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Paid search advertising is one of the most efficient and quick forms of marketing for those who prefer instant growth results. With PPC marketing being a top priority for many, it is important to run detailed competitive research to get the ball rolling in your court. This blog will guide you with all the 5 W’s (What, Where, When, Why, and Who) of PPC competitive marketing.
Pay-per-click (PPC) is an essential digital marketing resource for businesses to boost brand awareness and generate efficient leads that have higher chances of conversion. With PPC marketing being a top priority for many, it is important to run detailed competitive research to get the ball rolling in your court.
Paid search advertising is proven to be one of the most efficient and quick forms of marketing for those who prefer instant growth results. Around 74 percent of marketers believe that PPC is a great driver for their business in the States. Here, marketers only pay for the clicks they receive through Google ads.
One can never doubt the expansion and efficiency of paid search as it helps businesses generate faster and more measurable results with more qualified leads. PPC online marketing is one of the most budget-friendly options to enhance a brand’s presence in the digital world. According to research, more than 80 percent of the internet audience is captured through Google paid ads.
Are you doing a complete PPC competitor analysis? Are you monitoring your competitor’s impacts on your paid ads? Do you know your impression share? Well, if these questions make you feel uncertain, don’t worry! This blog will guide you with all the 5 W’s (What, Where, When, Why, and Who) of PPC competitive marketing.
Before creating strategies for competitor research, it is essential to first identify your competitors. There is always a difference between offline and online competitors, and even if you are a well-grown company, always pay attention to the continuously changing competitive market. As you identify competitors, next is to learn about the keywords you are bidding on. You should be able to compare your Google ad insights with those of your competitors by analyzing the impression share, overlap rate, position above rate, top-of-page rate, and outranking share.
All competitors are not equal. Each has its own strengths and weaknesses. However, for a detailed PPC analysis, it is essential to know the ins and outs of your competitors and make your strategy accordingly. Some of the common competitor types are – Affiliates, resellers, online travel agency sites, comparison shopping engines, partners who promote your brand’s services and products, search arbitragers, etc. To get a full-fledged overview of your competitor’s actions, research the keywords your competitors are bidding on and track weekly impression fluctuations.
Tracking every minute impression can be tiring and monotonous. To the task more efficient, make use of the relevant tools to bifurcate your focus points. Label the top-performing keywords and constantly monitor their changes. Set up automated search impression reports and alerts for your top-performing campaigns and keywords.
Competitors often try to show their ads on your keywords and gain leads through it. Beating them with just bidding is not enough, reviewing your competitor’s strategy on SERP and developing an action plan of your learnings is important. Take the help of multiple tools to review your competitor’s strategies for messages and ad copies on a regular basis. It will help you identify the need for such chases and the ways to tackle them.
Instead of just spending every minute reviewing your competitor’s activities, focus on driving results for your account. Efficient PPC marketing analysis requires a balance between researching your competitor’s actions and the ways to steer your ship when competitors try to rock your boat.
Whenever looking for the best full-fledged PPC competitor analysis tools, search for the ones that offer maximum metrics. Below is a list of six common metrics that your preferred tool should offer.
Our PPC experts at SkyTrust, have listed the top PPC competitor analysis tools that every digital marketing agency should use.
PPC Competitor Analysis is the need of the hour that businesses need to pay undivided attention to. Contact SkyTrust, your digital transformation partner in the States as we can help you climb on the success ladder, banking on the PPC competitor analysis.
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