How does video advertising help boost ROI?
How does video advertising help boost ROI?
As per recent video marketing statistics, 86% of marketing professionals reported that this strategy has increased their brand awareness by around 70% and boosted their sales and reach by 34% and 51%, respectively.
Video marketing isn’t a new concept while advertising for brands. What has changed is its importance on every social platform. In this digital marketing era, video production has become a cost-effective and easy-to-accomplish marketing strategy.
What is video marketing?
Video marketing is a widely used marketing concept that allows brands to use videos to promote their products or services, increase their visibility and engagement on social media platforms and reach a wider audience. It has gained much traction across businesses of all sizes and types.
As per recent video marketing statistics, 86% of marketing professionals reported that this strategy has increased their brand awareness by around 70% and boosted their sales and reach by 34% and 51%, respectively. According to 2022 reports, an estimated 3.37 billion internet users used video content for sales and marketing. This number is projected to increase to nearly 3.5 billion by 2023. Online video marketing has a 92% worldwide audience reach.
Video marketing strategy
A successful marketing campaign requires effective marketing techniques and strategies. Although there are many, video marketing is one of the leading places to uplift an online campaign. SkyTrust IT Solutions, a leading video marketing agency, has listed the top six strategies for a successful campaign.
- Define your resources – Every successful video campaign requires a budget to be fixed beforehand. This budget should include video equipment, editing software, a set schedule and a designated video editing and marketing team.
- Every video tells a story – Build a video script that spreads your message effectively. It should include the message type and style.
- Audience engagement – Planning audience engagement is a necessary video content marketing strategy. Your video might convey your message effectively, but it still needs a relatable audience to cherish.
- Keep it short – Nowadays, people have a busy lifestyle and short attention spans. To let your video message reach the masses, keep it short. Although there is no defined video length, a short video is more exciting and catches people’s attention fast.
- Spread it everywhere – Once the video is finalized, upload it on all social media accounts for a wider reach. YouTube marketing is one of the most popularly used business marketing techniques.
- Track results – Keep a constant track of the video’s performance and measure its stats and metrics accordingly. Determine its successful factors for effective brand marketing.
How do our YouTube marketing services work?
When it’s about expanding your business reach through video content marketing, we leave no tables unturned. Our team of video marketing professionals at SkyTrust IT Solutions ensures to follow the right sequence and apply their highly creative and strategic approach for the best results.
- YouTube channel – Our experts analyze the audience effectively and create a YouTube channel to add those entertainment and knowledge factors to marketing. Additionally, we also create a brand account that ensures your holistic online presence on Google.
- Increase brand reach – YouTube video marketing can be made successful with the right targeting. We make the content engaging and valuable enough to complement your audience’s interests. Worthy content will increase your brand’s reach among users.
- Video creation – Often called the best video marketing agency, we create high-quality videos with multiple strategies, which include testimonials, informative content, case studies, testimonials, etc. We share them on various channels for brand promotions.
- Video sharing – Once the video is prepared, we share it on YouTube channel and other social media channels. An effective YouTube marketing strategy is a great way to boost your PPC advertising and increase your subscribers, likes and shares.
- Track results – We constantly monitor the video’s performance and progress. We keep a keen check on the growing subscribers, increased views, and likes of the video. Our monthly reports will also make it easier for you to track your YouTube channel.
Learn How SEO can help to reduce the carbon footprint of a website
SEO plays a very significant role in any digital marketing strategy. It is the most effective way to get your website noticed by search engines and drive more traffic. However, SEO can also be used to decrease a website’s carbon footprint and make a positive environmental impact.
Most of us don’t think about the environmental footprint of our online activities. Irrespective of whatever we are doing online, it produces a carbon footprint. It is reported that the internet alone accounts for 3.7% of all global carbon emissions, which will get doubled by 2026.
As internet users and website owners, we should all be conscious and actively working towards reducing our carbon footprints, including on our websites. So here’s how to use SEO to lessen the environmental impact of your website and move one step forward in achieving the carbon-neutral goal. Before that, we must know how we can determine the carbon footprint of a website.
