What is Email Marketing
The beginning of email marketing marked the advent of the modern communication era. Its strategies have been constantly changing over the years, but still, it remains one of the most important ways of marketing. A good email marketing company knows how to outperform the other marketing tools like SEO, PPC, content marketing, etc.
What is Email Marketing?
Gary Thuerk, a marketing manager at Digital Equipment Corp sent the first unsolicited bulk email in 1978 to as many as 4000 prospects, giving rise to the concept of email marketing. It holds much greater value than sending email messages.
Bulk email marketing services are the best way to inform your loyal as well as potential customers about the company’s latest updates, services, and innovations. B2B email marketing service builds an essence of trust among customers towards the company and is the best way to enhance direct sales and give rise to brand awareness.
As per research, around 40% of B2B marketers prefer email newsletters as a good option for success and about 73% of millennials prefer business communications only via emails. In addition to that, about 99% of consumers check their inboxes on a daily basis, allowing email marketing to be the best way to reach individuals and corporates.
Benefits of email marketing
In a world where social media is thought to be the king, email marketing holds its importance, irrespective of some people’s opinion that it is a dead strategy. It is undoubtedly the best way to manage the growth of your business. We, as an Email Marketing Services Company, assure to fulfill the three basic objectives that include increased conversions, brand awareness, and developing customer loyalty for your business. It gives a direct entry into the customer’s inbox and the software also automates all the manual workflow of group segregation, list preparation, feedback reports, etc. It also gives the advantage of communicating and coordinating with the right people at the right time.
Only an email marketing specialist knows the perfect way to drive
relevant traffic to your website, increasing leads by running cost-effective and
timely campaigns and provide value to your customers.
Email marketing tools
Front – The Front is a customer-centric email marketing solution. Being a good
customer communication hub, it helps in generating revenue through its email marketing service. It has an interface similar to that of an email marketing client, where you can run campaigns targeting defined customers.
DotMailer
Building emails, their processing, testing, and final execution is just a matter of some minutes with DotMailer. Its user-friendly interface makes the automation tool an easy enterprise solution to let SMEs and other large organizations manage their emails efficiently.
MailChimp
MailChimp is one of the most popular email marketing tools. It features access to unlimited emails per month and also provides built-in templates for newsletter design. It is the best tool when it comes to handling email volumes and analyzing post-campaign data. We, as an email marketing firm, consider MailChimp as one of the best tools to manage customer information, leverage data, and create effective marketing campaigns. It also features other major services like spam filter, social sharing, merge tags, etc.
Marketo
A popular email marketing automation solution that benefits the users of its drag-and-drop facility. It is an apt platform for inbound marketing that also provides a budget calendar, loyalty marketing, and event marketing, as its key features.
EmailGreen
EmailGreen is an integrated email marketing and CRM platform that helps boost sales, and improve marketing techniques and operations. It is the best email marketing service, especially for SMEs, to reach their desired customers at the earliest. This tool provides an easy way to manage contacts, optimize social media channels and create & execute email campaigns, hence driving faster results.
iContact
iContact is one of the most promising marketing automation tools that help in enhancing lead generation for ease in project completion. Its email marketing software tools such as list management, segmentation, A/B testing, social media management, and analytics facility help in generating funnel reports.
ActiveCampaign
All-round marketing software that provides various services like social media marketing, contact management, email marketing, and marketing automation. ActiveCampaign allows email split testing and sales CRM. With the integration of additional 150 apps, this tool has extended its functionality to sales and service.
Conclusion
Email marketing is not something that should be ignored. It is the secret weapon in your digital marketing arsenal that has the power to give you unexpected returns on investment (ROI) if utilized effectively and efficiently. We at SkyTrust make sure that it is followed through and implemented well with meticulous strategy. Let’s join forces to make it happen.
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Build your brand’s voice with the best digital marketing services
Adapting to the current trend of digital transformation is crucial for every business to grow and make an impact. After the internet gained much recognition, having an accessible online presence has become the need of the hour for a higher reach. Although willing to compete with enthusiasm, many people or companies are not completely versed with the term, digital marketing.
