January 20, 2023by adminDigital Marketing Marketing Optimization usa

Evolving digital marketing trends in the USA for 2023

As millions of users shift toward having a significant online presence, the demand for technology grows. Brands need to be transparent in their services and updated with the latest digital marketing trends to kick off 2023 with a bang.

This year will undoubtedly sharpen our focus as the challenges that developed economic uncertainties, pandemic, and geopolitical tensions will make it a year like no other. As millions of users shift toward having a significant online presence, the demand for technology grows. Also, consumers have become vigilant about online marketing for services and products and prefer a good user experience. Brands need to be transparent in their services and updated with the latest digital marketing trends to kick off 2023 with a bang.

Benefits of using the right social media marketing tools

When choosing the best digital marketing expert in Salt Lake City, one should know the benefits it will gather by utilizing marketing solutions to grow your business. Whether a startup or an established brand, efficient digital marketing satisfies your branding needs.

Targets the right audience – Digital marketing helps collect the relevant data your audience needs to engage with your business. It lets you target the right audience and enhance the success rate of your campaigns.
Conversion rate optimization – Influencer marketing and other digital marketing trends in Manhattan and other cities help to convert potential customers into loyal ones.
Customer loyalty – Less but loyal is better than more but one-time. Customer loyalty is a great way to earn the trust and recognition of your brand among the masses.
Credibility – Businesses can gain trust and credibility with the right digital marketing skills. Having a good brand reputation helps in faster and easier growth.

10 latest digital marketing trends for 2023

Many businesses are already trying to map out their marketing strategies for 2023. If you are facing a problem identifying the latest B2C and B2B marketing trends in West Valley City, Orem, and other cities in the US, for 2023, then here are the top eight for you.

Influencer marketing trends will be the king – Influencer marketing enhanced in 2022 and is predicted to keep pace in 2023. As per recent records, this marketing style is responsible for bringing in $5.20 for every $1 spent. Every business cannot afford to hire a celebrity for its marketing. Therefore, more than 56 per cent of marketers who invest in influencer marketing as one of the top online marketing trends in Houston work with micro-influencers. They are the closest to ‘everyday’ people whose audiences are more likely to trust their opinions and recommendations. Whenever looking out for relevant influencers, keep in mind to check the meaningful KPIs and not get distracted by follower counts.
Content marketing is valuable – Content plays a vital role at all marketing and sales funnel stages. It provides detailed information and solutions that will help seek out newer connections. Although there is much noise on social media, where much content is excellent, a lot is not targeted to the right audience or is not promoted through the right influencers. Only a good content creator or brand can help you grow in 2023. It should be kept in mind that content is not just about having in abundance, but rather valuable for the customers.
Social media will be the new customer service platform – Every social media marketing expert in San Antonio, Dallas, and every other city in the USA is already aware of the upcoming times when social media platforms, majorly Instagram and Facebook, will be providing customer service through DMs. According to a survey, it was found that about 20 per cent of Gen Z-ers and around 25 per cent of millennials have gotten in touch with a brand for customer service on social media in the past three months.
Short-form videos are a significant investment – According to a recent survey, about 90 per cent of marketers using short-form videos are likely to increase or maintain their investment in 2023. Even the top digital marketing company in Boston believes short-form videos have less bandwidth and grab online customers’ attention much faster than long-form videos. As per B2C and B2B marketing trends, spreading information about products, brands, or services to the audience through short-form videos is more effective.
Experiential marketing is likely to make a comeback – Also called Engagement marketing, it is one of the top marketing trends in Arizona. It allows the audience to interact with a business in a real-world situation. Experiential marketing ran into barriers in 2020 and 2021, as companies had to shut down due to the global pandemic. But now, as platforms with online visibility get access to larger audiences, the possibility of experiential marketing is likely to increase in 2023.
Increased use of automation tools – There is expected to be a shift in customer mindset from technical-based marketing to signal-based marketing in 2023. Digital marketing tools that rely on automation and personalization will likely outperform organizations’ customer experience metrics by 20 per cent in the upcoming years. Standard marketing automation tools like advertising, CRM, email, social media, or lead management communicate the needed data to the relevant customers. GPT-4 (Generative Pre-trained transformer 4) is a cutting-edge tool developed by OpenAI that helps marketers automate various tasks.
Martech will keep growing – Martech, also known as Marketing Technology, is a software used in digital marketing and social media marketing in Brooklyn, Austin, and other cities in the USA to create, execute, manage and measure the performance of online and offline content, campaigns, and experiences. Most companies are spending on technology that will help them collect and store data, use it to make effective decisions, and implement it. According to a survey, more than 30 per cent of this spending is done by B2B companies and is expected to grow moderately by $8.5 billion in 2024 in the US.
Machine translation for multilingual content – Most of the articles on digital marketing and other content on the internet are available in only English, which makes it difficult for the non-native audience to access them easily. Commonly found online translation tools can also mistranslate or misbrand the content. But now, with the accessibility of machine translation (MT), multilingual content creation has increased. MTPE (machine translation post-editing) allows digital marketers to combine advanced technology with the skills of native translators to produce multilingual content, avoiding marketing blunders.
Chatbots are a valuable investment – Chatbots are likely to become the fastest-growing brand communication channel for businesses. It has become one of the top digital marketing tools in Los Angeles, San Diego, San Jose, and other cities in the USA. Chatbots are a significant investment to answer customers who might need assistance outside of working hours, especially for businesses that are not operating all day hours.
Mobile optimization will become necessary – According to a survey, more than half of online website traffic comes from mobile devices and tablets. Providing mobile-optimized digital experiences will become a vital requirement for companies belonging to digital marketing. Social media marketing cities in the USA prefer investing in mobile optimization for a better experience and reach. 64 per cent of SEO marketers call mobile optimization a compelling investment, and 33 per cent of global marketers profusely invest in mobile web design.