Check your website’s carbon footprint: Carbon Calculator
It is a calculator showing you the amount of carbon produced every time someone visits your website. It is a platform that you can use for free. Along with this, the calculator shows the ways to reduce your carbon footprint, like how many trees you would need to plant to offset the carbon produced.
Create high-quality content
To optimize the effectiveness of any page, it is a must to write high-quality content. Writing high-quality content is always necessary to maximize the performance of any page. But you should be aware that it also affects the environment, so carbon management is required. We won’t go as far as to say the planet’s fate is on your shoulder, but it does undoubtedly matter.
People often use different websites in search of appropriate answers to their queries. You can reduce carbon emissions produced by each page load time if you can give your readers accurate and valuable information for the first time.
Boost page loading speed
Increasing page load speed is one of the best ways to reduce carbon footprint. Making sure your web pages load promptly reduces the time users need to wait, which results in less energy being used and less CO2 being emitted. It will save users time, and less time on the internet means less energy consumption. The best way to check your page load speed is to use Google’s PageSpeed Insights tool.
Optimize graphics
Graphics significantly impact your page’s weight, alongside other elements such as videos. Therefore, it is essential to consider which photos generate the most revenue and which don’t to reduce footprint. However, we understand that removing graphics from a website isn’t always possible, so optimizing the pictures you already have is better.
For Optimization, you must consider the following two points:-
Size:- Weight caused by images can be reduced by sizing them correctly. Realistically, you will only want your image size to match how it appears on the actual page itself; by doing that, you can decrease your eco-footprint.
Format:- When you want to consider the forms, use WebP formats instead of PNG to make your images 28% smaller. Despite the decrease in the state, you will not be compromised by the quality of the graphics.
Reduce JavaScript
Managing JavaScript can help to reduce the carbon emissions of your website. However, JavaScript makes web pages more dynamic and aesthetically pleasing, but it also requires more resources, slowing down page load times.
It is also important to remember that utilizing JavaScript to show content already prevents you from using regular HTML in the eyes of Google bots. SEO services help optimize JavaScript and its functions on the page. So, whenever possible, consider the actual functional use of JavaScript on the page and if it could be replaced with HTML.
Review fonts
Even though fonts won’t significantly impact page load speed more than images, it is still something to consider. For example, using the WOFF2 font format can reduce font compression by 24% on average and make your webpage carbon neutral.
Utilize a Green hosting service
Usually, the data center and the information transmission need a lot of energy. This energy use can be reduced by carefully selecting your web hosting. A handful of companies offer green hosting, with a combination of those offsetting their carbon footprint by planting trees, etc., or using renewable energy such as solar or wind.
Review Plugins
Installing plugins is a way to speed up your page load time. However, plugins may not always be the best solution. Plugins can often be the cause of carbon emissions.
Before downloading new plugins, assess your current ones to see if they are necessary. Other than removing plugins, you can look at options such as serving plugin styles and scripts directly through your theme’s style sheet and JavaScript files. This way, you can load all of the techniques and scripts at once, working to reduce your carbon footprint.
Use Local CDNs Content Delivery Networks (CDN) is a network of servers distributed geographically to provide a better experience for the user by catching content more locally. Selecting the right CDN from Google Cloud can reduce your carbon footprint.
A Final Discussion
It is more crucial than ever for website owners to comprehend their environmental footprint and take steps to mitigate it. All businesses should be actively working toward it because we can do a lot to have an impact.
Not to mention working to reduce your website’s carbon footprint overlaps considerably with best practices around SEO. Optimizing your website to be greener is a win-win- for you, your customers, and the environment. If you want to reduce your website’s impact while generating traffic online, get in touch with SkyTrust now.
Canadian digital marketing agency – An easy way to prosper
Canadian digital marketing agency – An easy way to prosper
Digital marketing is an umbrella term comprised of many different channels that can convert prospective customers into successful leads. Unlike traditional marketing, every social media marketing agency allows two-way communication between the business and its real-time or prospective customers. It is an ever-changing and dynamic process.
