Top 10 digital marketing agencies in Philadelphia
Highly revered as the country’s first ‘World Heritage City”, Philadelphia, or as commonly called “Philly,” is way more than its infamous cheesesteaks. It is the city that gave us stars like Kevin Hart and Will Smith. It is also home to some of the Top 10 digital marketing agencies in Philadelphia, Pennsylvania.
It takes a lot of time for a company to make a name for itself and slingshot its way to the highest echelons of commerce and business. For some, all it takes is a nice and convincing brand story that consumers can connect to and latch onto. If a product or a service has a backstory, then selling the product to a diverse range of consumers from different walks of life becomes extremely easy and convincing.
But how can a company make that a reality? All they need is a good marketing strategy to propel your brand to greater heights – a strategy that will enable people to understand and trust the brand without the need to incorporate word-of-mouth advertisement.
As you sink your teeth into the article, you shall be introduced to a list of the 10 best digital marketing agencies in Philadelphia. Rest assured that your company’s name and distinctive narrative will be at the forefront of everyone’s minds.
Table of Contents
What is Digital Marketing?
It involves promoting brand names, products, services, etc. on numerous online channels using various unconventional technologies. It includes but is not limited to using strategies and tactics that can help you reach your audience via several technological mediums on digital platforms and keep them engaged with your brand and its communication. The main objective of digital marketing for a brand is to simply connect with the potential customers, build and spread brand awareness, drive traffic to your site, and eventually accomplish business objectives like enhanced sales and improved reach.
How Does Digital Marketing Work?
It includes a certain set of methodologies and diverse techniques that ensure your desired ROI and give your business the boost it needs to grow in the respective field. Here are some techniques:
SEO Strategy: Search Engine Optimization is about optimising the website’s content, analyse its structure, and working on improving other technical elements that help in enhancing the visibility of your brand in the digital world. Altogether it works toward improving your overall ranking on search engine results pages (SERPs) that divert the organic (unpaid) traffic to your desired digital destination, i.e. your website. If you search for the best SEO agency in Philadelphia, the SERPs will show you endless results. It all is the work of some meticulous SEO optimization by these agencies.
Content Marketing: If you aim to attract your audience to your website, directly and indirectly, you need to keep promoting your textual content that contains all the necessary keywords related to your business or brand. It can be a blog, an article, a press release, a media release, a case study, an infographic, etc. Whatever your content strategy is, make sure it is relevant, consistent, and valuable as well as follow all the guidelines of search engines so you can rank better on SERPs.
Social Media Marketing (SMM): Because your target audience, which could be any age group, is available on social media platforms, brands are also turning that opportunity into a branding technique by marking their presence on these platforms. They vary from Meta’s Facebook and Instagram to trending Twitter and professional LinkedIn. In order to build your brand awareness, you need to engage your brand with your users as well as promote your products or services. You will find a plethora of social media agencies in Philadelphia to cater to any and every need of any brand.
Influencer Marketing: There is no lack of people on social media who are generating catchy content for their audience and getting paid by brands to promote their products. They have become the influencers who affect their followers’ perception about many things, be it a social issue or a brand experience. In short, as they have the power to influence their target audience’s purchase decision, they are called influencers. There are social media influencers who have their own niche or industry which can be utilised by a brand to promote the latter’s products or services via sponsored posts, giveaways and contests, product reviews and unboxings, takeovers and guest posts, event coverage, and more.
PPC Strategy: Pay-per-click advertising is the paid ad campaigns on search engines like Google Ads and Bing ads, as well as running paid campaigns on social media platforms. On all these platforms, you as an advertiser have to pay only when a user clicks on your ad. PPC gets you the desired traffic diversion to your website at a cost. Brands with great budget are making the most of these PPC strategies to get them the ROI of their vision and mission.
Email Marketing: Under this digital marketing strategy, a brand usually sends emails to a targeted group of audience with the main intent to promote products and services, and basically to build brand awareness. It all leads to engaging customers and driving conversions to the brand or business. It is the best way for a brand to directly reach its audience and engage with the same without any intermediate. That targeted audience consists of current and/or potential customers and targets them with a diverse range of strategies, or in this case, a diverse set of emailers.
Affiliate Marketing: This type of marketing is done to promote one’s business by collaborating with third-party affiliates or individuals who can help them grow their business. For every lead, sale, and revenue generated through the third-party affiliate, he or she earns a commission. This marketing strategy is a win-win for all as the advertiser achieves his or her anticipated sales along with enhanced visibility while the affiliate earns the desired income by promoting your product or service.
Video Marketing: Video is the type of content that attracts and engages the audience more than any other form of marketing strategy. The visual aspect of a content piece is more enticing than textual content and the audience has evolved to the extent that it prefers treating its senses to a visual treat of a video than of a written piece of information or motivation or entertainment. It can vary from stories to reels to YT shorts, and more. All these could be about creating and sharing content to showcase products or services.