January 6, 2023by adminAds australia Branding canada Digital Marketing india Marketing uae uk usa

How does video advertising help boost ROI?

As per recent video marketing statistics, 86% of marketing professionals reported that this strategy has increased their brand awareness by around 70% and boosted their sales and reach by 34% and 51%, respectively.

Video marketing isn’t a new concept while advertising for brands. What has changed is its importance on every social platform. In this digital marketing era, video production has become a cost-effective and easy-to-accomplish marketing strategy.

What is video marketing?

Video marketing is a widely used marketing concept that allows brands to use videos to promote their products or services, increase their visibility and engagement on social media platforms and reach a wider audience. It has gained much traction across businesses of all sizes and types.

As per recent video marketing statistics, 86% of marketing professionals reported that this strategy has increased their brand awareness by around 70% and boosted their sales and reach by 34% and 51%, respectively. According to 2022 reports, an estimated 3.37 billion internet users used video content for sales and marketing. This number is projected to increase to nearly 3.5 billion by 2023. Online video marketing has a 92% worldwide audience reach.

Video marketing strategy

A successful marketing campaign requires effective marketing techniques and strategies. Although there are many, video marketing is one of the leading places to uplift an online campaign. SkyTrust IT Solutions, a leading video marketing agency, has listed the top six strategies for a successful campaign.

Define your resources – Every successful video campaign requires a budget to be fixed beforehand. This budget should include video equipment, editing software, a set schedule and a designated video editing and marketing team.
Every video tells a story – Build a video script that spreads your message effectively. It should include the message type and style.
Audience engagement – Planning audience engagement is a necessary video content marketing strategy. Your video might convey your message effectively, but it still needs a relatable audience to cherish.
Keep it short – Nowadays, people have a busy lifestyle and short attention spans. To let your video message reach the masses, keep it short. Although there is no defined video length, a short video is more exciting and catches people’s attention fast.
Spread it everywhere – Once the video is finalized, upload it on all social media accounts for a wider reach. YouTube marketing is one of the most popularly used business marketing techniques.
Track results – Keep a constant track of the video’s performance and measure its stats and metrics accordingly. Determine its successful factors for effective brand marketing.

How do our YouTube marketing services work?

When it’s about expanding your business reach through video content marketing, we leave no tables unturned. Our team of video marketing professionals at SkyTrust IT Solutions ensures to follow the right sequence and apply their highly creative and strategic approach for the best results.

YouTube channel – Our experts analyze the audience effectively and create a YouTube channel to add those entertainment and knowledge factors to marketing. Additionally, we also create a brand account that ensures your holistic online presence on Google.
Increase brand reach – YouTube video marketing can be made successful with the right targeting. We make the content engaging and valuable enough to complement your audience’s interests. Worthy content will increase your brand’s reach among users.
Video creation – Often called the best video marketing agency, we create high-quality videos with multiple strategies, which include testimonials, informative content, case studies, testimonials, etc. We share them on various channels for brand promotions.
Video sharing – Once the video is prepared, we share it on YouTube channel and other social media channels. An effective YouTube marketing strategy is a great way to boost your PPC advertising and increase your subscribers, likes and shares.
Track results – We constantly monitor the video’s performance and progress. We keep a keen check on the growing subscribers, increased views, and likes of the video. Our monthly reports will also make it easier for you to track your YouTube channel.

January 3, 2023by adminaustralia Branding canada Digital Marketing india Marketing Optimization SEO uae uk usa3 comments

Google Analytics for business – A digital marketing and SEO supporter

Google web Analytics is one such tool that can generate up to 85 different reports to help you analyze every possible data about your website traffic. Although Google Analytics has always been the go-to platform for every digital marketer, it is superseded by Google Analytics 4 (GA4) and will entirely overpower Universal Analytics by 2023.

What is Google Analytics?

Google Analytics is a powerful web analytics application widely used to measure a business’s promotional statistics. This website analytics tool is a part of the Google marketing platform and is available for free to anyone beholding a Google account. Although there are many other analytics tools available in the market to help you with brand-boosting insights, Google analytics is one such tool that can generate up to 85 different reports to help you analyze every possible data about your website traffic.

For those who need to be made aware, they have been using this digital marketing analytics tool regularly, knowingly or unknowingly, for basic performance tracking of their website. This tool is also responsible for tracking the website’s overall page views, content with total views, time spent on the site per user and the ads generating maximum visits. Analytics marketing is one of the best marketing styles as it efficiently tracks the performance of marketing campaigns, including emails, AdWords, Adsense, etc.

Universal Analytics is a version of Google Analytics launched in 2012. It provided users with a new set of tracking codes and features for more precise behavior measurement. Though Google Analytics (GA) and Universal Analytics (UA) offer similar kinds of data to users, UA gives more in-depth information about user behavior to the account owner.

What is GA4?

Although Google Analytics has always been the go-to platform for every digital marketer, it is superseded by Google Analytics 4 (GA4) and will entirely overpower UA by 2023. GA4 is the latest version of Google Analytics that efficiently measures website and mobile app interactions, called events. Google analytics GA4 has multiple privacy controls like behavioral and conversion modeling and cookieless measurement. The events available in Universal Analytics need to be more easily understood by non-technical marketers or those with less knowledge of Google tag manager. Therefore, in addition to the number of website visits and pages they looked at, GA4 also addresses the other important interaction data, which is only sometimes available in UA. Regardless of a marketer’s technical abilities, GA4 gives deeper access to the events.

