. Adding insult to injury, Mayer further alienated the design community by emphasizing that the logo was created in-house during a weekend. The result is underwhelming. The new logo is not terrible, but it lacks excitement and certainly does not live up to the excessive hype it received.
Netflix
Netflix transformed from a primary mail subscription service into the reigning king of streaming media technology and original content. Consequently, the company recognized the need for a logo update aligned with its new high-tech direction. The previous design, featuring a drop shadow, aimed to capture the essence of movie theaters and create a striking effect when overlaid on Netflix’s iconic red envelopes.
However, the new logo takes a different approach by adopting a flattened appearance and emphasizing the prominent red branding. This revitalizes the brand’s identity and infuses it with fresh vitality.
Bacardi
The discovery that the Bacardi logo had been a bat the entire time was met with astonishment by a few individuals within the Company Folders’ office. Although the old logo did not make this fact particularly evident, the new logo redesign resembles sketches found in Darwin’s journals. The vintage appearance of the logo has a purpose—it is a revival of an older logo design through the Company design rebranding.
Bacardi’s bold decision to resurrect this logo proves advantageous, especially considering the need to compete with craft beers and artisan liquors in the present market. This new-old aesthetic lends Bacardi an air of sophistication and quirkiness, making it appealing for alcohol sales today.
Conclusion
As a logo holds the power to make or break your brand, be wise in choosing the right design and ideology that goes into crafting it. Get in touch with SkyTrust as we can help you with establishing your brand credibility.
