What is Trust Flow? Why is it an Essential SEO Metric?

What is Trust Flow? Why is it an Essential SEO Metric?

Do you know if your website is qualitative? If not, don’t worry. The trust flow metric analyses the trustworthiness of your site. Let’s see how.

With the expansion in digital trends, online marketing tactics have also evolved and continue to grow. It appears as if a new digital marketing strategy has emerged and become the must-know for every related field or organization. Being updated with the trends and tools is an essential aspect for businesses to stand in the growing markets. Most of all, analyzing the trustworthiness of your site is important to ensure its quality throughout not just the USA, but the world. One of the best tools for the same is Trust Flow.

In this article, we will learn more about this SEO tool and how it will benefit in ranking your website in Google.

What is Trust Flow in SEO?

It is one of the key SEO metrics that analyses the trustworthiness of your website based on its quality, authority, and visibility in the search engine result pages. Although there are many performance-tracking tools in SEO metrics, with the changes in Google’s algorithms many new metrics have evolved. Out of this, Trust Flow generates a clear and fuller picture by measuring the number of clicks a page receives from trusted sites.

For example, if your website is authoritative and qualitative, your site’s trust flow will increase, hence, improving the trust score. The increase or decrease of the trust flow score is determined by the flow of traffic through trustworthy or untrustworthy links respectively. It is one of the chosen metrics for performing link audits, prospects for links, or analyzing the competition.

In 2012, Majestic introduced two metrics – Citation Flow and Trust Flow, as part of its Flow Metrics algorithm. The two grew up to be highly popular and in demand in the SEO world for ranking a website on the basis of trust, quality, and authority. However, the two hold stark differences.

Now that you know about what is trust flow, let’s move forward toward understanding what is citation flow and how the two are different from each other.

How to Identify a Good Trust Flow Website?

Now that you know about trust flow and citation flow, many US-based business and website owners are curious to know whether their website has a good trust flow score or not. Although there isn’t any specific formula to calculate the trust score, its ranking can be broadly categorized into three sections.

1. A site with a score of 50 or above is categorized as the one with a high level of trust. Its trustworthiness can be considered similar to that of YouTube, TED Talks, etc.
2. A score between the range of 10 and 50 indicates an average trust score, similar to that of Reuters, MSN, etc.
3. A trust score of 10 or below indicates a very low level of trust. Often, new websites or those that have incorporated manipulative SEO practices fall into this category.

Websites that come under the first category are considered as those with high quality and reputation. However, those that fall under the second or third category need modification or improvement in their SEO strategies.

How to Boost Your Website’s Trust Flow SEO?

If your website’s current trust score comes under the above-mentioned second or third range, consider boosting it efficiently. Instead of focusing just on quantity, find quality backlinks with authority scores in the States. There are three ways to do the same, namely –

• Link with influencers – Connect with active influencers in your niche to generate quality backlinks. Begin by conducting keyword research and identifying prominent bloggers and experts who feature prominently in search engine results. Subsequently, utilize Majestic’s backlink tool to track their Trust Flow and ensure their Topical Trust Flow aligns with your industry. Initiate contact with these influencers to promote your business and provide them with high-quality content in exchange for a potential backlink. When you present them with engaging and valuable content, they are more likely to readily accept your proposition, enabling you to cultivate valuable relationships.
• Publish on sites with good trust scores – Engaging in guest posting is an effective strategy for acquiring authoritative backlinks from reputable websites and boosting your Trust Flow score. Similar to influencer outreach, it’s crucial to assess a potential guest posting platform using Majestic’s tool to evaluate its trust flow. If a website’s trust flow score falls below 10, it may not be worthwhile to invest in content creation for publication on that platform. Additionally, ensure that the links embedded within your guest posts are not tagged as “Nofollow.” When a website employs Nofollow links for guest-contributed content, these backlinks won’t contribute positively to your Trust Flow.
• Create internal links – Establishing internal links is a straightforward strategy for enhancing both your Trust Flow and SEO. While crafting content, ensure it includes a minimum of two to three links directing users to other pages within your website. A well-optimized homepage can further enhance the Trust Flow and SEO performance of all pages linked to it. Moreover, besides benefiting SEO, internal links also simplify navigation for your website visitors, providing them with a more user-friendly and intuitive browsing experience.
• Constantly check backlinks – Consistently reviewing your backlinks may not directly boost your Trust Flow, but it plays a vital role in maintaining a strong and healthy score. Regularly auditing your backlinks and eliminating undesirable ones ensures your Trust Flow remains consistently high. This elevated score serves as evidence that you diligently maintain your website’s quality, making it an attractive destination for others seeking valuable connections. Consequently, other websites will gain confidence in linking to your site, thereby enhancing your SEO performance through increased link credibility and trustworthiness.

Conclusion

If you can’t wait to get started with your digital transformation enhancement, join forces with SkyTrust, your new-age buddy who can help you at every step of success. Let’s get started, today!