Difference between Google GA4 and UA

Below are the critical differences between GA4 and UA.

GA4 is fully equipped with cookie tracking, complies well with the consent mode, and offers behavioral modeling. Whereas UA needs cookies to run efficiently.
Universal Analytics measures session tracking, and GA4 measures user tracking across multiple devices and sessions. Not just the total visits, GA4 tracks individuals and their actions.
Unlike Universal Analytics, GA4 currently does not support multiple views, but it may change shortly.
GA4 stores event data for up to 14 months, and UA stores it for 50 months, saving resources for Google.
Although UA has better standard reports than GA4, the latter’s reports support more custom-built reports by gaining deeper insights about users and their journeys.
GA4 takes up to 72 hours to process events, and UA processes it in under 4 hours, saving resources for Google’s servers.

Why Google Analytics tools are a popular choice among others?

Below are some of the unique features of Google analytics tools that make them unique and demanded.

Data collection and management – This feature of Google Analytics helps to manage data imports and access controls to users. It also provides collection APIs support.
Integration – GA integrates well with other partner products to save time.
Data analysis and visualization – Google Analytics marketing efficiently matches your business needs by providing multiple options to access, visualize and organize data.
Data activation – GA helps to make smart and profitable marketing decisions by channeling data through multiple modeling techniques.
Reporting – Analytics tools help visualize your marketing performance, transform it into readable reports and share it with others.

Best analytics tools

Below are the most popular Google web analytics tools available in the market.

Data import – This tool gives a unified view of all the imported data from different sources and simultaneously analyses it. The data gathered from Ad campaigns and customer relationship management can also be combined with data imported from this tool for more beneficial and deep insights. There are three main types of data imports –
Hit-data import – Hit-data is a request to the web server for a file. Hit-data import sends all the Hit-data to Google analytics without processing it through any protocols.
Extended data import – It transforms already gathered data into custom dimensions. Extended data import analyses the custom dimensions efficiently to know more about customers.
Summary data import – Summary data import gathers the data extracted from various metrics, which provides an overview based on selected reporting views.
Reporting tools – Everyone is not comfortable understanding raw data or the one in the form of metrics. Google Analytics tracking through Reporting tool gives a better understanding of business performance based on customer requirements. This tool regularly tracks the data and presents it in a graphical form so that it is easily understood by even the non-technical members of the company. Reporting tools provide real-time insights to the organization.

URL builder – It’s essential to keep track of your multiple ad campaigns to check the number of visits in Google analytics for website. URL builder helps to add parameters to a URL to track the data from ad campaigns and measure their progress.
Diagnostics and troubleshooting – Google Analytics tools track every page of your website to keep a check on any errors attached to the tracking code. This tool helps identify the error and notify of any detected anomaly. If there is no code on the page or not correctly configured, diagnostics messages suggest maintaining the analytics for optimal performance.
Explorations – It is a non-coding tool that provides deeper insights that cannot be viewed through standard reporting tools. Exploration tools can sort, refactor into data, export your analysis to other users of the same property, and create an audience. This tool consists of three sections.
Canvas – It is a platform that lets you perform multiple tasks using many techniques like cohort exploration, segment overlap, free-form exploration, funnel exploration, etc.
Variables – It helps to get insights into various metrics, dimensions, and data segments. You can select multiple variables to analyze data as per your requirements.
Tab settings – It helps to configure the multiple tabs opened in Canvas.
Analytics Intelligence – This is a set of one of the most significant features of Google search analytics as it provides users with advanced modeling techniques, which help in more profound insights and a better understanding of the data. Analytics intelligence supports four functions, namely –
Search – It provides instant answers to every question or term searched on the bar at the top of the Google analytics tools.
Automated insights – It detects unusual behavior or changes in the data and immediately notifies on the insight’s dashboard.
Custom insights – It is similar to automated insights but notifies only of the custom situations created by the user.
Predictive capabilities – It uses machine learning models to predict the selected trends for metrics. It analyses data efficiently and predicts the most likable outcomes for the end user.

How data analytics and digital marketing are correlated?

Digital marketing analytics is a game-changer for companies to review their actionable insights and improve their marketing returns. It consists of technologies and processes that allow marketers to evaluate the latest digital marketing trends and patterns, identify the value of their marketing initiatives, and make data-driven decisions.

Google Analytics marketing is a great way to create a holistic view of all marketing channels by integrating data across the marketing stack. Integrating digital marketing and Google analytics for business can help achieve three main objectives.

Provide personalized user experience – Customers often crave personalized advertisements. It can also be observed through Google trends data, where users’ search interest for ‘ad settings’ has increased more than 1000 per cent globally in the past years. Practical customer data analysis can help create personalized advertisements.
Measure campaign performance – Strong SEO Google analytics helps marketers understand the effectiveness of marketing campaigns based on revenue and cost per acquisition (CPA) and return on investment (ROI). With proper campaign performance, users can make effective decisions that eliminate waste and maximize profits.
Find insights from digital marketing campaigns – Online marketing analytics identify trends in marketing campaigns and help users know about their customer’s interests. A digital marketing and analytics combination systematically organizes the core data insights that help decision-making for marketing campaigns.

How can SEO and Google Analytics be used together for marketing campaigns?

For those who don’t know, now you can use Google analytics social media to monitor your campaign performance effectively and generate a higher return on investment. When running an SEO campaign, the first thing to be noted is how much traffic comes from organic search. As you enter the Google Analytics reporting section, search for the ‘overview’ tab in the ‘acquisition’ section. It helps you generate an insightful breakdown of traffic per channel and other related insights.

