Apart from Facebook, LinkedIn, Instagram, etc., a rising star is making an impact in people’s lives – TikTok! This blog will help you delve deep into advertising on TikTok.
As you cue the expansive mobile app space, many apps have been consuming people’s time. But, the current talk of the town is TikTok. Although the platform has been around since 2016, it’s gaining enormous traction even outside the Gen Z circle. Many B2B and B2C companies have devised their digital marketing advertising strategies keeping TikTok as one of the prominent platforms.
One of the major challenges faced by TikTok was to shift from an entertainment platform attracting the audience to a business platform attracting advertisers from all the industries of America. In a report, it was observed that TikTok spending has increased by 800% YoY, which is still 5% of the amount spent on Meta. However, on comparing the user growth, TikTok has surpassed the time factor. It took 4 years to grab its audience, for which Facebook took almost 7 years.
You might find people discussing “Is TikTok marketing worth it or not”. Well, when we talk business and marketing, TikTok comes out as a shining star for brands. In comparison to Meta, TikTok is much more cost-efficient. The CPC value offered by TikTok is 30% cheaper, and the authenticity of its ads leads to an engagement rate as high as 835% compared to that of Meta.
With an increase in the number of users per year, it is estimated that TikTok will cater to around 1.5 billion users by the end of 2023. Being among the top 50 apps in 140 countries, TikTok has proved to be one of the best platforms to help you grow your brand’s online presence and a higher ROI. As a top-notch digital transformation company with an excellent track record of social media marketing, SkyTrust has listed how TikTok will help businesses expand.
TikTok ads are a form of social media marketing, depicted in a promotional style on the platform as full-screen videos. Brands pay to showcase these ads to their targeted audience. These ads aim to enhance brand awareness and sell its products or services. TikTok ads can be categorized into three levels of organization, namely –
Is TikTok advertising worth it? This is a common question marketers often ask themselves! If you have a well-planned marketing strategy, targeted audience, optimized profile, and competitive bids, TikTok ads are worth the investment. It can help you reach a wider young audience and lead to brand enhancement.
If you want to excel in the marketing game, you cannot ignore the importance of TikTok advertising. Below are some of the prominent benefits of TikTok advertising.
If you want to learn how TikTok is used for marketing, you should know that almost every TikTok ad agency works to increase brand awareness and build an engaging community. Join forces with SkyTrust, your digital transformation buddy in the States as we will help you take your digital marketing to the next level of advancement.
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