How is AI used in influencer marketing?
With the advent of technology, machine learning, and artificial intelligence, the scope and definition of influencer marketing has completely evolved and advanced. SkyTrust is here to unfold the mystery of ‘how is AI used in influencer marketing?’ for you.
Since the dawn of social media, numerous brands have resorted to platforms like Instagram, Facebook, and Pinterest to boom their sales and attain holistic global recognition. Influencer marketing has always proved to be an essential strategy for brands in the USA to get high conversion rates. Therefore, the industry is proliferating, reaching $16.4 Billion in 2022.
We bet this looks attractive and clean-cut, but this strategy comes with its own set of problems and hindrances. Around 70% of brands are anxious about employing this strategy because of influencer fraud, and around 30% cannot measure the ROI on their influencer campaigns. And this is a problem in not just the States but everywhere in the world. This is where AI comes in.
Artificial intelligence is about to take the entire marketing industry by storm, and this article will focus on how AI will soon become the future of influencer marketing.
What is an AI influencer?
Machine learning and artificial intelligence are the future, and because of that, the challenges mentioned above will soon be eradicated. An AI influencer is a programmed artificial intelligence entity that generates content and interacts with audiences on multiple social media platforms. AI influencers are specifically designed to endorse particular brands, products, or services, similar to their human influencer counterparts. Their purpose-built nature allows them to effectively promote and advocate for these offerings, establishing a connection between AI technology and influencer marketing.
There are AI-powered tools that can collect, decode, and analyze to sort influencers who would perfectly align with the brand’s image. This is important because every brand oozes out an image and persona, and the product must be aligned with a particular influencer. Numerous parameters are considered, like their average engagement rate, follower count, and credibility.
The Transformation of the Influencer Marketing Industry through AI
AI revolutionizes influencer marketing and elevates the game to unprecedented heights. To unleash its transformative power and redefine the industry’s landscape, take a look at the way through which AI is advancing the influencer marketing game –
Ensuring Compliance with Contractual Obligations and NDAs
Automatic copyright infringement notice plays a crucial role in ensuring influencer compliance with contracts. Employing artificial intelligence tools enables the automation of the entire contract process and the identification of potential contract violations by influencers. This valuable information empowers marketers to assess risks before finalizing deals and proactively prevent infringements.
AI can monitor influencer adherence to FTC and government regulations, aiding brands in avoiding penalties and minimizing the adverse consequences of non-compliance. AI-driven solutions serve as essential safeguards, promoting contractual integrity and regulatory compliance within the influencer marketing ecosystem.
Forecasting an influencer’s future performance
With the assistance of artificial intelligence machines, one can obtain a reasonably accurate depiction of the future. Utilizing natural language processing (NLP), AI machines can anticipate whether an influencer will fulfill a brand’s objectives. This predictive capability serves as a potent tool, precisely measuring the success of a campaign. By predicting the likelihood of an influencer campaign’s success, marketers can avoid collaborating with those incapable of delivering results. The reliance on AI reduces the need for trial and error in searching AI for suitable influencers.
Furthermore, AI can forecast whether an influencer’s “influence” will grow or diminish over time. Additionally, AI aids businesses in identifying potential partnerships with micro-influencers, known for possessing highly engaged audiences compared to more prominent influencers.
Effortlessly executing concurrent influencer campaigns.
Running an influencer marketing campaign entails managing numerous aspects actively. You set the campaign’s start and end dates, assess metrics and engagement rates, monitor the content generated by each influencer, and compare actual outcomes against the initial objectives.
By employing AI advertising, you can consolidate all these data points in a central repository and extract valuable insights. The greater the influx of data points into an AI solution, the better it becomes at establishing connections. Moreover, scalability ceases to be a concern as AI solutions facilitate the smooth execution of campaigns for influencers with diverse follower sizes.
Conclusion
Now that you know everything about AI and Influencer Marketing, and how it can be utilized to make a difference in your marketing approach, get ready to bank on it. Join forces with SkyTrust, your digital transformation partner in the US.