Keywords are a core part of SEO, and Google Analytics provides an in-depth breakdown of all the keywords and their performance. Under the ‘queries’ section, you can identify the number of impressions, clicks, CTR, and position of each keyword.

Google Analytics search engine optimization is a great way o identify the keywords necessary for your website and drive good search results. As you open the ‘behavior’ tab, you will land on the ‘landing page’ section under ‘site content.’ Here you can select the page of your choice and add or minimize the keywords according to your business interest.

December 20, 2022by adminaustralia Branding canada Digital Marketing Optimization Web1 comment

How web application development services can increase your sales?

In this race to come forward, all companies wish to deliver their best. With the advancement in technology, everyone wishes to experience the best of it without having to spend too much of their time and brains. As a business owner, you might have multiple responsibilities of development, management, marketing, customer services, sales, etc. But as people are growing to be tech-savvy, online surfing has increased, allowing critical importance to be paid to website design. Although you can create it by yourselves, allotting the same to any good website design agency will not only save you time but also provide the desired professional look.

Whether a B2B website or B2C, every website requires an enchanting design that attracts users, but each type holds a different UI and UX design that helps convert users into successful leads. Suppose you are looking for the best website development services that understand the usage of every business type. In that case, our team of professionals at SkyTrust IT Solutions understands this difference and ensures to deliver the best interface design that your users will love.

Differences between B2C and B2B website design

B2B website users look for detailed and informative content. It should answer users’ queries with ease and satisfaction. However, B2C users are more attracted to short, crisp, and compelling headlines. Since B2C users are not looking for detailed content, therefore the captions and lines should be catchy enough to retain the customer in the first place.

Instead of focusing on a unique design, B2B users rely on having a content-friendly website. The design should include multiple CTAs allowing the user to stay throughout the website tour. The content strategy should include blogs, articles, videos, testimonials, etc. Website design and development for B2C websites should be unique and stand out amongst its competitors. It should offer a friendly user experience with a smooth and short process and checkout.

B2B websites have a long selling cycle. Therefore, the design and content should complement each other by providing users with all related information. Whereas B2C websites have a short selling cycle allowing users to experience a catchy and creative UI UX web design.

ABCs of website design services

As we talk about website designing and development, there are some of the basic related tech terms that every web application development company will talk about! To help you understand better, below is a common understanding of all these terms.

Web design – Web design is an umbrella term that includes everything related to designing visuals and ease of accessibility for users. Both UI and UX come under the category of web design.
Web development – Web development means the technical coding part for creating a website. Having a fast-loading website requires multiple technical operations, which only a good web development agency can perform.
User interface (UI) – UI means creating friendly controls for people to interact with the website. The button controls and user interface should be interactive and simple for instant action.
User experience (UX) – UX deals with the user’s behavior and feelings while using the website. If the website’s loading time is less, then it will have less probability of experiencing customer bouncebacks.

How professional website design and development services will help you stand out?

Having just a ‘good’ website is not enough to attract users to your products or services. In this world of competition, if you lag behind in being the ‘best’, you may miss your chance. At a time when convenience holds the topmost position, people have easy access to every type of business online. Creating a business website design that fulfills every criterion with perfection requires the help of professionals.

SkyTrust IT Solutions, the leading web design company, ensures to help you break through the clutter and convert existing and potential users into loyal customers. An outstanding web design should be visually appealing and professional. It should be optimized perfectly and made compatible with mobile devices and various search engines. The most important thing a WordPress website development company should know is that every website type should comply with the current trends of a similar kind.

A constantly updated web application of any broken links or outdated patterns will let you stay toward the top of the competition.

Types of custom WordPress development services

There are multiple website design & development services that every web design company offers, and they are even customized as per your requirements and business type. A good website requires trending and appealing designs and proper management. Below are some of the common web development services that we also offer.

Web design – We designers create the proper architecture and layout of a website. The user interface is done in accordance with the user’s convenience. The layout and other interactive elements should be according to the desktop and mobile versions.
Web development – Apart from designing the website, even the best web design company ensures to constantly support and keep a maintenance check on the website and provide relevant SEO services, which let it wrap amongst the top SERP.
Web optimization – Web optimization is one of the most important services offered by any WordPress development agency. It helps make websites user-friendly and visible on search engines by improving their ranking.
Web programming – It involves building dynamic websites and not just web apps. By using various languages, the best website design company helps in backend coding and front-end designs.

Why top-notch UI/UX design is important?

Improves ROI and customer satisfaction – A good and easy-to-navigate design offers ease in customer experience, hence leading to accelerated profits.
Helps understand the audience better – A good website development company ensures to understand its audience’s preferences before creating a website. Therefore, to create a good UI and UX design knowing your target audience is a must.
Builds brand – a good WordPress development company helps in building a website that results in happy clients. Constantly meeting your client’s expectations helps increase your brand’s credibility and make a name.
Cost and time saving – Getting a website built through a reputed WordPress development agency reduces the risks of rejections and client dissatisfaction. It helps in saving time and money spent in building a website that speaks.

December 7, 2022by adminaustralia Branding canada Digital Marketing india Marketing Optimization SEO uae uk usa2 comments

Learn How SEO can help to reduce the carbon footprint of a website

SEO plays a very significant role in any digital marketing strategy. It is the most effective way to get your website noticed by search engines and drive more traffic. However, SEO can also be used to decrease a website’s carbon footprint and make a positive environmental impact.

Most of us don’t think about the environmental footprint of our online activities. Irrespective of whatever we are doing online, it produces a carbon footprint. It is reported that the internet alone accounts for 3.7% of all global carbon emissions, which will get doubled by 2026.