Mobile Marketing: It covers a wide range of activities like promotion via text messages, pop-up ads, etc. It is the easiest mode of one-way communication to reach out to the desired audience on their smart devices. As smartphones and tablets occupy the most time of our usually busy lives, brands and businesses take up this strategy to personally reach out to their targeted audience. It saves brands a lot of energy to reach the end-user by any other mean but it certainly include thorough planning ad strategy formation that specifically suit their tastes and preferences
Best Philadelphia based digital marketing agencies
As new and creative marketing channels emerge, digital agencies continuously broaden their offerings to stay ahead. They now provide various services, such as developing mobile and web applications, devising branding strategies, and crafting virtual reality experiences. With that said, let’s delve into the top 1% of digital agencies that are spearheading the industry.
Idea Evolver is a company that helps businesses, regardless of their size, to make the most of the latest and most efficient technologies in order to boost their content marketing and search experience strategies. Their team works towards creating effective digital marketing campaigns that have the greatest impact on the market.
This approach allows companies to harness the power of their own brand stories and attract new customers through the Internet. By utilizing cutting-edge technology and marketing techniques, they guide their clients toward developing successful campaigns that drive business growth.
SageFrog Marketing Group
SageFrog Marketing Group is a full-service marketing agency located in Philadelphia, PA. Since its founding in 2002, the company has grown to a team of 11-50 individuals. Their specialization includes email marketing, web design, public relations, advertising, branding, and digital marketing services. The agency caters to a diverse range of industries, including business services, healthcare, IT, financial services, and manufacturing industries. Some of their clients include Defibtech, Razor Technology, APEX, and Core Solutions.
Skytrust is a digital marketing agency providing diverse services to help businesses excel in the digital realm. Their expertise encompasses SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, making them well-equipped to handle all digital marketing needs. With their knowledge and experience, they can assist you in enhancing your online visibility, creating engaging content, and optimizing your website’s functionality for success.
DMI Partners is a digital marketing agency founded in 2003 and headquartered in Philadelphia, PA. With a team size of 51-100, the agency specializes in providing media buying and planning, digital strategy, and web development services. Among their notable clients are Avalon Flooring, Moonfloor, Tony Luke’s eCommerce, and Rastelli’s. With a focus on delivering tailored solutions that drive results, they have established themselves as a reliable partner for businesses looking to enhance their online presence and reach their target audiences.
160over90 is a full-service creative agency established in 2000 that offers marketing solutions to businesses in the education, financial, and retail sectors. The agency has in-house teams dedicated to analytics and creativity, enabling them to provide comprehensive services to clients. 160over90 serves enterprise clients around the world, including the UK, China, and Australia. The agency’s commitment to delivering outstanding results has earned them a reputation as a reliable partner for businesses looking to expand their reach and improve their market performance.
Media Proper, a digital marketing agency founded in 2000, is based in Philadelphia, PA. The company caters to a diverse range of clients across various industries, including business services, eCommerce, education, legal, manufacturing, non-profit, and retail. With a team size of 1-10, they specialize in providing web design, eCommerce, mobile, and WordPress management services. Some of their notable clients include Awesome Foods, Exelon Clearsight, Bucks County SPCA, and UPenn GRASP Robotics Lab.
Established in 1964, Brownstein Group is a well-established marketing agency in Philadelphia. With over fifty years of experience, they offer advertising and branding services to companies in the area and beyond. Their services include public relations, strategy, social media, and digital communications, encompassing website development and video production. The agency’s longevity and broad range of services make it a reliable partner for businesses seeking to enhance their brand visibility and marketing efforts. Their dedication to providing high-quality services has earned them a reputation as one of the best marketing agencies in Philadelphia.
Based in Philadelphia, PA, 1Digital Agency has been offering digital marketing solutions since 2012. The agency provides a range of services such as eCommerce solutions, PPC, SEO, CPC, Magento, Shopify Plus, email marketing, and digital marketing to clients in various industries, including automotive, consumer products & services, eCommerce, gaming, healthcare, and legal cannabis.
The company’s list of prominent clients includes Bob Ross, Rollie, Hitachi, and Steinway & Sons. The agency’s dedication to providing quality services helps them build long-term relationships with their clients, and they continue to grow and expand their services.
Established in 1987, Neff Associates provides comprehensive marketing solutions to companies in the retail, real estate, and tourism sectors. They specialize in creating effective and cost-efficient campaigns for their clients. They take a holistic approach to client marketing, offering a range of in-house services such as creative design, public relations, social media management, and website design. Their work with national and international brands has earned them recognition from prestigious awards such as the Ace, Telly, and Hermes Creative Awards.
Square 2 Marketing
Founded in 2003, Square 2 Marketing is a full-service sales and marketing agency in Conshohocken, Pennsylvania. They offer an extensive range of services, including content marketing, web design, and marketing strategy. Their clientele hails from various industries, such as business services, medical, IT, manufacturing, and telecommunications.
As a comprehensive marketing agency, Square 2 Marketing aims to provide the best services to its clients by utilizing its team’s collective expertise and experience. They strive to offer personalized solutions that cater to each client’s unique needs and goals, thus enabling them to enhance their business growth and increase revenue.