Digital marketing is a contemporary advertising technique that employs digital platforms like websites, search engines, social media, email, and mobile apps to promote products or services. It encompasses diverse strategies to engage and target specific online audiences, such as SEO, content marketing, social media marketing, email campaigns, and paid advertising. With real-time data analysis, businesses can refine their marketing efforts, optimize campaigns, and effectively connect with potential customers, enhancing brand visibility and driving conversions in the digital era.