As internet users and website owners, we should all be conscious and actively working towards reducing our carbon footprints, including on our websites. So here’s how to use SEO to lessen the environmental impact of your website and move one step forward in achieving the carbon-neutral goal. Before that, we must know how we can determine the carbon footprint of a website.

Check your website’s carbon footprint: Carbon Calculator

It is a calculator showing you the amount of carbon produced every time someone visits your website. It is a platform that you can use for free. Along with this, the calculator shows the ways to reduce your carbon footprint, like how many trees you would need to plant to offset the carbon produced.

Create high-quality content

To optimize the effectiveness of any page, it is a must to write high-quality content. Writing high-quality content is always necessary to maximize the performance of any page. But you should be aware that it also affects the environment, so carbon management is required. We won’t go as far as to say the planet’s fate is on your shoulder, but it does undoubtedly matter.

People often use different websites in search of appropriate answers to their queries. You can reduce carbon emissions produced by each page load time if you can give your readers accurate and valuable information for the first time.

Boost page loading speed

Increasing page load speed is one of the best ways to reduce carbon footprint. Making sure your web pages load promptly reduces the time users need to wait, which results in less energy being used and less CO₂being emitted. It will save users time, and less time on the internet means less energy consumption. The best way to check your page load speed is to use Google’s PageSpeed Insights tool.

Optimize graphics

Graphics significantly impact your page’s weight, alongside other elements such as videos. Therefore, it is essential to consider which photos generate the most revenue and which don’t to reduce footprint. However, we understand that removing graphics from a website isn’t always possible, so optimizing the pictures you already have is better.

For Optimization, you must consider the following two points:-

Size:- Weight caused by images can be reduced by sizing them correctly. Realistically, you will only want your image size to match how it appears on the actual page itself; by doing that, you can decrease your eco-footprint.

Format:- When you want to consider the forms, use WebP formats instead of PNG to make your images 28% smaller. Despite the decrease in the state, you will not be compromised by the quality of the graphics.

Reduce JavaScript

Managing JavaScript can help to reduce the carbon emissions of your website. However, JavaScript makes web pages more dynamic and aesthetically pleasing, but it also requires more resources, slowing down page load times.

It is also important to remember that utilizing JavaScript to show content already prevents you from using regular HTML in the eyes of Google bots. SEO services help optimize JavaScript and its functions on the page. So, whenever possible, consider the actual functional use of JavaScript on the page and if it could be replaced with HTML.

Review fonts

Even though fonts won’t significantly impact page load speed more than images, it is still something to consider. For example, using the WOFF2 font format can reduce font compression by 24% on average and make your webpage carbon neutral.

Utilize a Green hosting service

Usually, the data center and the information transmission need a lot of energy. This energy use can be reduced by carefully selecting your web hosting. A handful of companies offer green hosting, with a combination of those offsetting their carbon footprint by planting trees, etc., or using renewable energy such as solar or wind.

Review Plugins

Installing plugins is a way to speed up your page load time. However, plugins may not always be the best solution. Plugins can often be the cause of carbon emissions.

Before downloading new plugins, assess your current ones to see if they are necessary. Other than removing plugins, you can look at options such as serving plugin styles and scripts directly through your theme’s style sheet and JavaScript files. This way, you can load all of the techniques and scripts at once, working to reduce your carbon footprint.

Use Local CDNs Content Delivery Networks (CDN) is a network of servers distributed geographically to provide a better experience for the user by catching content more locally. Selecting the right CDN from Google Cloud can reduce your carbon footprint.

A Final Discussion

It is more crucial than ever for website owners to comprehend their environmental footprint and take steps to mitigate it. All businesses should be actively working toward it because we can do a lot to have an impact.

Not to mention working to reduce your website’s carbon footprint overlaps considerably with best practices around SEO. Optimizing your website to be greener is a win-win- for you, your customers, and the environment. If you want to reduce your website’s impact while generating traffic online, get in touch with SkyTrust now.

December 2, 2022by adminaustralia Branding canada Digital Marketing india Marketing Optimization uae uk usa2 comments

Performance marketing – A detailed guide | Pay only for what you get

Why pay for marketing campaigns that didn’t even deliver the desired results? Consider paying only for successful campaigns with performance marketing. It is a popular subset of digital marketing where the advertiser pays only for achieved results.

When we talk about digital marketing solutions, what is the first thing we expect from them? Results right! But sometimes, you don’t get the expected results, face marketing failures, and pay for campaigns that didn’t deliver the desired results.

To be free from such methods, why not consider paying only for successful campaigns? Yes, it is possible if you have the correct performance marketing strategy.

What is performance based marketing?

People often search for performance marketing meaning while looking for ways that drive good marketing results. It is a popular subset of digital marketing that is caused by impacts. In simple terms, whenever a company pays for its digital marketing efforts for every goal completed, it is called performance marketing. The activities are related to anything that can be measured in a marketing campaign—for example, sign-ups, clicks, downloads, purchases, etc. Unlike any traditional paid marketing technique where a brand delivers for every campaign, performance marketing involves payment of only the successful ones.

How do performance marketing methods work?

In paid advertising, advertisers connect with popular agencies or publishers to publish their company’s advertisements on multiple performance marketing channels like search engines, web content, social media, videos, etc. Instead of paying for every campaign, advertisers pay only for the successfully delivered goals. There are multiple ways to pay as you check your marketing performance. Below is a list of some popular ones.