In simple terms, digital marketing is any kind of marketing conducted through a computer, laptop, phone or any such internet-friendly electronic device. Unlike traditional marketing, every social media marketing agency allows two-way communication between the business and its real-time or prospective customers. It is an ever-changing and dynamic process.
From startups to well-built businesses, a profitable outcome of social media strategies is evident in the multifaceted approach of the digital marketing company. Toronto businesses have experienced a good hike in career opportunities as a result of the spread of digital marketing.
Success Rate of Canadian Digital Marketing Agency
Digital advertising uses various formats like search, banner, classifieds, video, etc., to deliver marketing messages. Ad spending on the digital advertising market in Canada is US$4.3 billion in 2022.
91 per cent of digital advertising revenue is estimated to be generated through programmatic advertising in 2027. A great success for every digital marketing agency. Toronto, Calgary, Vancouver and other cities in Canada have witnessed a huge upliftment in their digital marketing and advertising industry.
Social media advertising revenue is generated through various social networks like Instagram, Facebook, Twitter, LinkedIn, etc. Whether ads will appear as sponsored posts within organic content or along the newsfeed is a decision taken by the performing social media marketing agency. Toronto companies are on the verge of having the taste of success.
How to Conduct Digital Marketing Practices?
If your Google searches are filled with the best digital marketing agency near me, then you have finally landed on the best page. Digital marketing is an umbrella term comprised of many different channels that can convert prospective customers into successful leads. Calgary digital marketing agency has listed out some of them.
- Search Engine Optimization (SEO) – Toronto SEO agency and every other local SEO company in Canada ensure to increase online traffic by improving the website ranking on SERP.
- Search Engine Marketing (SEM) – It is a form of online advertising that increases website visibility on search engines through paid advertising. It functions along with SEO.
- Social Media Marketing (SMM) – SMM involves the usage of various social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. to promote services or products. Currently, influencer marketing has become a prevalent form of social media marketing.
- Pay-Per-Click (PPC) – PPC management comprises Google ads services, where the advertiser only pays for the ads when a person clicks on them. It is one of the popular forms used by every digital marketing agency. Vancouver businesses have experienced a good hike in marketing statistics after the usage of such advertising tactics.
- Content Marketing – It is all about the accurate and engaging distribution of blogs, audio or video materials to customers online.
- Email Marketing – No matter how the technology evolves, marketing through promotional, branded emails or newsletters will always be one of the popular choices for every digital marketing agency. Montreal, Toronto and other cities in Canada still consider this method ahead of all other channels.
Online Reputation Management (ORM) for Social Media
As the name says, it means managing a person, company or brand’s identity and reputation on online platforms. To ensure proper brand representation and a great impression, especially among potential customers, it is necessary to consider online reputation management. Profile defenders like SkyTrust consider ORM a broader term covering multiple channels combined to form the PESO model. PESO stands for Paid Media, Earned Media, Shared Media and Owned Media. Let’s have a detailed look at the PESO model.
Paid Media – It is one of the straightforward aspects of ORM that allows having full control over every placement. Paid media content requires payment to feature the brand, services, website, etc. on various channels like sponsored posts, Google ads, influencer promotions and social media ads.
Earned Media – Earned media is one of the important models for any firm dealing in online reputation management. Toronto businesses have successfully embraced their external brand coverage for free, through press releases, blogs, forums, external articles and third-party listings like Glassdoor, Trustpilot, etc.
Shared Media – Your social media accounts act like online identity cards for your business. Any negative feedback or low star rating can affect the reputation of your business. It is important to keep constant track of all these accounts and efficiently take action on any negative comments.
Owned Media – It relates to the things that are under your control like your website, blogs, etc. Improving the ranking, credibility and perception of these pages is the primary aim of every digital marketing company. Vancouver businesses have given utmost importance to this model and are successful in their strategies.
Why ORM is Necessary?
A reputation mismatch is never a technology glitch, it is always a human problem, as Google algorithms only show us the output as per our inputs. For effective outputs, it is necessary to put in worthy inputs. Below are some of the reasons that highlight the importance of reputation management for every business.