Also called renowned as online marketing, it is the best way any business can advertise its presence through various digital channels like websites, email, search engines, mobile apps, and social media portals. Digital marketing services are a blend of relevant digital tools that promote the four basic Ps of marketing, namely, product, place, promotion, and price. In the contemporary era, being ‘digital’ is at the core of what marketing does. Initiated as, one of the marketing aspects, it has now become a necessary marketing strategy.
With the aim of increasing awareness, various digital marketing services allow businesses and potential customers to make a large space in the digital landscape, build brand awareness and showcase themselves as industry experts by placing their business at the forefront.
List of digital marketing services we provide‘Interact with your target customers at the right time on the right platform’
Our skilled team at SkyTrust is all set to help you build your brand’s online presence with the best digital marketing services.
⦁ Content Marketing – Content is the only king that can help you build a worthy kingdom. Content marketing is one of the most relevant marketing strategies among the various digital marketing services and helps create expertise in establishing brand awareness for current as well as potential customers.
⦁ Social Media Marketing (SMM) – Adhering to the current trends of digital marketing, social media leads to enhanced engagement and interaction rates. Over 80% of consumers believe that digital marketing services have significantly impacted the buying decisions of customers across all businesses.
⦁ Search Engine Optimization (SEO) – SEO helps increase the visibility of any website or business on various search engines like Google, Bing, and others. SEO is a fundamental part of digital marketing services, as it allows search algorithms to surface authoritative and relevant pages according to the searched topic in an organic manner.
⦁ Video Marketing – Visuals in the form of short or longer clips, pre-recorded or live, educational or entertaining, always grab the attention. The video marketing strategy is one of the most cost-effective digital marketing services. It is the second most popular marketing strategy after content, especially with the launch of YouTube and other such platforms.
⦁ Google Ads Services – When thinking about expanding, the sky is the limit! For any business to grow, inorganic or paid reach is as important as organic methods. Launched in October 2000, Google Ads has become one of the most popular digital marketing services with an expansive reach. This paid advertising platform is the best way to boost traffic and connect with the target audience by prominently showing up on the search engine results page (SERP). Google Ads can be easily tailored as per the budget, also allowing you the opportunity to pause or modify your ad expense at any point in time.
⦁ Pay-Per-Click (PPC) Management – Digital marketing services not only enhance your business’s online presence but are also great revenue boosters for marketers as well as businesses. Out of all, PPC is an online advertising model, where the advertiser pays the website owner for every ad click. Also known as cost-per-click (CPC), this form of marketing strategy is offered majorly by tier-1 search engines like Google Ads, Microsoft Advertising, Amazon Advertising, and other social networking sites like Facebook, Twitter, Instagram, etc.
Following the trend and demand, our digital marketing team ensures to have top-notch quality of the ad for a lower cost per click. We keep a constant check on the competitors’ bids to generate better revenue and also expand the company’s online presence.
⦁ Email marketing – Email marketing is one of the most inexpensive tools among various digital marketing services and can reach a maximum number of people, irrespective of the size of the business. Email marketing is a direct as well as a digital marketing strategy that promotes services and products with the help of mere emails. This style of marketing helps build a healthy relationship with the target audience, while also generating traffic toward blog posts, social media portals, and others.
Our skilled professionals at SkyTrust encourage people to opt for receiving emails through lead magnets. They make sure to be aware of the national and international email regulations and abide by the related legal requirements. Focusing on relevant, timely, and engaging email messages is the key to gaining customers’ interest and building brand value.
⦁ Influencer marketing – Influencer marketing has created a buzz for quite some time in the marketing world. This is one of the digital marketing services which has outshone itself in the mainstream media’s interests as well. It is a blend of both traditional and modern methods. It partners with influencers to get their product or services promoted to a wider segment of audience.
Conclusion
With the advent of the internet, brands are jumping on the bandwagon of digital transformation, and digital marketing is the right way to get started with it. Get in touch with SkyTrust, your digital transformation partner in the USA.