Cost per click (CPC) – An excellent strategy to drive traffic to your site. Here, advertisers pay as per the number of times their ad is clicked.
Cost per impression (CPM) – It lets you pay for every thousand views to your ad.
Cost per sales (CPS) – CPS lets you pay when you make a sale, driven by your ad. CPS also works in other types of marketing, like affiliate marketing.
Cost per leads (CPL) – CPL is much like CPS. It allows advertisers to pay when someone signs up for an email newsletter, webinar, or anything else. It helps generate leads which can let you drive sales.
Cost per acquisition (CPA) – CPA is similar to CPS and CPL. Here the advertisers pay only when the consumer completes a specific action like visiting your blog, making a sale, sharing their contact information, etc.

Pros of performance based advertising

Many digital marketing tools have proved extraordinarily beneficial for businesses to make a prominent name in their industry. Out of which, brand performance marketing has taken over the entire paid marketing scenario. Below are four significant ways to show how result-based marketing benefits businesses and marketers.

Measurability – Marketers can effectively measure their campaign success and optimize their strategies accordingly. Business owners can interpret the actual data and identify their focus of marketing efforts,

Core insights – While analyzing the benefits of digital marketing, one should know that a good performance marketing agency like SkyTrust IT Solutions can let you provide a comprehensive view of your marketing strategies. A more significant amount of data availability increases the chances of long-term growth and accuracy.
Less risk – Only a good performance marketing consultant knows how to best use data gathered from marketing campaigns. Accurate data allows us to make sensible and profitable future decisions and strategies that reduce the probability of financial risks.
Transparency is the key – Being a leading social media marketing and website marketing agency, the SkyTrust team knows the importance of transparency for a marketer or a business owner during performance marketing. As a marketer, transparency in your objectives and actions lets you easily meet client expectations. If you are a business owner, transparent payment terms are beneficial when making transactions.

Cons of performance based marketing

Although performance marketing advertising is a great social media marketing strategy, as it is said, every positive aspect has a downside too. Similarly, this result-based marketing also has some disadvantages, which might affect your growth strategies if not dealt with efficiently. Below are some common cons that every performance marketing manager might face.

Fewer chances of long-term profitability – Performance marketing allows advertisers to experience accomplished short-term goals at a fast pace and higher ROI. But this might affect your long-term business profitability if not dealt with strategically.
Risk of ad fraud – Whenever talking about the importance of digital marketing, performance marketing holds one of the primary places there. But it might often lead to questionable practices, which may increase the chances of ad fraud. Companies might use unethical practices of performing ad clicks with bots and generate false impressions. It can hamper your marketing efforts and make you pay for fraudulent clicks.
Delayed results lead to monetary wastage – Performance marketing definition says that the digital marketing agency has to pay only for the successful results. But sometimes, these results get delayed, hampering the entire marketing strategy. Paying for successful but delayed results is similar to wasting money.

November 25, 2022by adminAds Branding Digital Marketing Marketing Optimization ORM SEO usa3 comments

How can digital marketing services in the USA lead to business transformation in 2023?

Digital transformation plays a very significant role in growing every business in this world of digitalization. Almost every digital marketing agency in USA for businesses uses out of box thinking to open doors for new customer engagement and brand boosting.

As the name suggests, the kind of marketing which is done digitally through mobile, computer, laptop, etc., is called digital marketing. Digital marketing agency in Denver converts potential prospects into valuable leads. A digital marketing company always wants to create a better customer experience. It can make or break an organization, as the experience, a prospect or consumer has is key to driving conversions and revenue and customer loyalty and advocacy.

The United States has the world’s largest digital marketing services for small businesses, accounting for 38.6 percent of the global market. As per multiple reports, digital marketing services share in the USA will reach 200 billion dollars by 2025 in the USA.

Why Only Digital Marketing is the Solution?

If you are a business owner willing to expand your business reach in the global market, selecting a digital marketing agency in Austin will help you reach a wider audience through your website, social media platforms, and online advertisements.

Every digital marketing agency in USA offers something unique. For example, a digital marketing agency in Dallas provides accessible communication with their customers, whereas a digital marketing agency in Boston mainly emphasizes content creation and campaign management.

The retail sector invested the maximum share in digital marketing services in the USA, accounting for 26 percent of the nation’s total digital ad spending, followed by pharma and healthcare, with 19 percent of its spending in digital advertising.

Growth of Digital Marketing Agency in USA

Digital marketing agency Atlanta is a prominent leader for marketing professionals in the world of digitalization.

Digital marketing services are one of the key revenue contributors to the global digital advertising and marketing market. Many factors are backing this growth of internet marketing: a professionally developed digital ecosystem supported by major media companies and information and communication service providers, connected devices entering the advertising market, and a sturdy focus on digital marketing campaigns launched by various businesses.

The digital marketing industry is estimated to reach $786.2 billion by 2026 at a CAGR of 13.9 percent. The industry of digital marketing agency New York has become the wisest investment for all businesses to ace their respective sectors.

Tracking Your Future Revenues with Digital Marketing

According to the digital marketing agency Utah, digital spending has been outperforming expectations in the advertising niche, with 64.4 percent of total ad spending in 2022 compared to the projection of around 50 percent. After the Covid pandemic, online sales are increasing to 5 percent worldwide and 9 percent in the US.

Digital Marketing Agency in Phoenix has explained how digital marketing has redefined how users shop and e-commerce. Brands are continuously investing in their promotions and affiliate marketing to get in touch with online shoppers. The combined efforts of every digital marketing agency in USA are estimated to reach $239.89 billion by 2022 end, marking a revenue jump of 12 percent to reach $794 billion in 2022.

The multibillion-dollar affiliate marketing industry is expected to reach $8.2 billion in the US by 2022 end. Every leading digital marketing company uses affiliate marketing to boost its conversion rates and increase online purchases.

How do you make this transformation happen?

