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According to the reports, Statista predicts global video advertising spending will reach $120 billion by 2024. Of all the digital marketing services, video marketing has stood out as a prominent way to generate convertible leads and a positive return on investment.
Video is one of the most popular content types that users consume today. The hype around Instagram reels, Netflix, Amazon Prime, and YouTube video content are the best examples. With the proliferation of the internet and AI technology, people have become more connected. Hence, they can easily reach their target audience and convey the right message.
According to a video marketing survey conducted by Statista, as of November 2022, 90% of marketers considered YouTube as the most popular marketing platform, 86% of marketers preferred using videos for Facebook marketing, and TikTok was used by 35% of those who surveyed. Earlier, only big brands used video advertising strategies, but with the rise of multiple video-sharing social platforms, MSMEs, startups, and even individuals have started creating engaging, high-quality videos to promote their brands.
94% of marketers across the US believe that videos are a better way to understand a product or service and make the targeted audience understand its pros and cons. Of all the digital marketing services, video marketing has stood out as a prominent way to generate convertible leads and a positive return on investment. Now that you know about video marketing, let’s look at the top trends that have grabbed the eyeballs.
According to the reports, Statista predicts global video advertising spending will reach $120 billion by 2024. Here are some of the key trends to be followed in 2023 to let your business shine globally.
As a leading digital transformation company with proven excellence in social media management, SkyTrust understands the importance of video marketing for taking your brand to the next level. Below are some popular strategies for the same.
Understanding video marketing strategies is not just enough to reach your business goals. You should also be aware of the trending video production methods for creative and engaging output.
There are multiple video formats by which content creators can swear! Here are some prominent video production trends for 2023.
Suppose you are looking for trending social media marketing tips regarding video marketing. In that case, you must know that a compelling video ad is as effective and efficient as taking on a video trend. It all depends on the purpose of the video. Large or small, every brand plays on video trends and compelling ads. It’s just the purpose that matters!
Video marketing has never been so easy to execute and digital marketing, so smooth to follow. Make sure you take the assistance of a professional in the United States who will help you out at every step of digital transformation. Like SkyTrust, always there to go another mile and make things hassle-free for you.
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