It is estimated that one in seven people is neurodivergent and experiences the world differently. As we move into the digital age, we also need to recognize the strengths and challenges faced by neurodivergent people and curate inclusive marketing strategies.
The price of digital accessibility ensures diversity and inclusion in all areas of digital transformation. Developing digital communication strategies and designs that are approachable even to persons with disabilities or neurodivergent consumers ensures that you are not alienating your audience because of their differences and can reach a wider audience for higher engagement.
Neurodiversity refers to the natural variation of neurological traits and abilities in human beings. It recognizes that people have different brain-wiring and processing styles and that this diversity should be accepted and celebrated rather than pathologized or stigmatized. The term ‘Neurodiversity’ was coined by the Australian sociologist Judy Singer in the late 1990s. It has since been embraced by various groups advocating for the rights and inclusion of people with neurological differences, such as autism, Aspergers, ADHD, dyslexia, dyspraxia, Tourette’s syndrome, and others.
It is estimated that one in seven people is neurodivergent and experiences the world differently. As we move into the digital age, we also need to recognize the strengths and challenges faced by neurodivergent people and curate inclusive marketing strategies. As a leading digital transformation agency, SkyTrust has listed out some of the most important things to be remembered when curating content on the basis of inclusivity and accessibility.
Neurodivergent people experience the world differently. Colors, images, videos, or presentations might not make a similar sense to them as to others. Here are some online marketing tips to make neurodivergent people a part of this system digitally and physically.
Achieving a culture of diversity and inclusion doesn’t only involve running digital marketing campaigns for neurodivergent people, it also requires having neurodivergent marketers on the team to understand details in a real-time. To understand the importance of digital transformation and marketing, one must be inclusive in the hiring process as well. A huge segment of neurodivergent audiences struggle to find successful employment, but focusing on inclusivity in digital marketing can benefit many.
Below is a list of top 4 benefits that organizations come across while considering the neurodiversity aspect of digital marketing.
With the world becoming more aware toward the section of people who have been ignored for a very long time, Neurodiversity is an essential area that brands are now paying special attention to. Our skilled team at SkyTrust has years of experience in curating marketing strategies that will make you stand apart from the competition in the industry. Get in touch with us to alleviate your brand.
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