The digital media world is ever-changing and evolving per the customer’s needs. To keep up with the latest advertising trends, being unique, updated, and relevant has become an essential factor for every digital marketing agency San Diego, New York, and other such cities in the USA have become highly focused on their digital marketing factors like lead generation, SEO, social media, marketing technology, video marketing, sales, content marketing, email marketing, social media, and advertising.

If this persistence remains, the US can successfully grow its digital ad spending from $659.4 US in 2021 to $1051 by 2026. The market’s growth results from the growing preference among people for extracting information digitally through the internet. Every digital marketing agency in USA is now on its way to flourishing and communicating with its audience through multiple channels.

November 17, 2022by adminAds australia Branding canada Digital Marketing india Marketing uk usa Web

Artificial Intelligence VS Machine Learning VS Data Science

What is Artificial Intelligence?

In simple terms, artificial intelligence (AI) refers to the science and intelligence of having systems and machines that mimic human intelligence that performs activities and improve themselves as per the information they collect. AI technology is not intended to replace humans, rather it enhances human capabilities and contributions.

Machine learning is a subset of artificial intelligence. People often ask, “Is deep learning artificial intelligence?” Well, it is a field of AI that allows automatic learning through the absorption of unstructured data like video, text or images.

One of the leading AI textbooks is ‘Artificial Intelligence: A Modern Approach’ by Stuart Russell and Peter Norvig. The 3 top-rated artificial intelligence movies are The Matrix (1999), Ex Machina (2015) and Blade Runner (1982).

As per the current classification, there are four types of AI: Theory of mind, reactive, self-aware and limited memory.

Theory of mind AI – Machines can understand and remember emotions and behave based on those emotions as they interact with people.
Reactive AI – It is the most basic type which provides a predictable output based on the received input.
Self-aware AI – Artificial intelligence with the most advanced feature. Here the machines have consciousness and intelligence similar to that of humans. They are self-aware of their internal emotions and needs.
Limited memory AI – It uses historical and observational information to make predictions and or perform actions.

How Does Artificial Intelligence Work in Marketing?

An artificial intelligence platform is one of the primary technology solutions required by digital marketers to make automated decisions based on data collection, analysis and other observations that may impact marketing trends. Artificial intelligence marketing solution helps augment marketing teams and perform tasks that require less human nuance.

Benefits of AI in Marketing

Artificial intelligence marketing tools jot out huge chunks of information from social media platforms, the web, email, etc. and help in bridging the gap between data and actionable solutions to enhance marketing campaigns.

Automates decisions – Artificial intelligence marketing automation technology shows the best strategy for email marketing campaigns and customer reactions.
Time and cost saving – An AI tool may require an initial investment but it will save your cost of hiring a full-fledged team for some work and will also deliver results much faster.
Real-time personalized experience – Artificial intelligence provides a personalized customer experience with the help of predictive analysis of customers’ behaviour and buying habits.
Improves ROI – AI marketing tools maximize the produced information and minimize the wastage of money on other campaigns.

What is Machine Learning?

Artificial intelligence and machine learning engineering are interrelated to each other. Machine learning is a branch of AI that focuses to adapt new data and algorithms without human intervention. This concept is popularly used in various sectors. It derives the required insightful information from large data volumes by leveraging algorithms to identify patterns.

People often wonder about the difference between artificial intelligence and machine learning. Both concepts are closely related to each other, but they are not the same. Machine Learning is a subset of AI. For example, if an ‘intelligent’ computer uses AI to think like a human, then machine learning depicts how it develops its intelligence.

Deep Learning VS Machine Learning

Deep learning and machine learning are often used interchangeably. Although both are sub-fields of AI, however, deep-learning is a sub-field of machine learning. Deep learning is often referred to as ‘scalable machine learning’, which eliminates human intervention and enables the use of large data sets through automation.

On the other hand, machine learning, also known as classical or ‘non-deep’ learning is dependent on human intervention to learn. A machine learning engineer determines the set of features to identify the differences between data inputs for structured data to learn.

Machine Learning Models

With the constant rise of ubiquitous computing, big data and IoT, machine learning in artificial intelligence holds a primary position in solving problems through its various models, which are –

Supervised Learning – It is the simplest machine learning model. It predicts outcomes accurately by training algorithms to use labelled datasets.
Unsupervised Learning – Opposite to supervised learning, unsupervised learning trains algorithms to use unlabeled datasets to predict outcomes.
Reinforcement Learning – The behaviour of this model is similar to human learning. It is a feedback-based learning model that takes feedback signals by interacting with the environment.

What is Data Science?

Data science is an interdisciplinary field that uses domain expertise, algorithms, programming skills and processes to examine large amounts of data and extract meaningful insights. Data science and machine learning are interrelated as data science experts apply machine learning algorithms to numbers, text, audio, video, etc. to produce AI systems.

Irrespective of the niche or size of the industry, every company realizes the importance of the data science industry, AI and machine learning. If you look towards data science as a concept used for all, then you are right, as it helps every business in increasing operational efficiency, identifying new opportunities, improving marketing and sales programs, etc.

Python is one of the most popular programming languages, Python for data analysis is the best way out for data manipulation tasks and for building data-centric applications.

Difference between Data Science and Business Analytics

Data science and analytics both involve data extraction, modelling and insight gathering. The difference between the two is that business analytics mostly uses structured data, while data science uses both structured and unstructured data. Also, business analytics involves the usage of data for strategic business decisions and data analytics is the process of gathering data, manipulating it and extracting useful information from it.

Unlike business analytics, data science for business industries studies every trend and pattern to gather the most relevant information with the help of coding. Some of the big data analyst industries are machine learning, e-commerce, manufacturing and finance.

