What is the Concept of Metaverse?
The future is finally here, and it’s in our sight! Because my ‘o’ my, the tech giants have hit it out of the park this time. Guys, don’t fret because SkyTrust is here to give you a tour on the concept of metaverse.
The company Facebook Metaverse has defined it as “the next evolution in social connection and the successor to the mobile internet.” It’s a virtual realm where millions of people live, work, shop, and interact with one another, and all of this can be done when you are hanging out at your places munching on chips.
Metaverse can be compared to cyberspace or considered a more refined take on the three-dimensional internet. By putting our current environment in perspective, the monitors we use to conduct our day-to-day life can act as portals to a completely palpable 3-D realm. It also uses virtual reality (VR) and augmented reality (AR).
Before we proceed, here’s a question for everyone – Who owns the Metaverse? The answer is that no particular company owns the Metaverse. There are multiple Metaverse that exists today, most of which are created by separate companies, and that too for a particular project or with particular expertise. Metaverse meaning cannot be ascertained in modern times because its reach and propensity cannot be predicted. As of now, there is a notable lack of interoperability among metaverses due to the absence of established standards for sharing user identities and data across diverse metaverse spaces.
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What is the primary purpose of Metaverse, and example?
The metaverse project creates an immersive virtual world replicating real-life interactions, enabling users to connect and engage actively. Users can personalize avatars that reflect their personalities and desires within this digital realm. The metaverse project presents a virtual counterpart to reality, granting the freedom to explore limitless possibilities. Users can experience activities typically found in the physical world, such as skydiving or shopping, within this virtual universe.
The design aims to establish an environment where individuals interact just as they do in real life. You can also engage in role-playing games like the highly revered metaverse game – horizon worlds. Consequently, participants actively engage in transactions and commerce within the Metaverse, contributing to its prestige and intrinsic value. The Metaverse has even attained economic independence, as users frequently employ real currency to conduct trades and purchases within the platform. This integration of real-world economics further enhances the dynamic and immersive nature of the Metaverse, fostering a unique and thriving virtual ecosystem.
How NFTs and Cryptocurrency Paved the Way for the NFT Metaverse?
Metaverse, virtual reality, and NFT are taking the world by storm, but the biggest player of them all is NFT and cryptocurrency. In general, there are a lot of difficulties regarding trading goods and services in the virtual world; it has to face two challenges.
1. Digital goods can easily be transferred, manipulated, and duplicated with ease. The Metaverse needs to reach a certain standard for ascertaining what is authentic and what is not. A certain standard of ascertaining the value has to be defined.
It’s our basic human tendency to pay for the best. For example – no one would pay for a Mercedes with regular paint, but the same person would pay big bucks for custom paint. It’s all about value and owning an authentic product.
2. One would also need a virtual currency to conduct business in a virtual world. This is where NFTs and cryptocurrencies come into play. NFTs act as an assurance of the fact that the digital entity exists. Even if the digital product is duplicated a hundred times, an NFT can never be replicated, and that’s why they are called Non-Fungible Tokens.
Metaverse fits this space like a glove because this realm is always active and self-sustaining. This virtual place is a playground for multiple businesses, and they are always promising in their scope and premise. To cater to their vision, cryptocurrency is the ideal medium.
Now that we know the meaning of the Metaverse and the role played by NFTs and cryptocurrency let’s look into the future.
How to enter the Metaverse?
Currently, there is no universally prescribed method to access the Metaverse. The entry requirement changes as per different Metaverses. In a lot of cases, you can easily explore the Metaverse with devices you already possess – a computer and mobile phone.
Similar to accessing any internet platform, setting up a user account is typically necessary. Users can usually begin for free on most platforms. However, a cryptocurrency wallet setup is required to engage in commercial activities. Moreover, to fully experience the immersive nature for which the Metaverse is renowned, owning a VR headset like the Oculus Quest 2 is essential.
Metaverse and its impact on our future.
To contemplate the future, we must realize that Metaverse is just virtual reality, and its scope can never be ascertained. As per future deductions made by GARTNER, atleast 25% of people are expected to spend around one hour in the Metaverse every day by 2026. The purpose of their visit can be defined broadly as – work, shopping, education, and sports.
There was also a recent survey conducted by Accenture, where around 4,600 global tech leaders were surveyed. As per the results, 71% of executives believe that Metaverse will have a positive impact. There also predicted that Metaverse might be the ultimate messiah for marketing and will completely revamp the modern marketing climate.
Marketing in Metaverse
Metaverse is going to take the realm of marketing by storm by engaging customers with a 3D digital experience. With the help of the Metaverse, brands can create a world centered around their product. Through this process, customers can explore and interact with the product, but to make that a reality, you must follow the correct practices –
Interact with Established Communities
The target audience for metaverse marketing is millennials and Gen Z. In pursuit of targeting digitally savvy consumers, you may end up losing a lot of loyal ones. The correct way to move forward is to engage with your existing customers whilst launching new campaigns.
Unlocking the Power of Immersion
Metaverse allows the brand to create a world only for the purpose of serving its product. The driving force behind the Metaverse is to provide its user with an immersive experience, but the task is not that easy. Creating an immersive experience takes time, and it is tough to curate. Therefore, the key emphasis for marketing in the Metaverse should revolve around crafting an immersive encounter that aligns perfectly with your brand and appeals to your target audience.
Ensure the accessibility of collectibles.
Digital collectibles leverage blockchain technology to generate Non-fungible Tokens (NFTs), unique limited digital assets facilitating the exchange and transfer of collectibles. They encompass branded items like video clips, digital art, trading cards, and other non-reproducible digital goods, enabling seamless ownership transfer between individuals.
Real-Life Marketing Embraces the Power of Parallel Metaverse Marketing
Metaverse advertising can never replace traditional marketing. Instead, it is an addition to already existing marketing strategies. Even though the Metaverse is completely virtual, there needs to be an element of realism, which is the ultimate trick for gaining consumer attention. Incorporating real-life experiences or paralleling your brand’s real-world activities can lead to significant marketing success by creating metaverse marketing campaigns.