Revolutionize your Marketing Efforts with QR Code Marketing
QR codes are not just limited to scanning, it is also an innovative and unique way to boost brand awareness by engaging customers by providing them with additional information about your brand’s products or services. QR code marketing is an efficient and cost-effective way to bridge the gap between offline and online marketing efforts while providing users with a convenient and engaging experience.
QR (Quick Response) codes were first developed in 1994 by a Japanese company called Denso Wave. They were used to provide a more efficient way of tracking vehicle parts during the manufacturing process. Although initially used for the automotive industry, they became widespread in the early 2000s. Today, QR codes are used for various purposes, including marketing, payment systems, and authentication.
QR code marketing – Yay or nay?
QR codes are not just limited to scanning, it is also an innovative and unique way to boost brand awareness by engaging customers by providing them with additional information about your brand’s products or services. Since QR codes are mobile-friendly, brands can easily reach their customers by using QR codes in their marketing efforts. QR codes help increase the brand’s visibility on different platforms by sharing links to the website or social media platforms. You can also track your marketing metrics through QR codes. As the QR code full form says, Quick Response, it gives a convenient and faster way for brands to interact with their customers, thus boosting brand awareness.
SkyTrust IT also believes that QR code marketing is an efficient and cost-effective way to bridge the gap between offline and online marketing efforts while providing users with a convenient and engaging experience. Below are some of the ways in which QR codes can help in effective digital marketing.
- Directing users to a specific landing page – By scanning a QR code, users can be directed to a specific landing page to learn more about a product, service, or promotion, cutting out the extra in-between pages.
- Making it easy for users to take action – QR codes allow users to sign up for a newsletter, enter a contest, or make a purchase.
- Enhancing offline marketing efforts – QR codes can be placed on offline marketing materials such as business cards, flyers, and posters to provide a seamless transition to the online world.
- Measure campaign success – QR codes can be used to track campaign success by monitoring scan rates and analyzing user behavior once they reach the landing page.
QR code marketing ideas
There are many creative ways of QR code marketing in digital marketing. Some of the innovative ways to enhance brand awareness, customer engagement, and customer loyalty using QR codes are-
- Product information – Add QR codes to product packaging or labels that lead customers to more information about the product, including ingredients, instructions, and reviews.
- Event promotion – Use QR codes on event posters, flyers, or invitations to provide more information about the event, such as the location, schedule, and ticketing details.
- Coupons and discounts – Create QR codes that lead customers to exclusive coupons or discounts, which they can redeem in-store or online.
- Social media engagement – Add QR codes to social media posts, which lead customers to follow your brand on social media, like your page, or share your content.
- Video marketing – Add QR codes to video content, which leads customers to more information about the product or service or to a landing page where they can take further action.
- Location-based marketing – Use QR codes to promote location-based offers, such as free samples or discounts, which customers can redeem by scanning the code at a specific location.
- Feedback and surveys – Add QR codes to feedback forms or surveys, which lead customers to complete the form online and provide valuable insights to improve the customer experience.
How to increase social media following using QR codes?
Social media platforms are vital in increasing your followers in your marketing efforts. The best way to stimulate long-term customer interactions, brand loyalty and market your products or services to the right target audience is to make QR code. Scanning the social media QR code helps customers reach all social platforms and simultaneously follow all your business updates. Also, every social platform has a separate QR code marketing strategy. Below is a list of social media QR code platforms that can help increase followers.
- Facebook QR code – A Facebook QR code connects your audience directly to your Facebook profile, offers your business summary, and features a brand image. A ‘like’ image directly integrated into the code page allows active Facebook engagement and a higher possibility of becoming long-term customers.
- Telegram web QR code – Telegram QR code gives your customers an easier and faster way to connect with your business. It helps in great sales and support experience, increasing the likelihood of conversions and customers returning to your business services or products.
- Twitter QR code – Twitter is one of the best platforms to become trending. A Twitter QR code allows users to follow the buzz of newly launched products or services by linking them to a tweet or increasing your bluebird count by connecting them to your business profile.
- Instagram QR code – Instagram is one of the best platforms to engage with your customers by sharing reels, posts, locations, tags, etc. Instagram QR code directs users to specific profiles or other in-app destinations without having them search for them.
Making transactions through Google pay QR code
Google Pay is a mobile payment app allowing users to make transactions using smartphones. It is a part of digital marketing because it provides a convenient and secure payment option for businesses and customers. For businesses, Google Pay can be integrated into their website or mobile app, making it easy for customers to purchase online. This provides a seamless checkout experience, leading to increased sales and customer loyalty. The Google Pay QR code is a valuable tool for businesses looking to optimize their digital marketing strategies and provide a streamlined payment experience for their customers.
At times, people are not aware of how to get QR code in Google Pay. Below is the process to ease your way to get QR code.
- Open the Google Pay app on your smartphone.
- Tap on your profile picture at the top right corner of the screen.
- Tap on the ‘QR Code’ option.
- You can now choose to display your QR code or scan someone else’s QR code.
- To share your QR code, tap on the ‘Share’ button and choose the method of sharing, such as messaging or email.
- You can customize your QR code with an image or logo by tapping the ‘Customize’ button.