August 31, 2022by adminAds

Google Ads vs Bing Ads: Selecting the Right Advertising Channel

With companies spending more than $220 billion on digital marketing every year, Google Ads vs Bing Ads debate is continuing, as businesses try to choose between these two big-name advertising platforms. While planning your ad budget for each year you may have to consider a lot of factors, which is why we have compiled this blog on bing vs google ads

In this blog, you will learn about the differences, features, performance, and benefits of Microsoft ads vs Google ads. Google ads were previously known as Google Adwords and Bing ads are also known as Microsoft Advertising. Let’s take a look at the variances and dynamics between these two advertising platforms.

Difference between Google Ads and Bing Ads

Both platforms work on a pay-per-click (PPC) system. Ultimately, the goal of each platform is the same – to help businesses expand their reach, website traffic, and revenue in the USA. However, the platforms differ in terms of reach, targeting options, cost, and more. Here is a detailed overview of Bing Advertising vs Google Adwords.

Bing Ads/Microsoft Advertising

Bing, owned by Microsoft allows your ads to show on search results on three search engines:
1 Bing
2 Yahoo
3 AOL Networks
44% of business and finance-related paid search ad clicks are from Bing.

Google Ads

Google Ads is Google’s online advertising platform. It consists of two ad networks:
Search Network: Ads appear in search engine results when people search for particular keywords on Google.
Google Network: Ads appear to users as they browse more than 2 million sites across the Google Network.
Other major differences between Google ads vs Bing are based upon the following
factors:-
1. Reach
2. Demographics
3. Targeting
4. Budget
5. Cost per click
6. Click-through rate
7. Conversion rate
8. Display URL 9. Average position

Now let’s have a look at all these factors in detail.

Reach – Reach is a critical component of online marketing. It lets you reach your audience. It is an important aspect of your business otherwise people won’t be able to find you. Which means they won’t buy your products or services. This can impact the company’s overall profitability. When it comes to reaching particularly in the USA, Google Ads takes the lead. This platform’s Display and Search Network both offer access to a broad audience. With the display network, you can reach 90% of online users.
Meanwhile, the search network gets a boost because of the search engine claimed by Google – it owns 76%, while Bing captures only 5%. However, with Bing, you can reach 53 million desktop searches in comparison to Google. Your audience may influence your ad budget expenditure. Overall, in comparison between Bing ads vs Google ads, if you want the best reach, Google Ads is the place to go.

Demographics: The features of your audience also matter when advertising online. Here are some important facts to note about the Bing user demographics:
a) 85% of people who use Bing are in the US.
b) More than 70% of users are of the 35+ age group.
c) 46% of users are married.
d) Earning a higher income, generally above $100,000 (33%). Meanwhile, Google users are usually younger than Bing users. Google encompasses a massive audience that spends nearly 12 minutes every day. 80% of companies focus on Google Ads for their PPC strategy. In case your audience is married, earns an income greater than $100,000, and is between 35-54 years of age, then Bing is an excellent choice for your campaign. Companies with audiences outside those demographics may want to use Google Ads.

Targeting: Similar to demographics, ad targeting can help your business reach your target customers with success. In Google Ads, you can use audience and content targeting. The audience target includes Demographics, Affinity, In-market, Custom intent, Similar audiences, and Remarketing. Whereas content targeting offers options like the topic, placement, keywords, and display expansion for search. In the comparison of Google Ads vs Bing, the latter provides features like In-market, LinkedIn profile, custom audiences, keywords, location, day of the week, time of the day, gender, age, device, and remarketing. Despite more targeting options in Google Ads, Bing does offer an advantage. For example, you can use the platform’s LinkedIn profile targeting option, which is very useful in practicing account-based marketing. Again, though, when it comes to Microsoft Ads vs Google Ads, Google Ads tend to win.

Budget: Budget is another crucial factor in the Bing vs Google Ads debate. What Bing lacks in volume, certainly makes up in performance. Although the budget fluctuates by industry and every single advertiser. As per research, Bing Ads’ cost per click has very less competition for advertisers bidding. So clicks are cheaper, and advertisers get more for their dollar. According to many reports, CPC averages $7.99 on Bing Ads and $20.08 on Google AdWords. The average cost-per-click on Bing Ads can be up to 70% lower compared to Google AdWords, but that does not mean your ad campaigns will generate the same results. While your company may spend less, you may also earn less and vice-versa. If unqualified leads click on your ads, that doesn’t help your business reach its goals of acquiring a new client and generating a few more online sales. You want to consider cost when debating Google Ads vs Bing Ads, but don’t make price the deciding factor. Look at the performance and return of your ad campaigns to find out which platform offers the best results. Fortunately, since competition is lower on Bing, it is easier to get the traffic at a low cost, resulting in a better Return on investment.

Cost per click: While searching for ad rates, you also want to search for the average cost per click (CPC) in our debate of Bing Ads vs Google Ads. In online marketing, CPC is the amount of money you pay when someone clicks on your ad versus when they see your ad or act on your ad.

You might wonder what the average CPC is for Bing Ads and Google Ads. The average CPC for Bing ads is $1.54 and Google Ads is $1 to $2. Bing Ads promotes a lower cost, which may seem exciting for a small budget but the traffic quality is also lower, so advertisers end up paying more for conversion than they do on Google AdWords. In the end, you aren’t saving any money, you are wasting it. That’s why your business must consider the performance of your ads and experiment with different ad platforms, like Google and Bing.
Click-through rate (CTR): As you look at the performance of your ads, you’re going to look click-through rate (CTR). Your CTR (formatted as a percentage) describes how many users click on your ad compared to how many users see your ad.

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