Pay-per-click advertising or PPC is a popular form of marketing on search engines, where the advertisers pay a definite fee each time a user clicks on their advertisements. Instead of ‘earning’ the user visits organically, PPC is a method of buying those visits that might eventually turn into conversions.
Most marketers are not completely aware of the concept of paid advertising. Although many businesses actively perform online advertising for their promotion, pay-per-click is still obscured as an important advertising aspect. Many of you might have questions regarding what is pay per click and how it is used. This blog will help you understand the concept of PPC management in detail.
What is PPC in digital marketing?
Pay-per-click advertising or PPC is a popular form of marketing on search engines, where the advertisers pay a definite fee each time a user clicks on their advertisements. Instead of ‘earning’ the user visits organically, PPC is a method of buying those visits that might eventually turn into conversions. Return on investment (ROI) gathered through PPC can be profitable if the cost per click (CPC) is low.
How does PPC work?
PPC ads appear as regular posts on the social media news feed, carrying a tag of sponsored’. When any visitor clicks on that ad, they get redirected to the website, and the advertiser will have to pay a small fee for each click. Paying a fee for PPC advertising is important, as many times the visit results in more profits than the fee paid for it. Creating well-targeted PPC campaigns requires detailed research, selection, and arrangement of keywords. Advertisers who can prepare confined and well-strategized PPC campaigns are rewarded with a low fee for ad clicks by the search engines. To have a profitable business, one should know about google ads management services.
What is Google advertising?
Google ads are a popular PPC management system that allows ad platforms to create advertisements that appear on the initial pages of the Google search engine.
When it comes to Google Ads service, users bid on the relevant keywords and pay a certain defined amount for each click on their ad. On every search on the same keyword, Google picks several advertisers whose ads will appear on SERP. These ‘winners’ are chosen based on the quality and significance of the keyword, along with the size of their bids. Advertisers who can prepare confined and well-strategized PPC campaigns are rewarded with a low fee for ad clicks by the search engines. To have a profitable business, one should know about Google ads management services The success of every PPC advertising campaign requires the interference of a top-notch Google ads management company and our team at SkyTrust ensures to deliver the best.
As a leading AdWords agency, along with being a digital transformation entity, we know your business’s value and importance. Our strategies will help you double your ROI.
Best pay per click advertising platforms
Although there are ample platforms to advertise your brand, choosing the popular and highly trafficked ones has the potential to make effective investment returns. Below are some of the best platforms for the same.
Google Ads – It is the most popularly used advertising platform. Google ads management tool processes more than 90,000 search queries every second allowing advertisers to target keywords that can help them grab their intended audience. The ad spent is highest on this platform.
Facebook Ads – A popular platform for paid advertising, Facebook ads target users based on demographics, behavior, interests, and location. These ads are popularly used in the form of CPM and also allow to advertise on Instagram as well.
Bing Ads – Although similar to Google Ads, Bing ads have a lower CPC rate at the expense of a wider audience reach.
RevContent – It promotes content through PPC and here the ads are displayed on external sites adjacent to your selected keywords. RevContent
benefits users with low CPC and a highly engaged audience.
AdRoll – A popular retargeting platform that promotes online advertising to those users who have already visited your website. It helps you reach out to different websites by displaying their ads. AdRoll is better compared to google Ads as they display ads on Google and social media sites as well, giving more opportunities to valuable clicks and impressions.
Benefits of proper PPC management
Cost-effective – PPC ad campaigns help you have complete control over the money you spend, every time a person clicks on your ad. With high chances of conversion, you can get your money’s worth with PPC.
Result-oriented – When we talk about faster results, paid advertising is the most preferred option. It allows users to reach to the top of SERP within hours of starting a campaign by optimizing PPC ads.
Ads can be controlled – PPC gives a free hand to advertisers to control their targeted keywords, budget, and ad placements. The A/B split tests also help in identifying the highest ROI-producing ads.
Target right customers – PPC ads help to target or retarget the right customers by bidding on relevant solution-oriented keywords, hence resulting in a high conversion rate.
Algorithm changes don’t affect paid advertising – Pay per click advertising is not much affected by any Google algorithm changes. With PPC, you just have to focus on campaign results.
Low domain ratings don’t matter – Even if you have low domain authority, PPC helps you rank among the top searches on SERP. With PPC, you can easily rank well with competitive keywords.
PPC and SEO should be complementary – Paid advertising services should replace your SEO strategies to generate higher profits.
Conclusion
Now that you know how to bank on the PPC strategies, let’s join forces and get started with your reputation building with SkyTrust, your digital transformation partner.
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