- Online Word-of-mouth – Around 85% of consumers rely on online reviews as personal recommendations. It’s good to have positive ones, but not managing negative reviews can act as a big bombshell.
- Internet Keeps Everything – Whether positive or negative, everything said online remains online. You can delete a negative review, but not the mindset. Through a proper response and efficient reputation management, you can turn an unhappy customer into a loyal fan.
- Affects the Buying Decisions – Around 81% of buyers do online research before making any online purchase. Having a positive reputation enhances your sales but a negative one has to be tackled through the right profile defenders. Online reputation management is one of the most important keys to changing the buyer’s decision in the business’s favor.
Why Hire an SEO Agency in Canada?
Increasing the online visibility of your business in searches organically is the goal of every SEO company. Toronto, Calgary and other such Canadian cities have witnessed a huge profits through SEO services. Search engine optimization (SEO) is a prominent branch of digital marketing that helps businesses achieve better online visibility, traffic, successful leads and maximum conversions, which result in higher returns on investments.
SEO involves a combination of multiple sub-services like mobile SEO, content SEO, local SEO, technical SEO, on-page SEO, off-page SEO, etc. and only a great SEO agency like SkyTrust knows how to incorporate all of these factors in your website to make it rank higher than the competitors.
Many times Toronto business owners consider doing SEO by themselves, but it might not result in absolute professionalism and the required results. To have the best, opt for Toronto SEO service providers to help direct the right kind of traffic to your business and result in better conversion potential. Below are the major reasons why hiring an SEO-providing digital marketing company in Toronto is a better option.
- Time Management – Every minute counts and if any is wasted, it’s hard to be recovered. The SEO-specialized agency knows the required time management to reap profitable outputs.
- Core Technical Analysis – Effective SEO requires core knowledge of the related skills and techniques, which might be unfamiliar to you as a non-professional SEO company. Calgary SEO companies are highly skilled in computer programming, content marketing, analytics, decision-making, etc.
- Accurate SEO Marketing Business – Performing SEO by yourself might get your business the required online visibility, but is that getting you leads or conversions? Letting your business be visible to the right audience is the task of a professional SEO agency. Montreal businesses have been experiencing greater profits with the right SEO tactics.
Pay-Per-Click (PPC) in Digital Advertising
Every Vancouver digital marketing agency considers PPC as an important brand of online advertising where advertisers have to pay each time a user clicks on their ad. The Pay-per-click model is based on keywords. To attain relevant online ads in search engines, the advertiser must ensure the usage of the right keywords for its products or services. Relevant keywords can result in higher clicks and eventually greater profits.
To attain a profitable result for both advertiser and publisher, it is recommended to get in touch with a good PPC marketing agency. Burgess Hill businesses have been collecting higher profits with this advertising model. The PPC marketing model can be further categorized into two sub-parts namely –
- Flat-rate Model – Here the fee paid by the advertiser to the publisher is fixed. Publishers have a list of different PPC rates that apply to different areas of the website. Mostly the rates are non-negotiable but can be modified if the advertiser offers long-term contracts.
- Bid-based Model – Here the advertiser bids for the amount of money they are willing to pay for every ad. The publisher undertakes the auction using automated tools and it is run whenever any visitor clicks the ad.
Advantages of Hiring Toronto PPC Agency
PPC is a broader term that also covers the solutions provided by every Google ads agency. Toronto businesses have been experiencing a hike in their business solutions with the right usage of PPC advertising services. Below are some of the major benefits they have grabbed with it.
- Unlike other advertising models, here you only get to pay for the visits you receive.
- To have complete information about the number of clicks, impressions, conversions, etc. it’s recommended to hire a PPC agency. Toronto companies have been doing it and have witnessed positive outcomes.
- Only the targeted audience can see the ad, therefore it yields a better reach and higher ROI.
- You have the flexibility to control the time and location of your ad.
- You can control your per-day expenditure as per your total budget spends.
- PPC allows better optimization possibilities by creating several variations and comparing them to see which one works the best.
